Chapter 23 Pricing

Leaving the ING, which is low-minded, Li Ze found another authoritative foreign game evaluation website in China.

I thought that a foreign evaluation agency like this would not care too much about the bad reputation of the field.

Unexpectedly, the reputation of the field seemed to stink abroad, and people directly said, "I'm sorry, we only accept companies that have the ability to make excellent games." Judging from the past history and staffing of the field, it seems that the field has no possibility of making a good game. ”

has been looked down upon by the two companies in a row, and there are both depression and anger, which also strengthens Li Ze's determination to make the rebirth field bigger and stronger.

Again, what Li Ze needs is an opportunity to prove himself and prove his field.

To paraphrase a line of Chow Yun-fat in "The True Color of Heroes": "I don't want to be looked down upon in the field for the rest of my life, I do this field of Three Kingdoms, just to wait for an opportunity, I want to fight for a breath, not to prove that I am amazing, I want to tell everyone that I must get back what I have lost in the field!" ”

For this goal, even though Li Ze was already in a very unhappy mood, Li Ze still did not give up the opportunity to use the evaluation to advertise.

This time, Li Ze came to the office of the Wanderer Starry Sky.

Langmin Star is a well-known game information website in China, and the evaluation of Langmin Star has always been comprehensive and fast.

It can even be said that in terms of the influence of game reviews alone, Ronin Star is no less than ING. In terms of the comprehensiveness and proximity of the evaluation, the Langmin Star is even higher.

However, the Langmin Star also has its own problems, that is, the reputation and authority of the Langmin Star review are not good.

Ronin Star has always had a tradition of collecting money to write advertorials with high scores, and it does not have a unique scoring method like ING, which is very arbitrary.

Therefore, senior players in the industry all look down on the Ronin Starry Sky.

But those things have nothing to do with Li Ze, although the authority of the Langmin Star Sky is not good, but it is well-known!

If Ronin Star can agree to evaluate the Three Kingdoms in the field and give a high evaluation, it will be equivalent to a free strong advertisement.

The scale of the Ronin Star is very large, but the shelf is not large, and Li Ze easily met with the editor of the Ronin Starry Sky.

After listening to Li Ze's words, the editor of the Wanderer Star thought about it for a moment.

Although it is a garbage game in the field, the popularity of the field of reasoning in the industry is not bad, and with the gimmick of rock star Zhao Ba, it can be said that "Three Kingdoms in the Field" also has a certain popularity.

Ronin Starry Sky doesn't care about the quality of the game, anyway, if it's fun, it's blown, and if it's not fun, it's black!

And the game in the realm is so rubbish, it will definitely be able to complain wildly and go crazy when the time comes.

The audience has always liked to see this kind of complaint, otherwise Stationmaster Ao's series of videos "Jiongjiong Calling" would not be so popular.

Thinking of this, the editor of the Ronin Starry Sky agreed.

But because Li Ze came too late, he had to line up first.

According to the schedule, by the time the Ronin Star is evaluated, "Romance of the Three Kingdoms" has already been released.

Although it is impossible to evaluate "Romance of the Three Kingdoms" before it is released, Li Ze is already quite satisfied.

After all, in any case, the IP access volume of Ronin Star is indeed large, and it is very important for a small field to be ranked on the evaluation number of Ronin Star.

After getting the Ronin Star Review, the advertising problem of the Three Kingdoms in the field has been solved.

Soon, the disc factory sent 10,000 sets of discs to the field, and after looking at the outer box and cover of the game, Li Ze was still very satisfied.

After all, it is a professional game disc manufacturer, and the cover of the game reflects Bi Muxiong's original painting very well, and it feels very good to the touch.

signed, Li Ze put the 10,000 sets of game discs in the storage room.

Everything is ready to sell!

But how much to sell, this is also a question.

It's too expensive to sell, which affects sales.

Selling it too cheaply affects profits.

So Li Ze held an impromptu meeting to discuss how much the game should be priced.

Bi Muxiong spoke first.

"In the previous field, the pricing of several games was generally on the high side, and it is getting higher and higher. Originally, to be honest, there are not many people who are willing to buy games in the field, plus the pricing of first-line 3A masterpieces. ”

"It can be said that the high pricing is also an important reason for the poor sales of previous games in the field."

Bi Muxiong's meaning is obvious, and it is recommended to set a low market price.

Lu Ke also said: "I also suggest that the pricing should not be too high, because the development cost of our field of Three Kingdoms is indeed not high, even if a low price is set, there is still a lot of profit margin." ”

Li Ze nodded, indicating that he had written down the opinions of the two, and then asked Yue Na and Tie Xiaohu, "What are the opinions of the two of you?" ”

Tie Xiaohu raised his hand and responded loudly: "Resolutely support the chief's instructions!" Boss, what you say is what! ”

And Yue Na's opinion is similar to that of Bimuxiong Luke, and she also analyzed: "The reputation of the field before is indeed not very good, and the Three Kingdoms in this field will be a turnaround battle in our field." If we can adopt a low price policy and increase sales to seize the market, it will be very beneficial to enhance the reputation of our field. ”

After listening to everyone's opinions, Li Ze had a preliminary idea in his heart.

At present, it seems that everyone believes that the field of Three Kingdoms should be impulsive at a low price, attract customers, and improve reputation.

But Li Ze had a different idea.

Standing up, Li Ze stood on the whiteboard and wrote down the five big characters of the Three Kingdoms.

"In the field of Three Kingdoms, I will not set a too high price, because objectively speaking, the field of Three Kingdoms is indeed not a first-line 3A masterpiece."

"But I'm not going to grab the market with a low price, because our game is not a low-priced game. It is true that the development cost of the Three Kingdoms is not high, but this is not a reason for us to lower our price. ”

"This is the first game in the field of rebirth, which is very important for the positioning of the entire company, and I have the ambition to make a super first-line triple-A masterpiece."

"And, the spending habits of strategy gamers are different. A strategy player would rather spend 300 on a playable strategy masterpiece than 30 on a mini-game. ”

"Considering the pricing of games of the same genre, the pricing of the Three Kingdoms in my mind is."

"$168."

Li Ze put forward his own opinion, the price of 168 is far less than the latest masterpieces of first-tier manufacturers, but it is one level higher than the games of those unknown small manufacturers.

If you don't take into account the poor reputation in the field, the price of 168 is reasonable.

The boss Li Ze's opinion is different from that of the employees, and the smart employees will naturally not disobey the boss's wishes.

It is naturally beneficial to set a price lower than 100, but there is nothing wrong with setting the normal price of 168.

So the price was 168 yuan, and it was decided so happily.