It has been 27 years since the first Apple Worldwide Developers Conference in 1983, but at that time Apple was still focused on the PC side, and that year they launched the world's first personal computer that combined a graphical interface with a mouse, once again standing at the forefront of the world. The computer was called Lisa, the name of CEO Steve Jobs's daughter.

However, because the price was too high, $9,995, which was $9,995 in 1983, and there was no software support, Apple at that time had no market share as always, which is considered one of their most failed products.

In '97, Steve Jobs returned to Apple in crisis, took over the baton, and greatly streamlined the company's business, dividing it into four product lines, a square four-grid table, divided into desktop, portable ends, and then consumer and professional. What happened later became clear to everyone, because by focusing on these four products, the company made a comeback and regained the consumer and the market.

If it weren't for that meeting, maybe Apple would still be selling printers and servers now.

Every year DC, the Apple Worldwide Developers Conference has a theme, such as last year's "One year later, light years ahead." ”

This year, it's "the center of the app world." ”

Apple invited a lot of their developers from around the world to attend, and many of them bought tickets......

Before coming, Xia Qingyu said to Ye Shenxi: "We also want to hold a developer conference ourselves." ”

Ye Shenxi said, "It's all right." ”

Xia Qingyu: "We also have a game carnival for players. ”

Ye Shenxi said: "It can't be better. ”

At the Mosconisi Convention Center in San Francisco, on July 2, at nine o'clock in the morning West Coast time, Ye Shenxi came here, an hour before the official start of the press conference, because of daylight saving time, China is 15 hours ahead of here, and it is just early in the morning.

As early as a week ago, the venue has begun to be renovated, scaffolding has been erected outside the curtain wall of the conference center, and then Apple's big logo has been installed, DC's iconic colorful banners have also been hung, and there are also posters showing the appearance of the latest iPhone with great fanfare, there is no concealment, everyone knows that today's protagonist is iPhone4, before the various technology media have been exposed to the same, the real sense of cross-era products.

There are only two people who came to San Francisco this time, Ye Shenxi and Chen Xinghan, if you have to count the heads, add one Chen Xiaofan, as Ye Shenxi's personal maid, this is also the first time she has followed the boss to the sea to do errands, if the previous travel is not counted.

In the lounge of the conference center, Ye Shenxi met the legendary Qiao gang leader for the first time, and he was still dressed in the same standard, black turtleneck, jeans, and sneakers.

As a designer, in fact, many things in life also run through his personal design philosophy, just like this outfit, the first is to facilitate daily wear and comfort, which is his basic principle, and the second is to convey an iconic style.

He did the same in the design of his mobile phone.

Whether it's a digital product, or a garment, or any other product, designers want to achieve this state of mind, run through their own ideas, have a strong personal style, and will be regarded as a classic by consumers. However, this is not so easy to achieve, in addition to the commercial success, there is also the designer's paranoia about his own concept.

Too many designers can't do this, and Ye Shenxi feels that he is too.

Qiao's improvement looks good, it may be the official release of the iPhone4, but Ye Shenxi knows that he only has more than a year to live, if there is no deviation, it is one year and three months.

There was nothing he could do to change that.

The tumor had been confirmed a long time ago, but his personal will stubbornly didn't want others to go under the knife on him, and it was because of such a stubborn and willful reason that he missed the best time for treatment. In fact, with today's medical technology, if cancer is detected early, it is no longer a helpless disease, and he himself regrets it very much.

His status in the rivers and lakes and this paranoid personality made him and harmed him.

"Hello, Steve." Ye Shenxi had a personal level with him before, and the communication on the email was mainly about the ecology between the developer and the platform, Ye Shenxi himself also has such an ecology, although it is on the PC side, in the professional game field, but the two have a lot of common topics to communicate.

"Hello, Pasca." In the email, Joe's gang leader also called him with his ID: "How do you feel, I think it's been a little cold lately." ”

It's really cold in San Francisco in July.

"Yes, I think so too, I enjoyed the lobsters at Fisherman's Wharf yesterday and looked at Alcatraz Island in the sea, and I felt a chill in the evening."

"Haha, you have a soft spot for Alcatraz? Have you visited the island? ”

"Yes, I've seen it in the movie 'Death Island' before, but I tried to tell myself that I wasn't here for a tour."

Just a little greeting, Qiao Gang Leader was soon ready to leave, and there were many important guests today, he expressed his gratitude for Ye Shenxi's arrival, as well as Fisoa's support for the App Store, and also gave gifts, two iPhone4, it should not be a version that is not on sale, Ye Shenxi can't see it.

Previously, the Qingyu network has received 20 iPhone4 and iPad Air sent by Apple to China, which is not a gift to Qingyu employees, but for app development, including debugging, optimization, and bug testing need to be carried out on the actual machine. This was specially given to him as a gift, one black and one white, obviously for him and Xia Qingyu, it is estimated that it is a limited edition or something, but it is not clear......

In the lounge, Ye Shenxi also met a lot of peers, EA, Gameloft, and Activision also came here, but Ye Shenxi didn't know him.

The middle-aged man walked up to Ye Shenxi very enthusiastically and said hello: "Hello, Pasca, I'm Leonard from Activision's mobile game department. ”

"Hello."

Activision has also set up its own dedicated mobile game development department, and at today's event, they brought the IOS version of "Guitar Hero", and expect to port many of their brands to mobile in the future, including "New Year's Call".

It's only at conferences like this that you get a sense of the global game's center of gravity starting to shift like mobile.

This is the beginning of another great era on the horizon.

……

……

At 10 a.m. local time and 1 a.m. Beijing time, the press conference officially began.

Joe walked into the venue and greeted all the attendees, and the big screen behind him showed the Apple logo, and the audience erupted in thunderous applause, and even a male voice shouted, "Steve, I love you." ”

The emaciated Qiao gang leader said a little shyly, "Thank you." ”

He began by describing the 5,200 attendees at this year's DC conference, which is the limit of what can be accommodated in the venue, coming from 57 different countries around the world. Tickets for the conference were sold out within 8 days...... In the past, it took about a month for the DC convention to sell out all the tickets, but this year it took only eight days.

He also apologized to customers who couldn't come here without tickets to sell, but it was already the largest venue they could find.

Over the course of the next week, there will be more than 120 keynotes throughout Mosconisi, as well as an equal number of hands-on demonstrations, as well as live Q&A sessions from more than 1,000 Apple engineers......

If Xia Qingyu is present now, it is estimated that his mind is full of thoughts, and the herring network should be like this in the future......

To this extent, the herring network still has a long way to go, not only in the field of game research and development, it must also stand at the forefront of science and technology, and have its own advantages in related core technologies, which the current herring network does not have.

Later, Qiao Gang introduced some of the iPads released in March, including the fact that one can be sold every 3 seconds in the United States, and overseas sales have also begun.

When he spoke on stage, Ye Shenxi sat in the first row of the field, and representatives of other game fields were generally in the third and fourth rows, but he was different, he was the highest individual in the game company that came here today, and the blue fish network will also be one of Apple's important partners in the game field next.

An email was displayed on the big screen: "I was playing with an iPad in a café and attracted a beautiful woman to come over. ”

It was a private email from an iPad user to Joe's gang leader, and the audience burst into laughter.

No one bothered to distinguish between the real and the fake, whether it was true or a joke, but it does show that Apple is now at the forefront of fashion.

People are willing to pursue more fashionable and cool things, this is a corporate brand, Apple in the field of mobile phones is like this, they only officially set foot in the field of mobile phones in 07; The same is true of the blue fish network in the game field, which is also a brand new company that was only founded in 07.

Just like Sega had actually suppressed Ren Jile and Soni for a short time in the United States before, why didn't people like Sega's game anymore and rout so quickly. Peter Gas, the president of North America at the time? Moore conducted a survey of 18~19-year-olds and asked them to describe their impression of the company's image.

Young people have said that EA is a "6-foot-5" proud quarterback, he is tall and powerful, and he is liked by girls (EA at the time...... Although the boys around him didn't like him, there was no denying that he was charismatic;

Rockstar is "the drunkard uncle who only comes back from Las Vegas once a month" with a stumbling woman in his arms, and he becomes the center of attention in your life and social interaction every time he returns, but quickly disappears for a long time.

Sega, on the other hand, is "an old grandfather...... He used to be cool, but now, even he can't think of anything to himself.

When a company that is supposed to be at the forefront of fashion is "not cool anymore" in people's minds, it is not far from dying.

From the podium, Gang Leader Joe said, "We know what everyone's biggest concern is. ”

Another email was displayed on the big screen, from Theo olfram, the author of an app called "Elements" that allows users to learn about the various elements of human tissue through the periodic table: "The first day I sold this app on my iPad, on this website, the sum of five years of advertising revenue. ”

There was another burst of laughter from the audience, and Joe said, "This is what I would most like to hear from you." ”

Ye Shenxi knew that when Xia Qingyu saw the video of the scene, another proposal should be put on the agenda, and they had already talked about it a long time ago, after the FG platform grows, it will not only be for games, but also for some other PC platform applications. Developers can also put their software on the FG platform to participate in monetization plans, and then monetize through paid downloads, in-app purchases, and advertising.

It's up to them.

Some software developers have submitted applications to the review department of the Blue Fish Network before, wanting to put some of their game production software, RPGMaker, or desktop wallpaper management software, and some other interesting things on the FG platform, but the company refused, saying that they have no plans to do so for the time being.

Now Xia Qingyu thinks that it should be possible, the number of FG users is enough, they are not only playing games, but also have some other needs on the computer can be solved through the applications provided by the FG platform.

"To date, we've downloaded more than 5 billion apps on the App Store."

"But the following set of data is my favorite, and in the whole conference today, everyone knows that 70% of the revenue in Apple's App Store belongs to developers, and 70% will be how much will it be? How much will we pay developers? ”

"Just a few days ago, that number reached $1 billion."

"$1 billion, it's one of the best things we've ever done."

The audience is boiling, this is what this group of developers are most concerned about, Ye Shenxi also smiled and applauded with everyone, although Qingyu Network has not yet received a penny of the $1 billion from the Apple App Store, and the game has not yet been released.

If this number is put on the FG platform of the blue fish network, since the store function was launched in August 08, the number of games on FG has gradually increased in the past two years, and so far, all more than 1,200 games have been downloaded a total of about 73 million times...... The gap is still a bit big.

However, the proportion of free games on the FG platform is actually lower than that of the Apple App Store, and the price of paid games is actually higher than that of the Apple Store.

Of the 73 million downloads, a total of about $700 million was generated, of which 30% was taken by the Bluefish Network itself, and they paid about $500 million to all developers and individual developers around the world.

It's almost half the size of an apple.

And that's not even counting the commissions on the trading of virtual items between those players.

When it breaks 1 billion, Xia Qingyu will definitely have to hold a press conference to explain to everyone, pretending to be forced or something.

Then Qiao Gang Leader invited several game developers to the stage to demonstrate their games, and after Activision's Leonard demonstrated the guitar hero, Ye Shenxi also walked to the podium.

"Good morning, everyone."

“Pasca！” There were also some screams from the audience. Most of the people in the venue were app developers, and of course they also play games, so it's no surprise that there are a few fans of the Blue Fish Network.

After all, it is not his home field, Ye Shenxi also saves everyone's time and speeds up the pace.

Speaking of which, it seems to ...... He attended more platter press conferences...... It is relatively rare to develop its own research conference, and many things are announced at some exhibitions, forums, or other people's press conferences......

"Thank you, some of the questions that have been paid attention to by the media during this time, the answer is yes, Fisoa will officially set foot in the field of mobile games, and we expect to release the first batch of four mobile games this fall, supporting the new iPhone and iPad, which you can download on the Apple App Store, in our company's dedicated area."

On the big screen behind, there is a rendering, the application area of the herring fish network on the App Store, a special interface, with the logo of the herring fish network on it, and the promotional pictures of several games.

Ye Shenxi did not bring a demo that could be demonstrated at this press conference, but only some renderings in research and development.

The names of these four games are: "Playing with Snakes", "Escape from the East Sea", "Dragon Sparrow Run" and "Don't Trust the Eyes".

Then Ye Shenxi briefly introduced the gameplay and features of the four games one by one, and the protagonists of the two parkour games are actually dragon sparrows, two of the 3D and 2D versions.

"I don't know if you've played this game on the FG platform, which is a free-to-play game."

"Haha." Now there are actually a few people who have played it and made a positive sound.

"Thank you, we will port it to IOS, and optimize it for touchscreen gameplay, as well as bring a richer mobile-based social module, players can not only compete with friends for scores, but also compete against each other."

……

"The balance sensor system on the iPhone 4 has been upgraded, and this new gravity sensor system will make for some interesting gameplay. For example, in "Escape from the East China Sea", the escape route actually has three 'lanes' on the left, middle and right...... We can tilt the phone to have our protagonist eat the bonus items on the other two lanes. ”

"You can also see that "Escape from the East China Sea" and "Dragon Sparrow Run" are relatively similar, 3D and 2D, as well as differences in the direction of progress and operation methods, but we internally refer to this kind of gameplay as 'parkour' gameplay."

……

"And 'Don't Trust the Eyes,' which is an attempt in another direction."

Ye Shenxi showed the attendees a Panlos triangle, which is a standard impossible figure. It is impossible to exist in real life, only a kind of figure that exists in the two-dimensional world.

Of course, it is not yet a triangle, and there is a cliff on the side, and a small person is standing there, facing the cliff with no way out.

That's a little animation made specifically for today's demo.

Then, the figure changed direction with the stroke of the finger, and people were surprised to find that from another angle, the place where the figure had fallen off the cliff was visually connected!

Soon the little man walked over the cliff through the junction and reached the other side.

"That's one of the ways this game works, don't believe your eyes." Ye Shenxi said.