Chapter 354: Big Movie?
"Mr. Ye, it's been good lately, remember me?"
On the phone, it was Li Rong's voice, Ye Shenxi's former squad leader in the director advanced class of Beijing Film and Television Academy, and the assistant director of the former film division of Huayi Brothers, returned to Huayi after studying full-time...... I haven't had much contact since I graduated before, and Ye Shenxi doesn't know what position she has in Huayi now.
It looks like it's a bit like you're throwing it away...... It's a little embarrassing, but at the graduation dinner, everyone was still emotionally saying that they would often contact each other in the future.
Thankfully, he's looking at the stuff, right in front of his computer, looking at some of the entries for this year's Best Illusion of the Year Contest. This competition has been held since 05, and this year is the sixth year, bringing together countless brain-opening holes and presenting a large number of amazing works.
It has a lot of works, according to the type can be mainly divided into: direction class illusion, line bending illusion, line length illusion, area size illusion, etc., of course, these are more traditional, with the competition held year by year, there are more and more optical illusion works that use 3D and 2D dimensional conversion, mainly the perspective is different, and the content seen is also different. For example, some special shapes are circular from one angle, and become square at another angle.
Ye Shenxi also read a lot of other materials to find inspiration in them, and after these elements are cleverly blended, they will become level design.
His hand speed is indeed a block, while chatting about the past, he quickly searched for relevant information about Huayi Brothers Company and Li Rong, and found the latest personnel composition after they graduated in 2009.
Searching for information, which is one of the most basic abilities as a game planner, must be fast and accurate.
It's not a secret news, and it was quickly found out that Li Rong, the current director of Huayi Brothers' Film Division, was in September last year, almost more than two months after they graduated.
"By the way, Sister Li, I haven't congratulated you on your promotion to the director of the film division." Ye Shenxi said lightly.
"Yo, Mr. Ye, you know, I still want to sell a pass."
"You can't sell it, I knew about it in September last year, and I wanted to call you to congratulate you at the time, but I forgot it when I was busy, sorry, I'm sorry."
"Mr. Ye, you are so busy, I don't dare to worry about you."
"Sister Li, don't get old to you, you, let's communicate normally."
"Okay, Mr. Ye, you've been in the limelight lately, getaway."
"You know all about it."
"Radio and television praised the excellent publishing products that promote national culture, and when the sales exceeded 10 million, "News Network" also inserted a piece of news, the second game with global sales of more than 10 million in China, the first one is still made by you, haha...... It's terrible that your company blows it.,I didn't know you were busy with such a work when I was in class.。 ”
"At that time, I fished for three days and dried nets for two days, so you squad leader should be worried."
"That's a bit of a thing, haha. Your project has been really popular lately, and those of us who don't usually play games often hear people around us talk about it from time to time, and I heard that a group of foreigners are going to travel to China after playing games, is this really fake? ”
"Seems to be the case." Ye Shenxi also heard about it.
"Then it should really be me congratulating you, Mr. Ye."
"Rejoice and rejoice, I suddenly remembered to call me today, is there anything wrong, Sister Li."
"That's the ......" The greetings are almost over, and Li Rong also took out the business: "Last month, our boss Wang Zhonglei had a meal with the leaders of the GD General Administration, talking about domestic films going overseas, you also know that the box office in the domestic market has become hot in recent years, but the improvement of our films abroad is not obvious, and some copyrights can be sold at some film festivals, the main reason is ...... It's cheap, and it can't get on too many big screens in those parts of North America. ”
In fact, Li Rong called, and Ye Shenxi could probably guess what was going on, and what else could happen......
"We were thinking about what we could do if our films were going to go abroad. The director, production and distribution team with international influence, and the strong commercial films have appeared on the big screen in North America through word-of-mouth, or are well-known IPs in Europe and the United States, especially among young people......"
"You guys, do you want to make "Getaway"?" Li Rong said this for a long time, and Ye Shenxi simply asked directly.
"Hey, that's the intention. We have learned that game adaptations are now very popular among the player community, and even not only players, many people who have not played the game but may have heard of it are also willing to go into the cinema to experience this relatively new thing, to feel that kind of super fantasy story. ”
In the eyes of the audience, the game adaptation movie will also have some superpowers and the like to a certain extent, and no matter how bad it is, it is also a worldview background that is not in the conventional operation, such as tomb exploration, zombie city, etc.
Li Rong continued: "Starting with the first game adaptation of Super Mario Bros. in 1993, King of Fighters in '95, Tomb Raider and Final Fantasy: Deep in Soul in '01, Resident Evil in '02, Silent Hill in '06, Like a Dragon in '07, Max Payne in '08, and Prince of Persia this year...... Many games that are familiar to players have been adapted into movies, and they have also achieved good box office. ”
Li Rong is like a treasure, in order to show Ye Shenxi that they have done enough homework.
The few films she said are indeed good at the box office and famous, among which the worst box office is "Final Fantasy: Deep in the Soul", with a production cost of $137 million and a final box office of $85 million, some people joke that this box office is estimated to be only enough for the heroine's hair (the heroine Dr. Aki's 60,000 hairs are all independent, and fully animated and rendered, and the entire model is composed of about 400,000 polygons), which is just an exaggerated joke, but it is a fact that the producer Square Pictures lost the sky.
The fiasco of this film was also one of the reasons why Hironobu Sakaguchi, the "father of Final Fantasy", left Square Enix, and later lost money again in Final Fantasy 11, the first online game of the Final Fantasy series, so Square Enix had to accept Sony's investment, and eventually merged with Enix to become the current Square Enix (SQUARE ENIX).
Li Rong didn't understand this, probably because she thought that Ye Shenxi didn't know much, and this film was too famous to bluff people.
and "Super Mario Big Brothers" is also a word-of-mouth box office lose, as the first game adaptation movie, as an IP that brings innocent fun and good memories to countless players, it has actually been adapted into a sci-fi cult movie, can you believe it? The character restoration is extremely low, the script has nothing to do with the game, not even the most famous "chestnut boy" in the game...... It's almost considered to be one of the worst game adaptations of all time.
$48 million cost, box office 20 million.
However, it is not the same as Final Fantasy, Ren Jile just sells a license to make some money for himself, and Square Enix makes it himself.
In addition to these two parts, the ones that Li Rong said don't have so many slots.
"Let's think about it, you see that "Getaway" is also very popular abroad, we should be able to shoot it, not to mention how much money it makes, but it is also a big IP, and it can be on at least a few thousand big screens in North America."
Li Rong unconsciously used "you" again.
Ye Shenxi didn't refuse, but felt that they were a little taken for granted: "Understand, what you said, the two basically the worst, Mario and Final Fantasy, the former is a super IP that saved the American market from the Atari collapse, and the latter is also operated by 9 series of works, before that, "Final Fantasy 9" received a lot of praise in Europe and the United States with Disney's stylized painting style, which made Square Enix extremely self-inflated. No matter how bad they are, they also have a broad mass base, and "Getaway" has only been on the market for a long time, and its influence is still too far behind. ”
"What...... What's the crash? ”
Ye Shenxi didn't explain, and continued: "You only see these things that can be regarded as being able to make money or make a name for themselves. There are also those who have big losses and special losses, the cost of "Doom" in 05 is 60 million, and the total box office is 55 million; "Vampire Lane" cost 25 million and cost more than 3 million box office; 06's "Life and Death Fight" cost 21 million and 7.5 million box office; Last year's "Street Fighter: The Legend of Chunli" cost 50 million and had a box office of 10 million; and this year's "Iron Fist", with a cost of 35 million, and the final box office of 1 million has not yet arrived. ”
"There are so many lessons from the past, don't be blind, the ones that can adapt the movie must also be brands with a large number of players, but whether they can make money is another matter."
Li Rong didn't expect Ye Shenxi to be even more precious than her, you are a game producer who is not good at making games, why do you pay attention to the box office of the movie...... I was also a little confused for a while.
"Mr. Ye, we will definitely do a good job of risk assessment in advance, the main thing is not all about making money, to be honest, even if we lose some, as long as it is not too miserable, we can accept it, at least this movie is made, and it is not a problem for this domestic box office to recover most of the costs. Mr. Ye, I'll tell you the truth, we mainly want to open up overseas markets, but also sit on the word of mouth, and make up for the gap in the real commercial blockbuster in China. ”
"Also, the leaders of radio and television are also very concerned about the ...... of this project."
Li Rong's voice was a little quieter at this point.
……
It's good to say that's it, and sure enough, I came with a mission.
Even if the above speaks up, the Qingyu Network will not have to throw out the authorization immediately, and this kind of freedom is still there. Even if you want to shoot it, who you want to shoot it for, or license it to a foreign Hollywood production company, it is not impossible. During the Spring Festival in 09, Xia Yuqian talked to him about this, the Xia family has its own film and television company, Yuqi Media Co., Ltd., and if you really want to shoot yourself, you can do it, if the cost is not too big.
Xia Qingyu also thought about this, the level of film production at home and abroad, whether in terms of film industry, post-production, or concept, the gap is not small. With the influence of "Getaway", I definitely don't want to lose it to the domestic commercial film production team of this kind of "small fight", but the game theme itself is not understandable to foreigners, and actors can't find blonde and blue-eyed foreigners to act. Anyway, there's no hurry, so I'll leave it there first.
It's just that now Huayi has taken the initiative to bring it up......
"Sister Li, you can't have already established the project."
"Hey, that's not it, isn't this going to talk to you, okay, let's form a team and talk about it."
"Have you already talked to the investor?"
"There has been preliminary communication, but now that China Film Group and we are concerned, we are sure that Yuqi Media will also be counted, and it is estimated that it can be eaten, I really tell you the truth, on this project, our company can contribute 50 million US dollars, which is almost the same amount as China Film."
"It's a purely domestic asset."
"Are you worried about the level of production, if we can, let's negotiate well, or win over Hollywood production companies to co-produce, but the script, director, and actors must still be Chinese."
The movie matter, in fact, it doesn't belong to Ye Shenxi at all, but now Ye Shenxi can't just say this to Li Rong, saying that you go to find Xia Qingyu, I can't close this matter, and others will refuse it directly.
"When this movie is released, there must be no need to worry about domestic publicity, film scheduling, screening dates or anything, the total number of screenings must be 350,000, and it should not be too much of a problem to get 100 million US dollars at the domestic box office."
These Ye Shenxi really don't understand much, and they don't have any interest.
"Sister Li, why don't I discuss it with our chairman first?"
"You said Mr. Xia, okay, there's no urgency about this, hey, don't worry, you two can chat if you have time, but it is estimated that Mr. Xia also has someone from Zhongying who has contacted her, just tell me when the results are out, and I'll talk about the rest later."
"Yo, it's a two-pronged approach."
"Not really." Li Rong pretended to joke about the atmosphere: "Mr. Ye, this project, if it can be successful, it will be sure that the script, director, and actors will all be approved by you before starting, no matter whether the Qingyu Network itself will join the producer, I can guarantee you this thing." ”
"Okay." Ye Shenxi didn't know what to say.
"I heard you're going to the United States again?" Li Rong stopped at the right time, and then entered the second half of the greeting session: "Go to Apple's developer conference, I also use their mobile phone, which is really easy to use." ”
"yes, I'm packing."
"Yo, then I'm guilty, I won't bother you, you're busy, I'll contact you later?"
"Okay, get back to me."
"Then you discuss with Mr. Xia, goodbye, Mr. Ye."
"Goodbye, Sister Li."
……
Just hung up Li Rong's phone, the phone hadn't been dropped yet, and she hadn't had time to sigh about the friendship of her classmates, why did she become so flattering...... The bell rang again, take a look, Xia Qingyu.
"I haven't set off yet, so I'm checking the post." Ye Shenxi joked.
Xia Qingyu knew the time of his air ticket, and said directly: "Just now, the people from China Film Group sent us an email, hoping to get authorization to shoot the live-action movie of "Getaway". ”
Really.
"What do you think?" Ye Shenxi asked.
"Huh? You're not surprised at all? Already know this? By the way, the email also said that Huayi was also added, and you have an old classmate in it, right? ”
"What old classmate, why are you talking so ambiguously."
"Hey, it's called Li Rong, right?" Xia Qingyu heard Ye Shenxi mention that when Ye Shenxi was studying before, she must have cared about campus life as a hostess, and she was also very happy that Ye Shenxi could feel a good college life, although it was not the same as when she was in college.
"The eldest sister in her thirties." Xia Qingyu's tone was very light, and he didn't seem to be able to see the blade.
"Yes, yes, that's the eldest sister, Huayi's current director of the film division, but it is estimated that with her age and qualifications, she may not be so absolutely authoritative." People in the game industry understand very well that in some game companies, the producer, project director, and project manager are all bosses who do what they say, not to mention where to play, not to mention the main planner.
"You didn't promise her anything, did you?" Xia Qingyu asked.
"That's not possible, you have the final say in this kind of thing." With Ye Shenxi's understanding of Xia Qingyu, this girl will most likely agree.
The main reason: fun.
Of course, it's not all the reasons, he just has to make games himself, and the fish emperor still has a dream of a pan-entertainment empire in his heart.
Xia Qingyu has been inspecting several foreign CG animation production teams since the beginning of the year.
Previously, all kinds of CG of the herring network were cooperated with Japan's Jituo Sanctuary, of course, after the small maruko laboratory began to be put into use, the action collection link was also handled by the herring network itself, and then the action data was provided to them.
After all, Maruko is actually a bit more advanced than their own motion capture studio.
Including this time, if "Getaway" will start filming, some computer CG parts in it, which need to use motion capture, can also be thrown to Maruko and produced and sold by themselves. Unless it's to find George? Lucas's Industrial Light & Magic works with a film special effects production company, and their own equipment will be more advanced than Maruko's, but they don't need to sell it themselves.
We'll have to see again.
Xia Qingyu's idea is that the part related to the game, the Qingyu network wants to have its own related departments as much as possible. One is to facilitate communication and collaboration within the team, and the other is that the fish emperor does not like to borrow other people's things to use.
In the future, the CG part,Qingyu Network plans to do it yourself,With the promotion of the game after the launch,CG animation also regularly releases corresponding promotional films or something,Derivative series,Serials can be,This is also a matter of mining brand value and creating IP。
There is also a joint venture between Qingyu and Youku a long time ago, which was established by Barracuda.com, which was for the playback of game trailers in the game store interface of the FG platform, as well as the provision of solutions for players to upload their own related works in the platform community. With the rapid increase in the number of users of the FG platform, Barracuda is now also one of the major brands in the domestic video industry, especially in the field of game video.
Players at home and abroad experience by themselves, explain, explain and game strategy, or game unboxing videos and the like, and now many people will choose Barracuda as the priority upload channel, because this is the most natural combination with the FG platform, and everyone is the core user group. Of course, this is only in the mainland, facing overseas players FG platform or embedding Youtube as a solution, they are already used to this site.
In last year's Eternal War World Cup, Ye Shenxi added the barrage function to the game viewing, which was well received by a large number of users, and the barrage culture has not become a major force in the network culture now, and many players said that they like this interesting way of communication very much. Then Barracuda also quickly added this function,After AB two stations,It has become the third pole of the barrage website in China,Different from the two-dimensional atmosphere of the first two,The core of Barracuda is game video,There are also game complaints,Hilarious commentary and the like,Video full of slots。 These are its core competencies.
Including this time Qingyu Network joined Apple's developer camp, Xia Qingyu is actually quite dissatisfied, this helps others to be a platform. Her own FG platform takes a 30% cut...... Apple too...... But I'm not used to being pumped by others.
The two of them chatted before, and Ye Shenxi said that we won't fight for foreign channels, unless we make our own mobile phones or operating systems. Otherwise, there is an App Store on the IOS side, Google Play on the Android side, and Brother Gu's own app store, even if Sansang can rely on his own mobile phone shipments, he can also engage in a Sansang app store, let's not think about it.
Domestic can be,Because of well-known reasons,After the rise of the domestic Android market,It can only be described by the word chaos,Various app stores emerge in endlessly,There are mobile phone manufacturers themselves,There are pure third-party ones,Everyone wants a piece of the pie。
Xia Qingyu asked, why don't we make a mobile phone?
Ye Shenxi thought she was serious, but ...... There's nothing to object to, right, any cat and dog can make their own mobile phones, and it's understandable that Xia Qingyu wants to do it, and it's not a difficult thing.
Anyway, just leave this matter to Xia Qingyu to handle it himself, he doesn't have any intention of mixing.
At that time, Xia Qingyu's black eyes were rolling around.
"What do you think of the movie?" Ye Shenxi asked.
"Yes, that's a good thing." Xia Qingyu said calmly.
"Is it so sloppy?"
"Wouldn't you just make a movie...... But it's also ...... Losing money is a trivial matter, for fear of affecting the reputation of "Getaway". Let's join in the production ourselves, and we must strictly control all links, and we can't let them play around with this. ”
"And what do you think?" Xia Qingyu asked.
"I'm okay with that." Ye Shenxi's standard answer.
"Then I'll take care of this matter, you worry about it."