43. Advertising
After 'dental intermediaries' and 'human trafficking', the most lucrative ones are clothing and carriages.
In terms of clothing alone......
Anyone with a little bit of modern historical knowledge knows how low people's productivity was in the old society.
For example, cloth, the raw material for making clothes, it takes at least three or four days to make a piece of cloth.
Yes, three or four days, and these three or four days are only the time for 'weaving'.
If you want to start with the 'thread' of weaving, it will take at least a week or more to make a piece of cloth.
In the same way, due to the lack of modern weaving tools, fabrics and clothes with cumbersome production processes are also very expensive.
…… It's just that it's expensive for the income of the clothing store, and it's good for the average farmer to be able to support himself.
But that's enough to prove the huge profits of the clothing store!
Bi Liwang didn't know about horses, but Bi Liwang had seen such a joke in his previous life.
said that Huang Rong in the Legend of the Condor Heroes was smashed by Guo Jing with money to fall in love with Guo Jing, invited a meal of tens of thousands of yuan, and later gave Huang Rong a horse similar to a Lamborghini in modern times.
Although it is a sweaty BMW, in that paragraph, the joker also briefly described the market of horses in the Song Dynasty.
It can only be said that it is 'expensive'! A horse is like a high-end car.
From this point of view, Tian Ergeng did report to Bi Liwang the most profitable business in the capital today.
"Do you have a way to get together the most profitable shopkeepers in the capital?"
After hearing Bi Liwang's words, Tian Ergeng's heart suddenly trembled violently, and he knelt on the ground without saying a word!
"Mother, are you going to raid their home? With all due respect, if you really raid their house, the ministers will not be able to sit still. ”
Tian Ergeng's tone was particularly fast, not because he was afraid or because of something else.
After finishing speaking, Tian Ergeng kept kneeling on the ground, his head down, and he didn't dare to breathe.
"Be clear."
Bi Liwang said expressionlessly.
The purpose of getting those shopkeepers together is not to raid the house.
But after hearing that Tian Ergeng said that if he really raided their home, the officials of the DPRK and China would not be able to sit still, Bi Liwang suddenly became a little interested.
Bi Liwang had seen the corruption of the Ming bureaucracy on the first day of the last dynasty, and she would not be foolish enough to think that those officials could not sit still in order to persuade themselves.
"Niangniang, in fact, behind the most profitable merchants in the capital, there are shadows of the ministers of the imperial court. Some of them are just handed over some monthly gifts, and some are directly the family business of the ministers of the imperial court. ”
"To put it bluntly, it's their money-collecting machine."
Bi Liwang interjected.
"That's true, mother."
Hearing this, Bi Liwang said helplessly.
"I said, do you have an occupational disease? Addicted to copying your home? I didn't say I was going to raid my house. ”
"Then you want to ...... it."
Tian Ergeng was puzzled.
"Lift your head up."
Tian Ergeng slowly raised his head, his eyes were full of horror, although he was frightened, he was not flustered.
"Take it."
Suddenly, a stack of papers floated out from Bi Liwang's back and stopped in front of Tian Ergeng.
Tian Ergeng stretched out his hand and took a look, but he didn't understand! I only understood the four big characters written on it, 'Daming Daily'.
"You call them together and show them this. Say that this thing can make them develop, and see how they react. ”
And it's just an introduction, they don't agree or don't want to. You can't use strong ones. ”
"Take this thing to the newly opened Daming Newspaper in the downtown of Beijing, someone will explain it to you. But when talking to those rich businessmen, remember, be ambiguous! You must never make things clear. ”
"Can you do it?"
"I can't do it, Wechen is willing to come and see him."
Tian Ergeng said firmly.
At this point, Bi Liwang smiled.
"Stand down."
"Yes."
Then, Tian Ergeng slowly stood up from the ground and walked out of the imperial garden.
On the way out of the Imperial Garden, Tian Ergeng began to think involuntarily.
Thinking of everything he saw in the Imperial Garden not long ago, Tian Ergeng always felt like a dream.
More than half a month ago, Tian Ergeng would never have imagined that Wei Zhongxian, the thigh he was holding, would turn to another thigh, and he would never have imagined that the queen would know how to be immortal!
Maybe it's an immortal law, right? Or maybe it's sorcery?
But whether it's immortal magic or witchcraft, it has indeed appeared in front of itself.
It's a coincidence! Therefore, Tian Ergeng, who was stunned in front of Bi Liwang for a long time, was so stunned that he forgot to swallow his saliva, and the moment he came back to his senses, he made a major decision!
Hold the queen's thighs! It doesn't matter if the queen is a fairy or a demon, at least ...... Wouldn't you have a chance to learn spells yourself?
Missing the previous thigh, Wei Zhongxian is already practicing spells? Otherwise, he was standing aside with a stone in his hand, was he acting as a decoration?
Thinking about this, Tian Ergeng couldn't help but speed up his pace, grabbed the newspaper, and walked towards the outside of the palace with all his might.
And the thing that Bi Liwang just described to Tian Ergeng, which can make those shopkeepers develop, is this newspaper.
More precisely, it should be a newspaper advertisement!
Yes, newspaper ads. Newspaper advertising refers to advertisements that are published in newspapers. Its advantages are that the readers are stable, the communication coverage is large, and the timeliness is strong, especially the daily newspaper, which can publish the advertisement in time and send it to the readers immediately.
High credibility, simple to make, flexible.
The main disadvantage is that readers rarely circulate it, the expressiveness is poor, most newspapers have simple colors, and the effect of publishing visual advertisements is poor.
In fact, the newspapers of every country in the world are mixed with advertisements!
Newspapers that are not printed for advertising purposes and are used as advertising space are also widely available.
And newspaper advertising also has certain advantages over TV advertising!
Wide coverage and large circulation. The readership is wide and stable, with special layout space. Unlike TV, sometimes watching a show and seeing an ad is like changing the channel.
The reading method is flexible, easy to preserve, selective, time-sensitive, and expressive. The spread is wide, fast, and the information is detailed. The industry options are flexible, and the cost of advertising is relatively low.
Although Daming Daily had just opened at this time, some of the above advantages were difficult to achieve.
But it can't stand the fact that the people of Li haven't seen the newspaper!
In modern times, soft advertising, notification advertising, promotional advertising, image advertising, suggestion advertising, public service advertising, and promotion advertising are dizzying.
In the face of modern people, who have been ravaged by advertising, newspapers have long lost the most important thing of advertising, credibility and strength.
But if it's in ancient times......