"Hello, YangChengJieXing."

This is what the email starts with, and if it was before, Apple would still use the title of "Dear Developer" for other types of emails, even if it is a warning email, but now it has become a developer account name.

"This email is intended as a notice of termination of the Apple Developer Program License Agreement (ADP) and the Developer Agreement, effective immediately."

"After repeated comparisons and investigations, we have confirmed that between September 14 and September 23, Beijing time, China time, you used illegal means to promote the application you developed, the program name (App Name): Shengu Xiantu; SKU Number: shenguixiantu.jiexing downloads and reviews. ”

"Your account is in violation of Sections 3.8(f) and 4.2(d) of the ADP Agreement and Section 12 of the Apple Developer Agreement, and as such, Apple is exercising its right to terminate your status as a developer and to cease and desist from fraudulent use of the Program."

"The purpose of this email is not to provide a complete statement of the facts of the incident, and nothing in the email should be construed as a waiver of Apple's other rights and any remedies available to you, hereby disclaimed. Finally, please note that due to the nature of your actions and the impact on other developers, we will reject re-applications from companies associated with your account within the next year. ”

Li Ling looked at the content of the email in the mailbox, and his jaw trembled uncontrollably. After reading all the words, he knew that this had become a fact, and that it was the worst possible outcome.

Apple has never been so tough on the phenomenon before, this is their first time, but this time, even those who thought they should be going to take action would not have thought it would be like this.

Even the punishment is divided into several kinds, and for Li Ling, the best thing is nothing more than emptying the weight, and "The Journey of Gods and Ghosts" was forced to lower its ranking.

The worst thing is that the game is directly taken off the shelves, and he initially thought that the worst was the result, and he also had corresponding measures, modifying the name and description of the game, and re-applying for the shelves.

Now, Apple has banned their developer accounts and blacklisted Jetstar for the next year.

In other words, they can no longer apply for any products to be listed, not only "Gods and Ghosts", but also other mobile game projects under development.

Suddenly, Li Ling seemed to be several years old.

Outside the door, I remembered the knock on the door, knock knock, looking very anxious, Lao Zhu's voice sounded outside the door: "Mr. Li! Mr. Li! ”

Li Ling sat down in the chair dejectedly, he wanted to say "come in", but when the words came to his lips, between his lips opened, the air rushed up to his throat, but he didn't make any sound.

This is a feeling of weakness that spreads from the cold temperature of the heart, and then spreads to the whole body, and even to the fingers and Adam's apple, as if forcefully opening his eyes to prevent it from closing, has exhausted the only strength Li Ling has left at the moment.

"Mr. Li, Mr. Li." Lao Zhu's knock on the door outside the door continued, and Li Ling felt like a call from a life-urging imp at this time.

In broad daylight, what does it feel like to be awake ghost pressing the bed, that's probably it.

Jetstar's discipline is very strict, for example, without his response, the chief planner Lao Zhu would not rashly open the door and come in by himself, discipline, wolf nature, these words seem to have been written into the company's genes a long time ago.

"Come in......" After about ten seconds, Li Ling finally spoke.

Lao Zhu almost entered the house with a breaking attitude, and then walked in front of Li Ling, holding a mobile phone in his hand, and the screen was still lit, showing the interface of the App Store: "Mr. Li, it seems to be ...... We...... It was taken off the shelves by Apple. ”

But he saw Li Ling's demeanor, like a dying old patient, very seriously ill, lying on the swivel chair.

He immediately understood, and Mr. Li already knew about it. He didn't need to confirm it anymore, he could only wait there, maintaining a slightly bent posture, waiting for the arrangement of his superiors.

At this time, of course, what is needed is arrangement, he has not encountered it, in fact, Li Ling has not encountered it, but someone must always tell them, and this team, what should be done next.

This news cannot be kept secret, and the members of the development team also pay attention to the latest trends of this game at all times, which is also Li Ling's request to employees. The news also spread quickly, and in the development team of the mobile game version of "Gods and Ghosts and Immortals" in the outside studio, everyone soon knew about it, at most they just thought it was a game taken off the shelves, not a ban from the entire company.

They are also at a loss, and out of a state of confusion, they don't even know whether to continue the work at hand.

Lao Zhu was the same, he didn't know how to appease the team, so he came directly to Li Ling's office.

Then there was silence.

After a while, Li Ling nodded slowly, and he said, "I already know, huh...... I know. ”

"Mr. Li, we ...... What's next? ”

In such a short period of time, how did Li Ling know what to do......

If it's just the game off the shelves, he can afford this loss, the development cycle of this game is six months, the team members are 15 people, the average salary is 6K, plus some other expenses, the total development cost of the entire game is only 800,000.

The operating costs are still higher, including the advertorials placed on various game websites, click ads, search engine advertising, and the cost of brushing the list a few days ago, the total cost is about 3 million.

Moreover, this is only on the IOS side, and the current work of the working group includes the development of follow-up systems, as well as the development of other smartphone platform versions, as well as Android, Symbian, and indos, which does not mean that the game is truly dead.

But the current situation is that all of the company's subsequent games in the next year will no longer be available on Apple's platform.

When the mobile game market is really about to be turbulent and open the era of discovery, it is recognized that the IOS platform with the strongest ability for players to pay.

What can he do......

But he can't panic, if he shows the same overwhelm as Lao Zhu and other employees, then he really has no fun, and it is not in line with his self-pursuit.

His self-pursuit is to become a game producer who is full of wisdom in life, can face any problem without chaos, and then use his own unique ideas and experience to find solutions to solve them. When he encountered some problems before, he sometimes figured out how to deal with them if it was Tenghua's Ren Yueqin, Huang Yi's Ding Yicheng, or even Ye Shenxi of Qingyu.

He also wanted to be in the same class.

At this time, Li Ling at least showed his heroic side on the surface, he quickly sorted out his thoughts, recovered his emotions, and tried his best to make his demeanor and voice appear calm and unflustered.

"Do they know about it too?" He was referring to the members of the Working Group.

Lao Zhu nodded: "Everyone knows." ”

Li Ling took a deep breath and stood up: "Apple sent me an email over there, and they have begun to crack down on the phenomenon of swiping the list." ”

"Is it the game that is taken off the shelves?"

"No...... Our developer account has also been banned. ”

Lao Zhu still doesn't quite understand the seriousness of the matter: "How long has it been banned, can I reapply?" ”

Li Ling shook his head: "It's a ban on affiliated companies, and our company can't apply to add any apps to the App Store for a year." ”

This far exceeded Lao Zhu's expectations, because the fat eyes that seemed squinted suddenly widened: "Mr. Li? ”

Li Ling waved his hand: "Don't worry about this matter for now, I want to think about what to do, the work of the working group is still the same." ”

"Business as usual......"

"It's not as serious as you think, it's just the IOS platform, and there are other platforms." This is both reasonable and comforting, at this time, the team must be stable, in addition to him as a producer, as well as Lao Zhu, the main planner, and then the entire project team members.

"Good ......"

"Even if the game is taken off the shelves, the users of the old server will not be affected, and now your priority is to stabilize them first."

The game service has nothing to do with Apple, and the server is still built by Jetstar itself, but now there are almost no new users coming in, because there is no entrance, and new players don't know where to download the game.

"Temporarily add a task, do a player event, free, the purpose is to maintain popularity, the previous scheduled online event will be opened again. That event can be opened directly by the GM tool, I guess. ”

"Yes."

"Then let's go get the rewards first, and then turn it on as soon as possible."

"Good ......"

"How's the equipment enhancement system going to be added in the next version?" Even if he didn't have time to think about it at all right now, he could only ask.

"The development progress of the program is about 80%, and it will take a day and a half to complete, and there is still a lack of numerical content and some art resources."

"How's the numerical calculus? How much does it cost to upgrade to +13 for normal players? ”

"According to expectations, it should be around 80,000 yuan, yes, it is more than 77,400."

"Not enough depth."

"I'll ask them to tune it up again."

"This system is the core payment point in the middle of the game, and more than 60% of the revenue of the entire cycle from level 30 to level 70 depends on this system. After adjusting the first charge package, the player's payment rate has been better than before, there is a trend of improvement, and the penetration rate is enough, and the next step is to dig into the depth of payment, and the first charge of 10,000 players is only 60,000 yuan for each player, which is very clear to you. ”

"Yes, Mr. Li."

"Also, when players have the best room to grow, it's easy to get tired of losing money without pursuing goals, and the significance of this system is not only to maintain revenue, but also to continue to bring them motivation to improve. How much space is there that can be delivered? ”

"About 40%."

"So now it's a 3% increase in Enhancement Level 1?"

"On average, it is, but if it is strong, it will grow more, and the first few will be less, so as to ensure the cost-effective experience of players."

"No, Big R is not the pursuit of cost performance, there is no need to control so strictly, they are more in pursuit of being stronger than others, and they don't have time to calculate the cost performance with you."

"So let's compress the values in the later stage and divide a few more enhancement levels?"

"That's it, the overall expectation is around 120,000."

"Okay, Mr. Li."

"You don't have to worry about the App Store, just follow the version plan you made before."

"But...... Mr. Li. ”

"I'll ask my friends, and then think of a way, I'll make it clear to Mr. Cai, Lao Zhu, now your top priority is to appease the employees first, stabilize their emotions, and don't affect the follow-up work...... Forget it, there's a meeting in the conference room in ten minutes, and I'll talk to them. ”

"Okay."

……

……

On October 1st, the day of China's National Day, the whole country was immersed in the joyful atmosphere of the grand festival, and the interfaces of many Internet media websites were replaced with bright red festive UI. It's just that on this day, the news about Apple's aggressive crackdown on App Store swiping took their headlines.

On this day, Apple officially issued an announcement, in response to the increasingly arrogant illegal brushing behavior in many regions around the world, striking hard, and shouting the wise words to developers for the first time like glass slag: I am your father.

A total of 17 countries and regions around the world where the App Store has officially landed, involving 238 developers, and a total of 413 different types of apps, including e-commerce platforms, social networks, practical functions, entertainment and game apps, have been forcibly removed from the shelves.

Of course, these developers are not all brushing the list, using illegal methods to improve their rankings, but also other violations of Apple's developer agreement, including violations of user privacy, selling dog meat on sheep's heads, the description is completely inconsistent with the actual application, and there are serious bugs that will cause the program to crash or the system crashes, or conflict with the functions of the Apple mobile phone itself......

In fact, there is also a bit of a slap in the face, indicating that their review team is still not doing its job properly.

Among the 238 developers, according to the severity of the situation, the impact on other manufacturers and applications, and the public opinion caused, 169 of them were removed from the relevant applications, that is, there are 69 developers who have been directly banned from developer accounts and associated companies like Jetstar.

These 69 were basically sanctioned because of malicious swiping.

And all of them are the best of them.

Of the 69 companies, 21 are from China...... It doesn't mean that all the apps on the shelves in China, some Chinese companies also specialize in overseas markets.

Apple didn't name it in the announcement, but gamers in China already knew that Jetstar's "Fairy Journey" was one of them, and for a while, there was a sense of celebration across the world.

The sailors have not yet received instructions for the next step, and they don't know how to reply for a while.

The game is off the shelves, how can you still tout it...... No matter how hard the head is, it can't win such a giant stone hammer.

Players on video game forums are simply overjoyed, and what could be more joyful than the fact that justice has been served again on National Day, and almost all of them have to set off firecrackers to celebrate.

"I just searched for "Gods and Ghosts and Immortals" in the App Store, and I really can't find it, and it's really off the shelves. ”

"Really, it's a good app, if you don't say it's gone...... it's a bit of irony.

There were also players who couldn't get a result in the battle with the navy for a few days and nights, and they had a refreshing feeling of revenge, and typed sonorously: "What did I say at the beginning, Jetstar is brushing the list!" The person who said no at the time stood up for me! ”

However, nothing has come forward......

"I heard that Apple has never removed any apps from the shelves because of swiping the list before, let alone banned developer accounts."

"I guess it's a little too much......"

"How excessive?"

"It's on the head of the herring network......"

"You mean it's because of the herring network? Not really...... This time it's a big deal, with hundreds of apps and developers in many countries and regions around the world. ”

"Who knows......"

……

And what is the herring network doing now...... From the beginning of this incident to the end of the event, they have never made any remarks or expressed any attitude.

What are the two bosses doing?

Sleeping in......

Including the herring...... This girl rarely has the habit of sleeping lazy, and she tossed with Ye Shenxi for too long last night.

Last night, when Xia Qingyu pestered Ye Shenxi to chat, Ye Shenxi also said: "ake me up hen September ends", but it turned out that he didn't get up.

The sunlight shone through the white curtains in the bedroom, from morning to noon, every time Xia Qingyu wanted to get up, he was pulled down by a big hand and put it into his arms.

It started with "I'll get up and go for a morning run." ”

"Rest."

The dumplings haven't eaten breakfast yet. ”

"We didn't eat either."

"It's noon."

"It's time for a nap."

In the end, Xia Qingyu reflexively rode on the master of the big hand: "Can't you get up?" "Be pretentious.

"Get up, get up......"