At Activision's global operations headquarters in Santa Monica, Dawson must have known the data before anyone from a third-party site like Gamesales, and he rushed back to the headquarters immediately after attending the first sale in the UK.

The first thing he did was to ask the marketing staff to verify the number as soon as possible, saying that it was unexpected, but it was not unbelievable, he really didn't expect that the 24-hour sales of "Nobody Survived" would exceed "Modern Warfare 3", which had broken their expectations, and it exceeded 900,000 units all at once. However, with the blessing of Qingyu and Pasca's word-of-mouth, after nearly 1 month of bombardment publicity, a real investment of nearly 100 million US dollars, and a pre-sale result of 1.4 million sets, it is logical that the 24-hour sales record in the history of human games has been updated.

Dawson's main purpose is to ensure the accuracy of the data.

If the data is accurate, they will release it to the public as soon as possible, and they will need to write a special book, promotional posters, a celebration party open to the media, and cooperate with Salmon Studio to complete the update of the bonus content, which is needed. This in itself is a new record worth blowing up, and such a historic achievement will also give players who are still waiting for money in their pockets, and those who may still be waiting for the first round of word-of-mouth to decide whether to buy.

Soon the subordinates confirmed this number, which is indeed 10.5 million, or more accurately, 10.523 million.

Fortunately, Activision distributed nearly 20 million sets around the world on the first day of shipment, covering all major sales channels to ensure that it would not be easily out of stock, which is the distribution strength of large publishers.

Of the 10.5 million units and more than $600 million in sales, Activision will naturally earn less than their own "New Year's Call", which is no doubt, and the digital version has a heavier proportion than last year's "Getaway", which is also expected.

This is completely in line with the law of the global game market, and it is also the general trend, in the global sales of a game, the contribution of the digital version has increased from 10% in 2008 when the FG platform was just launched, to 15% in 09, 20% in 10 years, and then to the end of 11 years now, and now "No One Survives" within 24 hours, reaching 32%, gradually increasing every year, of course, "No One Survives" is a special case, and the average of other games is now about 23%. It's not all FG's contributions, but also Soni and Juhard's own digital stores, with Getaway and Nobody Surviving both available in both physical and digital versions.

More and more players are choosing to add one online store, and the improvement of network bandwidth is an important aspect, and on a credible digital platform such as FG or PSN, watching the number of games in their game library increase, there is also the thrill of collecting, and there is no storage space and console limit, it is the data tied to the account.

Activision glass slag can be said to have always had its own online sales platform, Battle.net, but before that, they only used it as a platform for players to play online, and Dawson felt that it was time to replan the direction of their own treasure.

This, well, should be a good idea to ask Pasca for advice.

Dawson looked at the number on the screen and shook his head with a sigh, he thought, this may be the limit of first-day sales that all game practitioners and media can imagine at the moment, above 10 million, which game will be the next game that can break this record? Next year's "New Year's Call 9"? By the way, there is also "Grand Theft Auto 5" by R Star, which should be in the year after tomorrow.

Maybe it's Pasca's next game? This is more likely.

……

Once again, the Herring Network has proven its supremacy in North America, with the United States and Canada alone contributing 3.2 million units, or 30.4% of total sales, and Activision's promotional efforts in North America have focused on post-war America, giving players a different look at the region they live in, and the strategy has indeed been successful.

Europe is still the world's second largest box office, selling 2.74 million units, and the United Kingdom, where the European branch of herring fish is located, contributed 1.3 million units, still showing the demeanor of an old capitalist power, and other countries combined with 1.44 million.

And the third-ranked region is also predicted by most media outlets...... China.

After Yao Ming landed in the NBA, he won the All-Star Weekend fan poll through a large number of votes from Chinese fans, and Chinese gamers bought a total of 1.72 million games on the first day, showing strong market consumption power, and successfully surpassing the United Kingdom to rank second in the world purely in terms of country. The details are 150,000 in Xiangjiang, 80,000 in Wanwan, and 1.49 million in the mainland......

Although Pasca and the herring fish network have terrifying influence and appeal on a global scale, in China, that can be called the extreme. In just one day, Nobody Survived surpassed the all-time cumulative sales of all other games in the region, referring to other companies' titles, of course.

The current record of game sales in China is 4.31 million for "Getaway", after selling 1.5 million units in the first week, coupled with the crazy pursuit of various domestic and foreign media, super high word of mouth, don't forget the propaganda of CCTV, a state machine, when it exceeded 10 million sales, the news network gave two 30-second appearance shots, including game introduction, sales introduction, foreign feedback introduction, and excerpts from Chairman Xia Qingyu's interview...... It has come to the current 4.31 million.

I don't know if it will be broken by "Nobody Survives", and when it will be broken.

If it is a game outside the Qingyu network, the top two belong to Beijing Soft Star's "Sword and Fairy 5" and Huangpu Zhulong's "Ancient Sword Story", the former was listed at the end of last year, so far only in China sold 1.57 million units, more than 2 million worldwide, this is the most player-based Xianxia RPG series in China, the latter is in August of the same year, and there are currently a total of 1.4 million sales.

As long as it is not compared with Pasca's works, or series such as "GTA" and "New Year's Goods Call", this million-level level is actually ranked first in the world, such as many fan-oriented works in Japan, such as the 16th work of the "Alchemy Studio" series, "Lena's Studio" is only about 50,000...... People can still make a sequel. And the famous "Like a Dragon" series, there are more than 40 works so far, all of which add up...... There are only more than 5 million sets.

Of course it does...... The selling price will be much higher, and the development cost will be different.

In fact, in addition to the number of production personnel involved in the production of the game, the scale of the game, these factors, the development ability will also affect a lot, the same magnitude and quality of the work, a higher level of team development costs will be lower, which is the Chinese stand-alone game team is still in the process of exploration and progress, under the leadership of the herring network, hold high the banner of domestic boutiques.

Japan contributed 430,000 sets, and the rest included Oceania, South America, Southeast Asia, West Asia, and Russia, adding up to 900,000 units, of which Russia had a significant impact on the fighting race, buying 310,000 sets.

If you distribute it according to the platform, "No One Survives" and "Modern Warfare 3" are more obviously different.

On the first day, the XBOX360 platform contributed 4.03 million units to "Nobody Survived" and 5.02 million sales to "Modern Warfare", which is also the first game in history to break 5 million on the first day of a single platform. The two sides accounted for 38.4% and 54% respectively, indicating that the "New Year's Goods Call" series is especially popular on the giant hard platform.

On PS3, Modern Warfare 3 is also higher than No One Survives, but the gap is not as obvious as on the XBOX platform, with No One Surviving selling 3.75 million units, while Modern Warfare 3 is 3.8 million, accounting for 35.7% and 39.6% of total sales, respectively.

The reason why "Modern Warfare 3" was overtaken by "Nobody Survived" is all on the PC platform.

The PC version of "Nobody Survived" sold 2.72 million on the first day, accounting for 25.9%, while "Modern Warfare 3" only 8% of 770,000 units, which is still driven by the FG platform, two years ago, the PC version of "Modern Warfare 2" only contributed 3% of sales, and it was after that Dawson proposed to Ye Shenxi that the activation code of the FG platform should be attached to the PC physical disc box, which drove the sales of the PC version.

By the way, they still have 1% from version II, but it's almost negligible. At the end of this generation, it is too difficult for ii to cope with these triple-A masterpieces, which is why the herring fish network will abandon the ii platform after "The Origin of Everything", "Getaway" and "Nobody Survives" two consecutive annual works.

And Ren Jile has already announced their next-generation console ii U ahead of the two giants of Soni, which is expected to be officially launched at this time next year, trying to continue the phenomenal success of the II console...... Their strategy is still the blue ocean strategy of II, and they do not win by function, but target those housewives...... However, what they ignored was that in fact, they should need to see some clues from several mobile games of Qingyu last year, pan-entertainment users are moving to mobile, and the console platform will be more of a world for hardcore players.

The role of the FG platform is seen by players, media and game companies around the world, but just like the appeal of Pasca in China, the FG platform can only truly reflect its dominance when it meets the game of Qingyu Network.

Of the 2.72 million sets, the FG platform contributed 2.3 million of them, and console games in the United States are still far ahead of PC games, but globally, PC has begun to rise, with the popularity of the FG platform.

Therefore, Dawson and Activision's executives admired Pasca's layout three years in advance...... Although Pasca's purpose as an FG platform is certainly not to create a new history for its game after 3 years.

"Yelena, contact Fisoa and make an official announcement."

……

Dawson quickly dialed Ye Shenxi's phone, he knew that Ye Shenxi must not have slept at this time, and the other party also returned to the United States for the first time to participate in the sale and promotion activities here, so there was no time difference.

When he dialed the number, his hands trembled slightly with excitement.

"Hey, Pasca......"

"Dawson, are you here to invite me to your house for a feast?"

"That's not the most important thing, I want to say congratulations."

"It may take me next month to be available, and Doreshi still has time to practice."

"10.5 million, that's really ...... It's horrible. ”

"I hope you don't think we're cheating." Ye Shenxi means that the FG platform has contributed a lot of sales.

"Of course not, I'm happy for you, although it may be a little envious, haha...... I never thought that the PC platform would have such a huge potential, even when the overwhelming mods of Getaway were made and attracted countless players. ”

"No, Dawson, even now I think you probably don't realize it."

"Why do you say that?"

"This will not be felt until after "Paradise Lost", which may be felt by many people."

"Why? Is it because it's an online game? The main focus is on online battles, but many other console games have also added a lot of online features to enhance the vitality of the game. ”

"It's because of the dragon's eye. Not every player has a console, now the world's PS3 and XBOX360, plus ii, have sold a total of 200 million units, and there are about 60 million devices currently in operation, is the upper limit of our game 60 million? At present, there are about 1.3 billion personal PCs in operation in the world, and this is the market we should explore. ”

"But console players have much more purchasing power and willingness to pay for games than PC players." Dawson frowned.

"We're talking about potential, not ability, Dawson, and that's what I like more. For PC players, there is a cost to buying a game, which is the threshold, the higher the price, the higher the hardware configuration required, and the higher the threshold. But Longyan can give them access to these games without thresholds, and they can be contacted with more people to discuss, generate topics and interests, and ultimately convert them into purchase behaviors, which is the right posture to tap this potential. ”

"So you're going to create the FG platform, and it's all your layout."

Dawson is thoughtful, chatting with people like Pasca and talking about games and markets is a double-edged sword, which can be both rewarding and self-conscious.

……

"10.52 million!" On the official celebration poster, the largest area is occupied by this bright red number.

In the world of design, red is usually a warning color, but it doesn't have to be a warning, and it can also be used in parts that you really want the player to see at first glance when they want to see something as a whole, and it's a really striking color.

In addition, different colors have different meanings in different scenarios, black horror, or strength, orange sometimes means anxiety and powerlessness, but sometimes it means the highest quality epic equipment...... Red naturally has festivity, and the Chinese say they understand it very well.

The background pattern is mainly a totem that appears more frequently in the game: butterflies, the effect of ink wetting the paper.

Many players who have entered the game have already found it in many places, such as the birthmark on Elizabeth's body, the butterfly-shaped one, and Emma also has the same model, but Toyce controlled by Julio...... I don't know yet, but it's okay to look at the naked back of other girls.

There are also ruins, the original Central Park in the middle of New York, in the back garden of the center of the high-rise Manhattan District, the original triangular artificial lake, after being bombarded, the shape has changed, the area on both sides of the triangle corner tip has expanded, and a pair of butterfly wings have grown......

There are also graffiti on the walls of an unknown corner of the game's town, traces of shattered stained glass in the cathedral, and butterflies arguably the most populated creatures in the game besides humans and mutants.

When the players unconsciously found these scattered totems, Ye Shenxi wanted to make them feel that there was still hope for the world.

Most players don't yet know why they would use a butterfly pattern to make a poster, just marvel at the numbers themselves.

Underneath this huge number is a text description in smaller fonts like "24H".

Almost instantly, it exploded into social networks around the world.

"I feel like I've seen Ren Jile in 1983." On the GameFAQ game forum, a player with the ID name "SomanyCattle317" expressed this sentiment.

In 1983, Ren Jile launched the world-changing Family Computer (abbreviated as FC or red and white machine), and they ushered in a generation of dynasties through the layout of hardware.

And now the herring network seems to be going to make the world usher in another era of empires through the platform layout.

Of course, the influence of Qingyu Network at this time is actually far from Ren Jile at that time, the times are different, the more the era in the future, more and more talented gamers with dreams to join the industry let this industry bloom, players are becoming more and more diversified aesthetics and preferences, resulting in different needs, to form a monopoly is also more and more difficult, or unlikely.

But the rise of the herring fish network is just a matter of the past few years, standing out from the cracks of giants such as EA, Activision, Yubi, Ren Jile, Soni or Juqiang, and then blooming. Previously, some media and players believed that their rise was likely to be a matter of meteors blooming, speeding across the night sky, lighting up the sky, or they would soon fall.

In the age of the Internet, there are many such giants.

Isn't this the case at the end of the last century and Nochia at the beginning of this century?

Especially the herring fish network, they almost all rely on the success of a producer of Pasca, one or two games a year, brilliant sales will cover up a lot of problems, maybe one day Pasca's new work is not as popular as imagined, word of mouth declines, or fails to grasp the pain points of players to trigger hot sales, Fisoa's shortcomings will soon explode.

However, at this year's E3, the company showed that they have other great game producers outside of Pasca who are expanding the company's product line. They are also expanding into other areas, from the initial digital distribution platform, and later to add community, gaming videos, crowdfunded content.

The game covers from the original browser game to the stand-alone game to the massively multiplayer online terminal game, and then reaches out to the layout of mobile games.

There are also other businesses that have been acquired, such as motion capture, CG animation, online literature, or game live streaming platforms that have now begun to be sought after by a large number of young netizens.

Qingyu Network is building a comprehensive platform of "one-stop service of game interactive entertainment".

And more importantly, the 10.52 million in one day of "No One Survives" states the fact that Pasca is no longer sought after?

Maybe one day will come, but not now. For now, at least, he's still taking the uphill stride in great stride.

On this day, "Nobody Survived" topped the game sales charts in 32 countries and regions, and a storm is sweeping the world from November 11th.

At the game forums at home and abroad, a large number of players actively spoke and had heated discussions, expressing their opinions on this number and the game.

"Pasca has proven once again that he is the best game producer of his time, and he has proven it time and time again, tirelessly ......"

"It's an honor to be one of those 10.52 million, no, I bought two sets, one for the game and one for the deluxe edition, in my bookcase, and it's going to be one of my most valuable collections. When my child turns 17, I give it to him as a birthday present to let him know what a great game his dad played back then. ”

"Do you have a baby? Bain. It seems that the player has a certain reputation in this forum, and some netizens are quite aware of his personal status.

"No, not yet."

"And you have a girlfriend?"

"Not yet."

"Oh...... Come on......"

Another female gamer said: "Pasca has brought us an extraordinary gaming experience this time, I have played many games, but I have never encountered such a person who pays so much attention to the fate of the character, when I sleep I will think about where Elizabeth is now, when I dream about how Toyce has survived in the past twelve years, and when I wake up, I will immediately devote myself to the game world, I want to change the world, and its trajectory may change something because of my participation, I know it may not be realistic, but Nobody Survives has such magic, and I don't know why. ”

On video game forums in China, some players said: "I'm both happy for Pasca, but I also have some worries, I'm worried that people will ignore the game's own quality because of its unbeatable sales." Because this is an era of individuality, many people will think that a thing is "vulgar" because it is too popular...... This vulgar is not necessarily a derogatory term, but it only indicates the public's preference, but nowadays people seem to deliberately pursue the niche, thinking that the niche things are more stylish. ”

This player is worried...... Some people are worried, but if you want to be reasonable, there is still a little bit of it.

"I haven't been exposed to a lot of games, and before the "Call of the Year" series came out, I never thought that any game would sell more than 5 million units on the first day, but then Activision stepped on 5 million, a number that others seemed to be unattainable for a lifetime, and rubbed it under their feet. Now there is a 10 million that needs to be used more imaginatively, and it is a Chinese game company, a domestic game, and I still feel like I am in a dream. ”

"Guess this game 'News Network' will give a few minutes of footage?"

Now it seems that every one of the Qingyu network must be on the news broadcast, and there have been other game companies and black fans of Qingyu in China who have protested, but the more fish fans said that not to mention the quality, you can sell 10 million sets, come on.

"Great numbers, but they don't say a lot about the greatness of this game. Yes, we don't often use the word great to describe a game, but if the game is divided into such a class, Nobody Survives has no doubt that it can be included in the list. ”

"A European-American game made by Chinese has completely conquered Europeans and Americans."

"In the past, when I played games with players from other countries, when they heard that it was Chinese, their first reaction was a negative impression of brushes, businessmen, etc., but now that I am matched with Americans in the American server of "Eternal War", as soon as I say that it is Chinese, their first reaction is that I am very skilled, and beg me to lead them to victory...... And in other companies' online games, such as "New Year's Call", when we match foreigners, the same is true, they will think that we have a high taste in the game...... In their eyes, China is not a game desert at all, and it seems that everyone is a master of games or game development, which makes me a little panicked. That's the impact of the herring network. ”

"I refuse to rate this game because any praise is futile, and in the face of Pasca, you don't say anything, just buy it, play it, and worship it."

"Ask for free installation of the green version download address,Xunlei,BT can be."

"Get out!"

……

……

From the zero o'clock when the game began to be released, the earliest live broadcast room about "No One Survived" on the Longyan platform started at 1 a.m. on the same day. That's an anchor called "FisoaFans001", and he was also a famous UP owner on the oil turtle before, with the same ID as the herring fish account. In two years, more than 200 videos have been uploaded, with a cumulative number of more than 440 million views, mainly due to the various novel MOD introductions of "The Origin of Everything", and some technical research videos, which have opened up a new world for many players, of course, it also makes them miserable, and the gameplay of logic elements is still complicated.

Includes various mods for Getaway, graphics, and beautiful female characters...... There are a lot of new light and shadow and picture quality, as well as gameplay, and the battle video of "Eternal War" will be uploaded from time to time, in short, this is a professional herring gamer, and he is very famous in the fishmeal circle.

During the initial closed beta test in April, the Longyan team sent him an invitation to become a streamer, and live content is what he does best. With the increase in popularity and influence of the platform, he has also become one of the most popular anchors on the platform, which can only be said to be one of them, because the real popularity is still those anchors in the "Eternal War" category.

Don't think about Tracy, on average, the frequency of this girl's live broadcast is about once every two weeks, sometimes she will preview it on her Weibo, and sometimes she is very willful, secretly starting the broadcast and secretly going off the air after two games, highlighting a fate.

Sometimes the live broadcast that was announced in advance was also on that day, and it was almost time for the live broadcast, and when the fans were waiting in a hurry, they suddenly posted a Weibo saying: "If you don't broadcast today, you will broadcast for two hours tomorrow." ”

While Tracy speaks of one bell is meant to be two hours, two bells when other streamers are present.

In fact, Tracy is really smart, or quite skillful, and she doesn't say the word leave when she asks for leave, which means that she can avoid many sharp questions by broadcasting two bells every day.

This little hen.

The fans who often miss it are remorseful, and now as long as she secretly starts broadcasting, on Weibo, on the forum, and in the fan group, a large group of people are celebrating each other and running to tell each other: "It's a bad birthday, Tracy is on the air!" Let's go, everyone! ”

……

FisoaFans001 (hereinafter referred to as 001) at 0:57, becoming the world's first player to live unbox "No One Survives", the Longyan platform not only provides a capture solution for game images, but also can be broadcast live in the way of traditional camera capture. Actually, there's nothing to unbox...... It's just a CD, and the regular version he bought is not a collector's edition that comes with a lot of stuff.

He actually bought the collector's edition, but it was booked on the online platform, and the physical store was too risky to grab it, and the possibility of failure was extremely high, and the one ordered by Flaxon had just begun to ship, and when she received it, she would naturally come to open the box with another collector's edition.

The world premiere of the Collector's Edition of the physical disc is limited to 50,000 sets, each set has its own independent serial number, to ensure uniqueness, the included content is full of sincerity, and there is even a folding stool pendant, at first players don't know why it is such a thing, to hang the revolver pendant. After the game was released, I learned that the folding stool is really powerful.

Online e-commerce site Flaxon,Dig treasure and the like,It was booked out a month ago,Qingyu Network and Activision have no plans to replenish for the time being,Although the official has indicated that this is a collector's edition and not a limited edition,But too many will obviously affect the enthusiasm of the collection,The value of the product will also be discounted。 Before the game was officially released, the price of the Collector's Edition had already been speculated to more than $300.

Under the scorching gaze of about 230,000 players at the time, 001 also displayed a limited edition T-shirt, this commemorative T-shirt printed with herring and "No One Survived" and salmon logo is a special debut gift made by herring and Activision, and it can also be said to be a real limited content, because there will be no more such T-shirts in the future, at least the official genuine version will not be available, and it is estimated that you can still buy dozens of yuan of the same style on the treasure.

According to the website Gamenes, on November 11, about 150,000 people around the world participated in the queue for the first sale in various places...... The devil knows how they came up with this statistic, but only 50,000 T-shirts were ordered, excluding the staff quota within Herring and Activision, and some were given as prizes for online and offline activities, and about 30,000 pieces were given away for free to die-hard fans who stayed up late and grabbed the front of the line, making them feel the warmth from game manufacturers......

Some players wore it at the time, but it's November, and some retail store clerks are wondering if they should give away two more cold medicines. I'll have to get reimbursement from Activision.

In the live broadcast room, there were viewers who were asking for the T-shirt, and they were even willing to pay a price of $100, but 001 replied to his audience with the words of the blue fish when he replied to EA's proposal to acquire the FG platform, sorry, it is not for sale.

In the following two days, the number of live broadcast rooms of "No One Survived" quickly increased to 13, which was when the Longyan platform had not yet opened the qualification of anchors, and more than 5 million users entered the game world with the anchors through the Longyan live broadcast platform and began to experience the stories that happened there.