Chapter 29 Competition among Sports Brands (Part I)
CEO Eric Brown. D. Spronk pondered for a moment and said, "No! James is the first man in the league, and he has a lot of influence around the world and a large fan base. Zhang Zifeng may have the same popularity as him in the future, but he can't compare with him yet. ”
Marketing Director Michael Spilland was anxious, and he said: "Zhang Zifeng's identity in Huaxia is doomed, no matter how powerful James is, he can't be compared with Zhang Zifeng in Huaxia." Yao, a center who doesn't sell shoes, has driven Reebok's sales, not to mention that Zhang Zifeng is still a defender. We missed Yao back then, and now we can't miss Zhang Zifeng anymore. ”
Eric. D. Spronc still insisted on his opinion, saying, "Zhang Zifeng has a huge influence in China, and his influence in Southeast Asia and the United States is not great, let alone other places. gave Zhang Zifeng such a high salary, what would James think, what would Durant think. What would others think? This is not good for our overall market planning! ”
Michael Spilland shouted: "Zhang Zifeng is a Jordan-like figure, he can help us Nike firmly dominate the Chinese market." With the two largest markets in China and the United States, we don't have to worry about being surpassed by other sports brands in the next ten or twenty years. Our stock will also go up! ”
Hearing marketing director Michael Spilland say that Zhang Zifeng is a Jordan-like figure, others are dismissive.
Nike spent a lot of money to sign Jordan in the ** decade, with the help of the huge influence of Jordan, the god of basketball. Nike successfully made a comeback in the United States, catching up with Adidas, which had always dominated the sports brand.
Do you think that a person like Jordan is so easy to appear, it really takes the right time, the right place, and the right people to appear.
Otherwise, you think that there are so many Jordan II and III, but why no one can reach the level of him.
Kobe didn't do it, and James didn't do it either.
Zhang Zifeng, a Chinese player? Joking!
CEO Eric Brown. D. Spronc heard this from Marketing Director Michael Spyrland, and he was even more determined in his opinion.
He said, "Compare Durant's treatment to a 10-year contract." Tell Zhang Zifeng that we have the ability to promote globally that Pico does not have. We can promote him to the whole world, just like Jordan, Kobe, James, and become a real world star! ”
Marketing Director Michael Spielan sighed when he heard it, although he said that he should pay attention to the Huaxia market, but they still discriminated against Huaxia fans in their hearts, if it weren't for this, the products sold to Huaxia would not be second-class.
After the air cushion door incident back then, I would not be so arrogant in dealing with crisis public relations.
The current Huaxia is no longer the Huaxia of the past, but these idiots still treat Huaxia fans as they used to be.
Sooner or later, their high-minded posture will make Huaxia enterprises bruised and swollen, and even bankrupt.
Looking at his colleague, Michael Spilland said sadly, "Maybe one day, we will regret today's decision!" It's like the Timberwolves and Lakers missed Zhang Zifeng! ”
……
Nike is discussing Zhang Zifeng, and Adidas headquarters is also discussing Zhang Zifeng.
Adidas once had fierce market competition with Nike in the United States, and with several successful market operations in the century, especially the signing of superstars such as Maddie and Garnett, he once surpassed Nike.
But with the aging of Maddy and Garnett, as well as the injury impact of newly signed Rose, and Lillard's influence has not lived up to expectations.
In addition to basketball, Adidas' traditional field football is also subject to the fact that Barcelona's athletic strength is not as beautiful as in previous years, as well as the decline in Messi's personal competitive state.
As a result, Adidas' global sales have plummeted, and the U.S. market share has been declining at an annual rate of 9% since 2011.
Compared with Nike, Adidas attaches more importance to Zhang Zifeng and the Chinese market.
CEO Casparud looked at the top brass and said, "Damn, we sold shit last season." It's shameful that we've been held down by the nitch bitches at Nike. Our previous efforts will be in vain, and we need to make changes! ”
With that, Casparud turned on the TV on the wall.
The video on the TV was the highlight of yesterday's Jazz game against the 76ers.
Having his employees watch the video once, Casparud stopped the video.
Pointing at Zhang Zifeng's avatar with his finger, Casper? "This guy has proven with his actions that he's going to be an NBA superstar." He used his outstanding performance to expand his popularity in the United States step by step, not to mention his influence in China. He's an important part of our plan to go beyond Nike. I want you to do everything you can to sign him under our banner, give him a contract for life, and tie him firmly to our chariot. Got it? ”
Robin Stoker, Chief Financial Officer, said, "Lifetime agreement contract! Mr. Casper, wouldn't that be too risky! Rose's influence back then was no worse than Zhang Zifeng's, but after signing a lifetime contract with him, his knee injury seriously affected his form in less than two seasons, and also affected our sales. Zhang Zifeng's performance is no worse than Ross now, but what if Ross happens again? I think we should be cautious, sign a five-year and ten-year contract first, and then decide the next cooperation according to the market situation! ”
Hear the example of Rose, Casper? Rorsted hesitated. But he still gritted his teeth and insisted, "No, just sign a lifetime agreement with him." Zhang Zifeng's style of play is different from Rose's. Rose relies more on breakthroughs to tear apart the opponent's defense to score, which is good-looking, but the burden on the knee is too heavy, and he will suffer a serious knee injury. But Zhang Zifeng relies on shooting for most of his scores, and this style of play is less harmful to the knees. It's like Jordan and Kobe Bryant extended their careers greatly with jump shots in the later stages. Therefore, Zhang Zifeng is worth our gamble. ”
Hearing the CEO's explanation, the other executives thought for a moment and felt that what he said made sense, and besides, the sales of Adidas are really bad now.
In that case, it's acceptable to take some risks if you want to catch up with Nike.
Seeing that his subordinates agreed, the CEO said, "We set up a team to discuss with Zhang Zifeng, our market value is hundreds of times that of Pico, and no matter what price Pico offers, we can be 100 times higher than them." And as soon as he signs us, we will operate him as Adidas' number one star and promote his global reach. We at Adidas are very sincere! ”
Hearing that Zhang Zifeng was going to operate as Adidas' number one star, the senior executives present couldn't help but take a breath.
Even if it is not as good as Nike, Adidas is also the world's second-largest sporting goods brand.
Adidas' number one star!
That means that all the resources of Adidas will be focused on Zhang Zifeng, the best sneaker designer, the greatest publicity, etc.
Even the company's media resources and network resources will be inclined to Zhang Zifeng.
With such resources, Zhang Zifeng can definitely become a world-class star!
Although Nike and Adidas have different attitudes towards Zhang Zifeng, they both value Zhang Zifeng very much and sent the best business team to contact Zhang Zifeng and his economists.
As for the endorsement contract signed by Zhang Zifeng and Pico before, it was not in their consideration at all.
How much is the penalty for liquidation?
We give!