(Girls' Literature) Pico headquarters in Quanzhou City, executive chairman Xu Jinnan is looking at the sales report of the last quarter in his office.

Seeing that sales soared by 119 percentage points year-on-year in the last quarter, Xu Jinnan couldn't close his mouth with a smile.

Pico has now firmly pressed foreign brands Nike and Adidas underneath, and in this way, Pico can almost occupy half of the Chinese basketball sneakers.

After gaining a firm foothold in China, Pico is marching into other Asian countries, and with the help of Zhang Zifeng's influence, it has also opened up a corner of the local market.

Although the market share is not large, I believe that as long as Zhang Zifeng's popularity is further expanded, Pico will definitely be able to catch up and surpass Nike and Adidas.

Just as Xu Jinnan was planning how to improve and increase sales. Manager Wang Zhicheng, the director of the marketing department, didn't even knock on the door, and rushed in, shouting: "Oh no! ”

Xu Jinnan was frightened, and he shouted angrily: "What a panic, be calm." Got it? ”

is burning his eyebrows, where can Wang Zhicheng care about anything calm or not calm at this time.

He hurriedly said, "Chairman, Nike and Adidas have sent teams to contact Zhang Zifeng, and they want to dig Zhang Zifeng over!" ”

"What?!" Xu Jinnan stood up in horror when he heard this, and directly knocked over the teacup, wetting the documents on the table.

"Is the information reliable?" Xu Jinnan asked for the first time.

Wang Zhicheng shouted, "Absolutely reliable." All reporters photographed Adidas' senior management leading the team to contact Zhang Zifeng! ”

"No, you must not let those bastards dig Zhang Zifeng over. Hold a high-level meeting soon, which is related to the development of our company. Everybody's going to participate, even if you're going to have a baby, fucking fuck me over! Executive Chairman Xu Jinnan roared.

In the Pico meeting room, there was a lot of smoke.

Wang Zhicheng, director of the marketing department, clarified the current crisis, "According to reliable sources, Nike is comparable to Durant and gave Zhang Zifeng a 10-year endorsement contract of 300 million US dollars. Adidas wants to reach a lifetime agreement with Zhang Zifeng, and the endorsement fee is directly $1 billion! ”

Hearing Manager Wang shout out the endorsement fees of Nike and Adidas, all the senior executives of Pico present gasped.

300 million, 1 billion, and it's still dollars.

How much did Pico give Zhang Zifeng, last year it was 18 million yuan, and this year it is 24 million yuan.

That's nearly a dozen times worse.

If the difference is one or two times, everyone thinks that Zhang Zifeng will not break the contract.

is more than ten times worse, and the top management of Pico really doesn't have confidence that Zhang Zifeng can keep Zhang Zifeng. Even if he didn't want to break the contract, the people around him would try their best to persuade Zhang Zifeng to break the contract.

But if the contract is revised now and renewed in advance, how much endorsement fee is appropriate for Zhang Zifeng?

Does Pico give it or not?

Zhang Zifeng played a decisive role in Manager Wang's career promotion, and now it can be said that Wang Zhicheng and Zhang Zifeng are tied together.

Wang Zhicheng gritted his teeth and said first, "Zhang Zifeng's increase in our sales is obvious to everyone. I am sure you are aware of his importance. We absolutely want to keep him at all costs. I think our company discussed with Zhang Zifeng and proposed to modify the contract first. Win his favor! ”

The chief financial officer said, "We all know what you said, but the question is how much endorsement fee do we give him if the contract is amended?" ”

Manager Wang gritted his teeth and shouted, "Adidas gave a lifetime agreement of 1 billion, even if it is calculated according to a 20-year career, the annual speech fee is nearly 320 million yuan!" Let's play the emotional card, I think 300 million a year should be able to reach an agreement with Zhang Zifeng. ”

300 million a year!

The senior Pico executives present were shocked when they heard it, is Zhang Zifeng worth so much money?

Pico's senior management quickly calculated in their hearts, if Zhang Zifeng was given an endorsement fee of 300 million yuan a year, would the company make a profit!

They did a quick calculation in their minds, and then their eyes lit up, and it was worth this number.

But the problem is that people have big businesses, Nike has a market value of more than $60 billion, and Adidas has a market value of nearly $40 billion. How much is Pico? Approximately HK$6 billion.

Even if you give 300 million yuan a year for endorsement fees, even if Zhang Zifeng is suddenly injured, his career will be reimbursed.

Nike: At best, they have heartache, but they don't break their bones.

But what about Pico, not to mention 300 million, just 100 million, in case Zhang Zifeng is really injured, which affects his career.

Pico's development strategy will inevitably be affected, and may even collapse as a result.

Pico can't afford to gamble!

That's the hard part of small businesses!

The scale is small, the funds are insufficient, and the superstar cannot be hired.

Even if you are lucky enough to find a future star, once the future star is worth it, it will be immediately poached by large enterprises with a big contract.

Then large enterprises continue to dominate the market, small enterprises struggle to survive, and if they are not careful, they are closed down or swallowed up.

The financial director took the lead in shaking his head and said, "No, the risk is too high, which is equivalent to putting our company's complete bet on Zhang Zifeng." I don't agree! ”

When Wang Zhicheng heard the objection of the chief financial officer, he shouted, "Then do you have a better way?" Or do you watch our opponents poach Zhang Zifeng, and then watch them devour our market share? ”

The financial director shouted, "300 million, we can all invite ten top film and television superstars to be our image spokespersons!" ”

Wang Zhicheng laughed when he heard it: "A film and television superstar in the music world? Are you kidding, do you dare to guarantee that ten so-called film and television superstars in the music industry can match Zhang Zifeng's influence? How many sales can they help us pull in from music and film superstars? Can they help us stabilize the Chinese sporting goods market, and can they help me break into the Southeast Asian market? ”

When the chief financial officer heard Wang Zhicheng's rebuttal, he couldn't answer for a while.

Nike and Adidas are not without spokespersons in this regard, but the market influence is not as great as expected, or customers do not buy these people's accounts.

The sales of sports equipment still rely on well-known athletes to drive sales.

Xu Jinnan heard his employees arguing again, and immediately shouted angrily, "I called you here to solve the problem, not to listen to your quarrel!" I want a solution, do you understand the solution? ”

Wang Zhicheng looked at Chairman Xu Jinnan and said, "Chairman, you said before that you want to build Pico into a world-class sporting goods company. Now Zhang Zifeng is the best spokesperson for us to promote Pico to the world. I think he's worth the risk! ”

Chairman Xu Jinnan lit a cigarette irritably, took a puff and said, "I understand what you said." But 300 million, our company really can't take it. You also know that our company wants to seize market share as soon as possible with the help of Zhang Zifeng's influence. Last year, the company has used all the mortgages and credit lines to borrow money from the bank to expand production and distribute goods as soon as possible. If Zhang Zifeng is given such a high endorsement fee, our company's capital turnover will have problems! If you're not careful, you might go out of business as the marketing director said! Zhicheng, you first contact Zhang Zifeng to see what their attitude is on their side? Maybe people don't want to be foreign endorsements at all, are we making a false alarm? ”

Wang Zhicheng looked at the chairman with a look of surprise when he heard this.

You won't be so naïve, Boss!

Even if people don't want to be foreign endorsements, Huaxia is not the only one in China. The two previous big brothers, Pressed and Twisted, have been eyeing each other, boss!

The chairman probably knew that he was whimsical, "Ahem, that." If the other party has other ideas, you can negotiate with the other party to see if it can be like this, that is, the endorsement fee, a little less in the early stage, and a little more in the later stage. 100 million in the first year, 150 million in the second year, and so on. He doesn't suffer, and we can turn around! ”

Wang Zhicheng glanced at the chairman, this condition seems to be very fair, but in fact it can be said to be very unfair.

It's just that although Wang Zhicheng knows the traps here, he is an employee of Peak after all.

Wang Zhicheng could only say angrily: "I try my best, but I dare not guarantee that the other party will agree to the conditions we propose!" ”

In the past, Wang Zhicheng was very happy to see Zhang Zifeng's rapid progress. But at this moment, Wang Zhicheng complained very much about Zhang Zifeng, why do you want to make such rapid progress. You can't slow down, let others catch up with you!