Durin pushed the plate away in front of him and sat back, looking at Richard with his hands in his arms, "Mr. Richard, I don't know where you learned about the prices between me and other suppliers, whether they told you or you accidentally overheard, it doesn't matter. But you're definitely listening to something less, or someone is telling you less. ”

A big order of 50,000 bottles a year is just around the corner, not to mention Durin's sarcasm to him, even if he slaps him, he can laugh.

Selling a commodity to earn 10,000 yuan and selling 50,000 goods to earn 5,000 yuan, it seems that the former has a greater profit purely from the perspective of profit, but as long as it is a smart businessman, he will choose the latter.

There is a saying among the big capitalists: "Merchants who do not enter the stream sell goods, low-class businessmen sell brands, and high-level businessmen sell markets." This sentence is actually very easy to understand, for small merchants and hawkers, what they pursue is always the rate of return on a single commodity, as long as there is money to be made. And the slightly more advanced businessman does the brand, which is the value of the brand. No matter how large the profit margin of a single product is, it is not as large as the profit that a successful brand can bring.

Let's say that the moon brand almond bar, the manufacturer's profit is about 30 cents, and if 100 million bottles are sold, it will be 30 million. But what about the brand of the moon brand? As long as it is done well, the value of the brand alone will exceed 50 million! Moreover, the value of this brand will continue to increase with the continuous increase of output and more perfect sales channels, and the brand value will always exceed the value of the product itself countless times!

The most senior businessman, doing the market. The market and commodities can be said to be completely two levels of things, while the low-level businessmen are still playing the trick of profit and brand, the high-level businessmen have begun to use market share as the standard to operate. For them, one percent of the market share means millions, tens of millions, or even more in revenue.

Richard had heard this sentence and thought about it carefully, and when he knew that Durin's needs had increased from 10,000 to 50,000 bottles, he knew that the opportunity to change his life had come. 50,000 bottles is a tiny fraction of the world's total, but for Turnier's wine market, it probably accounts for 10 to 20 percent. Once these 50,000 bottles can be rolled out, it means that the market share of Moon brand almond wine has skyrocketed!

What does increased market share mean?

It means that a commodity, a brand, and an enterprise have absolute control over the market! No matter what kind of new varieties of liquor the moon brand launches in the future, it can be quickly converted into consumption power through market share, even if they sell shit, they will also make a crazy profit in the process of market share decay!

This is no longer just a business of 50,000 bottles of wine, this is an opportunity, a hope, a future!

In the face of Durin's taunt, the smile on Richard's face did not even change, perhaps, but that smile only became more humble.

He lowered his head and took out a small tin box from his pocket, which contained a box of ninety-eight-eighths of cigarettes, which was the best of the cigarettes that could be purchased in Turnaire City. He passed the cigarette with both hands, and Durin took it, following Mr. Kersma's example, sniffed it under his nose before taking it in his mouth. Richard immediately took out his custom-made lighter, hit it, and leaned in.

After taking two puffs of smoke and exhaling a puff of smoke, Durin said with a smile: "I have signed a letter of intent with two of them, and they have offered me a better price, and they have promised to customize the shape and label of the wine I need." Honestly, Mr. Richard, I don't think you can afford such a price, and even if you were able to offer the same price, it would be difficult for me to continue to make a deal with you. ”

Richard thought and calculated. In fact, glass is not expensive, on the contrary, it is very cheap. More than 100 years ago, glass was a luxury item second only to precious stones, and was in the hands of a very small number of merchants. But when the world war began, when an incendiary bomb landed on the beach and burned a layer of crystals, glass has been developed and evolved for more than 100 years, and it has become negligible.

The label is not expensive, you can print five sheets for a penny, and counting the cost of typesetting and stereotyping, the cost of custom bottles and labels for each bottle of wine will rise by a penny at most.

With hesitation and deliberation, he spoke after about half a minute, and asked with some caution, "Is it because of liquidated damages?"

Du Lin nodded, "That's true, there are two letters of intent, one is seven hundred star dollars and one is one thousand star dollars, it is precisely because of the existence of these agreements that I cannot continue to cooperate with you." After all, these liquidated damages are not a small amount, what do you say?"

For a moment, Durin's words left Richard in trouble.

He understood that if he had signed a letter of intent and agreed on liquidated damages, if Durin broke the contract, he would lose 1,700 yuan at once. But in the face of a huge market share, he can't talk about it, and it makes him itch like a cat. He considered whether Durin would be able to sell the wine when he got it, but he soon put the idea on his back.

Even if he bought it and hid it and didn't sell it, it would be nothing more than a small business for Richard. But what if he sold it?

That's a big deal, a big deal that can last a long time and get bigger and bigger!

You won't lose money horizontally and vertically, so why not gamble?

The nature of a businessman finally exploded when he thought that he had been guarding this damn rural city for more than a year and couldn't even keep his freight and daily expenses, and that there would be a huge market and profit one step forward.

Businessmen are actually similar to gambling, optimistic about a business, then invest, operate, and finally succeed In addition to the efforts that can be controlled by people in the middle, the most important thing is the vision when choosing the direction of investment in the early stage.

He had already made a decision at this time, gritted his teeth, and pinched his thigh with the hand hanging under the table, and he was about to cry in pain, so he took a deep breath and said sincerely: "We are friends, Mr. Dulin." It is not for nothing that God allows us to know each other and become friends. We should help each other, don't we? I think about it, I'll give you the liquidated damages, almond wine, moon brand, fifty-eight points!"

He gasped and looked at Durin, this time he was really ruthless. A bottle of almond wine, the free federation's liquor trade union and the Ministry of Commerce would subsidize him for two cents, the cost was forty-five cents, and the transportation cost was about three cents, which meant that he could only earn twelve cents for selling a bottle of wine to Durin. He also needs to bear the wear and tear in the transportation process, as well as the cost of warehouse and labor.

The net profit of a bottle of wine is about a little more than nine cents!

The profit of 50,000 bottles is only 5,000 yuan, but he has to pay 1,700 yuan in liquidated damages for this, which is really distressing. But he soon thought that as long as the sales of the Moon brand almond wine opened, the next thing would be a steady stream of money, more money. And the channel doesn't need him to do it, Du Lin has 50,000 bottles of wine in his hand, he will definitely be more anxious than himself to roll out the channel, which is equivalent to making a lot of money for himself.

In the future, if the sale of almond wine is successful, he can even directly trade with the terminal seller, directly bypassing Doolin.

At that time, the lost benefits can not only be made up in one go, but also make a lot of money!

For the sake of hope for the future, what is this contribution now?

Fight!

With Richard's words, Durin finally showed a sincere smile on his face, his two hands were tightly clasped together, Durin asked people to bring two glasses of twenty and twenty glasses of fruit wine, raised the wine glass, "May our cause be like the sun, shining on all things!"

Richard was soon gone, leaving behind an envelope with seventeen hundred dollars in it. Looking at the back of the good man fading away, Durin shrugged his shoulders and took the envelope into his arms.

Graff had been staring at Durin in amazement, not even noticing that the soup in his mouth was slipping down his mouth and down his neck into the collar.

How does it work?

Didn't give money to buy something and took a sum of money first?

Graff felt that the world he knew before must be a fake world. However, what made him even more uncalm was that Dohrin said that the other four suppliers would also provide him with a sum of money.

At this time, Graff suddenly felt that there was nothing good about selling wine, it was better to play this magical method, so many provinces, so many cities, so many towns in the country. Walking down one place after another, maybe you don't have to do anything, and you are already worth hundreds of millions?

Hey?

What is 100 million units?