Chapter 128: Sales is about strategy
After arranging all the updates, Chen Bufu exited his main god room and began to control his character in the game again.
Now, Chen Bufu is working on the land he has bought, and he is going to plant some flowers and plants next to the cabin.
However, while planting flowers and plants, Chen Bufu is also contacting Meng Circle through the email system in order to learn about the new features in the game.
"Meng circle, how much has the blessing talisman been sold now, has there been a lottery after buying the blessing talisman, and the probability of winning, huh...... Forget it, you give me a detailed data table, I'll see for myself. ”
"Okay, BOSS, please ......... later"
It took less than three seconds for the circle to report accurate data, and the data was classified and explained.
"So far, the 'Blessing Talisman' has been sold for forty-seven minutes, and a total of 1,690 copies have been sold. Players who purchase 10 Blessing Charms will receive a lucky draw entry, so a total of 169 lucky draw entries will be given out this time. ”
"Of the 169 lottery entries, 124 of them have been used by the players who purchased them, and a total of 25 players have been rewarded with the monster template through the wheel lottery system, with a winning rate of 0.2%, and the remaining 45 lottery entries have not been used by the players."
Chen was stunned for a moment, and thought to himself: "This sales volume is too miserable, isn't it, it's only so little?" I'm also going to release 300 monster templates for the first test, and by the way, I can recover a wave of coins from players to avoid inflation! ”
The game template of the wild monster in the form of a lottery was a deliberate decision made by Chen Bu.
Because the mob template is different from the adventurer's character, this is a monster character that will allow the player to create a separate character or animal.
In other words, players with a monster template, when the player chooses to log in to the dream game, there will be a character selection panel, on which a character of an adventurer will appear, and a character of a monster will appear.
This is a good thing for players, who can play in a different way of playing.
Therefore, the game experience of these lucky players is much richer than that of players who do not have a mob template.
In addition, in order to allow players to exercise their right to make independent choices while ensuring the fairness of the game, Chen decided to use the lottery method for template distribution.
However, Chen does not miss the fact that most people are curious when faced with the unknown, and then turn curiosity into worry and doubt.
When it comes to the unknown, people always have the mentality of letting others try it first, and watching it themselves.
In addition, the publicity of the monster character template is not enough, the number of NPCs to be players is too small, and the existing player base of the dream game is too small......
Therefore, most of the reasons why Chen Bujian's blessing talisman and raffle wheel prize cannot be sold in a big way are still in these places.
"It's not enough to rely on NPCs that are intended to be players...... It's still necessary to change the promotion method, but what should be used to increase the sales of props and the use of lottery numbers......"
Chen Bu stopped the planting action in his hand, patted the dust on his hands, and fell into deep thought.
What to do...... What to do......
When the average person encounters this situation, one of the solutions that comes to mind is discounts!
The current price of the 'Blessing Charm' is five copper coins per piece, and if the price is reduced, it will definitely boost the sales of the 'Blessing Charm'.
Yes, there is no item that cannot be sold at a discount.
If there is, then get another discount and have a big sale!
If there is still ......... after the big sale?
Then you have to use the ultimate nirvana of discounting - "Hey, the last three days of our store's operation, jump off the building at a loss!" It doesn't matter if you buy it or not, come in and have a look, come in and have a look. All specials are available for 15 yuan! Fifteen yuan, if you don't buy it, you will suffer, fifteen yuan, if you don't buy it, you will regret it! ”
Do you really want to use this type of marketing?
If you really add this kind of roadside ten-dollar store sales strategy to the exchange of dream games, then the picture will be ...... It's too inconsistent.
When I think of that picture, that style of painting...... Chen didn't see it and shook his head subconsciously in an instant, it can't be used! Poisonous!
"Huh? Sales Strategy ......"
Chen didn't seem to have thought of something suddenly, and he immediately wrote in the email with thoughts: "Meng Quan, I have a plan here, you can follow it for me." ”
………… The dividing line of the sales strategy............
One hour after the game is updated......
"Ding Dong, special announcement for the whole server: Due to the hot sales of 'Blessing Charms' and the limited number of wild monster templates in the lottery system, from now on, the purchase of this prop will be restricted in [Test 1] and [Test 2], and the rest of the game areas please wait for the system notification."
All players have received such a pop-up announcement, yes, a pop-up!
Different from the usual system announcements, this 'special announcement' does not appear in the system message record display box, but directly appears in the form of a translucent light curtain pop-up window, directly in the middle and upper part of the player's line of sight, with a special effect of scrolling subtitles.
After reading it, the players were confused: "What test area 1?" Zone 2? This game...... How many regions are there? ”
"What testing area are we here?"
Many players ask similar questions because they don't see the option to select a region when they enter the game.
Except for the first time when you enter the dream game in a very sudden way.,Even they can't remember it.,The next few times you enter the game.,It's when you're sleeping.,Received a notice of invitation to enter the game.,Click OK directly to enter the game.。
"I don't know, I'll just go to sleep, and then I found out that I can play games while I'm sleeping and dreaming, and I'm still wondering how this game is connected." This is a rookie player who is still holding a rusty iron sword with a starter pack.
"Hey, it turned out to be a newcomer, what's all the fuss about this high-tech game, it's terrible to have no culture." An old player said with disdain.
The rookie player scolded angrily: "Hey, Turtle grandson, are you looking for a fight? ”
The old player's eyes squinted: "Sun Tzu, who are you scolding?" ”
The rookie player replied without thinking: "Sun Tzu scolded you." ”
"Hehe, good grandson, let me teach you how to respect the old man." The old player smiled evilly, this is destined to be another PK competition caused by the player's mouth cannon.
While many players were discussing this system announcement, they received an official email from the system at the same time.
"Dear players in the third test area, hello, since the sales of 'Blessing Charms' in this area have reached their peak, from now on, the 'Blessing Charms' in the third area of the test will implement a purchase restriction policy, and each player can only purchase two hundred tickets, that is, they can be qualified for a maximum of twenty lucky draws."
Confused, bewildered with a capital letter.
For many players who haven't bought the 'Blessing Seal' yet, or even haven't noticed that there is this item in the update, they are really confused this time.
"I haven't bought it yet, and you're telling me it's sold out?" That's the first reaction of many players.
As a result, a large number of players poured into the exchanges of various villages, and everyone wanted to see what was good about this limited purchase of the 'Blessing Talisman', and the lottery system would draw more rewards, and it was not enough to let the system send a purchase restriction announcement, and an official email was also sent.
As for the problem that the game is divided into several regions, after the player learns that he is in the test three regions, this issue is basically no longer concerned.