You can draw good things through the turntable lottery, and you can also draw a limited edition of wild monster templates, so the 'Blessing Talisman' is selling very hot, and you need to limit the purchase?

Is the dream game divided into test zone 1, zone 2, and zone 3?

Chen Bufu secretly told you: "Except for the news that the monster template is currently a limited edition, everything else is fake!" Surprised? ”

In nearly an hour, it took 1,690 blessing talismans to sell and release more than 100 lottery opportunities, can this be called hot?

Today, the game map was expanded to 100 square kilometers, and buildings such as Lantian County were added, and in the end, there was not even a new player, where would there be mental power to engage in any game partitions.

All of this is a marketing strategy made by Chen Bufu in order to increase the sales of the 'Blessing Talisman', and released the test qualifications of the three hundred wild monster templates.

If players know about it, there will definitely be players who say, isn't this a lie?

Regarding this situation, Chen Bushi could reply very calmly: "Could it be that you have been deceived less in other games?" ”

"Calm down, you can think about it differently, such as ...... Use my main god room as a test area, and my exclusive battle space as a test area, I can buy hundreds of millions of 'blessing seals' in those two game areas, because I am the issuer of gold coins, and gold coins are a number for me, and you can brush as much as you want, so think about it, and you will be balanced. ”

Belch.........

Of course, Chen's sales strategy is not untargeted.

Because Chen was a game planner in his previous life, he can understand the player's purchase mentality better than ordinary players.

If you want to sell an item to players in the game, you first have to give it a term, and it can be out of print, limited edition, luxury, privileges, and so on.

No matter which word you use, it must be special, and you must give the item a label that is higher than others, so that people can pay for it!

Because whether it works or not, even if it's just to display the color of your name and change it to a red font, someone will wave a lot of money to buy it.

Second, in order to sell items more quickly and increase sales in a certain period of time, it is not enough for game developers to rush around on their own.

Excellent (cunning) show (fraud) game developers must know how to create an atmosphere that makes players feel that this item is no longer available if they don't buy it, and also add a limit to each player's limited purchase, even if the amount of this limit is a bit large, or even too large for ordinary players to afford, it doesn't matter.

Because a player buys it and is seen by the person next to him, the heart of the person next to him will not be able to resist the urge to buy, for example, this will happen............

"Although I recently had to save up for the title deed, I ...... As long as you buy ten 'blessing charms' you can draw a prize, which only used fifty copper coins, that is, five silver coins, I can get eight silver coins every day through the small game of logging in to receive coins, and sometimes I can get nine, now it should not matter if I buy ten 'blessing charms'. ”

This is the idea of a player who wants to save money to buy a title deed.

"I can earn more than 20 silver coins a day by selling timber, and now there are too many players with title deeds, and they are all starting to build houses, and the demand for timber is increasing, and my timber business will definitely get better and better. The pretender was right, anyway, there was already a small field to grow things, so there was no hurry to buy a big field. I'll buy some more 'Blessing Charms' and draw a few more prizes, and maybe I'll get that monster template, or a good weapon." ”

This is the idea that the player Hong Linjin came up with after buying a hundred 'blessing talismans'.

Of course, in addition to creating the atmosphere of limited purchases, luck and surprises from time to time are also important flavorings......

"I'm in! I actually hit it! I won the limited edition monster template, hahahaha......"

A certain player who had only bought ten blessing seals was ecstatic to share his joy with the people around him, while Chen Bu smiled slightly in the main god space, because he knew that this player had only entered the game yesterday, and he was a new player, and the money in his pocket could only support him to get two lottery chances at most.

"Damn, such good luck, I'm going to try my luck too, and if I win, I'll go buy a lottery ticket tomorrow morning." This is the decision of a player who does not know the truth after seeing it.

And when the number of players' purchases became low, Chen didn't see another message from the Meng Circle.

"Dingdong, dear players, the lottery system has been updated, and now you can check the announcement of the winning information."

Then, in the temporary lottery system, a list of items appeared, indicating which lucky players had won, what prizes they had won, how many limited edition monster templates there were, and so on.

"I'll go, this prop called 'Blessing Talisman' has actually sold more than 100,000 pieces? There are so many people in this game? "In the lottery system, not only the winning information is announced, but also the sales of the 'blessing charm', but the number on this sales volume is ...... Hey.

"Stupid, right?,It must be the game developer who added the sales of the first and second districts.,We have few people in the third district.,It's estimated that there are only about a thousand people.,Relying on our district alone.,It's definitely not enough to reach this kind of sales.,Don't you see a lot of names and don't you know?" A player who believes that the information released by the system is true.

Seeing this, perhaps some shrewd people will find that the marketing strategy used by Chen Bufu is the famous hunger marketing in later generations.

Hunger marketing, at first glance sounds mysterious, but once you figure it out, you'll see how simple a sales model it is.

For example, like Chen Buying, first rationally observe and analyze the purchase mentality of players, and after attracting enough players' attention through system announcements and emails, he creates an atmosphere of purchase restriction and time limit by creating the illusion of hot sales.

And then through the example of a variety of lucky players to promote, you can get the recognition and acceptance of players, plus this kind of lottery opportunity is not bought with money, but to buy another game product as a gift, so that players have a feeling of picking up a bargain.

Although hunger marketing is to create an appearance of short supply by promoting the topic of manufacturing products through various promotions, allowing players to discuss and pay attention to them, and then controlling sales, it is actually only controlling the published figures, and the actual sales are only known to Chen Bu.

However, in the end, it must be the quality of the item itself that can increase the sales of the item to the peak.

For this, Chen Bujian is still very confident, the rewards in the lottery wheel are not only limited edition wild monster templates, but also various green weapons, such as the long knife that Hong Linjin fancies, as long as he draws the weapon area of the wheel, he will have a chance to get it.

The lottery wheel set up by Chen Bu is divided into four categories: weapon prize area, armor prize area, special prize area, and ordinary prize area.

In these four areas, they are divided into countless small areas, and the prizes in each small area are different, some good and some bad.

The monster template can only be obtained in the special prize area, which is very small, and currently only has one reward.

"Tut-tut, that's a good sale." Chen Bufu looked at the sales report sent by Meng Quan, touched his chin proudly and said.

"In this way, we can recycle the coins in the hands of players and rebalance the financial system in the game."