Chapter 29 Business Models
"Hmm..."Ding Ji pondered for a moment, then turned to Yamamoto: "How about other stores?" β
"The other 4 fruit tea counters are all fluctuating around 180-200 cups." Yamamoto immediately said that he had prepared for the data. "This counter was the first to open, and it is also the most famous, so the sales volume is the best." Yamamoto added.
"That's good." Ding Ci slightly appreciated. "Yamamoto, I'm afraid you're missing an important link, and Morita is doing well."
Yamamoto smiled, he can't boast about this kind of thing, so the little boss has to point it out himself.
Ding Ci also learned from Morita about some of the sales of fruit tea, such as the feedback of customers, the demand for various varieties of fruit tea, the daily flow of the counter, etc., and it took about half an hour for Ding Ci to let Morita return to the counter.
"Yamamoto, what did you think of my previous proposal?" Yamamoto had been waiting for the end of the communication between Ding Ji and Morita, but he didn't expect the little boss to suddenly come to such a sentence, he understood that Ding Ji was referring to the matter of the directly operated store.
"I think... OK! Yamamoto hesitated, but finally said what he thought in his heart, he liked this work, and wanted to make the fruit tea business better and bigger, since Ding Ci intended to expand, what did he have to fear.
"Oh?" Dingji looked at Yamamoto with a smile, not seeming to be surprised by the change in his answer.
"I remembered that the sales volume of the five fruit tea counters in a day was about 1,000 cups, which was still caused by the production limit of the fruit tea itself. Many people give up buying because they see that the queue is too long. If you can regain this part of the lost customers, it is not impossible for the number of sales to go to a higher level. Yamamoto analyzed carefully.
"Besidesβ" Yamamoto suddenly raised his voice. Quite a few families have come to me to buy fruit tea in large quantities. β
"I consulted the patriarch about this, and at that time, because of the lack of fruit, the number of people who made it every day was limited. Therefore, the three parties of the Hokage, Nara, and Yamanaka were supplied first, which is also the meaning of Lord Dingza. β
Ding Ci nodded, he had expected the large-scale purchase of fruit tea in the family unit, but he didn't expect that his father Ding Zuo still had some political acumen, and under the limited circumstances, he actually made a good choice.
It seems that fruit tea has begun to enter the vision of major families and Konoha executives, in other words, fruit tea has become the market basis for daily consumption drinks.
That being the case, it doesn't matter if some things take a big step.
But after all, his father is the contemporary patriarch of the Qiu Dao family, and he is also the main funder, everything can only be done with his approval, and his main task at present is to lay a good foundation for ninjutsu and develop a new fire escape ninjutsu, as for other things, Ding Ji looked at Yamamoto who was obviously a little excited, and it is best to let Yamamoto be responsible for the specific arrangement of fruit tea first, and all he has to do is to control the overall situation.
"Yamamoto, come with me to see my father, the direct store still needs his consent in the end."
Yamamoto nodded heavily, and the two of them went into the interior of the Akido Food House together and found the Akido Dingza.
Ding Zuo was eating the eel sushi made by the store at home, the taste was fresh and tender, it was his favorite, and when he saw Ding Ji bringing Yamamoto over, he quickly solved the remaining pieces a few times, and said, "Ding Ci, why are you here?" β
"Father." Ding Ci first found a comfortable position to kneel, he was actually not used to this posture, but he couldn't change the custom that had been inherited, so he could only adapt to it first.
"The clan study is out of school, and the fire escape technique is almost learned, so I took the time to come over and see the situation of the fruit tea."
"Haha!" As soon as he heard the fruit tea, Ding Za was very happy, since he became the patriarch, this is one of the few places where he can take a shot, in addition to setting up a food counter in the food house on the north side of Konoha, he also set up a special counter in Genki Sushi and two other shops opened by the Akimichi side branch family. Nowadays, the counter is not only selling hotly, but also bringing a large number of customer groups and invisible publicity effects to the store, and the name of Akido Fruit Tea has been completely publicized in Konoha.
"Father, I brought Yamamoto here this time to talk about the next development of the fruit tea counter, and I think it's time to put some ideas into action." Ding Ci got straight to the point, the benefits of fruit tea are obvious to everyone, and it is better for him to say it generously.
"What do you think, just say." Ding Zuo restrained his mind, and the fruit tea thing all depended on Ding Ci's thoughts, which he was clear in his heart.
Ding Ci stood up, he was still not used to this posture, and then said: "So far, we have launched a total of four varieties, kumquat lemon tea, watermelon coconut water, mint fragrant tea, and fresh orange mango juice. The four varieties are available in three styles: more ice, less ice, and room temperature. The combination of these fruits is classic, which can meet the drinking needs of most customers, but it has a fatal weakness. β
"What weakness?" Ding Za pricked up his ears and listened.
"They are all ordinary fruits on the market, all with or without ice, they are all drunk in large cups with straws, there is no technical threshold, no material threshold." Ding Ci spread his hands and said helplessly. "This also means that fruit teas are easy to imitate."
Yamamoto, who had been standing next to him, also heard Ding Ji's market analysis of the entire fruit tea for the first time, and he had vaguely considered such a thing before, but he couldn't point it out so clearly.
"What then?" Ding Zao's voice was a little hurried, and the fruit tea counter seemed to the outside world to be his proud work, but it couldn't be imitated like this.
"Change the business model and seize market share." Ding Ji said word by word, he was not sure if there was a similar concept of commercial competition in the ninja world, but judging from the confused expressions on the faces of his father and Yamamoto, there should be none.
Ding Ci took a sip of water without hurry, and then continued to explain: "It is true that we are easy to be imitated, even if we launch new classic fruit pairings, it will not be able to stop the general trend of being imitated, but if we change our way of thinking and change our profit model, we can gain a foothold at the top of the fruit tea market." β
"Father still remembers that you had previously approved a large batch of fruit teas for the Konoha Shadow, the Nara family, and the Yamanaka family?"
"Hmm." Ding Zuo nodded, he had an impression of this matter, and there were a lot of large and small families who came to look for him. "Konoha can't afford to offend the dark part, Nara and the Yamanaka family have always been close friends with our Akido family, so..."
Ding Ci waved his hand to stop Ding Zuo from continuing, "It's okay for Father to do this, what I want to say is this kind of demand from the family, and more broadly from the needs of non-individual groups. β
"Non-individual groups?" Yamamoto repeated the term.
"I call customers who buy fruit tea individually retail customers, and people who buy fruit tea from large and small families as non-individual groups." Ding Ci explained the term a little, and then clapped his hands.
"Please note that our real customers are divided into three categories. The first type of individual retail customers, the second type of non-individual groups with large and small family groups, and the third type of ordinary stores that need to set up counters. β
"If an ordinary store doesn't buy fruit tea, is it also our customer?" Yamamoto has always been shrewd about commercial sales, and he can't understand it at this time.