Xiaoguang has a black line, and compared to marketing planning, he feels like a salesman, who has been solving customers' pre-sales doubts.

He secretly comforted himself that the salesman should be the salesman, and the important thing was to take what each other needed.

"Brother, assuming that our promotion is very successful, will it attract a lot of new customers to eat here?"

"Well, of course." Wu An nodded in approval.

"Are these customers who can eat the promotional dishes your potential customers?"

"Yes."

"After trying it once, will these potential customers make a second purchase?"

"Possibly."

"Since the promotion can attract new customers, and you can retain them through high-quality service, exquisite dishes, and elegant environment, then you can judge for yourself, will your business change after the promotion ends?"

“…… Yes. ”

Xiaoguang will not say, "Do you have any other questions?", this kind of question will outline endless questions, resulting in an endless cycle of problem solving.

He directly guided to the future and looked forward: "In this case, what should we do now in order to make business more prosperous in the future?"

"Promotions." The words that naturally came to Wu An's mind spoke.

The rhythm returned to Xiaoguang's hands, he was not in a hurry or impatient, and paved the way step by step: "Psychology has conducted experiments on people's purchase behavior, and the study has found that people's purchase impulse is only one minute, that is, if we can't grasp the customer's heart within one minute, the customer will fly away." ”

"Oh my God, it's only a minute! So what do we do? ”

"To solve this problem, we must first understand the essence of the problem. When the user is interested in the product, all the behaviors of the merchant, giving action instructions, reducing information interference, borrowing shortage stimuli, etc., essentially have only one purpose: to press the 'buy switch' in the user's heart. ”

Wu An said frustratedly: "I have exhausted all my strength, and I find that there is still the last straw before I press the 'buy switch'. ”

Xiaoguang said confidently and proudly: "At this time, maybe you can try the ultimate killer to increase the conversion rate: discount promotion."

"Discount promotions may not sound that lofty, but it's often a last-minute hit to increase conversions. The user's desire to buy was originally to fight to the death with the price of 1000 yuan, but as soon as you discounted it, the price opponent was seriously injured in an instant, and it became 800 yuan, and the purchase switch was pressed. ”

Wu An's eyes lit up, "Then what should we do?" ”

Xiaoguang pushed the printed promotion plan over and introduced: "1. Buy at a low price and buy high...... 'We have a special dish today, you only need to spend 15 yuan, you can buy the original price of 30 yuan';'You only need to spend 30 yuan, you can choose any dish you like in our store'.

"Spending less money and buying expensive things, you will feel particularly valuable, but you will not feel that this is a discount, although in fact it is a discount."

Wu An was stunned, can the promotion still do this? This kind of genius is simply amazing.

"2. Recharge is free...... The customer checks out after eating, 200 yuan. By the way, we have a free deposit event today. You only need to recharge 1,000 yuan, and this meal can be freed, which is very cost-effective."

"Full free? That's a great deal!

"You can't imagine that this is a discount, but its essence is to buy 1,000 yuan, 200 yuan cheaper, and get an 8% discount."

Wu An's breathing became short, the invisible promotion is the most deadly, this kind of large-amount recharge card promotion method can also help him quickly return the money, which is most in line with his mind.

"3. One-yuan redemption...... During the event, you can buy things for 10 yuan, or tens of yuan.

"It's a pie-in-the-sky thing to be able to buy such an expensive thing for a dollar!

"This yuan exchange is equivalent to an 8-9 discount on 100 yuan of things."

Wu An was amazed, thinking that it was rare to see two plans that he was satisfied with, but these plans were all unexpected, and there were constant surprises, each plan was just right, to the point, and it was difficult for people to choose.

"4. Give without folding...... Oops, it really can't be cheaper, so I'll give you another drink, right? Shall I give you another cash discount coupon?

"These are all called gifts, not discounts. It doesn't compromise the value of your product, but it gives users the same sense of gain.

"5. Fold it and fold it again...... If you have to use a discount, then hit it until it shocks him. Your birthday this month is 9% off; If you are a student, get 9% off; You refer a friend to come and get a 9% discount. What the? It's your birthday today, and you're still a student, and you recommended a friend to come? Then you will be given a 9% discount, 9% off, 9% off!

"It sounds so domineering, but it's actually 7.29 off. If you say 7.2% off at the beginning, users may not feel it.

“……”

Xiaoguang's language is concise and vivid, ring after ring, round after round, transforming all the business knowledge he has learned from Ling Hu Yingying in the past few months into business strategy and crazy output. Straight from the initial little excitement, surprise, amazement, amazement...... Numbness, habituation to the middle stage...... And then to the last five-body throw, breathtaking!

When Wu An looked at Xiaoguang again, he was not only an excellent young man in his heart, but a master-level marketing strategist, this is not just a talent, but an inexhaustible treasure with an unlimited future.

He was thrilled and felt lucky to have made such a friend.

"Xiaoguang, when are we going to start?"

"I'm ready, I can do it at any time, the so-called greed can't chew too much, I suggest you choose one of them."

"You can only choose one." Wu An said regretfully, just like the regret that you can choose all kinds of beauties with fat and thin skinny, but you can only choose one. He struggled for a long time, feeling that his brains were sticking together, and sighed helplessly: "Brother, you decide for me, I believe in you!" ”

Xiaoguang suddenly had a flash of inspiration, and felt that he didn't want to open any supermarket, wouldn't he be able to make a lot of money by opening a corporate strategy consulting company?

However, this idea is just a flash, and you can break through a single point if you don't make a sound of a bottle, and if you encounter complex problems, you are afraid that you will be in a hurry and ignore the tail.

He congratulated him in advance with a smile: "Brother, you have this kind of classic case promotion plan, it will be difficult to reduce the customer flow of the restaurant in the future, but I want to expand the supermarket ...... again."

Wu An didn't listen to Xiaoguang's detailed explanation, so he patted his chest and smiled: "If it is a financial difficulty, I can help one or two." ”

Xiaoguang pretended to shake his head mysteriously, "This is not needed, Xiao Hu has long wanted to invest a large amount of money, I have always shirked it, the point is that the business is good, and opening a chain store is the way to make money, but reliable partners are difficult to find." ”

Xiaoguang took advantage of the momentum of the business war promotion, and threw down the bait with the attitude of a strong man, waiting for Wu'an to take the bait.