"Mark Parker?"

"Who is he? What for? ”

Lu Xiaofeng had no impression of the white man in front of him, and after shaking hands with him with a smile, he looked at Bill Duffy with inquiring eyes. Pen, fun, pavilion www. biquge。 info

The visitor was a guest, although Lu Xiaofeng had a lot of questions, he was not rude, and without waiting for Duffy to explain his doubts, he stretched out his hand and took the guest to sit on the sofa in the living room.

Of course, Bill Duffy immediately understood what Lu Xiaofeng meant, and as soon as he sat down, he introduced this Mark Parker to Lu Xiaofeng.

"Laughing wind, Mark is the brand president of Lake Company."

As soon as Bill Duffy said this, Lu Xiaofeng understood, but he had more questions in his heart.

Although Bill Duffy didn't know that Lu Xiaofeng had invested in Ante, Lu Xiaofeng's endorsement of Ante's advertisement, basically every "honey" knew that the sneakers he wore on the court were also the "Xiaofeng Generation" tailored by Ante for him, what does it mean to bring Lake's people over now?

Lake and Ante are competitors, and it is impossible for Lu Xiaofeng to cooperate with Lake again!

Lu Xiaofeng glanced at Bill Duffy again, and the incomprehension in his eyes was obvious.

Bill Duffy smiled wryly, shrugged, and didn't speak.

Before Lu Xiaofeng could ask what he meant, Mark Parker spoke first.

"Lu, we invite you to join Lake!"

He was direct enough, and as soon as he opened his mouth, he said what he meant, but Lu Xiaofeng was dumbfounded.

As the number one giant of the world's sports brands, the number one sponsor of the NBA, and Ante's biggest competitor, Lake's big name, people in the sports world, who doesn't know?

On the NBA jersey, there is Lake's tick mark.

The sponsor of the Chinese men's national basketball team is also Lake.

The sponsor of the "God of Basketball" Jordan is also Lake.

Lu Xiaofeng's teammate in the Lakers, Kobe Bryant is also endorsed by Lake, although after the "sexual assault case", Lake no longer uses Kobe's image to advertise, nor does he release new sneakers in Kobe's name, but the five-year $45 million endorsement contract has not been invalidated.

Since signing Jordan, with the rise of Jordan, Lake has also grown from a small company to a world-renowned giant. In the field of basketball, Lake dominates the world, far ahead of Adi, who is in second place.

But Lu Xiaofeng is already Ante's person, and now Lake wants to sign him again, what does it mean?

Is it because Lu Xiaofeng signed a three-year contract with Ante?

Most of them heard about it from Duffy!

Lu Xiaofeng glanced at Duffy, a little unhappy, and felt betrayed.

However, Lake wants to dig the foot of the wall in advance, and it is too "early"!

Anyway, I'll have to wait another two years!

Lu Xiaofeng was puzzled, smiled, and said with a little apology:

"I'm sorry, you should know, I've signed up with another company."

Mark Parker smiled, glanced at Bill Duffy, and said:

"Yes, I know. However, we are willing to pay you a penalty. We can sign you to a 7-year, 90 million contract, just like LeBron James. New sneakers will also be designed just for you. ”

As soon as he said this, Lu Xiaofeng was even more shocked.

Does Lake want to make him a brother?

He only signed the endorsement contract with Ante for three years, because he was his own person, and the amount was not very high, 50 million yuan a year, which is about 6 million US dollars, which is similar to the endorsement contract signed by Yao Ming.

It could have been a little lower, but because it involved Bill Duffie's interests, a more reasonable price was finally reached.

The liquidated damages are only double the contract amount, and in three years, a total of 300 million yuan.

Lake is indeed full of sincerity.

Looking at Lu Xiaofeng's shocked appearance, Mark Parker smiled and continued:

"We've studied your game carefully, and with your talent, we feel that you have a good chance of becoming the next 'Magic' and then replacing Kobe Bryant as the boss of the Lakers and one of the best players in the entire NBA. You, and LeBron James, will be our representatives for the next decade. Please don't worry about the contract, we'll take care of it. You know, our company has this capability. ”

If Lu Xiaofeng doesn't have greater ambitions, if he just signed an endorsement contract with Ante, if he doesn't have 100% confidence in his future, what Mark Parker said is undoubtedly extremely tempting.

A super-large amount of endorsement contracts, the most influential company, for players, can be described as "fame and fortune".

Lu Xiaofeng didn't answer, but he understood Bill Duffy.

On the one hand, as a basketball agent, Lake is probably Duffy's biggest financier, and when they approached him and asked him to match, he would definitely not be able to refuse.

On the other hand, whether it is the super high endorsement contract or Lake's own unparalleled influence, in Duffy's opinion, it is the best choice for him and Lu Xiaofeng, much better than Ante.

For Lake, the appearance of Lu Xiaofeng is simply "another village".

In the NBA's sneaker endorsement rules, "big men don't sell shoes" is an unspoken rule, and Lake regards it as a golden rule.

Now the most powerful big men in the NBA, O'Neal, Duncan, Garnett, their first choice is Lake, but Lake's endorsement contract for them is pitifully low, only hundreds of thousands, or even hundreds of thousands per year, and they are not willing to create an exclusive brand.

Once, Lake and Garnett signed a five-year endorsement contract of 2.3 million, which is the largest contract Lake has given to a big man.

And their favorite little star, the contract amount is often millions, or even tens of millions, every year.

It's all because of feedback from the market. Compared with those tall interior players, the small men on the outside, whether they are closer to the height of ordinary people or have a more ornamental playing style on the court, have more market appeal.

The little stars helped Lake sell more shoes, and Lake gave them bigger endorsement contracts, which is understandable.

But this strategy, when applied to Yao Ming, went wrong.

As the champion show, when Yao Ming entered the NBA, he was in the spotlight in China, far more than all NBA players, but Lake was worried that after Yao Ming became famous, like Garnett, he asked for a big contract, not only did not take advantage of the situation to create advertisements for Yao Ming, but there was some meaning to hide Yao Ming.

They insisted that using Yao Ming to advertise sneakers would not yield good market feedback.

When Yao Ming was selected as an All-Star in his first season, Lake realized that Yao Ming's influence in China was unparalleled, but they did another stupid thing, and actually tentatively offered Yao Ming a four-year $1.6 million endorsement contract in 2003, while at the same time, they offered James a seven-year $90 million for James, who had not played in an NBA game.

This is not small compared to other big men, but at that time, the endorsement fee of $400,000 a year was simply an insult to Yao Ming, who was so popular.

Yao Ming, who was enraged, simply rejected Lake's second offer (a super high contract of 120 million for 7 years) in a fit of anger, and signed Reebok for 50 million in 7 years.

Lake was tragic all at once.

In the most potential Chinese market, Lake, as the boss of the sports brand, has pushed Yao Ming, the most influential player in China, to others.

And their most popular local star in China, Kobe Bryant, was discredited because of the "sexual assault case".

What to do?

Lu Xiaofeng became Lake's lifesaver.