After the financial crisis in Southeast Asia, China's economy once again entered the track of rapid development. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

With the increase in income, the spending power of the Chinese people has increased by leaps and bounds, and China has become the most dynamic emerging market.

Various brands from various countries are rushing into China and doing everything possible to compete for the Chinese market.

Lake entered China as early as the beginning of reform and opening up, and the most influential sports in China can be seen in Lake. In China's sports industry, Lake has almost formed a monopoly.

But things have started to change in the last few years.

First, Adi entered China in 97 and competed with Lake, and then China's local national brands sprung up like mushrooms after a rain.

Of course, China's local national brands have little impact on Lake, which takes the high-end route and is priced several times that of national brands.

But Adi and Reebok, both international brands, are different.

Lake rose to prominence because of Jordan, and their first brother is, of course, Jordan, and they also habitually ignore the big men who "can't sell shoes".

As a result, the famous big men in the alliance were basically divided among other companies.

When Lake finally began to change his strategy, he signed Garnett and Duncan one after another, as well as Yao Ming, but he still didn't pay enough attention to it, and finally let them go one by one.

And Jordan's successors like Hill, Iverson, Maddy, Kobe and Carter, but they just want to learn from Jordan, they all want to find a brand that is not Lake, and they want to copy the legend of Jordan saving Lake.

Lake, who has a big family, has reached the position of the leader, and he has lost the arrogance of the year, and he does not dare to gamble on young people.

So, after Jordan retired, Lake suddenly discovered that none of the NBA's most famous stars were under his banner.

The most popular Iverson in China is Reebok, the most popular "dunk king" Carter is Puma's, the two "successors" most like Jordan, Kobe Bryant and Maddie, and the two best power forwards in the league are all Adi's.

In the Chinese market, Lake is facing unprecedented challenges.

They hurriedly snatched the most popular Carter and Kobe Bryant, who had the highest appearance rate, and made a big gamble, and pocketed James at a sky-high price early, but they inexplicably got rid of Yao Ming, Kobe Bryant was caught in the "sexual assault case" scandal again, and Carter has no commendable honor except for the "dunk king", although James is the best rookie, he has not even entered the playoffs, and he can't be compared with the superstars who have been famous for a long time.

Lake's biggest opponent, Adi, has formed a "BIG3" combination of Maddie + Duncan + Garnett, although Duncan is not good-looking and his personality is not active, but he has won MVP and championship many times, Garnett also won the MVP last season, and has a clear personality, while Maddie is very ornamental, is a two-time scoring champion, and this year he is next to Yao Ming, which will definitely attract the attention of more and more Chinese fans.

To honor and honor, to have characteristics, to be ornamental and ornamental, Adi's "BIG3", the attention and appearance rate, is undoubtedly much higher than Lake's stars.

In addition to Adi, there is also Reebok, Reebok's two stars, one is the most popular Iverson among Chinese, and the other is Yao Ming, the pride of Chinese, and Lake is even more incomparable.

In the eyes of fans who watch the stars more than the games, Lake's appeal drops off at once.

In the Chinese market, Lake can only eat his old book, relying on the popularity left by Jordan, struggling to survive.

Therefore, the appearance of Lu Xiaofeng gave Lake a big surprise.

With Lu Xiaofeng's growth trajectory, before this, of course, Lake would not pay too much attention to him.

It wasn't until Lu Xiaofeng led the Chinese national youth team to win the World Youth Championship and won the World Youth Championship MVP that Lake began to include Lu Xiaofeng in the inspection object.

But they didn't pay much attention to Lu Xiaofeng at that time, they were also high school students, and they had never played a professional game, they had the "pride of the sky" James, so why did they need Lu Xiaofeng?

What's more, in China, Lake's attention is on the "talented" Yi Jianlian, in their opinion, Yi Jianlian is the most potential Chinese player, the next Yao Ming, or even more talented than Yao Ming.

Moreover, Lu Xiaofeng had already rejected Lake because of his relationship with Ante.

However, the world is impermanent, except for Lu Xiaofeng himself, who would have thought that his basketball career would come to this extent?

After entering the national team as a high school student, he led the Chinese men's national basketball team to win the Olympic silver medal, and after entering the NBA, he broke various records and led the Lakers to reappear in the showtime style.

In the eyes of Laike's senior management, Lu Xiaofeng went from "a bright eye" at the beginning, to "a potential star, but not mine, a little regret", to "shocking, it's not mine", and finally, until now, it is "at any cost, we must take it".

They have James, and he will definitely be a superstar in the future, James's growth is fast enough, but compared to Lu Xiaofeng, it is still too slow.

They saw the former Jordan in Lu Xiaofeng, Lu Xiaofeng is not only a superstar in the future, but also now, he is still in the Lakers, the biggest giant in the NBA, in Los Angeles, the entertainment capital of the world.

Lu Xiaofeng still has a rare good look among players, and he is the fans' favorite defender, and he is still so young.

In the eyes of Lake's top management, Lu Xiaofeng is the real "Jordan's successor".

The most important thing is that Lu Xiaofeng is Chinese, and his popularity in China has slowly surpassed Yao Ming.

Lake has lost Yao Ming and can't miss Lu Xiaofeng anymore.

With the popularity of Lu Xiaofeng and Yao Ming in China, if they are not under Lake, the consequences will be unimaginable to the top management of Lake.

However, the endorsement contract signed by Lu Xiaofeng is a small Chinese brand, and the liquidated damages are only tens of millions of US dollars, isn't this a godsend?

Lu Xiaofeng thought about it for a while, and then understood Lake's plan.

But isn't what he wants to be replaced?

Selling shoes to others, no matter how good it is, Jordan can't do it, even if he has his own brand, he only gets a fraction of what he gets.

Now that Lake's strategy in China has gone wrong, isn't it time for "Qin loses its deer and the world chases it"?

"Thank you for your kindness, but I have no intention of defaulting."

Lu Xiaofeng smiled slightly, and tactfully but firmly rejected Mark Parker's invitation.

"Lu, I have been authorized by President Knight, if you are satisfied with the contract amount, we can still negotiate, and it is okay to go a little higher. And, once you become the face of our company, we will do our best to promote you, and your influence will definitely be able to expand to the whole world. ”

Mark Parker saw Lu Xiaofeng's refusal, and hurriedly threw out bigger chips.

Bill Duffy was also on the side to help persuade:

"Xiaofeng, don't worry about breach of contract, whether it is legal or public opinion, we will deal with it, and it will not have a negative impact on you."

Lu Xiaofeng glanced at Bill Duffy and saw his anxiety.

Whether it is from Lu Xiaofeng's point of view or from Duffy's point of view, changing to Lake is definitely better in Duffy's opinion.

But Duffy didn't know that behind Ante was Lu Xiaofeng.

Lu Xiaofeng smiled slightly and said:

"I'm sorry, but I want to learn from Michael Jordan."