Chapter 260: I Need a Pair of Shoes

The ad creative designed by Nickelodeon and their advertising team is:

Swimming world champion Du Ke suddenly came to the Evergrande football team one day and asked for a trial. Pen | fun | pavilion www. biquge。 info

The Evergrande team, from the boss and investors, down to the coach and players, all said that they could not understand Du Ke's pretending behavior.

The main players of the Evergrande team stood in a row, blocking in front of Du Ke, not allowing Du Ke to step into their home stadium for half a step.

Muric stepped forward and had a line (with subtitles later): "If you run faster than me, then you kick my position and I will go back to Brazil immediately." Otherwise, please go back to the swim team. ”

Speaking of comparison, Duke immediately competed with Muric for a round of 100-meter runs, and finished Muric several meters to cross the line.

Muric, who was blown up by Duke, had a shocked expression on his face, and at this time, the subtitle came out, which was the classic advertising slogan of Nickelodeon: "just-do-it." ”

Before the filming of the commercial, Muric told Du Ke that the filming of the commercial was all acting, and it was fake, so let's show real skills and run a 100-meter sprint.

Tianhe Stadium is a comprehensive stadium, and the outer perimeter of the football field is a 400-meter standard plastic track.

Duke said hello to Nickelodeon and the advertising team: "I'll talk to Brother Muric first, and soon." ”

Ma Jianguo agreed: "No problem, I also want to see how much faster professional sprinters can be than football players." ”

Du Ke changed into the light-colored trial team uniform of the Evergrande team and the Nick brand running shoes that Nick had just equipped him with, and walked to the starting line of the 4th track of the 100-meter running straight, and Muric, who was wearing the red home team uniform of the Evergrande team, was already waiting at the starting line of the 5th runway.

Duke and Muric's real PK 100-meter run aroused a strong onlooker from all the members of the Evergrande team, and Lin also took the initiative to take the position of the starter, according to which Lin claimed that he practiced sprinting when he was a child, and it was not a problem to give an order.

The starting pistol and starting block are gone, and the starting pistol and starting block will not be set up when the official commercial is filmed later.

The plot designed in the commercial is that Muric challenges Duke on a temporary basis, and if the starting gear is deliberately set up in the football team, it will be a bit fake, and this commercial respects Duke's meaning and wants to follow a reasonable YY style that conforms to the logic of reality.

"All in place~" Xue Lin stood at the starting line of the first runway, and sent out a loud signal to prepare.

Duke and Muric leaned forward and made a standing and starting position.

The reason why Muric dared to challenge Duke was because he felt that without the help of the starting block, Duke might not be able to defeat him easily.

Sprinters are used to kicking the starting point, and soccer players are naturally more accustomed to standing up.

"Ready~"

"Run!"

As Jie Lin gave the start signal, Duke and Muric quickly started and began to race.

Muric's start was quite fast, and he didn't lose to Duke. His special skills on the football field are to suddenly start, throw off opponents, quickly pounce, and smash the dragon gate, hence the name of the cheetah.

Only fifteen steps ahead of him, Muric was slightly faster than Doucault.

But fifteen steps later, after 35 metres, Douc had already completed the acceleration run, and from then on, he began to crush Muric.

After 60 meters, Duke, who had already mentioned the top running speed, made the cheetah Muric completely desperate.

Duke didn't do a stunt, and he crossed the line five or six meters ahead of Muric.

"Sure enough, it's still Doke who is faster, he has the fastest speed in Asia on the football field."

"Amu is also looking for trouble, knowing that he can't win, he still has to challenge Duke."

"But to be honest, if there is a men's 30-meter run in athletics, Muric will not be able to rank in the top 10 in the world, his advantage is the 30 meters after the start, and it will be weak after 30 meters."

The Evergrande team members were full of discussions, and they were also fortunate to witness a 100-meter duel between the fastest Asian sprinter and the fastest Asian football player.

The result did not surprise everyone, and Muric was completely blown out by Douc in the 100-meter run.

There is no electronic timing in this crossover PK 100-meter run, not even manual timing. There is no link to listen to the gun, kick the starting starter, and there is no wind speed monitoring, even if someone is timed, of course, it cannot be directly compared with the regular 100-meter running results.

If you have to compare the results of the regular 100-meter race, Duke ran about 10.30 seconds without the help of the starting machine, and started in a standing style without active stunts, and he threw off Muric five or six meters to cross the line, and Muric ran about 10.80 to 10.90 seconds.

If it is a regular listening gun and squatting to start, Du Ke will open a [fast frequency assault] again, and it will not be a problem to throw Muric ten meters.

Of course, it is not worth showing off too much when a sprinter bullies a football player in the 100-meter event, and what Su Lin just said also makes some sense, if he only runs the first 30 meters, Duke, who does not do stunts, may not be able to crush Muric.

A soccer player sprints 30 meters is enough, the length of a standard football field is 105 meters, and the goal line of the opponent sprints to the opponent's small penalty area, which is very rare in football, so some soccer players run fast, fast within 30 meters after starting.

Muric didn't look frustrated after losing the 100-meter run PK, but just muttered in Portuguese: "If you run with the ball, you won't be able to outrun me......"

The comparison is also over, Muric is also dead, and it is time to shoot a good commercial, and he can now willingly act as a trick with lines to bring out the majestic image of Doucle.

At this time, Ma Jianguo, the person in charge of Nick Company, quietly asked the director of the advertising agency: "Did you record the match between Duke and Muric just now?" ”

Agency Director: "Recorded." ”

Ma Jianguo: "Wait for the commercial, it's still a formality, but the post-production can be directly inserted into the video of the 100-meter run with real knives and guns just now." ”

The director of the advertising agency gave Ma Guojian a thumbs up, and said in his heart that this foreigner is too scheming, isn't this playing to death Muric?

The subsequent commercial shoot went well, and Doucle and Muric competed in a 100-meter run, but there was a lot of performance.

After the advertising shoot was over, all members of the Evergrande team started training directly, and their most important goal now is to beat FC Seoul and dominate the AFC Champions League.

Du Ke was not in a hurry to go, he was watching the Evergrande team's training on the track, looking at it, he suddenly became interested in Muric's sneakers, he asked Ma Jianguo: "Muric's red sneakers look very special, did you design them for him alone?" ”

Ma Jianguo shook his head: "No, a footballer of Muric's level can't meet the standard of our Nick company to design a separate sneaker for him, and a top star of Ronaldo's level is qualified." Cristiano Ronaldo's CR-7 sneakers are the pinnacle of our Nickelodeon's design level, and our CR-7 is definitely more than a notch higher than Messi's Adi sneakers. ”

Du Ke: "Isn't it possible to buy the same CR-7 sneaker online?" ”

Ma Jianguo said with a smile: "This is actually our business operation, Ronaldo's fans around the world are extremely huge, and his fans will snap up his latest No. 7 jersey, and they will also buy his same CR-7 sneakers." Anyway, let's call the CR-7 sneakers you talked about online as fan sneakers. ”

"Our Nickelodeon sells the fan version of CR-7 sneakers every year, and the profit is astronomical, what is the specific profit number, I can't tell you, because this is our company's trade secret, anyway, it must be much higher than Messi's Adi sneaker sales, of course, this has something to do with the different personalities of Ronaldo and Messi."

"However, the quality of the fan version of the CR-7 mass-produced on the assembly line is absolutely different from the pair of superstar professional versions of the CR-7 that our top designers have put all their efforts into and that Ronaldo wears by himself, and this is not a trade secret, and it doesn't hurt for me to tell you."

"Oh, that's right." Du Ke said, and then asked Ma Jianguo: "Mr. Ma, the Nick running shoes I am wearing now are definitely not out of print like Ronaldo's only pair in the world, right?" I'm just asking, I'm not boasting, am I qualified to apply to Nickelodeon to design a unique running shoe for me? If it could be as cool as Usain Bolt's golden running shoes, then I'd be satisfied. After all, we are now partners, and I have achieved good results in the track and field with your running shoes, which is also the most valuable advertisement for you. ”

Ma Jianguo's face darkened: "Bolt's golden running shoes were not designed by our Nickelodeon. ”

"Oh?"

Ma Jianguo said unwillingly: "Bolt didn't sign an endorsement contract with our Nick company, he signed a long-term contract with Puma company." ”

Duke said apologetically, "Oh, sorry, I remember, I actually want to talk about Gatling's running shoes." ”

Ma Jianguo's face darkened again: "Gatling is sponsored by Reebok." ”

Doucle: "Oh, I don't have a good memory, Tyson Gay ......"

Ma Jianguo almost went crazy: "That guy guy guy signed a contract with Adi, as an American, how can he sign a contract with Adi?" ”

Du Ke was unhappy: "I can't say that, as a Chinese, I still signed a contract with your American company." ”

Ma Jianguo was speechless for a while: "I don't mean anything else, don't think about it." ”

Duke: "So, you Nickelodeon didn't actually sign a few men's sprint stars?" ”

"Hey." Ma Jianguo sighed, "In other sports, our Nick's coverage is unmatched, but our track and field division is too bad...... I mean, the marketing level of our marketing team in charge of athletics is terrible, but our athletics equipment R&D strength is definitely the best in the world. ”

Du Ke smiled: "That's right, your world's first research and development strength should not be wasted, I now need your company to help me design a high-tech running shoes, to correspond to next year's Diamond League, it will be a win-win situation, hello I hello everyone, why not?" In other words, is the half-year R&D, production, and test cycle enough? Will you be able to make it in time for the Diamond League in Doha, which kicks off on May 9 next year? ”

Ma Jianguo thought for a while and said: "The development time should be enough, I want to ask the superior leaders, and I will reply to you later, after all, to develop a product similar to Bolt gold running shoes, the cost of development, testing, materials, labor and other costs requires millions or even tens of millions of yuan, to add, the currency unit is the US dollar." ”

Du Ke: "You are a China expert, and you have to ask your superiors...... Okay, I'll wait for your reply, I'm really looking forward to my new running shoes, please don't let me down. (To be continued.) )