Contemporary athletics is becoming more and more high-tech. Pen, fun, pavilion www. biquge。 info

The participation of high technology has created indispensable conditions for further improving the performance of track and field.

Behind the battle for gold medals in track and field is a war of technology, and there is no doubt about the importance of a good pair of running shoes for sprinters.

There are several important indicators for a high-quality sprint running shoe: light weight, good breathability, and maximum air resistance.

In addition to the system, Duke can also rely on a cool pair of top-of-the-line running shoes to improve his sprinting performance, which is why he took the initiative to ask Nickelodeon for a pair of specially designed running shoes.

The reason why you want to customize a pair of running shoes that suit you is because everyone's foot shape, power mode, cadence rhythm, and stride size are different, and the unique running shoes tailored for an athlete are just like Sun Wukong's Ruyi golden hoop stick, which is easy to use, you let Sun Dasheng use a mace as a weapon to try, he will probably throw away the mace and fight directly with his bare hands.

Of course, the cost of designing and manufacturing an out-of-print running shoe is quite expensive, and if the shoe is priced at $100,000, then its forward development cost is at least $10 million or more.

It's not like finding a shoemaker to measure Duke's foot measurements and then making a pair of shoes and that's it.

Modeling design, engineering design, material test, high and low temperature test, dry and humidity test, friction test, durability test, acid and alkali corrosion resistance test, ultimate failure test...... A lot of testing alone has to scrap hundreds or even thousands of pairs of sample shoes, which is a cost.

The costs of testing instruments, consumables, physical and chemical reagents, low-temperature liquid inert gases such as liquid oxygen and liquid nitrogen, water, electricity and compressed air, depreciation of fixed assets, etc., are not a small amount of money.

The labor cost may be higher, and to develop a product similar to Bolt's gold running shoes, the R&D team must have R&D chief engineers, interior and exterior styling designers, functional designers, material verifiers, ergonomic verifiers, and testers for various tests...... Dozens of people are small and medium-sized R&D teams, and the R&D department of Nickelodeon recruits high-achieving students from well-known universities in the United States, such as MIT, Caltech, and Stanford, so their labor costs are quite high.

The strong are always strong, and Nick has money, cutting-edge R&D talents, and top-level laboratories and equipment, so they can invest a lot of money in R&D, and the high-tech products developed make them further monopolize technology and market. Small companies that can't afford to burn money and play high-tech can only wait to be eliminated by the market.

The pair of Nick brand running shoes that Duke is wearing now are actually considered high-end goods, with a market price of $15,000.

This pair is a production-ready version of the standard running shoes, and Nickelodeon only paid $15,000 for one pair of Dukes, and only $150,000 for ten pairs.

For a small case of 150,000 US dollars, Ma Jianguo can make a decision by himself, but he can't make a final decision on the big case of tens of millions of US dollars, so he has to consult his superiors.

After calling the leader, Ma Jianguo said to Du Ke apologetically: "I'm sorry, my company may not be able to develop and design a top-level running shoe for you." ”

"Why?" Duke asked.

Ma Jianguo: "We spent tens of millions of dollars to develop a top-level running shoe for you, and the endorsement contract we signed with you will end in October next year. So, please understand, unless ......" he deliberately said that he would not say anything here.

Du Ke knew it and answered: "Unless I renew the contract with you?" ”

Ma Jianguo was earnest: "I have worked for Nickelodeon for 16 years, and I have never seen an athlete who signs an endorsement contract with us once a year, even if it is a big-name sports star, it is at least three years old." Cristiano Ronaldo, Rooney, Nadal, Federer, Tiger Woods, Kobe Bryant, LeBron James, Wade and other popular stars in various fields, including China's Liu Xiang and Li Na, they all signed three-year and five-year medium-term contracts with our company, and great superstars like Michael Jordan, he also signed a three-year contract with us when he was at his peak......"

Du Ke thought for a while and said, "Then how about I renew my contract with you for half a year?" ”

Ma Jianguo stumbled and almost fell, he stood firm and hugged Du Ke, and said, "Let's go, this place is not suitable for talking about projects, I'll take you to a place to sit, let's have two drinks and talk in detail." ”

Tianhe Stadium is a crowded place that is indeed not suitable for talking about the project, and then Ma Jianguo asked one of his Chinese subordinates to drive him and Du Ke to a building in the old town of Nangang.

"Here, let's go in and sit down." Ma Jianguo beckoned Du Ke to get out of the car.

After getting out of the car, Duke looked at the signboard on the front of the place, "Beauty Street? What kind of business is it here? ”

Ma Jianguo: "This is a bar, and you know that Lao Mei likes to go to a bar when talking about business." The key is to talk about business here, I assure you, no one will bother us, the main thing is to bother you, and you don't want to be asked for autographs, group photos, etc. while we are chatting. ”

Duke: "The name of this bar makes people feel like they have a reverie. ”

Ma Jianguo led the way in front and explained as he walked: "This bar is opened by Americans, and the customers who usually come to play are basically Americans in China who have crossed the ocean. The gathering place of Chinese in the United States is called Chinatown, we learn from you successful experience, Americans in China's gathering place took the name 'Beauty Street', Beauty Street is this meaning, we are the safe haven and small gathering place of Americans in foreign lands, don't think crookedly. ”

As he spoke, Ma Jianguo took Duke into the bar, and the two found a booth to sit down.

It's past six o'clock in the evening, which is not the prime time for the bar, and there are some customers in the bar but not many.

Duke looked around the bar and found that the waiters, bartenders, DJs, and customers were almost all white, and there was really not a single Chinese face to be found other than him.

At this time, a brown-haired white waitress wearing hot pants and a small suspenders came over, she was hot and dressed very sexy, and the young waitress was very familiar with Ma Jianguo, she talked to Ma Jianguo in English, asking for something to drink.

Ma Jianguo chatted with the beautiful waiter, and then asked Du Ke: "How about I keep a bottle of Jack Daniel's here and drink some of our American whiskey?" ”

Du Ke waved his hand and politely refused: "Sorry, I don't drink, just tonic water." ”

Ma Jianguo spread his hands and made a speechless appearance.

Du Ke followed Ma Jianguo's example, and also spread his hands to make a speechless expression.

The beautiful waitress couldn't help but laugh, and she said to Du Ke in not very pure Chinese: "mr-duke, there is no tonic water for sale in our store, and the drink with the lowest alcohol concentration is probably draft beer." "It seems that she recognized Duke's identity.

Ma Jianguo patiently persuaded Du Ke: "Come to the bar, just have a drink in moderation, you won't have a game in a few months, what are you worried about?" The alcohol you drink today will completely evaporate tomorrow and will not affect you in any way. I've been in contact with too many professional athletes, and there are very few of them who don't go to bars and don't drink when they go to bars. Big shark O'Neal, you should know this NBA star, Shaq is even more passionate about clubbing and partying than basketball, and he had a big party the night before the Finals and partyed all night. ”

"And Phelps, this guy is an alcoholic, he drinks and wins, he was more restrained during the 08 Olympics, and when he returned to the United States, he had to drink almost every day, I didn't talk nonsense, you can go and see O'Neill, Phelps their Facebook, there are pictures and truths, the names of these professional athletes I can list until tomorrow morning, there are too many. As a sports person who has been in the industry for 16 years, I can say responsibly that during non-competition periods, drinking a little less alcohol will not have any negative impact on the athlete's body at all. Look, what tonic water you ordered, it amused our beautiful and enthusiastic Miss Barbara. ”

Barbara, the beautiful waitress, couldn't help but smile again, and she said to Duke, "You are a very special person. ”

Duke picked up the drink list and looked at it, and found that there were really no non-alcoholic drinks for sale, come here, it's not good to drink nothing, and he said to Barbara, "Then I'll order a Barceló, thank you." ”

Barceló is a variety of rum made from sugar cane, with an alcohol concentration of about 30 degrees, and a softer mouthfeel, unlike whiskey spirits like Jack Daniel's. Forget about beer, it's better to drink rum than beer.

A few minutes later, Du Ke and Ma Jianguo's drinks were served on the table.

Ma Jianguo took a cup, clinked glasses with Du Ke, and said: "Barbara is an American student studying in China, and she usually works part-time here as a waiter, as you can see, the staff and guests in this bar are basically Americans, and 90% of these Americans are people like me who work and travel in China." Americans value personal privacy, so I invite you to come here and talk about things, even if you are recognized by other people, no one will bother you. ”

"You've been very thoughtful, thank you." Doucle nodded and said, "Now, let's get down to business." ”

Ma Jianguo smiled bitterly: "The book continues from the previous article, you said that you will renew the contract with us for half a year, brother, are you teasing me?" How can there be a half-year renewal? ”

Duke asked rhetorically, "What do you mean?" ”

Ma Jianguo was also very direct, he raised two fingers: "At least two years of contract renewal, that is, we can sign a supplementary contract now, or sign a new contract, from now on, we will maintain a cooperative relationship for three years." ”

Duke shook his head: "Three years is too long, and the Rio Olympics will be over in three years." ”

The two sides have their own opinions, and there is an incommensurable disagreement on the timing of the contract renewal.

"Hey, it seems that this matter needs to be negotiated by higher-level figures on both of us." Ma Jianguo lobbied for more than an hour, but he couldn't figure out Du Ke, Du Ke said that his bottom line was to renew the contract for one year, that is, to renew the contract until October 2015, and talk about things after October 2015. (To be continued.) )