~Knock~Knock

"Come in!"

With an old response from inside, Real Madrid general manager Alexis Sanchez pushed open the door to the president's office and walked in.

"Mr. Perez, are you looking for me?"

Florentino, who was sitting behind the desk, raised his head slightly, he seemed to be writing something, and with his hand holding a pen, he pointed to the chair in front of the desk, "Sit!" Then he buried himself in writing.

Sanchez hummed, walked over, gently pulled out his chair, and sat down.

On the desk in front of him was a freshly baked newspaper this morning, Real Madrid's mouthpiece, As.

But the headlines on the front page have nothing to do with Real Madrid, but as far away as Southampton, England.

As a subordinate, Sánchez was able to experience the two dynasties of Calderón and Florentino, and this official became bigger and bigger, in large part because he knew how to read words and emotions in addition to doing things.

At least, he saw early on that Calderón couldn't take charge of Real Madrid at all, so he also bet on Florentino early, and even made a contribution to the latter's return to the presidency of Real Madrid.

Now, he could see that Mr. President wanted him to read the newspaper first.

It's okay not to look at it, but when he saw it, he was startled.

Southampton is going to adopt a free ticket policy?

How is this possible?

Could it be that Yang Huan is crazy?

According to Southampton's attendance, according to the fanaticism of the Saints fans, and the capacity of the new stadium, the income of a game of at least three to five million pounds is tens of millions in a year, or even more than 100 million.

Free tickets?

A fool would do that!

But it didn't take long for Sanchez to realise the problem, which was the points system.

"How? Do you see something? Florentino raised his head, gently closed the cap of the pen in his hand, and gently placed it on the table in front of him, clasped his hands, and looked at Sanchez opposite.

Sanchez was a commercial development talent of Real Madrid introduced by Florentino when he was in the first phase of the Galaxy Battleship, and was reused by Florentino, and in 06, after Florentino stepped down, Calderón came to power, and Sanchez continued to be reused because of his achievements in business.

There is no way, Calderón is a pustule, and his subordinates have no talent in this area at all, so they can only continue to reuse Sanchez.

That gave Sanchez the chance to help Florentino return to the Bernabeu after three years.

So, just a little pondering, Sanchez understood what Florentino meant.

"It's a very good idea, fans usually want to eat, they want to shop, they want to be entertained, but they may not be willing to go to Harros, Pizza Hut, KFC, Wangjiang Court and other stores to spend, so Southampton uses this way to attract these potential customers, and then achieve a win-win situation between fans, clubs and businesses."

Florentino nodded intently, "Well, go on." ”

"But this is only at the design level, at first glance, the feasibility is very large, but in practice, I am afraid that there will still be quite a lot of difficulties and problems in the specific situation, after all, this involves too wide."

Florentino nodded again.

"However, Yang Huan is really powerful, and he is also full of talents, even such an idea can be sorted out by him, if it is done, it is simply to build Southampton into a big platform that connects various resources in society."

Hearing this, Florentino nodded again, "From the time he put forward this idea and worked out such a system, the plan itself has been more than half successful, as for what you said, it is a small problem!" ”

"yes!" Sanchez also understands that "as long as Southampton is resolute in pushing forward, as long as the businesses do not lose confidence in Southampton, and as long as there are still fans who want to see Southampton's ball, then this plan cannot be unsuccessful!" ”

Florentino let out a long sigh and got up from his seat, a little embarrassed.

"Yang Huan is indeed a talent, back then he proposed to ask for free tickets, and everyone took him for a fool, but now, you see that he has made it, and it is about to be put into practice, I am really a little worried!"

"Worried?" Sanchez was a little confused.

Southampton is far away in the UK, and it has nothing to do with Real Madrid, so what is the chairman worried about?

"Professional football has always been quite deformed, you say it is closed, but its every move has led the minds of countless fans around the world, but you want to say that it is open, but it is still stubbornly guarding its own traditional circle on many levels, such as the so-called tradition, the so-called loyalty, the so-called emotional!"

In Florentino's eyes, as a businessman, these are serious stumbling blocks that have seriously dragged down the development of professional clubs.

It's like a family-run business, where a group of laymen are leading a group of insiders to do things, which is completely informal!

"In my opinion, in the past ten years, the rapid development of professional football seems to be more like a passive, accepting the process of washing and repeatedly transforming from various resources in society, rather than a kind of active self-transformation!"

"But the emergence of Yang Huan and Southampton has broken this situation from the beginning, he has taken the initiative to change again and again, and has made drastic reforms again and again, all of which are amazing and bright, and every change he makes professional football think deeply and think deeply!"

Sanchez knows that Florentino has always admired Yang Huan for a long time.

After the first one-on-one conversation between the two, Florentino came back and praised Yang Huan, thinking that from Yang Huan, he saw many young people's characteristics and many new ideas.

Now it seems that the chairman's vision was really accurate!

"My concern is that if Southampton doesn't succeed, that's fine, but if it does, will Atletico Madrid's new stadium in the east of Madrid and the surrounding commercial city become a second artificial island of Southampton?"

When Sanchez heard this, he almost lost his voice.

Yes, in theory, this success can be replicated.

If Atletico Madrid did the same, if they came to such a hand, their income would definitely skyrocket.

According to the preliminary estimate of the newspaper As, according to Southampton's points scheme and the information obtained by the reporter from some merchants, although the tickets for Southampton's new stadium will be free, the team will receive at least 200 million pounds of rental income from all the merchants on the artificial island every year.

If you add in the fees for a range of other ancillary services provided by the team to merchants, it is estimated that it will amount to £300 million.

In other words, Southampton tickets are free, but you can earn more than you can pay for them.

If you add in the sponsorship fee and the broadcast fee income, Southampton's income will jump to catch up with the European giants such as Real Madrid, Barcelona and Bayern Munich.

And this is just the beginning, with the operation and accumulation of the whole set of models, the future development potential is quite amazing.

Imagine Southampton being able to do it, but what about Atletico Madrid?

If the Sheets Army also comes to such a hand, and the income skyrockets, it doesn't need much, as long as it doubles on the basis of more than 100 million now, to more than 300 million, then Atletico Madrid will firmly become the third pole of La Liga.

"The plan to renovate the Bernabeu Stadium must start right away!" Florentino also takes this very seriously.

Sanchez nodded: "I have already found someone to estimate, if the renovation of the new stadium is completed, it is expected to increase our financial revenue by about 200 million euros on the existing basis!" ”

Florentino nodded, and he was quite optimistic about it.

"Mr. Perez!" Sanchez suddenly had a doubt, "Southampton's approach is actually to follow the practice of Madison Square Garden in New York, to develop the commercial resources around the stadium to the extreme, and to build the stadium into a commercial center through hotels, restaurants and other supporting facilities, and there are various commercial forms around it to provide great convenience for fans." ”

"With the passage where fans enter the stadium, it will be a huge commercial corridor, so that even if the fans come to the stadium earlier, or leave the stadium later, even if it is a non-match day, it will not matter, rather than the traditional stadium business model that is common in European stadiums at present, coming before the game starts and leaving after the game."

Florentino listened, smiled and nodded, "Well said, Sanchez, you're not wrong at all." ”

Sanchez nodded politely, "Then can we do the same?" The contract for the Bernabéu Commercial Corner is about to expire, and the extra piece of land, although not as good as Southampton, can also be like them, and make the Bernabeu Stadium a commercial center, because our geographical location is the most advantageous advantage! ”

The Santiago Bernabéu Stadium is located in the heart of Madrid, and if you turn the Bernabéu Stadium into a commercial center, it will be a money-making machine!

Florentino listened, shook his head and smiled bitterly, "I know what you think, this is indeed quite tempting, but you should know how big the interests are involved, it's not easy." ”

Sanchez listened, his expression a little sluggish, because he understood.

As the biggest of the giants, Real Madrid is by no means as monolithic or Florentino's words as the outside world sees, on the contrary, Real Madrid is full of factions, intrigue and exchange of interests.

For example, Real Madrid has had a lot of injuries recently, many people say that there is a problem with the medical department, and even some players simply don't trust this group of team doctors.

Because this team of doctors was recommended by a board member, and Florentino, as the chairman, needs to be responsible for the eighteen board members, and any decisions need to be agreed by them, so there is an exchange of interests involved.

There are eighteen members on the board, you recommended the team doctor, I recommended the lawyer, and he recommended the PR person.

There are even a lot of people who will be involved and involved in the transfer operation of players.

It can almost be said that there have been factions within the management for a long time.

When Calderón was in charge of Real Madrid, why was it so chaotic?

Even if he is a bastard, Mijatovic is also a bastard, but these two bastards, can they make Real Madrid like this?

This is inevitably too much of an overestimation of the two of them.

The main and core reason is that Calderón and Mijatovic can't control the vote on the board!

Isn't there an example like Calderón?

Isn't it the same reason that Gaspart, the former president of Barcelona, was the best vice-president in the club's history, but became the worst president in the club's history, bringing Barcelona's darkest years?

Even if it is as strong as Florentino, it can only barely hold up the scene, and it has to compromise everywhere and exchange interests in exchange for a relatively stable management situation.

"You should be fully prepared for this matter first, and I will mention it on the board of directors when the time is right."

Sanchez listened and nodded, "Okay, I know how to do it." ”

"It's February now, and there's one thing that's important, you hurry up and do it!"

When Sanchez heard this, his face suddenly became solemn, "Mr. Perez, if there is anything, you can explain it, I will do my best to handle it!" ”