Yang Huan stood on the stage, looking at the chaotic reporters below, not to mention how proud he was.

You guys, what did you say when Young Master Ben said he wanted it to be free?

I almost swallowed me with my saliva, but now I'm just going to show you, I just want to tell you that our Southampton tickets are for free, what's the matter, you bite me?

The reporters below exchanged heads and talked about each other, and the order at the scene was a little chaotic.

Yang Huan was not in a hurry, he waited for a long time, and even secretly gave Charlene Lahri a playful look, who glared at him angrily, but he also felt funny in his heart, and he was even more admired.

Frankly speaking, four years ago, when Yang Huan was interviewed by her, he proposed to ask for free tickets.

But at that time, Charlene Lahri felt that this was impossible.

Because in the world, no team has ever played like this, and the free ticket is a major loss for any team, who can afford it?

Even if it's Real Madrid, the ticket income of tens of millions of euros a year, can it be said that it is free?

However, at the time, some business people also said in interviews that it was a possibility, but only if Southampton could find a way to make up for the team's income.

To put it simply, the wool comes out of the pigs!

"We're delighted that, in partnership with Citibank, we're launching a Saints Fan Card, an exclusive credit card for all Southampton fans, a prestige status symbol that allows you to spend on artificial islands, underwater hotels and all of our Southampton Club authorised spending venues."

"It's like all other credit cards, the only difference is that it has a points system specifically for Saints fans, and every penny you spend with this card is recorded as your fan points."

"When you accumulate a certain number of fan points, you can take them and log on to our official website, mobile app, or come to our stadium to exchange them for your tickets and season tickets, different points can be exchanged for different discounts, or even for free, and we will not charge any fees other than necessary expenses such as insurance premiums."

"Not only the tickets, but also all the souvenirs and fan items in our official fan shop, all of which can be redeemed with fan card points, and these are designed by famous artists we have invited, and some are limited editions worldwide!"

At this moment, everyone present finally understood.

It turns out that Southampton is going to play this set of patterns!

On the surface, fans don't need money for tickets, but in reality?

Fans need to apply for a fan card, and then use the fan card to spend in exchange for points, and exchange points for tickets.

Therefore, although Southampton does not collect tickets directly from fans, in fact, fans are also paying for tickets, but this payment is not a one-time payment, but is paid in the daily consumption that usually accumulates over time.

The artificial island has everything, eating, leisure, entertainment, shopping...... It can be said that it has everything.

What Southampton wants to do now is to attract all the fans from the surrounding area to the artificial island.

No, no, no!

Attracting to the artificial island is only the first step!

If there are other businesses outside the artificial island, even London, or even the United Kingdom, or even other businesses on the European continent, they will also charge an authorization fee to give the other party authorization after the approval is approved.

What Southampton wants to do is to be a platform that connects Saints fans and businesses.

Predictably, Southampton tickets don't cost money, and souvenirs and fan supplies don't cost money, but they can turn around and collect licensing fees and sales shares from merchants.

With Southampton's shrewdness, it is absolutely impossible to suffer on this point, they must have carefully calculated.

Otherwise, who will do the loss-making business?

As for the fans, it's very simple, where you go to eat is to eat, and where you go to spend is consumption, but if you take the fan card to consume and accumulate a certain number of points, you can still get free tickets and fan supplies, or discounted tickets, then you say, will the fans refuse?

Especially for that? For the Saints who live in Southampton and south London, this is a good deal for them, as they save hundreds of pounds a year on season tickets.

As for Southampton, there must be something to be earned, at least there is no tax on the sale of football tickets.

Yang Huan was also worried that the outside world would misunderstand Southampton's measures, so he further analyzed, saying that the consumption on the artificial island would not be increased because of the point system, and all the goods in Harros Mall were exactly the same as Harros Mall in London.

At the same time, he also said that after careful calculations by the club, the design of the points system will not cause too much burden on fans.

In fact, Southampton also conducted a very detailed and long-term survey when developing this point system, with as many as three survey companies hired for two years, and it was aimed at the area south of London and around Southampton.

Finally, the results of the questionnaire sent to Yang Huan showed that Southampton fans were generally more supportive of the Conservative Party, or at least centrist, so Yang Huan was closer to Terry Matthews and Boris Johnson, and would even allow Boris Johnson to publicly say that he was a Saints fan.

Fans generally work in mid-to-high-end industries, such as engineers, tourism and hospitality, which generally pay well, so Southampton fans have more than £1,000 a month to spend more than £2,000 a month, in addition to their normal expenses, which is the best among the 20 teams in the Premier League.

This is also in line with the outside world's perception of Southampton, where fans are generally from the middle and upper income brackets.

Fans of teams such as Arsenal and Queens Park Rangers also have more than £1,000 a month, but the ticket prices of both teams are much higher than Southampton, while Chelsea's ticket prices are also high, but their fans can afford less than £150 a month.

That's exactly what it says, the real Chelsea fans are not in London's West End, but in Millwall.

Because Southampton's fans are generally middle and high-class, they also have higher requirements for life, for example, through questionnaires, they are willing to pay more for good quality products, they buy clothes that are comfortable, but it is better to be fashionable and comfortable, and they like to buy selected products and services.

After this series of investigations, Southampton decided to target its fan base at the mid-to-high-end, so it developed such a set of points system, and decided to bring in Harros Department Store and other mid-to-high-end brands and merchants.

At the same time, when designing the points exchange system, the team also attached great importance to the close integration with daily life, with the natural aim of creating a situation where clubs, merchants and fans are happy.

Not only that, but Southampton also places a strong emphasis on developing a young fan base.

As we all know, the average age of Saints fans is the lowest in the Premier League, but young fans will always grow up one day, so the team has specially offered points discounts for children and students, hoping to cultivate more fresh blood.

This is also a problem that has gradually emerged in the Premier League in recent years, and that is that the atmosphere at home has become worse and worse.

Even like Liverpool's Anfield, the atmosphere at home is not the same as it was back then.

The reason is very simple, the fans are getting older and more mature, and it is impossible to shout and cheer as much as they did when they were young.

The average age of Premier League fans is 41 years old, and only 9% of fans under the age of 16 are not optimistic, and one of the main reasons for this problem is the high price of tickets.

Don't look at Arsenal, Manchester United, Chelsea and other teams seem to have a high attendance rate, in fact, the false reporting component is very large, they will use a variety of calculations to increase the attendance rate as much as possible, but if you pay close attention to their ticket revenue, or pay attention to the data released by other agencies, it is not difficult to see that their attendance rate is not so high.

But in the past few years, Southampton has insisted on not raising prices, and ticket prices have remained the same, attracting more and more fans, especially young fans, to the stadium, but this is obviously not enough.

Therefore, Southampton has adopted such an approach, hoping to attract more and younger fans to the stadium and into the artificial island, and cultivate their sense of belonging and loyalty to the team.

At the same time, it is also to cultivate their shopping and consumption habits on artificial islands.

Everyone present listened to Yang Huan on the stage, talking eloquently, and introducing the situation of the entire points system in detail, and their hearts were full of shock and even surprise.

Because they found out that Southampton really played big this time!

It's unbelievably big!

Although Yang Huan said that it was a trial operation and had not yet been fully rolled out, everyone could expect that after such a meticulous and long-term preparation, Southampton's plan did show the courage of the Saints' management to make bold reforms.

If it succeeds, I am afraid that the whole of European football will be turned upside down.

Because everyone will find that football clubs are no longer just conservative, hiding in their own stadiums, waiting for fans to come forward and come to the door.

On the contrary, it is now a bold and courageous way to go out, use the culture and brand of their club, connect all kinds of resources in the society, integrate more deeply and more closely into the social system, and obtain benefits from it.

If Southampton succeeds, it will open up a whole new situation for the professional club to operate.

Thinking of this, many people present couldn't help but be a little excited.

It is only now that they understand why there are so many brands and so many businesses that have taken a fancy to this artificial island and the new stadium in Southampton.

Because, perhaps in the near future, it will not just be a new stadium, but will be the most lively consumer hotspot in South London, and may even attract more merchants and brands to Southampton.

At this moment, countless people in the audience raised their heads and looked at Yang Huan on the stage.

It's very calm, very calm, as if it doesn't know what nervousness is.

But everyone's eyes looking at him were full of admiration.

In the past four years, he has refreshed everyone's understanding of football clubs again and again, and opened up a new business model for football clubs again and again.

When he set up a WeChat account for Southampton and asked every player in the team to update WeChat every day, the players had some objections, and the outside world felt that this was completely unreasonable.

But now, looking at the Southampton players are worth a lot of money, even if they are just a youth team player, as long as they run it properly, they can get tens of thousands of pounds in sales from the WeChat store every year, and there are even more first-team stars and big-name stars.

As a result, other teams began to follow suit, and other stars began to flock to WeChat.

It can be said that Saints has opened up a new model of WeChat marketing and promotion.

And now, Yang Huan is going to shock the entire European football world again!

Just this free handball ticket is enough to make fans all over the world fry the pot, and make all teams in the world feel ashamed of themselves, or envy and hate!

But, this is Yang Huan, this is Southampton!