Since October 9, Du Ke has taken turns shooting advertisements for Huawei, Kia, and Nickelodeon every day. Pen "Fun" Pavilion www.biquge.info

Three well-known companies have outsourced their advertising business to three advertising agencies, among which Huawei and Kia have quite bizarre advertising ideas.

Huawei's commercials:

In one of the Olympic swimming finals, Duke swam at full speed in lane 4, and he was the first to touch the wall and win the first place, and the second place had not even completed the last turn.

Duke was bored after the victory, so he dived into the pool, and seconds later he surfaced with an extra cell phone in his hand. (Please don't delve into why the mobile phone is at the bottom of the pool, the advertising creativity is so weird)

Duke leaned his back against the wall of the pool and dialed the phone...... (Please don't delve into why you can still talk on the phone in the Olympic finals, maybe the ad is set in a parallel world with different rules)

After dialing the phone, Duke smiled, not knowing who he was talking to: "Yes, I won again." ”

At this time, the subtitle appeared: "The voice of the champion spreads all over the world - Huawei." ”

Kia's commercials:

In the background of a metropolis full of high-rise buildings, Douc is dressed in a blue tight-fitting suit with a large gold letter "D" on his chest.

Duke plays the role of Duke D in the commercial, a supernatural man who resembles Superman or X-Men, who represents the righteous side in a heroic fight against the forces of evil.

Duke D used one enemy to one hundred, and the stunts were full of stunts, and he killed a group of miscellaneous soldiers in an instant.

At this time, the boss appeared, and the boss wore a high-tech armor, and at first glance he was a powerful character with super combat power and similar to Magneto.

The boss is quite hanging, he is suspended in the air, and condescendingly launches energy waves to attack Duke D.

Seeing that Duke D was about to be given seconds by the boss, and the battle situation was extremely critical, Duke D suddenly had a convulsion, he also flew, and used all his strength to hit a fatal blow, killing the boss in seconds first. (Of course, it's not really flying, Duke was hoisted by Weiya to a height of several meters in mid-air to complete the material shooting, and in the later stage, he relied on special effects to achieve the visual effect of taking you to pretend to fly with you)

Because Duke D had exhausted almost all of his energy to kill the boss, the little energy he had left was not enough to land him safely, so he fell straight down from a height of several hundred meters, and he was in danger of being shattered.

At the last moment, Duke D suddenly had an extra car key in his hand, he pressed the electric sunroof control switch on the car key, and saw a Kia SUV directly below obediently open the sunroof, Duke D fell into the sunroof impartially, and then drove away.

At this time, the subtitle appeared: "Your most loyal and reliable partner - Kia." ”

(Please don't delve into why an adult man fell from a height of several hundred meters, but did not smash a car, everyone will fly, and it is not interesting to care about scientific truth)

It is still unknown whether the above two strange commercials can pass the review of the General Administration of Press, Radio, Film and Television, and whether they can be broadcast in China.

Du Ke himself thinks that according to the domestic review standards, nine times out of ten, this kind of strange advertisement will not be approved for broadcasting, and it can only be placed abroad.

If the commercials of "The Voice of the Champion in the Olympic Swimming Final" and "Duke D vs. a Boss" cannot be placed in China, Du Ke will continue to shoot a few commercials with a normal scale for Huawei and Kia that can be placed in China.

Fun is fun, but Du Ke doesn't want to waste too much time shooting some commercials that can't be placed in China, so when it was his turn to cooperate with Nickelodeon to shoot advertising materials, Du Ke put forward his own reasonable suggestions, "What, Brother Jianguo, I hope the scale of the commercial film I shoot with you can be reasonable, try not to take the route of black technology or urban ability, just design it according to the style of urban life, okay?" ”

Brother Jianguo spoke fluent Chinese: "OK, brother, we respect your opinion, just follow the style of urban life." ”

The full Chinese name of Brother Jianguo is Ma Jianguo, which is a name with Chinese characteristics.

He is actually a blonde, blue-eyed, high-nosed American, whose English name is Gerald Alfred Malkovich, who works for Nickelodeon and is a head of Nickelodeon's China region.

Ma Jianguo is 40 years old this year, and his birthday is October 1, the same day as China's National Day.

In addition to not looking like a Chinese, Ma Jianguo talked to any Chinese stranger on the phone, and the Chinese on the other end of the phone would not believe that he was talking to a crooked nut.

It is precisely because he knows China's customs and cultural customs very well that Mr. Gerard Alfred Malkovich, an American friend, has given himself a Chinese name with Chinese characteristics -- Ma Jianguo.

Ma Jianguo is responsible for hiring an external advertising agency to shoot the Nick advertising film in cooperation with Du Ke, and he certainly has the right to say how to design the advertising creativity.

Ma Jianguo asked Du Ke: "Then do you have any good ideas close to life?" We respect your ideas, and you can shoot whatever you say. He speaks 666 Mandarin and has some Beijing accent, and he learned Chinese at the Chinese University outside the capital.

Duke thought for a while and said: "I have watched several commercials of Ronaldo before, and he is also sponsored by you, he wears Nick's sportswear and sneakers, runs a few steps with the ball, pretends to be cool, and flirts with girls." I'm not a soccer player, so I don't run with the ball, I run two laps around the track and you just take that material. ”

Ma Jianguo shook his head: "It's not good, this idea is too ordinary, and it doesn't match the glorious image of your Duke D." ”

Du Ke smiled dumbly: "Have you also heard of my stupid Duke D style?" ”

Ma Jianguo didn't think it was funny, he said seriously and appreciatively: "The circle is so big, how can there be an impermeable wall in the world?" I saw the commercial you shot for Kia through a special channel, and I think it's amazing. The advertising film of Duke D vs. the evil forces may not be able to be placed in China, but it will definitely be no problem to be placed in the United States, not only is it no problem, but it will also be very popular, and it can play a very good advertising effect among the American masses. ”

"What do Americans like to watch? We like to watch superheroes the most, I have been addicted to Marvel and DC comics since I was seven or eight years old, and I am also a hardcore Marvel fan and DC fan until now, which may be the cultural difference between China and the United States. ”

Doucle: "Your American culture has invaded China, and American superheroes are becoming more and more well-known in China. ”

Ma Jianguo said with a smile: "Some of your young people born in the 80s, 90s and even 00s may like superheroes, but most of the leaders responsible for reviewing commercials are born in the 70s, 60s or even 50s, and they may not be able to accept the setting of superheroes flying all over the sky and destroying a city with a population of millions with one punch." ”

Du Ke was a little surprised: "Hey, yes, you know my country's national conditions too well, I have to be wary of you." ”

"Beware of what, the strong dragon doesn't suppress the head snake, I'll just come to China to eat as a foreigner who has no roots across the ocean." Ma Jianguo can speak, he can stay in China for a few more years and go to primary school to be a Chinese teacher, "Ahem, it's far away, to get back to the point, I have a feasible advertising creative plan, which is reasonable and not too ordinary, in your words, low-key luxury." You have a very famous football team Evergrande team in Nangang, the jersey sponsor of the Evergrande team is our Nick company, my reasonable whim, it is better for our Nick company to organize and arrange, you and the Evergrande team jointly shoot an advertising film, what do you think? (To be continued.) )