Duke will be very busy during this time, and he estimates that he will have to shoot commercials every day. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After the end of the World Swimming Championships in early August, many well-known domestic and international brands began to take the initiative to contact the swimming management center, and they wanted to find Du Ke to endorse.

In fact, there are certain advantages for the swimming sports management center to correspond to merchants and carry out business process negotiations.

The Swimming Sports Management Center has a professional business negotiation team, who have operated the business endorsement matters of swimming stars such as Sun Yang and Ye Shiwen, and are experienced veteran drivers.

Moreover, the swimming sports management center is to negotiate on behalf of the Federation of Sports and the country, once the contract is signed, the business will never dare to default, arrears of contract payment, who dares to black, rely on, drag the Chinese government's money, then there is no need to mix in China in the future.

There are many businesses that come to the swimming sports management center to negotiate, including sporting goods, mobile phones, automobiles, food, beverages, home appliances, online merchants, online games, motorcycles, etc...... There is actually a private chain brand man. The hospital also wanted to find Du Ke to endorse it.

Man. The hospital is very eager to find Du Ke to endorse, and they even paid a sky-high endorsement fee. Department of hospitals.

Man. The advertising slogans of the hospital have been thought of, and they want Du Ke to shout for them in a majestic and high-spirited manner: "No spirit when admitted to the hospital? Discharged superman! It's a champion on the field, go home and be a bully! ”

However, the man who prescribes a sky-high endorsement fee. The hospital was the first to be rejected by the Swimming Sports Management Center.

Man. What diseases does the hospital treat?

Frequent urination, urgency, frequent nocturia, kidney deficiency, lack of lifting in the room, and early lifting. Vent...... You can seek help from a professional physician at their hospital.

For the sake of Duke's good and healthy social image, even if it is a man. No matter how much money the hospital gives, the Swimming Sports Management Center will not allow Du Ke to endorse them.

Of course, Du Ke himself would not consider endorsing this kind of private hospital, and he would not agree to force him with a gun, and he was not so poor that he couldn't open the pot and dared to take any job.

The Swimming Sports Management Center chooses endorsements for sports stars of Du Ke's level, and its attitude is actually very cautious, so cautious that it is almost picky.

Dare to find the swimming sports management center of the business, are not short of money, but not rich will be able to ask Du Ke endorsement, swimming sports management center for bidding merchants also have strict requirements, in addition to money, want to ask Du Ke to endorse the brand business must also have a good social reputation and brand image.

According to the bidding requirements, the Swimming Sports Management Center helped Du Ke select three brands in the early stage, and these three businesses with high visibility and good brand image are:

1. Huawei. The well-known Chinese company produces a wide range of products, and Du Ke will mainly endorse mobile phone products for them. Now more and more customers are using Huawei mobile phones, and more than three out of every ten households that have turned on broadband will use Huawei's routers, and in the field of more professional communication technology, Huawei has a higher market share, which is a ubiquitous brand.

To endorse Huawei, Du Ke has no opinion, in fact, after consulting Du Ke's opinion, the Swimming Sports Management Center chose Huawei among several brands such as Huawei, Samsung, and Xiaomi.

In such a commercial endorsement contract, merchants who have paid a huge amount of endorsement fees will generally draw up an exclusive binding clause in the contract, which expressly restricts the spokesperson from endorsing other brands of the same type during the contract period.

Du Ke endorsed Huawei mobile phones, and he could not advertise Samsung and Xiaomi's mobile phones during the contract period, and other categories of product endorsement contracts are basically the same routine.

2. Kia. The South Korean car brand has the highest bid price of any car company that participated, and Duke will endorse the Sorento SUV for Kia.

Kia has a joint venture and a vehicle manufacturing plant in China, but Sorento has not yet been localized, and this SUV is currently being launched into the Chinese market by Kia through import channels, and Kia may want to use the influence of Duke to open up the SUV segment in China with a price range of 250,000-300,000 yuan.

3. Nick. This American sporting goods merchant with a red big hook (√) logo is almost a household name, and most of the sports stars who can be selected by Nick as spokesperson are basically sports figures who have become popular recently.

Nick, which has always been very hanging, humbly invited Duke to speak for them this time, which also shows Duke's current status in the international sports arena.

Americans have to be polite, in addition to Nick, Adi, PUMA, Li-Ning and other well-known sporting goods companies are lining up in the back, if Nick can't handle the Swimming Sports Management Center and Duke, Adi They will immediately fill the position.

The above three companies are Chinese, Asian, and American, and the endorsement fee they offer to Duke is:

Nick, 30 million.

Huawei, 25 million.

Kia, 24.31 million.

The currency unit is all soft sister coins.

Koreans are also good at calculating, and everyone is an integer, but Kia has calculated a price of 24.31 million.

The sum of the three contracts is 79.31 million, which makes Du Ke the Chinese athlete with the highest average annual endorsement fee.

After the flying man Liu Xiang soared into the sky in the 04 Athens Olympics, as of 2013, he received 500 million yuan in advertising endorsement fees in nine years, and received an average of 55 million soft girl coins a year for advertising endorsement projects.

After Sun Yang won the first Olympic gold medal in the Chinese men's swimming event at the London Olympics last year, it can be described as a smash hit, and from last year to this year, he received 130 million yuan in advertising endorsement fees and endorsed 3 brands.

However, Sun Yang endorsed these three brands, and all signed three-year contracts, and his average annual endorsement fee was 43 million soft girl coins.

The three endorsement contracts signed by Du Ke for Nick, Huawei, and Kia are all signed for one year, and he is very strong, and Director Qin of the Swimming Sports Management Center is even stronger.

Director Qin said, let's sign Du Tianwang once a year, this is the current rule of the game.

Many merchants gritted their teeth and lay down in a big groove, Duke and the Swimming Sports Management Center are too hanging, Messi, Ronaldo, Nadal, Xiaode, James, Durant These awesome characters dare not say that they are signed once a year, why are you so arrogant?

Director Qin's answer was very direct: "What foreign athletes you are talking about, how many championships can they win in a year?" The few of them together are not as many championships as Du Ke alone, and Du Ke is on the rise, next year there will be the Asian Games, the World Championships the year after tomorrow, and the Olympic Games the year after tomorrow. Du Ke signed it year by year, which is what he meant, and this is also the meaning of our center. If you love to sign, if you don't like to sign, we are not reluctant, and the business is not lovely. Look, the entrance to our center is crowded, and there are a lot of people waiting in line. ”

No matter how shrewd a businessman is, he can't do anything to the government, so he has Du Ke signed three large orders a year and three large orders totaling 79.31 million yuan in endorsement fees.

Of the 79.31 million endorsement fee, Du Ke can probably get 33%-40%, that is, 26.17 million to 31.72 million (before tax).

There are at least more than 20 million after tax, and Du Ke collected more than 20 million from others, so he naturally had to do things with others, so he came to the studio today and began to shoot advertising materials. (To be continued.) )