"In the past, the government invested a lot in sports every year? Public funding, but according to a recent survey, the number of people participating in sports, is gradually declining, although it is not yet obvious, but it shows this trend, it is worth our vigilance! ”

"We should come up with strong measures and policies to make more people like sports, devote themselves to sports, and feel the fun of sports, which is the purpose of our government to vigorously develop the sports industry!"

'I'm very happy to see a team like Southampton, it's a fantastic team, they have a unique charm, they're attracting more and more fans, they're getting involved in sports, they're in the best of the academy, they're producing more and more future stars for us, that's our hope!'

"I believe that Southampton will get better and better, in the domestic arena and in the European arena, to achieve better and better results!"

"This new stadium will be a new starting point for this glorious history!"

"Thank you!"

With Maria Miller's words, the audience burst into a round of warm applause.

This important member of the British government not only emphasized the importance and investment of the government in sports through her speech, but also put forward her own political opinions and ambitions.

But so what?

This doesn't have much to do with Yang Huan and Southampton, does it?

"Thank you very much to Ms. Maria Miller for her wonderful speech, and then we have invited our President of Southampton, Mr. Yang Huan, to take the stage to introduce our new stadium and the next development plans of Southampton Club!"

The scene once again burst into extremely warm applause.

Obviously, the likes of Terry Matthews, Boris Johnson and Maria Miller were in the spotlight, but all the reporters came to the scene with one goal: to find out how Southampton's new stadium was going to work.

Because everyone who came to the scene saw it, the guests invited by Southampton this time were heavyweights.

If you paraphrase a popular sentence on the Internet, that is, Young Master Huan is playing a big game of chess.

But what kind of chess is it, it should be revealed!

I saw Yang Huan in a straight suit, walked up to the podium calmly with a smile, walked to the microphone, and smiled at everyone present, "This time you can take pictures as much as you want!" ”

There was a burst of laughter below, followed by thunderous applause.

Everyone knows that Young Master Huan doesn't like to be photographed on weekdays, and always avoids the camera intentionally or unintentionally.

And now, he himself joked about this, which naturally aroused the laughter of many people present.

When the laughter was heard, Yang Huan coughed lightly and began to get to the point.

'As you can see, behind me is our new stadium in Southampton, which took almost four years and more than £500 million to house more than 65,000 fans.

"There are 200 executive boxes and 60 high-end executive boxes, 300 food and beverage outlets, 1,000 toilets, as well as camera booths, media seats, etc.......

Speaking of this, Yang Huan leaned slightly to the side and stretched out his left hand to the court behind him, "I can say that this is the top, most advanced, and most luxurious seven-star football stadium in Europe!" ”

People are five-star, but Yang Huan used seven-star this time, obviously to overpower others.

Is it outrageous?

No, everyone in the room, everyone will be given a booklet about the stadium, which will give a very detailed description of the facilities of the new stadium in Southampton, as well as the high-tech technology used.

For example, it has taken the lead in using a set of intelligent parking lot management system, a new multimedia management system, etc., which are the most advanced.

Underneath the stadium, there is a car park with a capacity of more than 10,000 parking spaces, which is exclusively for Southampton season ticket holders, and there are three floors above the ground, and fans can enter the stadium through stairs, elevators and other means.

Even, if necessary, the stadium can continue to expand, with a maximum capacity of more than 100,000.

But for the time being, Southampton will certainly not expand, after all, attendance and home atmosphere are more important than anything else.

Yang Huan then asked people to play a trailer on the big screen to show everyone the new stadium.

Overlooking the stadium from above, it is designed like a nine-clawed golden dragon, which is very powerful and domineering, but it also looks full of a kind of soft lines, which can be described as a combination of rigidity and softness, and it is beautiful.

Not only that, the internal facilities of this stadium are also very perfect, almost all the services and leisure facilities that fans need when they walk into this stadium can be found inside the stadium or around the stadium.

The entire artificial island, including the double-decker bridge that connects to the mainland, has been carefully designed.

On the pier, the club and the city government plan to build a joint venture to build a parking building and open up a bus parking lot.

Not only to serve all the fans who come to the artificial island, but also to the guests of the cruise terminal and yacht marina.

After Yang Huan's introduction and the display of the trailer, everyone present had to marvel at Southampton's generosity.

"We are very proud to announce that Southampton Football Club has officially entered into a partnership agreement with Harros London, which will be Southampton's sole partner in this field for the next 10 years!"

"They will build a 90,000-square-meter shopping mall with more than 300 mid-to-high-end brands from all over the world, which is not only the largest in Southampton, but also the largest in the south of London!"

This piece of news has been disclosed yesterday, and many people in the industry have known about it for a long time, so they are not surprised at all.

As described in the stadium brochure, the Harros department store will be located on the upper level of the double-decker bridge.

Because the lower level is vehicular access, all fans who walk from the Royal Cruise Terminal to the artificial island must pass through Harros Mall, which can be said to be a unique location.

Of course, with Southampton's usual ability to negotiate, the rent paid by Harros must be quite high.

But considering that Yang Huan's undersea hotel has officially reached comprehensive cooperation agreements with a number of travel companies from China, and it will attract more and more Chinese tourists, it is not for nothing that Haros Mall has chosen to settle in.

The world now knows that the spending power of Chinese tourists is quite staggering, and Harros Malls is known for its mid-to-high-end and luxury goods, and the sales are very much in line with Chinese tourists.

Therefore, it is not difficult to see that the two sides must have hit it off.

Moreover, there were rumors before that after Harros Mall was acquired by a Qatari consortium, the young owner was Harold, the chairman of Tottenham Hotspur, who is also a member of the Saints Fan Club and has a very good relationship with Yang Huan.

So it's no surprise that Southampton is partnering with Harros.

On stage, Yang Huan's speech continued.

"We announce a full range of cooperation with brands such as PepsiCo, KFC, Starbucks, Heineken, Kailon Family, Cadbury, etc."

This is not surprising, because so many fans are in demand, eating, drinking, playing, everything.

And many of these brands announced by Yang Huan have already been sponsors of Southampton before.

This time in the new stadium, it can only be said to be a continuation and expansion of the previous scope of cooperation.

It can be seen that the sponsors must have also begged for a lot of money.

Of course, the reason why these brands sponsor is because they think they have to make money to do so.

For example, Yang Huan just introduced that there are more than 300 food and beverage outlets in the new stadium, most of which are provided to brands such as Pepsi, KFC, and Starbucks.

Think about how much more than 60,000 people spend in a stadium for a few hours?

There are also restaurants, in addition to the Chinese food, pastries and snacks of Wangjiang Pavilion, as well as the tea of Tingyuxuan, the new stadium also introduces Western restaurants, Italian restaurants, French restaurants, etc., which are of three grades.

Aside from Wangjiang Pavilion and Tingyu Xuan, Southampton charges nearly £20 million a year for the rental of these restaurants.

In addition to Wangjiang Pavilion, Tingyuxuan, and the official fan store, Yang Huan's own enterprises, as well as Apple's official flagship store, Tommy Hilfiger, Nike, KFC, and Pizza Hut have also signed contracts early, while the remaining one is leased to Saint Harry, ready to build an official fan bar.

The annual rent of these nine buildings is also quite a huge income, which made all the reporters present amazed.

If according to what Yang Huan said, Southampton's annual financial income will increase by leaps and bounds, and it is even possible to catch up with super predators such as Manchester United and Real Madrid.

But just when everyone was surprised, Yang Huan announced a blockbuster deal again.

"Here, I am very honored to solemnly announce that after a long period of negotiations, we have reached an agreement with Huawei Company from China to sell the naming rights of the stadium to Huawei Company for a sponsorship fee of 250 million pounds over 10 years!"

Hearing this, everyone in the audience was already dumbfounded.

250 million pounds in 10 years?

Wasn't that £25 million a year?

Oh my God, that's a lot of money!

Warwick, this name is not unfamiliar to everyone, because it has sponsored Southampton before, and also sponsored Atletico Madrid and Inter Milan, but it is a small sponsorship, unlike this time, it directly smashed a sky-high price!

But Yang Huan quickly gave an explanation.

Through this sponsorship, Warwick will become a global strategic partner of Southampton, not only in Europe, but also in Asia, especially China, where Warwick is based.

Southampton's influence in China began after Yang Huan became the owner, and now it seems to have become the most powerful European giant team in China, and Yang Huan also launched Southampton's plan to set up a youth academy in China not long ago.

Therefore, Warwick's sponsorship of Southampton is not only for the title of the stadium, but also for a complete set of all-round cooperation.

"I am very pleased to invite the president of Huawei Company to unveil our new stadium!"

With Yang Huan's introduction, the person in charge of Huawei walked to the stage with a smile, and stood on both sides of a table next to the podium with Yang Huan on both sides, and a crystal football was placed in the middle of the table.

Witnessed by everyone at the scene, the two pressed their hands on the crystal ball at the same time.

Suddenly, the crystal ball bloomed with a red-white light, and the appearance of the Southampton team logo could be faintly seen, and on the exterior wall of the third floor of the stadium, the red curtain that originally covered the stadium logo slowly fell, revealing the name of the stadium.

In an instant, there was thunderous applause at the scene, and countless reporters raised their cameras high and slapped the name of the stadium in mid-air, and many people were shouting the name of the stadium.

Glory Stadium!

This is a mobile phone brand under Huawei that is promoted around the world, and Huawei is willing to use this name for the stadium, which shows their ambition for this brand.

After the unveiling, Yang Huan also left part of the time to the person in charge of Huawei Company, who introduced the specific situation of Huawei sponsorship of Southampton, as well as the development strategy of Huawei Company in Europe and even the world, and also mentioned the cooperation between them and Southampton.

But for all the footballers in the room, it was Southampton that shocked them even more.

With a naming fee of £25 million a year, plus rent, and the operation of the course, Southampton's annual income from this glorious course will be a staggering amount.

All of a sudden, everyone had a hunch that Southampton would be the strongest contenders for the Premier League title from now on, because with the new stadium, they would be more confident than any other team.

It's just that why are so many sponsors optimistic about Southampton?

Could it be that this team, which has only returned to the Premier League for two seasons, has had a miracle of being promoted to win the championship, but it is not a giant team at all, why can it be favored by so many sponsors?

Just when many people were curious, Yang Huan, who returned to the podium, finally solved the mystery to everyone.

"I think, a lot of people should remember that four years ago, when I first came to the UK and just bought Southampton, I said that I hope that one day, Southampton tickets can be given to all the fans who like and support Southampton for free!"

When everyone present heard this, they were full of wonder.

Yes, he did say that back then, but everyone took it as a joke.

And in the past four years, Yang Huan has never mentioned this.

Why is it suddenly mentioned now?

"Yes, I am here today, and I can proudly tell you that I think the time is ripe!"

In an instant, almost everyone present, except for some guests and partners who already knew the inside story, was almost stunned.

Is the time ripe?

Don't...... Free tickets?

How is this possible?

Why?