Chapter 157 - China Market (2nd Update)
I still have to say that Chen Yingying signed a four-year contract with Nike for a million euros a year, and this news is still quite sensational (). First of all, the signing price is not low, "Secondly, it is naturally Chen Yingying's status as a Chinese chalk player."
Creature players have a Creature market as a backing, and it is this future shield that can bring them countless benefits. For example, there are some players who may not be able to join those European teams, but there are still some European teams who are willing to want them, why is that? If you want to say that you don't have any strength at all, it's impossible, you must have your own strength, otherwise can any cat or dog go to stay abroad? But I am more afraid that I have taken a fancy to the Cretaceous market behind this player, and there is one more Creacian player in my team, just the attention of the Cecephaly media, this is already a huge free publicity, and the team will have a chance to make money when they go to the Creceous game.
However, these Europeans also clearly think too well of the Chaceous market. Because this chalk market is not as good as they think, the simplest point, you can't sell a few jerseys. Because a genuine jersey costs hundreds of dollars", and the pirated ones only cost a few dozen yuan, and the high-defense ones only cost more than a hundred. Of course, the fans of the Creceous Kingdom buy cheap ones, and they are not big money. A few hundred yuan for an autumn coat will also hurt for a while. Besides, many chalk country fans buy jerseys not for collection, but to wear and play football. Who wears a jersey of a few hundred dollars a piece to play football, and is torn and torn?
Therefore, those teams sign a Chinese chalk player, I am afraid the biggest benefit is to expand the popularity and increase the influence in the minds of Chinese chalk fans. But that's about it.
For Asian players, including the Cretaceous, Japanese and South Korean players, the market can only be used as a stepping stone "and must not be used as a life-saving charm". The commercial factor may make it easier for you to get into the opposing team than players from elsewhere, and it may be up to you to be able to stay or not, and if you don't have the ability, sorry, a season. Or leave after the contract expires. You have the strength. Then you can take advantage of the trend.
In addition, people who are really powerful do not rely on business factors. It is also possible to land with European teams.
For example, Chen Yingying.
So. Strength is the deciding factor.
Napoli, with Chen Yingying, has been asked more than once whether they would consider leading the team to play commercial games in the Cretaceous Kingdom. Now these years. It has become a common practice for European teams to pan for gold in the East Asian market. Napoli has the gimmick of "Maradona, the king of the ball". Now that there is another Chen Yingying who is very popular in the Creceous Kingdom, it stands to reason that the gold panning in the Creceous Kingdom should be a matter of course. In fact, there are also Chinese and chalk media who spread the word on behalf of some domestic enterprises. Said that they were willing to bear the cost of Napoli coming to the Creceous country, and invited Napoli to come to the Creceous country to play a few friendly matches or something.
But these offers were rejected by Napoli's boss Ole Laurentiis. He told a reporter from the Crececeous Kingdom: "Maybe I will consider this suggestion very seriously in the future." But now is not the time. Napoli still has a long way to go" and it would be unwise to be distracted overseas at this time...... ()γ To put it bluntly, we are not qualified to go to the Creceous Kingdom to pan for gold, so let's try to become a wealthy family......
Just such a sentence broke the thoughts of many Napoli fans and Chen Yingying fans in the cecephalic country.
, then again. Chen Yingying signed with Nike. Became the face of Nike. There is no need for this news to reach the Creceous countries through the media, because many people in the Creceous countries can see huge advertisements in the most prosperous commercial centers of their cities.
On the advertising poster, Chen Yingying stepped on a football, his hands around his chest, his head held high, and his eyes glanced down. Since these advertising posters are generally located at such a high place as the wall of the building, there is really a feeling that Chen Yingxing is high up and looks down on all living beings.
Next to it is the Nike logo.
In addition, "there is not a word, but it shows Chen Yingying's domineering and arrogant, which is exactly the same as Chen Yingying in reality." But what the majority of his fans like is this unruly style!
All large and medium-sized cities in the Creceous Kingdom. as well as Nike flagship stores, franchise stores, chain stores...... The advertisement appeared in various stores. It seems that Nike has really spared no effort to promote this big hero in the hearts of Chinese fans.
After so many years, Chinese chalk football has finally produced a player who can get his hands on it, of course, it has to be a big stick.
For a while, the media reported that "Chen Yingying signed a contract with Nike at a sky-high price", and this fame has reached a higher level.
Taking advantage of this momentum, Chen Yingying returned to the Creceous Kingdom with his team of agents.
This time it's not just a homecoming. Even going home has been put down to the end of all his affairs. He has a lot of business events to attend. In addition to the commercial activities of Nike. He used to have some endorsement brands in the Creceous Kingdom, but now that his fame has increased, other companies want to use his fame to promote themselves.
Besides. It's the new signing endorsement.
And this time I want to sign a contract with him is a Creature enterprise that has a very good relationship with football, and at the same time has a very high reputation in Chalk (). It is a household name that their company's products can be seen everywhere in life, and they are often used.
β»β»β»
"Golden Voice?." Lian Hero looked at Dracula with a shocked expression. "But the golden voice of that throat lozenge golden throat treasure?"
Dracula nodded: "The golden voice of Liuzhou, Guangxi......
Chen Yingying's mouth twitched twice.
He thought of Ronaldo, who had obviously been blessed by the advertisement, slowly raised his head in front of the camera, and then held the packaging of the golden throat treasure in one hand, grinning at the camera......
He thought of another advertisementββ... Kaka, the Brazilian golden boy, held the golden throat treasure in one hand and grinned at the camera......
He then thought of another advertisement, one by one, the Naples hero Chen Yingying, holding a golden throat treasure in one hand, grinning at the camera......
He couldn't imagine it anymore, and he shivered. "Can you not sign it? β¦β¦
"We've got it done......" Dracula shook his head, wondering why Chen was resisting.
He had asked Chen Yingying about this matter before, and he said that there was a chalk state enterprise that wanted to agree with him, and the price offered was not low, but Chen Yingying did not ask which one it was. Just listened to the quote. Let him decide. He still thinks Chen Yingying likes it very much......
"Uh......",
"The golden voice has signed endorsements with Ronaldo and Kaka, two world-class stars. I think that's a ...... for you," Dracula explained, explaining why he chose Golden Voice.
"No (). It's a lowering! βγ Chen Yingying didn't know how to explain this to Dracula. The thought of being the kind of ad that grins at the product and is laughed at by others. And he wanted to weep without tears...... But wait?
Wide cut
That's right, "Advertising!
The problem is all in the ads!
Why does Ronaldo and Kaka's advertising make people shudder. Think you're stupid? Isn't it because of that advertisement?
You have a golden throat treasure, and you do have a connection with football, for example, many fans actually have throat lozenges on their own. Because watching football is a very throat-draining thing. But you don't write about it. If you have to give the whole star a product grinning and smirking routine, it's no wonder that the audience doesn't accept ....... β
If it's your own endorsement of the golden voice...... You can't do this kind of giggle advertising!
He thought about it. Say to Dracula: "It's okay to sign a contract. But I changed the conditions. I had to add a shooting ad idea to the contract, and I thought, "Otherwise, I won't sign it!" β
Dracula was stunned for a moment: "You're not satisfied with their ads? β
"You've seen their ads."
"I've done it......"
Chen Yingying's eyes widened: "Have you seen it?" You've seen it, and you're still feeling signed! β
"I think it's good......" Dracula was aggrieved. A star holding a product. Then he smiled at the camera, "Isn't this quite normal, very ordinary, and very common way for celebrities to endorse products?" It's a bit rigid, but there's nothing wrong with it, right?
"It's weak, it's good!" Chen Yingying said angrily. "It's not creative to be creative. To make what is not made! "Since Chen Yingying followed that panda cheese to shoot an advertisement in Egypt, and was extremely optimistic about the advertising director, he also has his own thoughts about shooting commercials.
He thinks it's a good idea to be creative, like the Panda Cheese commercial.
"Anyway, you go and tell them that it's very simple for me to sign, change the contract, and I'll be responsible for the advertising creative. Otherwise, I won't sign, even if I pay liquidated damages, I won't sign! βγ
Chen Yingying's stubborn temper came up.
Dracula didn't say much, "Just do it, and ran to find the guy on the Golden Throat side."
Hearing Dracula's words on the other side of the golden voice, "I suddenly felt that this thing was difficult to do, and the publicity cost was so much." signed you Chen Yingxing" still have to shoot commercials, if there is an advertisement with a plot, don't you need money for the director, photographer, props, makeup, drama, and actors?
But Chen Yingying didn't care. Anyway, he just can't stand the fact that his product smirks at the camera and appears in front of hundreds of millions of TV viewers across the country, "At that time, my image is probably going to fall in price."
It's about money, and you can't be sloppy.
In the end, the two sides tugged at each other for a long time, and finally reached an agreement, and the golden voice made concessions, increased funds, and agreed to the terms of the advertising creative to follow Chen Yingying's opinion.
However, the premise is that Chen Yingying must first take out the creative book of the advertisement.
Chen Yingying felt that it was simply too simple, "It only took him one night to hand over his idea to the other party."
The ad creative is actually very simple" is to play on the relationship between throat lozenges and football matches. Describe a tight football match. The fans in the stands shouted vigorously, and then shouted bad throats, at this time Chen Yingying appeared and gave the golden throat treasure to the fans who shouted "no voice".
It's as simple as that, but it's much better than the previous stupid ads that hold the product and look at the camera silly" and it's easier to make an impression.
The other party is responsible. Leave it to a professional advertising agency to evaluate "operability is no problem ()." That's all right.
The two sides held a meeting in the Great Hall of the People entitled "Chen Ying's Love and Golden Voice." Press conference. announced that Chen Yingying officially signed a golden voice. Endorse the Golden Throat Throat Treasure for a two-year contract. In the past two years, "the golden voice can use the image of Chen Yingying on specific occasions." But not after two years.
The signing is over. Chen Yingying's thing is to shoot an advertisement for the golden voice......
But this time it will take some time. After all, there is also a need to prepare for this advertisement. This is by the plot of the advertisement too, not like before. It is said that in the past, when the golden voice asked Ronaldo to shoot commercials, it was like this, when the first phase of the Galaxy Battleship visited China, in a squeezed out break. Ronaldo took a special car directly from the hotel where the team was staying to the place where the advertisement was filmed, and then put on a yellow-green golden voice jersey, looked up and smiled at the camera. Get it done. Wearing the honorarium, I took the car back to the hotel. The team is still resting ....... β
While waiting for the commercial to be filmed. Chen Yingying took a business event held for him by Pulse Drink. But it was also the last time he would attend a pulsating business event. The partnership will end this summer. But it doesn't matter. Dracula has already found him a home, a Pepsi that is more famous than Pulse.
Pepsi has the habit of looking for football stars to endorse, and Chen Yingying, who has the huge Crecephaly market as a backer, is naturally their target.
Now Chen Yingying has defended the title of top scorer in Serie A, and he has also been crowned the top scorer in the Champions League, and his value has risen sharply. "The business value has also soared. Naturally, small brands are not worth it.
If you want to sign it, they are all world-class brands.
Nike and Pepsi are just the first steps.
Chen Yingying also has an ambition, which is to help his father "let him go for a swim in the business world."
I think my father gave up his dream and did his best to help his son realize it. Now my son is rich. It's time for my father to make his dreams come true.