After the conclusion of Serie A, the final of the Champions League was staged at the Bernabeu Stadium where Inter Milan and Bayern Munich faced off.

In the end, Jose Mourinho's side beat Bayern Munich by two goals in an easy way at the Santiago Bernabeu, regaining the European Champions Cup, the highest honour for European clubs, after a gap of 45 years.

At that time, many Inter Milan fans couldn't hold back their tears, and a veteran captain like Zanetti was even more difficult to do. Even President Moratti burst into tears because he had fulfilled his childhood dream.

It was one of Inter's biggest moments, as they won the European Cup and won their treble. Many people exclaim that European football is back in the era of big internationals.

Jose Mourinho, who won the Champions League, stood tall at the Bernabeu Stadium, and his arrogant and domineering expression attracted someone in the VIP table. This man is the current president of Real Madrid, Florentino. Perez. He felt that only such a manager was worthy of the noble and great white giant Real Madrid and the helm of the Galaxy Battleship.

So he couldn't even wait for Mourinho to follow the team to celebrate the victory, and just after the game, he asked someone to keep Mourinho and the two had a secret conversation.

Of course, none of this has anything to do with Chen Yingxing. He didn't even watch the Champions League final, either live or on TV.

The only news that has anything to do with him is that the Champions League top scorer winner has been confirmed, and it is himself. Because Olic failed to score a hat-trick in the final and could only finish third, what about Messi? Scored eight goals and finished second. Therefore, he Chen Yingying will enjoy the honor of the top scorer in the Champions League this season. That means he will have to go to UEFA headquarters this summer to receive the award from Platini.

When the time comes, I'm afraid it will be...... More and so much more!

I wonder what Platini's expression will be when he presents him with the award?

Some ill-intentioned people have already begun to wait to see the excitement.

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Chen Yingxing's vacation was spent in a busy way at first, and first he invited Christine. Cabriela had a meal and gave her an extra twenty-seven months' salary, which surprised Cabriella, but Chen Yingying said lightly that it was a bonus for her to take care of her throughout the year, so that she didn't have to be too sensitive.

What else can Cabriela say? I had to accept it honestly. Everyone has done this, and it would be too hurtful to not want it yourself. Besides, her family really needs money, and she is not a high-ranking person.

After receiving the money, Chen Yingying told her that she would extend the contract. I want her to be my bodyguard and ...... next season Nanny.

Cabriela didn't object, just nodded.

After seeing Cabriela off, he traveled north to Milan, where he joined up with Vivian and Dracula, as well as his team of agents. Now it can finally be called a team, and in addition to Vivian and Dracula, this team also has a full-time lawyer and an accountant.

This accounting is not just the team's account, but Chen Yingying's account, and counting those contracts can maximize Chen Yingxing's income. In addition, part of Chen Yingying's income should be taken out and handed over to the team, and the team will operate, how to turn this money into more money, this is the main task of the agent team.

If everyone in this team is in charge of the accounts, can they pay so much money?

After meeting his agent team, Chen Yingying had to sign a contract.

The company that asked him to sign a contract this time has a lot of origins.

Speak out and scare people to death!

All right...... Actually, it's nothing, this brand is rotten now. However, in the world of sports, it is still a well-deserved hegemon.

Nike, Nike.

Some people will find it strange that Chen Yingying, the Serie A shooter, has won twice, how did he sign Nike? It stands to reason that Nike or Adidas have been rushing to have such a player for a long time, and will they wait until this time?

But that's exactly what happened. Because the prices of several sports brands were not high at the beginning, of course, Chen Yingying's own fame and strength were not as good as at that time. At the beginning, he was still playing in the Russian Super League, and although Nike, Adidas, Puma, Reebok and other companies had heard of Chen Yingying, they were only limited to local branches in Russia. The headquarters is still unclear about Chen Yingying.

At that time, Chen Yingying was at most a promising new star, and such a new star popped up a lot in world football every year. It's really nothing, you must know that the descendants of Maradona and Pele are already rotten on the street.

Therefore, these companies are not interested in Chen Yingying, and big companies like Nike and Adidas don't even look at it, so they won't sign up as spokespersons for such players. Athletes who can be the spokesperson of these two brands must be superstar-level, unless the kind of endorsement is limited to a specific area......

And what about the other brands? The offer is not very high either.

Dracula thinks that since the offer is not high, we don't need to be hot and cold, your offer is not high, and we don't want to sign a contract with you, so forget it ().

Anyway, we're not short of money.

This endorsement can be changed by other brands at will, every year. In the sports industry, it is necessary to be cautious in endorsing sports brands. Of course, try to find big brands, sign big contracts, and make a lot of money.

Dracula is not in a hurry, and neither is Chen Yingying. He felt that Dracula's strategy was right.

Later, as he gradually became famous, those small brands before also became active, and the price began to rise. And big companies like Nike and Adidas are finally starting to notice a rising star in the Russian Premier League.

Nike and Adidas then stepped in, taking into account the Chinese market, which pushed the smaller brands to offer contracts that seemed high-priced at the time in order to snatch Chen Yingying. Dracula never signed, and the price was too low.

Later, Chen Yingying went to ask Dracula, only to know that Dracula thought like this - if the price of your contract is not high, the other party naturally does not pay attention to you, and you don't care about promoting anything, how to reflect your personal reputation and commercial value, and how to improve it?

Only when you are signed by the other party at a high price, they will desperately push you, then you can take advantage of the momentum, take advantage of the strong promotion of big brands, and become able to compete with Cristiano. Ronaldo is a superstar on a par with Messi, Kaka and others.

And if you sign a contract casually, it will be difficult to change it later. Because those companies start with very low prices and very long contracts. It's easy to sign young players who are desperate to find more money for themselves, so that if those young players become famous in the future, they will earn it. Even if it mixes in the future, sports brands will not suffer.

Dracula only locked Nike and Adidas at the beginning, as for what Reebok, Puma, Umbro...... He didn't even look at these brands.

But Adidas and Nike are both big companies, and when the company is big, the natural shelf is big, how can you be willing to be a corporal? What about offering Chen Yingying a sky-high contract for a player who is still just a little famous? This is not in line with the laws of business, they all think that Chen Yingxing's agent is too bad, only caring about collecting money for himself, completely ignoring the wishes of the players ().

Dracula's response was: Since you won't give this money now, then we'll wait and see if you have to pay more to sign Chen Hero in the future.

Dracula is very optimistic about Chen's future.

He believes that Chen Yingying will soon be able to show the value that large enterprises will be eager to follow.

Sure enough, when Chen Yingying got the top scorer in the first season of his transfer to Serie A, the attitude of the two brands finally relaxed. The two sides resumed negotiations.

Dracula waits for the price to sell, and whoever bids high can give him a promotion plan that satisfies him, he will sign with whomever he wants.

As Chen Yingxing's performance in the Champions League is getting better and better, as he leads the Serie A scorer list, his value and commercial value have also begun to soar as he has more and more controversy and news off the field.

And big brands like Nike and Adidas are also beginning to realize that this Chen Yingying may become a great player in the future, and his own personality will definitely help promote his commercial image......

However, Adidas was a little hesitant, because Chen Yingying was *** by the Chinese Football Association, and all the national team events had nothing to do with him. If he is signed, he will not be able to play on behalf of the Chinese national team, which is a bit of a waste of commercial value......

After such a hesitation, Nike took the lead.

Nike has a long tradition of signing controversial stars, and from the very beginning, the brand was looking for athletes who were mavericks, strong-personalities, hot-tempered, and aggressive. Nike's first signing star Steve . Pleadfontein is a very powerful long-distance running star, and he epitomizes the characteristics of a Nike star. Since then, Nike has always liked to find those unruly athletes to endorse, which has a lot to do with their brand culture and temperament. Nike has always appeared as the challenger image of Adidas, the boss of the sports world, Adidas represents orthodoxy, represents stability, represents Germany's rigor and rigidity, then Nike has to find another way, so the kind of athlete who dares to challenge the world, dares to take the unusual road, maverick athletes, can always become the focus of public discussion, this kind of person you don't care whether he has a mixed reputation, whether there are many people who like him or those who hate him, at least it will not be obscure, In this way, the Nike they endorse will naturally be gradually made and accepted by everyone. It's like Nike's famous slogan "just_do_it" (do what you want).

Now the endorsed star from Kobe. Bryant, LeBron. James to Cristiano. Ronaldo, these stars are at the top of their fields, and they are also the favorites of the media, both of which are controversial topics. And the images of good boys and good gentlemen like Messi and Kaka are the spokespeople of Adidas.

Therefore, if they want to promote the image of Chen Yingxing, they are handy and have rich experience.

Chen Yingying's personal image promotion plan is naturally more convincing.

In addition, the price is not low. Dracula nodded after asking Chen Yingying.

At that time, Chen Yingying was in a fierce league top scorer battle with Di Natale and had no time to sign a contract, so the two parties agreed to wait for the end of the season to let Chen Yingying go to the headquarters of Nike in the United States to sign a contract.

A four-year contract, giving Chen Yingxing three million euros a year in endorsement fees.

This is the largest endorsement contract signed by Chen Yingying to date.

You know, at present, in actual football, the highest endorsement contract is Cristiano. Ronaldo signed a contract with Nike, six million euros a year, which is a sky-high price. Chen Yingying is half less than the other party, but considering Chen Yingxing's current popularity around the world, it is also reasonable.

And considering that Chen Yingying is particularly capable of scoring goals, De Culla also asked that if Chen Yingying scores more than 25 goals per season, Nike will give an additional 1 million euros in bonuses that year, and if he gets the top scorer, there will be a prize, the league top scorer is 1 million, and the Champions League top scorer is 1.5 million.

It's a pity that the contract was signed late, otherwise Chen Yingxing would have been able to get 3.5 million euros in bonuses for the top scorer alone......

The contract that Nikeke Ken gave to Chen Yingying is obviously also interested in Chen Yingying's development prospect ().

In a team like Napoli, he can win the league's top scorer for two consecutive seasons, which shows his strength. Not to mention the first time he participated in the Champions League, he won the Champions League Golden Boot with ten goals.

Such a shooter will definitely have a bright future in the future!

Moreover, there is a huge Chinese market behind him?

Just for this, Nike signed Chen Yingying at a price of three million euros a year, and it will definitely not lose.

Nike has signed a number of famous sports stars in China, with Yao Ming, Liu Xiang and Li Na all leading the way in their respective fields. But in football, there is always nothing to do. Of course, this has something to do with the image of Chinese football and the ability of Chinese players. What influence do you want if you don't have the ability?

It was at this time that Chen Yingying was born. Today, more than 80 percent of fans in China are supporters of Chen Yingxing. Nike once commissioned an authoritative investigation agency to do a survey in Chinese mainland, and the results showed that Chen Yingying's influence was on par with Liu Xiang and Yao Ming, and Yao Ming was already on the wane, and Liu Xiang passed through Beijing

The withdrawal turmoil of the Olympic Games has begun to decline. Chen Yingying is a thriving sunrise and a potential stock, such a person, of course, must be firmly grasped in his own hands.

Therefore, signing Chen Yingying has become the decision of Nike headquarters.

Accompanied by Vivian and Dracula, Chen flew to Portland, Oregon, USA, to Nike's headquarters at the "World Campus" in Beverton, near Portland. Then he completed the signing under the city-wide shooting and interviews arranged by a number of media arranged by Nike.

Judging from this specification, Nike's headquarters does attach great importance to Chen Yingying ().

There are also several Chinese media outlets that have come to interview and report on Chen Yingying's signing with Nike, and Nike wants to use the media to promote Chen Yingying to the world, especially in front of the Chinese market.

Tell the Chinese, the idol you worship has made us a signed star of Nike, if you like Chen Yingying, pay attention to Nike, come and buy our Nike goods! Don't you want to put on the shoes and boots that your idols wear? Running shoes? Walking shoes, t-shirts, sweatpants and the like? Would you like to get an autograph from your idol? Do you want to get up close and personal with your idol? Do you want to compete with your idols?

Nike really can arrange as many events as they want, as long as they want. And Chen Yingying is now sold to them, and Chen Yingying must come to the scene to attend and help in their business activities, which are all written into the contract. If he plays a big card and doesn't go...... Sorry for losing money!

However, for Chen Yingying, attending various business events held by Nike and frequently appearing in the media and in front of the public is also an important means to increase his exposure and enhance his reputation.

If he wants to elevate his reputation and establish himself as a world-class player, it's not enough to just keep scoring goals on the pitch, he has to match the commercial hype.

The two sides signed under the cameras and flashlights of many media, and the signing ceremony was completed.

Then Chen Yingying shook hands with the representative of the other party's headquarters to show that the cooperation had been reached. "We're bullish on you, hero." Since we've all cooperated, of course I have to say something nice. The other party held Chen Yingying and praised.

"Thank you." Chen Yingying smiled, in front of the media, he still did this enough, but in the next sentence, he accidentally ran out of his own nature. "You won't regret your decision today!"

How can anyone say that about themselves?

The representative of the other party was stunned on the spot, and the smile on his face was unnatural. But Chen Yingying smiled more and more brightly, and he was all framed by the reporters' cameras......