The reason why Mark Sr. insisted on sending Frank Dassler to Ussi was that Frank had an asset equivalent to $1.19 billion.

The money came from a very clean source, and it was the legacy left by Horst Dassler, including the equity assets accumulated during the management of Adidas (Dassler Family Trust) and the liquidity left over from the sale of Adidas shares before his death.

Among them, the Dassler Family Trust Fund is divided into four parts.

The first part is the small registered shares of the same industry, including: Puma Company, Nike Company, Reebok Company, Anta Company, Peak Company, 361 Degrees Company, ASICS Company, Li Ning Company and other sports brand companies.

Occupy a shareholder position, through the annual financial statements of peers, as well as internal information, to adjust Adidas's sales strategy in a certain region.

Know yourself and know your opponent, and you will not be defeated in a hundred battles!

All the group companies are more or less holding the small registered shares of their peers, which is nothing unusual!

If you don't, it's a surprise!

The second part is the small registered shares of daily necessities giants related to Adi's interests, including: Henkel Group of Germany, Procter & Gamble Group of the United States, Unilever Group of the United Kingdom, L'Oreal Group of France, PPR Group of France, Kao Group of Japan/Hon, etc.

Occupy the shareholder quota and tie together the celebrity endorsement sneakers and daily necessities.

The third part is the small registered shares of supermarket giants related to Adi, including: Aldi supermarket chain in Germany, TESCO supermarket (Tesco) in the United Kingdom, Walmart supermarket in the United States, Volworths Company (supermarket chain) in Australia, Pick'nPay supermarket chain in South Africa, and NTUC affordable supermarket chain in Singapore.

Occupy the number of shareholders, facilitate sales cooperation, and save operating costs.

Part 4, a stock trading team, plus a $120 million liquidity, accounting for about 10% of total assets.

As mentioned above, small-denomination registered stocks are very special and belong to the marketable trading goods.

If you own a small registered stock of a company, you can smoothly enter the general meeting of shareholders and obtain annual financial statements, which is convenient for stock trading.

When the registered shares reach a certain amount, they can become directors of the company, participate in decision-making and management, and even obtain the management rights of some industries; You can check the company's quarterly statements and other important inside information at any time, as long as you stop losses in time, you will basically not lose money in stock trading!

bearer shares, no right to participate in the management of the company, let alone the right to vote; This is so much in the stock market that you can buy and sell as you like, very freely; In the absence of financial statements, you can only rely on pure technical analysis, or be fooled by gossip, the risk is too high!

When the elder Mark was secretly building the "FTL Fund", Horst-Dassler was also secretly building the "Dassler Family Trust Fund", and the direction of acquisition was inconsistent, but the way of acquisition was the same, and they were busy for thirty or forty years before they reached their initial goal.

Without the efforts of three or four generations, without fifty or sixty years of dedication, it is difficult to achieve the ultimate goal by accumulating enough shares to occupy a seat on the board.

The elder Mark's ultimate goal was to establish a settlement bank, so the acquisition target was a stake in a German listed company. At present, those that have not yet been won are German-Chinese listed companies and German-non-listed companies.

These two large listed companies are industrial cooperation between the governments of the two countries, and the shareholders are all government legal persons, and the registered shares are not sold to the public at all!

Outsiders can't say it!

Horst-Dassler's ultimate goal is to merge Adidas and Puma to realize the "Dassler Family Rebirth Plan". At present, if you want to achieve this goal, you must be tied to a large German consortium and work closely together!

Although Frank Dassler has a huge inheritance, he does not dare to expose it easily, because he does not know who to trust!

Of course, there is an impermeable wall in the world, no matter how tightly you hide it, after a long time, there will always be rumors of the wind coming out.

The two brothers Theo and Karl of the Albrecht family, the owners behind the Aldi supermarket chain in Germany, have come to the door one after another to persuade Frank Dassler to change careers and invest in supermarkets, and even let you become the chairman and president of the group.

Casper Rorsted, CEO of Henkel Group and Chairman of Adidas, also visited in person!

No matter how nice their promises were, they were so far from Horst-Dassler's wishes!

The merger of Adidas and Puma is not an ordinary difficulty, and the amount of capital required is too large, and it is necessary to support it with the full support of the upper and upper levels of non-political and business tycoons!

In Germany, the best choice to make the "Dassler Family Rebirth Plan" a reality is naturally the Oldenburg family, which is the most powerful, wealthy, and noble.

It was by virtue of the circle of friends in the officialdom that the elder Mark heard the details of the "Dassler Family Trust Fund", and by virtue of his status as a direct member of the Oldenburg family, he took a family asset certificate and other materials to sincerely communicate with Frank Dassler, and then successfully took away 2.08% of Adidas' founder's shares.

Now, Old Mark has deliberately sent Frank Dassler to Ussy's side, what's next, guess what!

The merger of Adidas and Puma is not only a matter of huge amounts of money, but also involves political issues, which is very tricky, and neither the Albrecht family nor Caspar Rorsted are willing to wade into troubled waters.

Adidas is already the world's No. 1 sports brand company, and after the merger with Puma, it will inevitably become the world's No. 1 sports brand monopoly group.

Whether this violates the "Anti-Monopoly Law" is ultimately in the hands of the German government, which will inevitably set off a round of political war.

In 1882, Franklin D. Roosevelt Jr. (the only president of the United States to serve four consecutive terms) proposed the Antitrust Act (Antitrust Act) just after taking office, but it was not realized.

86 years later, the Rockefeller family created the Mobil Oil Company, which monopolized 80% of the country's oil refining industry and 90% of the oil pipeline business, as well as natural gas; As a result, the tycoons followed suit. The "trust" quickly spread throughout the United States and in all industries, and in a short period of time, this form of monopoly organization accounted for 90 percent of the U.S. economy and spread to many countries around the world.

Everyone is waiting for the observer, what will the US government do?!

In 1901, during the administration of Theodore Roosevelt (Roosevelt Sr., Roosevelt Jr.'s cousin), he thoroughly enforced the Anti-Monopoly Law and dismantled the Mobil Oil Company.

Kill chickens and monkeys!

As a result, other countries naturally followed suit and raised the stick!

Most of the monopoly companies, frightened half to death, have automatically split into two, or three, to avoid being sanctioned by the government! (To be continued.) )