Chapter 405 - Dassler Family Trust (2)

The angry Rockefeller denounced the old Roosevelt as a despicable villain, and vowed not to fund Republican candidates again!

Having said that, sooner or later there will be a time to regret it!

Later, the Rockefeller family chose to support Bush Sr. in office without blushing, and is now strongly supporting Bush Jr.'s campaign; What's wrong, is there a problem?!

As a result of the Antitrust Law, there are at least two business giants competing in the same industry in all countries around the world.

For example, the first-ranked company A takes the high-end route, and the second-ranked company B takes the civilian route, and the pricing power is always one high and one low. This is true in the real estate industry, the communication industry, the supermarket industry, the logistics industry, and so on.

Of course, there are exceptions.

Let's talk about a few typical cases of "monopoly mergers and acquisitions".

1. Boeing and McDonnell Douglas are the first and second largest in the U.S. aviation manufacturing industry respectively, and are the first and third in the world's aviation manufacturing industry. At the end of 1996, Boeing acquired McDonnell Douglas for $16.6 billion, and after the merger, Boeing not only became the world's largest monopoly in the aviation manufacturing industry, but also the only supplier in the U.S. market, accounting for almost 100 percent of the U.S. domestic market.

The Clinton administration, however, used government procurement and other measures to vigorously support this monopoly merger.

The truth behind the scenes, Boeing and McDonnell Douglas are both military industries, and they are very tightly tied to GE (General Electric), and it is a group of military tycoons who have the final say.

Before that, the Gulf War was won, and Bush Sr. became a hero, but he did not bring enough benefits to the military industrial tycoons, and was unceremoniously kicked out of the White House! The Rockefellers learned their lesson, and naturally did not want to offend a group of military-industrial tycoons again.

So, you know!

2. Microsoft bundled the browser to the Windows operating system and solidified the software system to the chip, thus preventing competitors from entering the market, and developed into the world's largest software company, accounting for more than 80% of the world's software market, a veritable monopoly giant.

The Rockefeller family was red-eyed and aggressively proposed to break up Microsoft, but after a dark war, it turned out to be nothing.

Truth behind the scenes: On December 30, 99, Microsoft Corporation set a record of $661.6 billion, setting a record for the highest market value of a listed company in history. This cake is too big, are you sure you want to do it?!

The truth behind the scenes: 3, the merger of the two major office furniture chains in the United States (Staples and Odi Office), hehe, several experts and professors came forward to investigate, and the result was naturally vetoed.

The truth behind the scenes: The office furniture industry is a branch attached to the real estate industry, you have merged, become a monopoly giant, you can raise prices at will, you let the Trump family and the Malkin family drink the northwest wind?!

"This is the final verdict, is there a problem?!"

Capital is everything, and if you don't have enough confidence, you can't do it if you don't bow your head!

All in all, if Adidas and Puma want to complete the merger and acquisition case, the "Anti-Monopoly Law" is very tricky!

Horst-Dassler knew this, but he had to do so, the purpose was to awaken the family consciousness and resolve the contradictions within the family through the "Dassler Family Rebirth Plan", and it was best to bundle the assets in the hands of all family members to the "Dassler Family Trust Fund" and return to the sports brand industry.

The actual goal is to take back the controlling stake in Adidas and Puma respectively, and as for the merger, it doesn't matter!

There is no need to compete with political bigwigs for a monopoly name!

Although the lawyer group representing the "Dassler Family Trust" is very strict, the truth hidden in the fog can be deduced!

Frank Dassler was not sophisticated enough to guess this for a while.

The elder Mark saw the truth at a glance and made a promise to support Frank Dassler to become the chairman and president of Adidas or Puma.

The chairman is elected, not the person with the most shares, this can be done!

As for the controlling stake, this one needs timing, and it's not hard to come with money!

To this end, Mark Sr. set up a big chess game, first asked Usi to sign Adi's basketball shoe endorsement, and deliberately postponed the effective date until after the Olympics; and deliberately used track and field sneakers to endorse to lure Puma into the set.

No matter how the lawsuit is filed, the biggest dispute is "Are basketball sneakers and track and field sneakers the same product?" ”

This question, which has never appeared before, is obviously a legal problem!

The final right of interpretation is that a group of lawyers will debate and "close the coffin"!

At this time, Old Mark was already in his old house on Unter den Linden, preparing to meet with German law professors and doctors of law in batches, and was ready for a lawsuit!

Puma is naturally studying the endorsement contract, and as for the lawsuit, they don't care!

No matter how Adidas makes trouble, it is good for Puma, on the one hand, the higher the exposure, the higher the product attention, and the sales volume will soar, which is marketing that does not need to pay for advertising; On the one hand, the old Mark has promised to help Puma solve the problem of the lawsuit!

CEO Herbert Heiner didn't know anything about this, he was still looking at the Adidas stock, ready to pull down the stock price little by little, this was done, and a huge sum of money was taken out; The "store plan" he proposed can be completely rolled out!

Without the delay and price increase of agents, the product sales time will be a little faster, the discount will be lower, and the sales volume will naturally soar!

As for the lawsuit, wait until the Olympics are over, and then think about it!

All in all, everyone has their own goals, what they should be busy with, and the schedule is full!

At this point, Usiris threw his two mobile phones to Frank Dasler and went to the race; There is too much personal privacy in the mobile phone, and the text message alone hides many secrets of Ussy.

This move, naturally, absolute trust!

Since the beginning of the Olympic Games, Frank Dasler has come to Ussi's side to report, and has won Ussy's absolute trust, and from the few words of daily mobile phone calls, there are many secrets and a lot of information!

Scattered words include: "SBBA", "Usy Club", "OCQ", "OM Fund", "FTL Fund", "Tencent QQ", "Mr. Li Ka-shing", "Mr. Gore", "Mr. Immelt", "Odi Adi", "Mr. Steve Keys", "Mr. Youngpna", "Mr. Steinmeier", "Mr. William-Cohen", "Xiaoqian", "Mafia 5 Families" and so on.

How is a person's network, a mobile phone call can tell you clearly! (To be continued.) )