"Mr. Wen, Jin Ming, I apologize to you."

Wen Dongfang and Jin Ming were angry.

This summer, Jin Ming received a lot of endorsements, but compared with these endorsements, Jin Ming and Wen Dongfang paid more attention to their personal brands this time. Because unlike endorsements, once a personal brand is famous, the future is a cornucopia.

Just wait for the money to be divided.

And every time Jin Ming has an important record in the future, he can make some "special models" in this personal brand. Just like what heavyweight championship Jin Ming wins, Jin Ming breaks a certain record, he can produce some commemorative models.

It's all money.

It's a pity to mess it up.

Messed up in anticipation across the country.

In an instant, this matter became a laughing stock in the industry, really a laughing stock. At the beginning, not only those domestic sports brands, but also international brands Nike, Adidas, and Puma were all looking at this cooperation.

In their opinion, Li Ning Company, which had begun to decline in China's domestic market share, will definitely give Li Ning Company a huge return this time by joining hands with Jin Ming.

After all, there is no hotter athlete than Jin Ming in the current Chinese sports world. Even at the beginning, some people compared the cooperation between Jin Ming and Li Ning Company as a copy of the cooperation between Jordan and Nike. It will be a great success.

So they're actually more worried.

It is feared that the domestic giant Li Ning will become strong again. It is worried that Li Ning Company will take advantage of Jinming's huge popularity to reoccupy the domestic market.

Unfortunately, soon everyone laughed. I almost died laughing.

A collaboration that was supposed to be the most classic marketing turned out to be such a farce in the end. Blinded by Jin Ming's popularity in the Chinese sports world this year, and blinded by Jin Ming's high popularity.

When Wen Dongfang and Jin Ming were angry. I received a call from Li Ning himself.

He personally called the two people, personally called Jin Ming and Wen Dongfang, and then personally apologized to the two people.

"Dong Li, we are really angry."

Wen Dongfang now has a high status.

It was not the agent who asked Li Ning Company two years ago and hoped that Li Ning Company would help Jin Ming leave Seoul FC. Now Wen Dongfang is a broker predator who can negotiate face-to-face with the senior management of Li Ning Company.

In fact, Wen Dongfang wanted to terminate the contract with Li Ning Company as soon as possible, and then cooperate with other international giant companies.

Like Nike and Adidas, they all gave Wen Dongfang a breath of wind.

As long as Wen Dongfang is willing. They are all willing to pay a termination fee. Then give Jin Ming an endorsement fee of at least three million euros a year. And this is still something that can be discussed, and it is not impossible to raise it to five million euros.

Compared with them, Li Ning's endorsement fee is simply pitiful.

And in the operation of the stars. Li Ning Company is also much worse than those giant companies. Especially this time, it's a shame.

Therefore, Wen Dongfang was not polite at all, and directly expressed his dissatisfaction.

"I know it's all our company's fault."

Li Ning's voice was not high. The speed of speech is not fast.

Jin Ming sat quietly next to him. looked at the "Prince of Gymnastics" Li Ning in front of him. Jin Ming is a post-90s player and has not seen Li Ning's heroic appearance in the gymnastics arena.

But for Jin Ming's parents, Li Ning is an out-and-out "prince of gymnastics".

Twenty or thirty years ago, he was the number one idol in the Chinese sports world at that time. At that time, his status in the Chinese sports world, the current Jin Ming can only look up to Li Ning's back.

"We didn't expect it to happen this time, and I was very shocked. The cooperation with Jin Ming was originally our company's biggest plan this summer, the most important plan, but I didn't expect so many problems. It was a real surprise, so I'm really sorry. ”

Li Ning did not shy away from this incident at all.

And said very directly: "Mr. Wen." This incident is our mistake, and we will try our best to make up for the loss brought to Jin Ming. I just hope for this time. Don't affect our future cooperation. ”

This incident had a great impact on Li Ning, or it could be said that it had a great impact on Li Ning. It can even be said that it has brought a huge shock to the entire Chinese sports brand market.

Li Ning Company, which was originally extremely powerful in everyone's eyes, was a giant, but I didn't expect it to be such nonsense.

Departments are bloated, rigid, unresponsive, and poorly communicated, and they don't look like the giants that once dominated the Chinese sports market.

Li Ning was also shocked.

He didn't expect that the once powerful Li Ning Company would become like this. Is this the vigorous Li Ning company that I established at the beginning? He didn't expect it to be like this.

That's why he hurried back to deal with the affairs of Li Ning Company.

In fact, Li Ning has been away from the front line of the company for a long time, and if it weren't for the big incident this time, he wouldn't have returned.

When he came back, he saw it.

I saw the huge problem of Li Ning Company. Not to mention anything else, there are several propaganda departments of Li Ning Company alone. Their various brands are handed over to different publicity companies, and in the end, they beat their own people, and the allocation of resources is also very unreasonable.

There is also the constant filth between departments and departments.

More importantly, there are countless inventories, and if these inventories are not solved, Li Ning Company will soon fall into financial problems.

Be terribly alarmed.

I thought it was a giant, and I thought that Li Ning Company, which was going to compete with Nike and Adidas, was just bright on the surface, but there were so many problems inside. Even the founder of Li Ning, the company, did not expect it.

Many people commented that Li Ning is not a person who understands business very well, and he does not have much ability to respond to the market. But Li Ning's biggest advantage is that he knows how to use people. After coming back this time, he thought Jin Ming was a good card.

So he didn't want to give up.

Therefore, I personally came to improve the relationship with Jin Ming.

"Chairman Li, Jin Ming is very grateful for the help of Li Ning Company. Therefore, although there are many international giant companies that want to cooperate with Jinming, they are all rejected by us. But if it happens again. We don't really know what to choose. ”

Wen Dongfang still put some pressure on Li Ning.

Li Ning smiled and said to Wen Dongfang: "I promise, this is the first time." And for the last time. Our company will definitely review this matter, and will pay more attention to the cooperation with Jinming in the future. This will never happen again. ”

"I hope so."

Wen Dongfang hopes to settle the contract with Li Ning Company.

But now that Li Ning, a legend in the Chinese sports world, has come over in person, it is impossible for Wen Dongfang to really not give him face. No matter how you say that the status and connections of people in the Chinese sports world far exceed that of Jin Ming, a junior.

Offending a sports predator like Li Ning is not good for Jin Ming's reputation.

"Then I'll set up an apology banquet today to make amends for the two of you."

…………

"What do you think of Li Ning?"

"Okay."

"Human spirit, no wonder we can have our current achievements."

On the way back. Wen Dongfang was amazed by Li Ning. In fact, this is also the first time Wen Dongfang has met Li Ning himself, and his previous cooperation with Li Ning Company was to contact with the front-line leaders of Li Ning Company.

But after meeting with Li Ning this time, Wen Dongfang still had a high evaluation of Li Ning.

"I thought that Li Ning Company was going to decline slowly. But looking at Li Ning's appearance, maybe Li Ning Company will be able to re-emerge in a few years. ”

This incident made many people see the weakness of Li Ning Company.

I also saw the weakness of Li Ning Company.

Originally, everyone didn't pay attention, but after this incident. Everyone began to pay attention to the financial situation of Li Ning Company in the past two years. The past few years have been the most rapid development of Li Ning Company. Many people thought at the time that Li Ning really had the potential to compete with international giants.

But looking at the financial situation in the past two years, we find a lot of problems.

That is, the turnover is growing, but the profit is decreasing. By last year's sales of nearly 10 billion, the profit was only about 300 million. And Anta, whose turnover is not as good as that of Li Ning's company, has a profit of more than one billion.

And the report for the first half of this year is even more interesting.

This time it's not just the profits that are falling, but the turnover is falling, and the profits are going negative. That is to say, in the loss.

Coupled with this incident, everyone found that Li Ning Company had indeed begun to have huge problems. Judging from the financial statements for the first half of the year, it is certain that Li Ning Company will suffer losses this year.

What everyone cares about is. Li Ning Company is only a temporary problem, and there will still be a fall.

The evaluation of many insiders is: Li Ning Company is going to fall.

If a giant like Li Ning Company is going to fall, it may be very fierce. Especially in recent years, Li Ning's expansion speed has been too fast, but the foundation is not solid and there are many problems.

Wen Dongfang thinks the same.

But after seeing Li Ning, Wen Dongfang suddenly thought that Li Ning Company might be able to recover after this problem.

"Uncle Wen, I just heard what Li Ning meant, my personal brand, Li Ning Company will continue."

"Of course."

What Li Ning just meant was that although there was a mistake this time, Li Ning Company wanted to continue this personal brand. The company will immediately coordinate with various departments to continue to promote this cooperation.

"Li Ning Company has been in decline, and the situation of pressing goods is very strict. Speaking of cooperation, it is the fastest way for them to return funds. And I think this time it was obviously a mistake by Li Ning, but maybe they will use this opportunity to play 'hunger marketing'. ”

"Hunger marketing?"

"Look at it. Let's not mix. ”

Although Wen Dongfang is not playing economic, he can see it very accurately. Li Ning Company for a while, the supply is not very sufficient.

But in order not to give up this opportunity to make money, and also in order to quickly return the funds, Li Ning Company chose the so-called "hunger marketing".

Although a lot of funds have been withdrawn, there are more and more scoldings.

Anyway, Jin Ming looked at Li Ning's strategy, and his mood was getting worse and worse. Because in addition to scolding Li Ning Company, even Jin Ming's image has been affected. (To be continued......)