"Jin Ming, how are you talking?"

"We had a brief chat, and then we left each other a phone call."

What you can say when you meet for the first time is to introduce yourself. Jin Ming didn't know what impression Liu Wen had of him. Anyway, Jin Ming has a very good impression of Liu Wen.

I feel that Liu Wen's personality is very refreshing.

But both of them are busy people. Jin Ming has his own schedule next, and Liu Wen also has her own things to be busy with. So the two of them simply left their contact number, which can be regarded as getting to know each other, that's all.

"You can do it yourself."

Wen Dongfang shook his head.

This kind of thing depends on the intentions of both parties. Wen Dongfang quickly smiled and said to Jin Ming: "I will shorten the schedule a lot in the future." It's just that the cooperation with Li Ning Company is the biggest thing this summer, and you can't be sloppy. ”

"I know."

In the past two years, Li Ning Company has been the most prosperous enterprise in China's sports market. Because of the rapid development, especially in 2010, when the turnover reached 10 billion yuan, Li Ning even shouted to defeat Nike and Adidas and become the world's No. 1 sports brand.

However, in the first half of this year, the situation of Li Ning Company was not so good.

In fact, last year, although Li Ning Company's turnover was quite large, its profits were already very low. Compared to Anta, the profit is simply too poor. This year, even the turnover of Li Ning Company began to decline.

But after all, it is an industry giant.

Li Ning wants to get out of this situation quickly. Li Ning Company chose the brand of Jin Ming.

It's really too hot now, especially the table of the Champions League. and the magical watch xiàn in the German Cup final, which gave Jin Ming an extra layer of aura. The number of fans Jin Ming currently has in China is estimated to be incomparable to any superstar in world football.

In the current China. Among the sports stars, no one can compare with Jin Ming. In front of Jin Ming, Yao Ming and Liu Xiang are both stars who are a little outdated, and you can imagine Jin Ming's current popularity.

Therefore, Li Ning Company will play the card of Jin Ming, and take advantage of the hottest time of Jin Ming to make more money and squeeze more economic value of Jin Ming.

Li Ning Company cooperated with Jin Ming to prepare to launch Jin Ming's jerseys and sneakers, that is to say, to create a personal brand belonging to Jin Ming.

This is also an attempt by Jin Ming.

The personal brand of this model, Jin Ming and Li Ning Company will be divided. Although Jin Ming only got two percent of it. But once this series is successful, then Jin Ming's income will increase exponentially.

That amount will be in tens of millions of yuan, or even hundreds of millions of yuan.

After all, China's sports market has been developing faster and faster in recent years. From tens of millions to hundreds of millions, to billions, to tens of billions. This is the current development of China's sports market.

"But Uncle Wen, isn't it too expensive for Li Ning Company. I think three or four hundred is good, and about five hundred is appropriate. More than a thousand is too expensive. ”

Jin Ming is also looking forward to it.

After all, this is the first personal brand under his own name. And according to the meaning of Wen Dongfang. It's a cornucopia. With Jin Ming's current fame. It's sure to be a big sale.

The income will be very high at that time.

But Jin Ming has some dissatisfaction. That is when Li Ning Company and Jin Ming talked, they wanted to take the high-end route, and never take the low-end route. Just like the sneakers to be launched this time, the lowest price of Li Ning Company is 1,200 yuan.

That's 1,200 pieces.

The relatively high prices are 2,000 yuan. There is also a special model specially customized for Jin Ming to assist five goals in the German Cup final for a few years. This Li Ning Company only ordered 2,000 pairs, and the price of each pair exceeded 2,000 yuan.

In addition to this one, there is also a special edition to commemorate Kim Ming's hat-trick against Inter in the knockout round of the Champions League. There are also restrictions, and the price is ridiculously high.

Jin Ming's parents were ordinary workers. Jin Ming grew up in an ordinary office worker family since he was a child. Although he has made a lot of money in recent years, he knows better than anyone about the life of ordinary office workers.

A few hundred dollars to buy a genuine jersey and genuine sneakers. For many working families, it is no longer a small burden. And more than a thousand dollars, that's really too expensive and too expensive.

Although Jin Ming also knows that there are many rich people in China, there are also many people who can afford this kind of selling price. But Jin Ming was still uncomfortable in his heart.

In Jin Ming's opinion, three or four hundred, five or six hundred are the best.

Many well-off families can still afford it. Even some students can afford it. But more than 1,000 yuan is really too expensive.

"Let's see the reaction first. This is Li Ning's strategy. ”

Wen Dongfang shook his head.

In fact, Wen Dongfang is in favor of Li Ning Company to take the high-end route. The more you take the low-end route, the more people look down on your brand. It's better to take the high-end route directly at the beginning and make this series a boutique.

However, psychologically speaking, Wen Dongfang really doesn't want to cooperate with Li Ning Company. The launch of a personal brand like this, if the object of cooperation with Jinming is Nike and Adidas, then it can be promoted all over the world. But Li Ning can only be promoted in China.

"I hope it sells well."

"Rest assured. Jin Ming, you have to believe in your current popularity. Otherwise, Pepsi would not have offered to renew your contract. ”

Wen Dongfang is very confident.

Those big brands are not stupid. This is even more true of world-class giants like PepsiCo. The last time I signed an endorsement contract with Pepsi Cola this year was tens of millions of yuan, and once I renewed my contract with Jin Ming this time, I would have to give 20 million yuan or even 30 million yuan.

But Pepsi is still very positive.

Because Coca-Cola knows that Jin Ming and Pepsi only have a two-year contract, and the endorsement contract between Jin Ming and Pepsi will expire next summer. Coca-Cola is reluctant to give up a high-performing stock like Jin Ming. Even if Jin Ming is willing, Coca-Cola is even willing to take out the termination money.

And seeing that Coca-Cola wants to poach, Pepsi will certainly not agree.

Both of them have huge consumer groups in China. They are very competitive in the Chinese market, and no one wants to lose to anyone. Therefore, it is very common for the two sides to compete for influential stars in China.

Pepsi is really afraid that Jin Ming will run to Coca-Cola. Therefore, Pepsi will propose to renew a new contract with Wen Dongfang.

"I hope."

…………

Jin Ming really underestimated his popularity.

When the official website of Li Ning Company announced that it would start selling jerseys and sneakers of Jin Ming's personal brand at 0:00 on June 20. Soon got the fans violently reversed.

Of course, there are also many fans who say that it is too expensive.

But among the tens of millions of fans in China, there are really a lot of rich people. Taking out more than 1,000 yuan to support their idols is not a problem for many fans at all.

Even a few more expensive special models, more than 2,000 yuan, have also been popular. A lot of fans think this special is very good. One is to commemorate Jin Ming's Champions League hat trick, and the other is to commemorate the five assists in the German Cup final, both of which are quite commemorative.

Li Ning's official website did a simple survey. In a short period of time, more than 100,000 fans expressed their willingness to buy.

Such a number surprised everyone.

Although it is only a simple survey, it is not a very rigorous number. But even so, it made Li Ning Company very excited. If this is able to sell more than 100,000 pieces. Then the series is clearly a big hit. And not an average success.

Li Ning Company quickly passed this number to Wen Dongfang.

Jin Ming also knew the news.

It's a pleasure.

Jin Ming was really happy. Although Jin Ming has always believed that his popularity should be very high. But I didn't expect it to be so high and there would be so many fans supporting me. After all, Jin Ming thinks that this time things are a bit expensive, but there are still so many fans who support them.

But the euphoria lasted only two days. Soon Jin Ming's face was very unsightly. Jin Ming's face is not good-looking. Then Wen Dongfang is completely furious.

"Bullshit. Li Ning Company's group of bastards, all fucking damn it. What are they playing. ”

I can't help but feel that Wen Dongfang is not angry.

Li Ning Company clearly said that it could be ordered in the official mall from 0:00 on June 20, but when the long-waiting fans poured in to buy the products, they found that the official mall of Li Ning Company was not available at all.

You can't buy it at all in their officialdom mall.

This made the fans already angry.

After all, so many fans are waiting online, waiting for zero o'clock to grab the goods. But it turned out that there was no goods, which is a few meanings.

Moreover, Li Ning Company said that from the 21st, Li Ning Company's major city dealers will deliver goods. However, dealers in some cities have goods that can be listed, but most of the dealers have not received the goods.

The advertising is done very much. But when it's time to sell something, you can't find the product.

Embarrassed.

It's a farce.

Li Ning Company, or the entire Li Ning Group, is completely chaotic. All kinds of problems are vividly expressed in this incident. Li Ning Company is a brand, and he does not have its own manufacturer.

How many jerseys and sneakers will be sold this time, the entire Li Ning company has no psychology. They didn't count, and the manufacturers needless to say.

Of course, the problem is not only their communication with the manufacturer, but also the shipping channel. Originally, according to the planning of Li Ning Company, they should have sent the products to the major distributors a long time ago, but until the 21st, many dealers did not receive this batch of goods at all.

Even dealers in Beijing, Shanghai, and Chongqing are out of stock, so you can imagine what the result will be.

A complete failure.

Of course, in addition to this there are more failures.

What's even more unsuccessful is that after these incidents, in the face of consumer complaints, the employees of Li Ning Company were very arrogant.

A few words casually play those consumers, so that consumers are very dissatisfied. Various denunciations of Li Ning Company on the Internet.

Li Ning Company really lost everything this time.

Wen Dongfang is really working hard this time, really trying to make this thing successful. But the results disappointed him too much. If it weren't for Jin Ming next to him, he would really have smashed all those things in his house.

"Uncle Wen, doesn't Li Ning Company have a remedy?"

Jin Ming was also disappointed.

In the past, Jin Ming was really optimistic about Li Ning Company, and he also appreciated it very much. After all, it's the industry giant, the industry boss. But this time the incident made Jin Ming really disappointed in Li Ning Company. How could such a thing come out.

"What a remedy. The top management of Li Ning Company is now in chaos, and all departments are passing the buck. Recently, it was reported that Li Ning was going to return to the role of the company and take charge of the company. ”

Wen Dongfang was really disappointed.

Therefore, I couldn't help but complain about Li Ning Company fiercely. In the end, he still didn't understand and said: "This contract is like this." As soon as the contract expires, we immediately cooperate with other companies. Among the current domestic brands, Anta's development is stronger than that of Li Ning. Li Ning Company is not saved, such a big company has such a funny thing. ”

"It really can't be saved?"

After all, it is the first personal brand of his own, and Jin Ming still attaches great importance to it.

didn't expect it to be such an ending, which made Jin Ming boast. Li Ning Company is really disappointing.

"It's hard."

Wen Dongfang shook his head.

If Li Ning Company said that its turnover only declined at the beginning of this year, this incident made many people see the chaos, rigidity and sluggishness of Li Ning Company. Lack of cooperation between various departments, problems between the company and the distributor.

Anyway, according to the current state, it is estimated that it is difficult.

"Fuck."

Wen Dongfang couldn't help but burst into foul language in the end. (To be continued......)