Chapter 113 The fat man has a problem for the three major sports companies

Fatty, this is a problem for the three major sports companies.

As Bertha said, because of the fat man's skin color, this is also a big label of the fat man, and the other is a steady upward momentum, which is likely to win the 'best rookie' this year, which are the potential economic value of the fat man, although the fat man asks for a sky-high price, but this is not without the slightest possibility of cooperation.

These three sports companies, no matter which one, are extremely desperate to get fat.

Among them, the most urgent is Reebok.

Although in the sports brand industry, it is said that Adi, Nike and Reebok are three-legged, however, the real situation is that Adi and Nike are competing for supremacy, which basically has nothing to do with Reebok.

To be able to rank among the top three as the overlord of the sports industry, the quality of shoes is naturally nothing to say, however, you are not good quality alone, the best-selling sports products, in addition to quality, a very important factor is the star effect. Which sports and entertainment star wears what brand of clothing and shoes, his star chasers will imitate the purchase. Therefore, various major brands have invited many big-name celebrities to advertise.

This is extremely important.

Nike's success stories speak for themselves.

This is why Nike has so many stars, whether it is the NBA, NCAA, or the outstanding players in high school, Nike is willing to provide them with contracts, which is why among the three major sports brands Nike has the most stars, and now the stars under Nike are Kobe, Lebang, Wade, Dirk, Xiaosi, Melon, Paul, Pierce, Ray Allen, and everyone should know very well who the biggest boss is. These are all players who are destined and will soon be inducted into the Basketball Hall of Fame.

Why is Nike successful?

That's why it's successful.

Nike succeeded, and Adi rushed to follow suit.

Although Adi's stars are not as many as Nike, there are quite a few, Adi has kg, Maddie, Duncan, General, Billups, Duncan and so on.

These people under Adi can barely compete with Nike.

Among the three major sports brands, only Reebok is more pitiful.

There are also a lot of Reebok stars, the biggest names are Allen Iverson, Yao Ming, Davis, Francis, Peja Stojakovic, etc., and the strength of these people is actually not bad.

Two champions, Yao Ming and Iverson.

Davis and Francis are also some of the league's top point guards, plus one of the all-time leading three-point shooters.

These four people were all a generation of stars back then, and they called for wind and rain in the league, which seemed good, but in fact, it was not.

Compared with the vision of Nike and Adi, Reebok is really a little worse, or not so lucky.

Take Iverson, Reebok's most prominent star.

In terms of achievements alone, Iverson is no less than any player under Nike and Adi.

His career was determined early in his career, and his rookie season Huang Jordan became a classic forever, and the Finals against the Lakers single-handedly completed a seemingly impossible battle.

Earlier in his career, he won four regular-season scoring titles, regular season MVP, All-Star Game MVP, and he got all the honors he could except for the championship, and was even hailed as the greatest little man the league has ever seen.

Of all the praise words about Iverson, tenacity and unyielding have always come first. Many people remember the legend of him who suffered more than a dozen injuries but brought the weak 76 to the finals, but it was from there that the tragedy began. Iverson's career has never been separated from injuries and he eventually left Philadelphia.

The rest of Reebok's stars had a similar experience to Iverson, having a glamorous early career, but after the dazzling, they faced withering.

Injuries have been followed by a dip in form.

Naturally, popularity is not as good as before.

Popularity is not good, Reebok's sales performance is also declining year by year, and the market share is also declining year by year.

Reebok is also eager to find new stars to endorse, however, where are the stars so easy to find. In particular, Iverson, Davis and Francis all have a common feature in the face of injuries, they are all Reebok-endorsed stars, which is also more prohibitive.

There is even a rumor that Reebok sneakers are "cursed sneakers".

There weren't many people who wanted to sign a contract with Reebok, but now that there is such a thing, there are even more people who don't want to sign a contract with Reebok.

But is that actually the case?

Is there such a thing as a curse?

Naturally not.

This statement does not rule out that Adi and Nike are making a farce in order to suppress Reebok and seize the market.

Now Reebok is not doing well, facing the danger of bankruptcy, and now the foreign debt has reached 350 million, if they can't come up with a best-selling sneaker now, declaring bankruptcy, or selling the company's shares is their only choice.

In fact, the Reebok brand does not lack technology, teams, workshops, etc., what they lack is only the endorsement of stars to do marketing.

The Reebok brand may be known to many people in the United States, but what about outside the United States?

For example, in China, in addition to Nike and Adi, who knows that there is also the brand Reebok.

It's not without reason why Reebok can't beat them.

Maybe Reebok also knows how to do marketing and open up foreign markets, however, they can't find players with marketing skills.

And the fat man was born, which also made Reebok see its potential value.

Yellow-skinned, good basketball talent, the hottest candidate for this year's 'Rookie of the Year', stunning on-site performance, and consecutive weekly alternates, all of these cuts have labeled the fat man with 'huge economic potential'.

But the terms he proposed, for a while, also made Reebok unacceptable, when Reebok found the fat man's agent Tom to talk, Tom according to the fat man's original words, the fat man's terms and conditions were listed one by one, Reebok's general manager didn't say a word, just shook his hand and left.

In fact, it's no wonder that the general manager of Reebok reacted like this, the fat man's request was too much.

This is non-negotiable.

After the fat man got this information from Tom's mouth, he had predicted it before, and he didn't think it was strange at all, on the contrary, he signed a contract with the fat man now, and the fat man felt strange.

As Bertha said, with a big contract, there is always a long tug-of-war, and the only thing you need to do is show your worth.

In addition to Reebok, Adi and Nike are also extremely covetous of fat people, and it is not for nothing that they covet fat people.

Especially Adi.

Nike has risen rapidly since signing Jordan and has become a giant company, with a larger market share than his previous leader, so Adi also wants to sign a fat man.

Nike, on the other hand, is not interested.

The fat man's clause is simply an overlord clause, they don't eat this set, they directly refused, and promised that they would not talk about endorsement with the fat man again.

The Nike boss directly tore his face with the fat man, which was also something that the fat man hadn't thought of before.

(First update.) Continue to ask for all kinds of things. ）