Chapter 112: The Lion Opens His Mouth

"For a sports brand to become bigger and stronger, team management, business philosophy, design concept, process level, etc., these are very important, and these are the most basic things. However, on top of this collection, celebrity endorsements are the finishing touch, in other words, advertising. To put it bluntly, they're just looking for you to advertise. As for the value of advertising, you should be very clear? ”

Bertha explained.

Don't dare to say anything else, the words advertising and exposure, the fat man is not unfamiliar, it's easy to say that the 'Uniqlo' incident that happened before he came, and the production model of the super billion movie box office "Pancake Man", the cost of shooting the movie is only more than 20 million, but the cost spent on advertising is more than 25 million.

The fact that advertising costs more than what it costs to shoot a movie speaks volumes.

People are not fools who invest money, there is no money to make, so people will not do this, and this must be in line with certain business laws.

Some people may say that making a movie is different from buying sneakers.

However, is it really different?

Just like what Bertha just said about Jordan, in fact, Jordan is the best example.

Before Jordan signed with Nike, Nike at that time was actually on the verge of collapse.

And it was precisely because of Jordan's sideways victory that he was able to save the brand company and make him a legend.

Nike's sales in 1990 only exceeded $1 billion, but in 93 it reached 4 billion, which is a terrifying growth rate, the only one in the history of sports.

Although all this credit is not entirely Jordan's, however, Jordan is indispensable.

It can be seen that a league hegemon-level football king has a lot of benefits for sneaker sales.

"Hmm. I know that. The fat man is not a fool, Bertha explained it clearly enough, in the bottom of the fat man's heart, in fact, he also put these contracts into the cold palace, the fat man is an extremely greedy person, money, no one will be too much, if you want to pit yourself and let yourself bleed, then you have to bargain, but he still doesn't know how to create greater value, and asked: "So how can I ask for more money?" ”

"Fatty, I'll tell you. Don't take a dead salary, you need a steady stream of money, no matter how high the dead salary is, 100 million or even 200 million, that's only 200 million yuan. Bertha said.

"Do you mean to let you own shares in the company? But can they say yes? The fat man asked.

"No, no, no, it's likely that you won't even get a penny of the company's shares?" Bertha said.

The fat man doesn't understand either, what the hell is going on?

"You think of the capitalists too simply. In these years, for the sake of money, people can't do anything. False accounts are all too common in the United States. In fact, it is not only in the United States that I believe that this situation exists in every corner of society in China. If you think about it, you're just an empty shell, you have nothing but yourself, and it's not easy for people to lie to you. I'm sure you've heard of movies with a box office of more than 1 billion yuan, while their movies with a promotion cost of less than 100 million yuan have lost money. ”

Bertha said.

These things are clear, and Hollywood has seen this kind of thing happen from time to time, and it has long been strange.

Since capitalists can create fake accounts for the sake of profit, and they can do things like not giving dividends to actors and screenwriters, naturally such large companies can too.

Just like Bertha said, the fat man is just an empty shell, the factory, technology, raw material prices, licensing fees, etc. are all up to them, they can say as much as they want, even if the fat man wants to say it, there is no way to talk about it, this must be a loss. They simply swap money from their left hand for their right hand, and who wouldn't do that.

After Bertha's analysis, the fat man also felt that the water of these sports companies was really deep.

But the depth of the water is not signed?

At this time, Bertha said again: "Therefore, to create greater value, we have to create our own brand, and we want the shares and sales share of this brand." ”

Bertha is also good enough.

You can come up with this idea.

You may not receive money for shares, but the share of sales is different.

These are all things that are on the bright side are recorded and counted, and they can't be faked, and even if they want to be fake, it's extremely difficult, and it's clear at a glance.

Now for fat people, the question is how many to divide into the right questions, and, will people give it to you? The fat man also asked this question.

"How much is appropriate? 35%, which is the most reasonable data I can calculate. ”

Bertha said.

The fat man was also dumbfounded when he heard it, and he also thought in his heart that such a lion would open his mouth so much? 35%, which means that if the fat man's annual sales are 10 million US dollars, then Cao Jian will have 3.5 million, which is a lot. Even before Nike signed with Jordan, he didn't dare to start like a fat man, so greedy.

The fat man didn't do anything, everything was done by others, contributing money, effort, spending time to operate, etc., but he wanted to share the profits with others equally.

The fat man consciously felt that he was extremely greedy for money, but now he found that Bertha was even more greedy than himself, but the fat man felt that this plan was good, however, he was too optimistic that this plan would be so stupid that people would sign with him, and he was also worried that he would not be able to sign a contract with any of the three major sports brand companies.

Because it's so hard.

"Why didn't I plan this well? Look at your sad face. Bertha asked.

"Good is good. But will they say yes? The fat man asked his own question.

"Definitely. The reason you're so skeptical is simply that you don't see the business value of it. Bertha said.

Although the fat man has some fame now, he really doesn't think he has any commercial value, so he was stunned for a moment, and then he also heard Bertha explain:

"Do you know which country has the most basketball fans in the world?"

"You wouldn't say it's China." The fat man said.

"It has to be. It must be, your business value is also in your skin color, this is the biggest capital, and naturally your strength, look at it. They see your value and don't sign you, and you're the real fool. ”

"And now you don't have to worry, wait patiently, they will always come to you, you don't have to worry, and what you want is to make them feel excited with your performance."

Bertha said.

Hearing that this fat man is also energetic, Bertha said this, which means that as long as he goes to fight in the next few years, it is not a dream to have assets of more than 100 million, which is a **naked temptation for fat people.

Therefore, the fat man also followed the advice given by Bertha, wrote these three articles on the contract, created a new brand, the minimum share of the new brand was 40%, and the sales dividend of the new brand was at least 35%.

This is the contract given by the fat man.

After leaving the system, he also told his agent about the contract, and Tom's first reaction after hearing it, "Chen, you're not kidding." ”

"Nope." After saying that, the fat man hung up the phone directly, and instead, began training.

Whether he is strong or not is not only a matter of his own face, since this contract has been drawn up in this way, the fat man's own seriousness is also linked to his vital interests.

If his performance is good, then these three major sports companies will definitely ask him to sign a contract and get money, and if his performance is not good, then the fat man is likely to not get a penny.

(Third Update.) Continue various. ）