Li Cheng's clause, as the name suggests, is a clause issued because of Li Cheng.

"When a second-round pick wins the league's Rookie of the Season of the Year, he can renew his contract with his old club next season with a maximum salary."

This is a very simple sentence, but its limitations are very strong.

How hard is it for a second-round pick to win the rookie of the season? And it has to be negotiated with the team you play for, which is undoubtedly more difficult.

Therefore, this clause is equivalent to a clause specially set up for Li Cheng.

The alliance is so easy to talk that it deliberately set up such a clause. This is tantamount to one stone stirring up a thousand waves, and major media have turned their attention here.

The divisional finals of the playoffs haven't started yet, so the media has been relatively idle lately, and they are hungry for news that has breaking points! I didn't expect Stern to send them such a powerful piece of news directly.

For a while, all major media spent a lot of pen and ink to report this news.

At the time of Stern's press conference, Li Cheng was sweating in the training hall. Osborne called him in the morning to inform him of the incident, and he only responded without being salty.

Now Li Cheng's heart is very uncomfortable.

After their defeat to Celtic, a question came to his mind. "Do you want to go to the Olympics or not?"

Li Cheng will never forget the pain brought to him by the domestic media during that period of time. The media fanning the flames is absolutely unforgivable. Although this is the nature of the media, Li Cheng will never forgive them.

Originally, Li Cheng didn't like to mention this matter, but yesterday he received a call from Younas himself.

Li Cheng hung up the phone after a few perfunctory words about Younas. But after a while, Yao Ming's call also came in.

By this time, Yao Ming had basically recovered, he was able to participate in training, and there should be no problem with his Olympics.

Yao Minghui was so fast that he was shocked even with a single sound. And Yao Ming's body was able to recover so quickly. This is directly related to his eagerness to participate in the Olympics.

Yao Ming was moved by emotion and reason, and he called Li Chengbai for nearly an hour, but Li Cheng didn't give an answer in the end, he could only answer perfunctorily: "Let's talk about it!" Then he hung up the phone.

Later, Yi Jianlian also called and persuaded Li Cheng to participate in the Olympic Games.

Li Cheng's heart was very confused now, and he didn't want to answer this question at all. Therefore, he can only numb himself with harder training.

Stern had just announced the introduction of the "Li Cheng Clause" in the morning, and Osborne and Bird appeared in the training hall together in the afternoon. Osborne also had an Armani suit in his hand. The two of them came to pull Li Cheng to attend the press conference of the new contract.

Joining Li Cheng at the contract extension press conference was Granger, who signed a five-year, $65 million contract with the Pacers.

Li Cheng and Granger both attended a press conference at the same time, and the Pacers made a high-profile announcement of the signing extension of the Indian City twins, which also dispelled the idea of other teams trading them again.

Compared with Li Cheng's 3-year sky-high contract of 57 million, Granger's contract is much inferior. But Granger didn't have any jealousy, he knew how much he paid behind Li Cheng's sky-high contract.

Traditionally, NBA players go on vacation after the season. Even if it is Kobe Bryant, a big training maniac, he will go on a short vacation to relax after the season. But Li Cheng didn't, he was on the third day after the end of the season. I put myself into training. And the amount of training is really not low, which is what Granger has to admire.

Not to mention talent, let's talk about diligence, Granger and Li Chengcheng are greatly inferior.

……

The new terms of the alliance have just been introduced. In the afternoon, the Pacers renewed the contract with Li Cheng in a high-profile manner, and such a combination made the media reporters addicted.

And the exposure of Li Cheng's agent pushed the atmosphere of this press conference to the top.

The venue for this press conference was chosen on the square outside the Center for Conces. for. It's a historic moment for fans to witness together.

How can the new terms introduced by the league specifically for one player, and the Pacers re-signing twin stars who can be equated with the future in the hearts of Hindu City fans with a maximum salary, how can this not be called a historic moment?

But at this press conference. However, a Chinese journalist raised a very unfortunate but urgent question.

"Li Cheng, will you participate in the Beijing Olympics?" This is a reporter in Shanghai, and Li Cheng listens to his accent and remembers the place where he was born and raised.

"I grew up drinking water from the Huangpu River!" Li Cheng sighed in his heart, and then said: "I don't know if I will participate in the Olympics, now I am not busy with things here, and when this season is completely over, I think I will give you and the fans across the country an answer." ”

Li Cheng's "wait until the season is completely over" is after the finals, obviously he doesn't want to face this problem directly now, he is procrastinating. However, now he can only use this method to delay.

Then the reporter's questions also bypassed the topic of the Olympic Games, and finally the press conference came to an end in a round of warm applause.

Originally, the media thought that the news about Li Cheng would end there, but Li Cheng's seemingly gentle agent was obviously not prepared to let the media stop there.

The next morning, Lee Cheng Osborne and Reflin held a press conference to announce that Lee Cheng had signed a contract with Nike.

When the reporters heard the value of the contract, they were all shocked.

When Nike auctioned a 7-year 90 million contract to James, who was just a high school student, everyone was already shocked. But today, Nike auctioned a 6-year 100 million sky-high contract to sign Li Cheng, which made the media even more amazed.

Li Cheng's contract can be said to be the largest contract in the current basketball industry.

"Nike isn't afraid of losing money here?"

"How much value Li Cheng has in the Chinese market is simply impossible to estimate!"

"It seems that this guy will be a gold-absorbing artifact in the future!"

"Look at how much money he's sucked in the past two days?"

"57 million labor contracts, plus 100 million endorsement contracts. Oh, my God! Nike is just his first endorsement contract! In the future, he will definitely endorse other commercial contracts, and this person's ability to attract money is simply unpredictable. ”

"You know that, too! As long as Li Cheng can maintain his form this season, sooner or later he will become the richest sports star in the United States. ”

"Alas! The parents are good, the style of the ball is also beautiful, and the most important thing is that there is a huge Chinese market behind him. His value is immeasurable! ”

The media whispered on the sidelines, and Li Cheng shook hands with Revelyn on stage with a smile on his face. Then, under the light of the media flash, he signed his name on the contract.

Everyone doesn't know because of the stimulus of Li Cheng's big contract with Nike. This year's draft pick, Derrick Rose, will sign an even more substantial endorsement contract.

Adidas can't tolerate Nike continuing to grow bigger, and in the war with Nike for Rose, they directly sold a 10-year 250 million super contract and smashed Rose directly.

Originally, Nike's side was already star-studded, and now they have a bad balance between Li Cheng, James, and Durant, and bringing in another Ross will make them even more anxious. So, after earning with Adidas for a while, I gave up. But I didn't expect it. Adidas frantically auctioned a 10-year 250 million sky-high contract. These are all later words, so I won't mention them for the time being.

Li Cheng was busy with the signing of Nike all morning, and in the afternoon Li Cheng returned to the training hall to continue training, but Reflin and Osborne were busy again.

Nike immediately set up a project team to design Li Cheng's first-generation sneakers before the Olympics. The name, they have already thought of it. In order to cooperate with the promotion of the Chinese market, Li Cheng's sneakers will be made in pure Chinese style. It's called Dragon!

In addition, according to Li Cheng's requirements, these shoes must be low-top. The lower the help, the better, and the lighter the weight of the shoes, the better. Li achieves these two conditions. And Nike also said that it will definitely take these two conditions into account.

Nike doesn't need Li Cheng to take care of things for the time being, but Osborne is still selecting a commercial endorsement contract for Li Cheng.

The reason why Osborne wanted to take the initiative and get the two contracts done as quickly as possible also made sense.

Before the league division finals were played. Getting these two contracts big enough to attract a lot of attention. In addition, these two sky-high contracts can invisibly increase Li Cheng's commercial value.

You said some later companies, after seeing Nike's big 100 million contract. Are they too embarrassed to come up with some small contracts to fool things around? Obviously not interesting, which is also Osborne's idea.

And the two contracts signed by Li Cheng still have some details that have not been announced.

On the walker side. Li Cheng was given a signing fee of 7.5 million, of which 2 million will be donated to Li Cheng's Li Fund.

Nike's signing fee is even higher, and they directly auctioned a signing fee of 12 million. Of this, 3 million will be donated to Li Cheng's Li Fund, while the remaining 9 million will be credited to Li Cheng's account after tax deductions.

Li Cheng himself didn't expect that there would be so much money for the signing fee alone. After he looked at the balance on his bank card in shock, Osborne sneered: "You just signed an endorsement contract, and then I will arm you to the teeth, and the balance on your bank card will continue to increase." ”

Li Cheng swallowed a mouthful of saliva, his face full of disbelief.

Osborne said: "You should work hard during this time, don't go on vacation." With so many endorsement contracts, there will be a lot of commercials to shoot. ”

Li Cheng nodded and said, "I know, I wasn't going to play, I'm going to soak in the training hall this summer." When I shoot commercials, I think I'm resting. ”

Osborne nodded appreciatively, he didn't say anything about Nike's request that Li Cheng must participate in the Olympics. As an agent sent by the "Top of the Basketball System", Osborne understands Li Cheng's heart.

If Osborne said this now, he would definitely be strongly resisted by Li Cheng, so he couldn't say it now. And when the time comes, Oscar's words will definitely become the last straw that breaks the camel's back, allowing Li Cheng to obediently go back to the Olympics. Osborne still has this point.

Later, Li Cheng's life returned to calm, and the media was concerned about Li Cheng's subsequent endorsement advertisements after two consecutive days of hype about Li Cheng's signing.

Next, Osborne made another shot. It has successively obtained two advertising endorsements for Armani and Ping An of China.

Among them, Ping An's advertisement will be filmed again in China, and Armani's endorsement ad will be filmed in Indiana.

In fact, the advertisement that Armani asked Li Cheng to shoot is relatively simple.

Li Cheng wore five new outfits that Armani was about to launch, and walked slowly from the catwalk.

These five images will be cut into a single screen. But Li Cheng only has one line. "Are you still worried about what to wear? Wear Armani! There's something for everyone. ”

When these five shots were shot separately, Li Cheng saw the picture before the synthesis from the computer screen, and he pointed at the person on the screen in shock and said, "Who is this person?" It's outrageously handsome! ”

Osborne rolled his eyes at the time, "You are indeed handsome in the camera, but it seems that there is still some distance from being handsome!" ”

But most people didn't share Osborne's idea, and the ad worked wonders when it aired.

The five sets of clothes worn by Li Cheng did not dare to be a windbreaker or a suit, and they all achieved great success in the market. Especially in the Chinese market. These five styles of clothes are even more insane.

The cold and short advertising style and Li Cheng's handsome face make the effect of this advertisement surprisingly good.

After signing these advertising contracts, Osborne went on to turn down all endorsement contracts.

Having signed so many huge contracts in one go, Li Cheng also needs to digest it for a while. The masses of the market also need to digest it.

If advertisements about Li Cheng appear on major TV channels overnight, this is an impact on Li Cheng's own commercial value, which is more than worth the loss. Because the masses can't remember so many brands overnight. So. The masses need a buffer time to digest.

After a series of endorsement contracts, Osborne did not stop busy. Because Li Cheng is obviously not suitable to live in his original apartment anymore. Even Granger, after changing contracts and signing a few new advertising endorsement contracts. Immediately moved out of the original apartment.

When Li Cheng was about to change houses, Granger was still looking for it. In the end, the two discussed that it was best not to be too far apart from each other, otherwise it would be inconvenient to communicate in the future.

According to Li Cheng, yes. If it is too far away, it will be very inconvenient to rub the car in the future.

In the end, Li Cheng and Granger each chose two villas in Indiana's famously affluent neighborhood.

Small villas with red bricks and green tiles. Plus a swimming pool, a basketball court, and a 3-car garage, for a total of 5,500 square feet. A total of $2 million was spent on Li Cheng.

On the other side, Granger chose the same villa as Li Cheng, and the luck of these two guys was really good. I came across two villas that were being put on the market for sale here.

Once the house is bought, the next step is to renovate and move.

On the second floor of Tiantai Mountain, Li Cheng plans to make a small garden, a swing and a small table for drinking tea here. In addition, the home theater in the living room, as well as the decoration style of the room, Li Chengdu designed it according to his own washing.

After describing his requirements to the design company, Li Cheng was ready to continue to buy a car.

After choosing, Li Cheng chose a fiery Ferrari sports car. The car was rebuilt according to Li Cheng's height, and Li Cheng couldn't put down the car after picking it up.

After Li Cheng was busy with this circle, the results of the NBA Division Finals were all produced.

The Boston Celtics continued to reach the Finals with a tiebreaker, while the Celtics will face their old rivals, the Los Angeles Lakers.

The most classic matchup in NBA history, the two most classic colors in NBA history, will finally collide again.

Li Cheng's life has changed dramatically, and he has become one of the top local tycoons in the NBA. Basically, overnight, Li Cheng's life changed dramatically.

Osborne continued to be busy, and many companies came to Li Cheng to shoot commercials, but these were rejected by Osborne. Now he is slowly digesting Li Cheng's previous endorsements, as well as helping Li Cheng to continue to generate some dollars from the remaining dollars in his bank card.

At this time, Li Cheng had already flown to Boston, and he wanted to watch the NBA Finals all the way on.

Later, Li Cheng's life returned to calm, and the media was concerned about Li Cheng's subsequent endorsement advertisements after two consecutive days of hype about Li Cheng's signing.

Next, Osborne made another shot. It has successively obtained two advertising endorsements for Armani and Ping An of China.

Among them, Ping An's advertisement will be filmed again in China, and Armani's endorsement ad will be filmed in Indiana.

In fact, the advertisement that Armani asked Li Cheng to shoot is relatively simple.

Li Cheng wore five new outfits that Armani was about to launch. Slowly walked from the catwalk.

These five images will be cut into a single screen, and Li Cheng only has one line. "Are you still worried about what to wear? Wear Armani! There's something for everyone. ”

When these five shots were shot separately, Li Cheng saw the picture before the synthesis from the computer screen, and he pointed at the person on the screen in shock and said, "Who is this person?" It's outrageously handsome! ”

Osborne rolled his eyes at the time, "You are indeed handsome in the camera, but it seems that there is still some distance from being handsome!" ”

But most people didn't share Osborne's idea, and the ad worked wonders when it aired.

The five sets of clothes worn by Li Cheng did not dare to be a windbreaker or a suit. have achieved great success in the market. Especially in the Chinese market, these five styles of clothes are even more crazy.

The cold and short advertising style and Li Cheng's handsome face make the effect of this advertisement surprisingly good.

After signing these advertising contracts, Osborne went on to turn down all endorsement contracts.

Having signed so many huge contracts in one go, Li Cheng also needs to digest it for a while. The masses of the market also need to digest it.

If advertisements about Li Cheng appear on major TV channels overnight, this is an impact on Li Cheng's own commercial value, which is more than worth the loss. Because the masses can't be overnight. Remember so many brands. So, the masses need a buffer time to digest.

After a series of endorsement contracts, Osborne did not stop busy. Because Li Cheng is obviously not suitable to live in his original apartment anymore. Even Granger is changing contracts. After signing a few new advertising endorsement contracts, I immediately moved out of my original apartment.

When Li Cheng was about to change houses, Granger was still looking for it. In the end, the two agreed that it was best not to be too far apart from each other. Otherwise, it will be very inconvenient to communicate later.

According to Li Cheng, if it is too far away, it will be very inconvenient to rub the car in the future.

Ultimately. Li Cheng and Granger each chose two villas in Indiana's famously affluent neighborhood.

The red brick and green tile cottages, plus a swimming pool, basketball court, and 3-car garage, total land area of 5,500 square feet. A total of $2 million was spent on Li Cheng.

On the other side, Granger chose the same villa as Li Cheng, and the luck of these two guys was really good. I came across two villas that were being put on the market for sale here.

Once the house is bought, the next step is to renovate and move.

On the second floor of Tiantai Mountain, Li Cheng plans to make a small garden, a swing and a small table for drinking tea here. In addition, the home theater in the living room, as well as the decoration style of the room, Li Chengdu designed it according to his own washing.

After describing his requirements to the design company, Li Cheng was ready to continue to buy a car.

After choosing, Li Cheng chose a fiery Ferrari sports car. The car was rebuilt according to Li Cheng's height, and Li Cheng couldn't put down the car after picking it up.

After Li Cheng was busy with this circle, the results of the NBA Division Finals were all produced.

The Boston Celtics continued to reach the Finals with a tiebreaker, while the Celtics will face their old rivals, the Los Angeles Lakers.

The most classic matchup in NBA history, the two most classic colors in NBA history, will finally collide again.

Li Cheng's life has changed dramatically, and he has become one of the top local tycoons in the NBA. Basically, overnight, Li Cheng's life changed dramatically.

Osborne continued to be busy, and many companies came to Li Cheng to shoot commercials, but these were rejected by Osborne.

At this time, Li Cheng had already flown to Boston, and he wanted to watch the NBA Finals all the way on. (To be continued......)