The next day, Li Cheng went to training, but Osborne had already started working.

Osborne went to talk to Larry Bird.

Bird was still happy to hear a guy in the office who claimed to be Li Cheng's agent coming to him. Now he's been by the Jazz and Hornets, both of whom have proven their weakness in the playoffs. They all lack a strong No. 2 position, and Li Cheng is definitely a very qualified candidate.

Sloan even bluntly said that except for Delon and Boozer, who couldn't be sent out, the others were free to Bird's choice. What does this old man mean? He agreed to send Kirilenko away, a blue-collar talent that no coach in the league hates.

But how can Bird be tempted? He was determined to keep Li Cheng in Indiana. And to keep Li Cheng in Indiana, the top priority is to sign a new contract with Li Cheng.

Li Cheng is now a 1+1 contract with a total contract value of 2.1 million. The salary is 1 million in the first year, and the annual salary is 1.1 million in the second year with the team option.

Bird had decided to start contract extension talks now, but Osborne asked to re-sign.

Bird felt that the guy in front of him who claimed to be Li Cheng's agent was an idiot at all, Li Cheng was still just a rookie, and even if he signed a contract, he could only enjoy the treatment of a first-round rookie. Even if the team does not implement the team option, Li Cheng can only sign a base salary contract.

Osborne looked at Bird's faintly disdainful gaze and said with a smile: "Mr. Bird, Li Cheng's situation is quite special. He's worth a lot in the NBA right now, so I think he has to have a contract that's worth enough to match his value. ”

"But now the alliance doesn't have any clause at all that applies to Li Cheng."

"Then we can create a clause that suits Li Cheng!"

"This ...... An application to the Coalition is required. ”

"I think the league will agree." Osborne laughed.

Bird stared at Osborne for a long time before he said, "Okay! I will apply to the coalition with you. Then wait for the alliance to reply, let's continue to talk! ”

"Actually, we can negotiate it now, because the alliance will definitely agree to such a clause." Osborne is confident.

"Why are you so confident?" Bird frowned, he didn't understand why this guy in front of him was so confident.

"Because Li Cheng is a Chinese. And Stern needs the Chinese market. Osborne said.

Bird was stunned for a moment, and then said: "The Chinese market, these four words are indeed too tempting in front of Stern." ”

"Shall we continue the conversation?"

Bird nodded.

After a morning of arguing between the two of them, Bird finally landed a three-year contract with a maximum salary of 57 million.

"If the alliance agrees to the terms you propose, then we'll make up our minds!"

"No problem." Osborne smiled incomprehensibly, and then politely said goodbye to Bird.

And here, Bird immediately sorted out the results and materials of the discussion with Osborne just now, and immediately submitted an application to the alliance.

After receiving Bird's application, Xiao Hua immediately approached Stern. Stern, immediately organize a meeting of the staff to discuss this matter.

Stern was in a meeting here. On the other side, Osborne and Revelyn are talking about Li Cheng's sneaker contract.

Who is Reflin? He is the right-hand man of the former godfather of sneakers, Vakalo. In the 80s, Vacallo's prestigious school PR strategy allowed Jordan to join hands with Nike, and it was this hand-in-hand that made Nike a supergiant in the sports market.

Vacalo then jumped to Adidas and Reebok, and Adidas and Reebok also rose to become supergiants in the basketball market.

After Vacalo left Nike, Nike fell behind its rival Adi. That's why Nike poached Wacallo's assistant, Reflin.

Reflin relied on copying Vacallo's plan, coupled with Nike's dollar policy. Nike is gradually back on track.

Although Nike has improved in the Asian market recently, it is still not as good as its old rival Reebok. After all, Reebok has Yao Ming, Asia's trailblazer.

Although the big man doesn't sell shoes, Yao Ming, as a Chinese, has carved out a lot of Chinese market share for Reebok.

Back then, Nike gave Yao Ming a humiliating contract of 1.6 million for 4 years. Then they offered LeBron +2/3 Kobe Bryant's super contract, but failed to save Yao Ming.

Now there is another super Chinese player in front of him, and this Chinese player is still a handsome defender with a beautiful style of play. How Revelyn was willing to let go.

Now, all the two parties are talking about is the value of the endorsement contract.

In the end, Reflin was tired of being messed up by Li Cheng's agent. He didn't expect that. This seemingly suave guy could be so difficult.

"Mr. Osborne, give your bottom line! What you are talking about is obviously impossible to say 140 million in 6 years. Reflin gritted his teeth and said.

Osborne picked up the coffee cup on the table, took a sip gently, and said slowly: "It's better for you to sue me for your bottom line!" I don't want you to know where my bottom line is! ”

Reflin cursed secretly, and said; "85 million in 7 years."

"That's not as valuable as a high school student!" Osborne sneered and said.

Reflin also knows that the price is low, but now Nike's biggest sneaker contract is James' 7-year 90 million. Now Nike is touting James as the company's first brother, so they don't want to have a player's contract to surpass James, which will make James unbalanced.

"Li Cheng had never worn sneakers of any brand before." Osborne continued: "Moreover, he is still a Chinese. ”

This sentence completely hit Reflin's soft underbelly, when James had been wearing Adidas gear in high school. So even Adidas thinks that James will definitely sign with him. But at his training camp, Mr. Wakalo had James wear a pair of Reebok sneakers. But in the end, James was smashed by Nike's dollars.

But after Nike signed James again, it took a lot of effort to clean James' past. Only a handful of photos of James attending Adidas events in high school have been deleted, and photos of him attending the All-Star Game at McDonald's High School have also been processed by computer technology. Nike has gone to great lengths to maintain James' brand purity and brand image.

But Li Cheng doesn't have to be like this at all, because Li Cheng's past is almost blank! Li Cheng's sneakers this season are also worn every game. Almost every game has a different brand.

Levlin gritted his teeth and said, "100 million in 8 years." ”

"100 million in 6 years." Osborne said unhurriedly.

Reflin cupped his forehead, apparently thinking. His main concern now is how Li Cheng and James can coexist. They also have a Durant who hasn't grown up, how can these three coexist in the future?

It's the trouble of bliss!

"Yes, I agreed. But I have one condition. ”

"On what terms?" Osborne asked.

"Li, you have to go to the Beijing Olympics. I don't care what he can achieve, but he has to play in the national team. Revelyn said firmly, obviously this time he couldn't let it go.

Osborne thought for a moment and said, "No problem. ”

After the end of the tense negotiations. Osborne and Reflin stood up and shook hands, both smiles on their faces.

"When are you going to put Li Cheng's signing conference?"

"How are you going to get Lee's new contract with Indiana?"

"Soon, it's going to be done in three days," Osborne said. ”

"Then after the press conference of Lee's new contract is over, the press conference for our signing will be held again." Ravlin Road.

"Okay, no problem." Osborne Road.

Reflin's idea is simple, Li Cheng's new contract with the Pacers is sure to cause a stir. At this time, the NBA was holding the division finals of the playoffs, and now everyone's attention must be on the game, but Nike didn't want to wait until the end of the season to sign with Li Cheng. Because they need to think as much as they can about how to package Li Cheng. The Olympics are just around the corner, and they don't have much time.

And the news of Nike and Li Cheng's signing of a contract, if you want to attract everyone's attention, you must take advantage of it. Otherwise, they will not be able to attract the highest level of attention. At this time, Li Cheng's new contract with the Pacers is the object of Reflin's advantage.

Nike's borrowing can push Li Cheng's fame to a higher level again in a short period of time. And the reason why the press conference of these two contracts is so anxious. The main reason is that Osborne also wants to continue Li Cheng's reputation in the playoffs when the aftermath is not gone, and push Li Cheng's reputation to a peak again. This is absolutely beneficial and harmless to Li Cheng's commercial value.

Nike's side has also taken care of things. Osborne wasn't ready to take the initiative again. Next, he plans to rent an office building in Indianapolis as a regular office location.

Even though he would be the only one in the office, he would have to have an office as well. This is an image issue, and there is no room for sloppiness. Otherwise, when the time comes, Li Cheng's business team will not even have a decent office location, which will leave a bad impression on those companies, and the loss will be US dollars!

Osborne had just rented a modest office in a second-tier area of Indianapolis when a call from Bird came in.

"Mr. Osborne, the Coalition has agreed to new terms. The press conference will take place tomorrow. Bird's voice was not very calm, and he was clearly shaken by the news.

Those old guys in the Alliance, when did they talk so well?

Actually, those high-level ideas of the alliance are very simple.

The last few years have been a period of rapid development of the NBA in China, and the emergence of Li Cheng will definitely continue to accelerate the promotion of the NBA in China. Therefore, the NBA league must "serve" Li Cheng, the ancestor.

In addition, the provision proposed by Osborne was very restrictive. How many people will be eligible for this treaty, known as the Li Cheng Clause, in the future? I'm afraid that it will be difficult for a second one to appear in addition to Li Cheng's perversion, so the league is not afraid of this clause breaking the current salary balance.

The next day, the league held a press conference, and the content of the conference shocked everyone. Stern personally attended the press conference, where Stern announced that the alliance would introduce a new clause called "Li Cheng Clause!" (To be continued......)

PS: These terms, the negotiations for the signing of the contract, are pure fiction...... Everyone is happy when they see it, and it is not as serious as it is serious.