The rebuilding of Lazio is a complex process.

Except for the things about the team, Chang Sheng will ask about it, and the rest is left to Lotito. He was confident that Lotito would not let him down.

This guy doesn't know much about football, but he knows a lot about business.

Chang Sheng plans to stay away from the club and concentrate on cultivating his one-acre three-point land in the team.

But sometimes, it doesn't mean that he can stay away if he wants to.

His agent, Kate. Gracie's phone call put his team and Lazio in contact with China.

Lazio's popularity in China is climbing.

That's because the perennial Lazio have been so impressive, and their impressive performance in winning the Double last season has also attracted them to the Chinese fans.

At the same time, it has also attracted Chinese companies......

Lazio's chest advertisements were always empty last season, with the format being sold once on a short-term basis, with only four games.

Even in the Champions League final, Lazio's chest advertising was blank.

They may have been the first team to win the championship without a chest ad after it became a regular income for the club - although Real Madrid, who celebrated the centenary, also won the championship without a chest ad, but they were not without ads in the sponsors, because the shirt was a centennial edition, and there was no chest ad in it......

This kind of initiative is completely different from Lazio's lack of it.

The reasons why Lazio does not have chest advertising can be divided into two aspects.

On the one hand, it is natural that no big business looked up to Lazio at the beginning, thinking that such a first-class silk team was not worth their money to sponsor chest advertising.

On the other hand, Lotito looks down on those small businesses.

Anyway, Lazio's merits are not high.

This time, the Chinese company came for Lazio's chest advertisement.

In fact, this summer, Lazio has been talking to different companies about chest advertising.

Because Lazio won the Champions League last season, their popularity has soared, and their commercial value has also begun to rise.

So it's not like there haven't been chest advertisers coming to your door this year.

But Lazio's chest ad is still naked.

Because Lazio continues to be high and not low.

Won the Champions League. Lotito's horizons were also raised, and he was no longer satisfied with the sponsorship fee of four or five million a year, although this was once his dream. Now, there's no six million to talk about.

Although Lazio has good results. But six million euros a year for sponsorship. It is also a huge burden for many enterprises, and it should be weighed carefully.

After all, this contract is not signed for one year. At least every two or three years.

That's more than 10 million euros out.

And Lazio have been selling people like crazy this summer, who knows what their results will be in the future? It's not uncommon to win the Champions League once and then go crazy to death.

People really don't think much about Lazio being able to do well after selling so many key players.

Even if they think they have the ability to win constantly, they feel that Lazio will have to go through a transition period first. Endure the throes of exchange transfusion. It is not easy for Lazio to participate in the Champions League every year, let alone win the championship.

When the time comes, spending so much money to sponsor a team that is very difficult to play in the Champions League will not be worth it!

So everyone was on the official website, unwilling to meet Lotito's request. Or simply ask Lotito to lower the price, their reason is that Lazio is such a big sale, what commercial value is there? Lazio's commercial value was brought by those players, and as a result, the most popular Falcao and Benzema both ran away.

We're spending six million to sponsor a bunch of nobodies whose names you've never heard of. What's the point?

Besides, now that the economy is in such difficulty, there are signs of a financial turmoil. Our family's money did not fall from the sky, and we also had to tighten the monetary base......

Lotito also took a tough stance. If he doesn't agree, he won't talk about it, he'd rather make the advertising on his chest blank!

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Chang Sheng listened to Kate. Gracie's words were a little taken aback, but they were still within the scope of acceptance.

As a traverser, he knows that China's economy will be strong in the future.

Now China is the world's third-largest economy, and in a few years, it will overtake Japan and become the world's second-largest economy, second only to the superpower United States.

Chinese have the money to buy from all over the world, from luxury bags and perfumes to enterprises and mines.

Leave nothing behind.

At the same time, wealthy Chinese companies are eager to go abroad and go global.

They want to increase their international presence and expand their territory.

There are two ways, one is to directly buy foreign companies, which Chinese companies have been doing, but there are barriers. Some brand foreigners are in various considerations, such as political, such as discriminatory, and are unwilling to sell to you Chinese. One is to advertise abroad.

The second option is more convenient, but its impact is limited.

You can see Chinese brand advertisements in Chinese characters on the big screen in New York's Times Square.

But advertising is only for that short a while.

And it doesn't necessarily work very well.

However, advertising also depends on the place.

The ads you place on the buses on the streets of Seoul, South Korea, certainly don't work as well as the ads you place on the big LED screens in New York's Times Square.

But there's a better way, and that'...... Sponsor a team.

Chinese companies sponsor teams to get more advertising exposure, and this kind of thing has been done.

As early as 2002, after the World Cup, two Chinese internationals, Li Tie and Li Weifeng, were loaned to Everton in the Premier League. Because Everton's chest advertising sponsor at that time was Kejian in Shenzhen, China. Through this relationship, the two players were sent to Everton.

But Li Weifeng soon returned to China, and only Li Tie finally persevered.

Sitting in the era before the Changsheng crossing, he knew more examples of Chinese companies sponsoring foreign teams.

For example, many Chinese sportswear brands have even become suppliers of jerseys for teams in Europe's top leagues.

In addition, things like Sina Weibo have also appeared on Villarreal's chest advertising slots.

The Chinese automobile manufacturer who came to the door is already a well-known enterprise in China.

Their brand cars are selling well and have a good share in the Chinese market.

But they are not satisfied with just being good in the Chinese market, they want to be a world-class brand.

In fact, their company's compact cars are also sold in foreign markets, as early as 2005, they sold 2,000 units a year in South America. Ten percent of the vehicles are exported to the Middle East and Latin America.

But now they want to enter the European market.

So they found the Lazio club.

Mainly because Lazio FC has a Chinese manager, and they think that this may make the cooperation between the two sides easier......

Chang Sheng did not expect that his identity as a Chinese has become a sign of attracting Chinese capital.

But...... He was not averse to such behavior.

Anyway, as long as there is money to be made.

On the one hand, it solves the problems of the Lazio club, and on the other hand, it also helps its compatriots to advertise, killing two birds with one stone. Why not?

Finally, some people will think that the brand image of this company is low or something...... Who didn't start at the lower level first?

I don't care about this constant victory.

Chinese companies need to go abroad. It's a good idea to combine it with Eurosport.

So Chang Sheng talked about it with Lotito.

Because of his frequent victories, Lotito now has a good impression of the Chinese.

Of course. This is not conclusive.

The most important thing is that Chinese companies took the initiative to find him, which is a good thing for Lotito, who wants to enter the Chinese market, and someone will send him a pillow when he is sleepy.

Think about it, Chinese companies advertise in a prominent position on the chest of Lazio's jerseys. It will definitely attract the attention of the Chinese media and the market, so how much will Lazio's exposure in the Chinese market increase?

When Lazio is popular enough in the Chinese, maybe we can also go to the Chinese market to make money!

So Lotito took this matter very seriously.

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Chang Sheng made a bridge and connected the two sides, and his task was completed.

The rest of the work is Lotito's.

It didn't take long for Lotito to call Chang Sheng: "Guess where I am, Chang?" ”

"How do I know?" Chang Sheng doesn't want to play this kind of mentally retarded game.

"Huh. I'm on the Great Wall! Lotito was yelling on the other end of the phone. According to your Chinese pronunciation, the Great Wall is a bit like your name! ”

Chang Sheng was taken aback: "You went to China?" ”

"Yes! I'm in China! "Lotito on the other end of the line has been very loud, and it seems that his side is noisy.

"Then you and that company should be ......"

"It's done! For your sake, I made a great sacrifice! ”

Chang Sheng rolled his eyes. With what he knows about Lotito, if he makes a sacrifice, it will be because of the allure of the Chinese market, not his own face.

"I only need 6.1 million euros a year for sponsorship, and we sign a three-year contract! 100,000 more than Rome! ”

"We'll fly back the day after tomorrow and sign in Rome. You're going to be there ...... then."

"Me?" Chang Sheng was surprised. "That's okay with me, right?"

"People ask you to attend by name, often. Don't you know your popularity in China? This company is willing to pay 6.1 million, and I think most of it has something to do with you. And it's also a club promotion, so it's supposed to be something you need to participate in......"

Chang Sheng hurriedly said, "Okay, okay, I know." I'll go then, but you choose the time and don't delay the team's training. We've got one less coach now, and everybody has to spin on the wheel! ”

"No problem, you have the final say!"

Lotito hung up the phone.

Chang Sheng was holding his mobile phone in a daze.

I'm in China...... Is it popular?

I'm not a player, how popular can I be? I can't score exciting goals on the pitch, I can't play tricks......

Will there still be so many Chinese fans like me?

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ps, today is still four more~

Four watches!.