Chang Sheng usually doesn't care much about the domestic situation, but in fact, he is very popular now.

Especially after the Chinese Olympic team failed in the Olympic Games, lost and lost, Chinese fans missed Chang Win very much.

Look, everyone is Chinese, you make us lose face at home, but Chang Sheng can win glory for the country on the top stage of European football. The same people, Chinese, how can the gap be so big?

But they also did not expect Chang Sheng to coach the Chinese national team. Because they are very aware of the temper of Chang Sheng, and they also know the virtues of the Chinese Football Association.

For a head coach who wants to monopolize power in any team, it is impossible for the Chinese Football Association to let go of power.

The result of the two sides being forced together is that they break up in two.

There will not be good results at all.

So let him continue to play in European football. At least he can maintain his good image in everyone's minds.

If you come back, you may spoil this beauty.

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Two days later, the CEO of the Chinese company came to Rome in person to sign a contract with Lazio.

At the signing ceremony, Chang Sheng was also there.

There were a lot of Italian and Chinese media.

Then Chang Sheng also gave the boss a Lazio jersey on behalf of the team, with their corporate logo printed on the chest, and the boss's name and number "888" printed on the back.

The boss took this jersey and took a photo with Chang Sheng in front of the media, smiling from ear to ear.

With so many Italian media reporting on the incident, their purpose of looking for Lazio FC has been achieved.

Since then, as Lazio has fought on the European road, more fans and TV viewers will notice their brand.

There's no better way to advertise than this.

This is much better than going to New York's Times Square and spending tens of millions of dollars to advertise.

Later, the photo was enlarged and hung on the wall of the company's headquarters building. Everyone who came in could see their boss standing with Chang Sheng. Lazio's jersey in his hand.

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In this way, Lazio finally did not have to run naked in the new season. An advertisement for a Chinese company appeared on their chests.

Although it is a Chinese company, it does not have a single Chinese character above the Lazio ball.

Above is the graphic logo of their business, with an A inside a circle. Below is their English logo.

Obviously. This is for the European audience. They didn't come to Lazio to advertise to show off to people in China – lo and behold, we're a Chinese company that can be on the European scene! They just want to open up the European market.

Of course. The cooperation with Lazio has also helped to enhance their brand image in the Chinese market.

In the eyes of Chinese consumers, if they can be related to foreign things, they will immediately be high-end.

Although this idea is a bit flattering. But it is indeed a universal social phenomenon. Foreign Metersbonwe has become high-end foreign goods in China, and foreign garbage fast food has become a reward for parents to their children in China......

What the company has to do is not to correct the social climate. It's about benefiting yourself as much as you can in this social climate.

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Changsheng easily brought himself a commercial sponsorship of 6.1 million euros a year, which made Lotito trust Changsheng even more.

He also deeply realized that as long as he wins in his own team, the competitive results of not scoring are guaranteed, and even the economic income is guaranteed. Chinese companies and Chinese people will continue to come into contact with them because of their constant wins. Trying to add more Chinese elements to Lazio.

Lotito is not a conservative, and he doesn't care at all about allowing Chinese elements to invade Lazio in a big way, which is a serious betrayal in the eyes of extreme fans. As long as there is money to be made, what kind of club tradition. What kind of club's political stance...... It's all a fart!

He now likes China, likes the Chinese, and he doesn't discriminate against them at all.

He even planned to hug China's thighs, thinking that he would definitely bring more benefits to himself in the future.

The trust in Changsheng made him start to implement Changsheng's suggestions without hesitation. It's about putting all the money into rebuilding the club.

First of all, the training ground was renovated, the turf was recultivated, the training facilities were updated, underfloor heating was added to the training ground, and the drainage system of the training ground was improved...... The first-team players train on one piece of turf, while the rest of the turf begins to be renovated and rested in turn.

The entire Lazio club's training base, Fermello, has been transformed into a bustling construction site.

Construction trucks, trucks and other construction machinery shuttle in and out.

The daily hectic and noisy but full of energy and vitality means a bright future for Lazio.

When the debt was not repaid, the Vermelo training base was mortgaged to the Italian tax department.

At that time, Lotito didn't even think about maintaining the training ground or anything. Because the maintenance is only possible to cheapen the tax department.

So he simply let the team use it.

Lazio was able to win three league titles, a League Cup and the Champions League on such a bad training ground, which has to be admired for their ability to lead the team to victory......

At the same time, when the club rebuilds the echelon, the long-term victory also needs to be considered in the long run.

That is to find a suitable youth director for the echelon.

In the current Lazio team, there are no youth directors.

Because there is no academy anymore, what else do you need the youth director to do?

At that time, in the big layoffs after Lotito came to power, the youth director and youth coach were basically fired.

Now Chang Sheng is looking for a director for the new academy.

Of course, he couldn't find someone to do or manage from his first-team squad.

Originally, after Guardiola left, there were few first-team coaches, and they had to be in charge of youth training, which couldn't be taken care of at all.

So Chang Sheng has to find another person.

As for the candidates, Chang Sheng already has a spectrum in mind.

This man was the future head coach of Inter Milan and was hailed as the best youth coach in Italy. Stramaccioni.

Stramaccioni's playing days began in Rome, but he did not succeed in Rome. He retired early from the game after a serious knee injury in Bologna and became a coach at the age of twenty-four.

He has coached a number of amateur youth teams.

At the age of 25 he led a youth team in Rome to az_sport provincial championship before working at Romulea until 2005, where he led the youth team to the Italian Under-17 amateur title.

In 2003, he obtained his Youth Coaching Certificate.

He became the coach of Roma's youth team in 2005 and led the team to the Italian Under-17 Pro League title in 2007.

If Chang Sheng didn't go to him, but let him continue to develop. He should also win the Italian Under-18 Pro League in 2010 and the Under-18 beppe_viola Cup in the same year.

He was then poached from Inter Milan in 2011 and led Inter Milan's under-19 team to the inaugural European Under-19 Champions League in 2012.

As an academy manager, he has a strong ability to lead the team.

However, he did not achieve his dream of becoming an Academy director at Rome.

Because in Roma, the head of youth is the head coach of the under-19 team, Alberto. De Rossi, that is, De Rossi's father.

Old De Rossi is firmly in the position of Rome.

Later, because Enrique became the head coach of Roma, Enrique brought his own lineage in Spain, and Stramaccioni was not reused, and was finally successfully poached by Inter Milan, who pursued him for two months.

When Claudio Ranieri was sacked by Inter Milan, Stramaccioni became a first-team manager for the first time. At that time, Moratti's decision came as a surprise to many people. No one would have thought that a giant club like Inter Milan would choose a young man who had never worked in the first team before, and Stramaccioni was only 36 years old at that time! And he became the youngest manager in Serie A history – of course, not now, with Everwin setting a record that is almost impossible to break at the age of 32.

As a result, Stramaccioni took office despite people's doubts, and had a decent performance, which proved his coaching ability and made Inter Milan willing to renew his contract for two years.

His experience is somewhat similar to that of a winning player, who came out of the academy and then left his old club for some reason to prove himself at another club. They were all suddenly pushed to the position of first-team manager by the situation without any first-team experience. It's just that he wasn't as successful as Chang Sheng. After all, people often win through crossing, and there are plug-ins, and it can't be said if you don't succeed......

But he and Chang Sheng still have a lot in common, so when Chang Sheng said that he wanted to find a youth training director, he was the first thing that came to mind.

Although he is now missing a first-team coach, Chang Sheng believes that youth training is more important.

If Lazio wants to develop and maintain a high level, the academy must keep up.

It is not possible to go far by always relying on buying and selling people. By 2013, his ability to predict would no longer work......

Despite the fact that Stramaccioni is the coach of AS Roma, Chang Sheng doesn't think it's a problem.

Everyone is an adult, and they should have a plan for their career prospects. What to do best for yourself, I believe that Stramacioni should know in his heart......

And with Chang Sheng's understanding of what happened behind Stramaccioni, Chang Sheng thinks that Stramacioni is not the kind of foolish and loyal character. He also had his own ideals and principles.

So the hatred between Rome and Lazio could not be an obstacle for him to come to Lazio at all!