When Ye Qiu got this heavy, square, and a bit like a brick prototype in the laboratory of Leaf Tech in San Francisco, his first feeling was, oh, Maiga

This is a thing that has no aesthetic appeal at all, although Andy Rubin has repeatedly told Ye Qiu that this is only a prototype, in order to facilitate experiments and research, so this prototype does look a bit outrageous, surrounded by all kinds of interfaces, such as PH interfaces, Ethernet interfaces, and so on.

But although it is big, there should be everything, but sometimes designers are always like this, and they can't wait to stuff all the things they think are useful and good into their designs, which makes the whole design look excessively bloated, and even has reached an unbearable level of obesity.

"For Zeus, it must first be a mobile phone, a mobile phone that everyone feels easy to use, it needs to have a bright design, excellent screen display, smooth and stable running system, and most importantly, people can get used to it and get used to its user experience at once."

With Ye Qiu's words, the laboratory, including Andy Rubin and others, was obviously embarrassed.

Many things seemed insignificant to Ye Qiu, but in their eyes, they seemed to be a big problem, and this was the difference.

Ye Qiu was obviously aware of their suspicions, so he introduced them item by item, such as the mobile phone interface, the Ethernet interface is completely useless, and it can be abandoned, and even he proposed that all the interfaces, such as the PH interface and the charging interface, should be integrated together, and then throw away those useless things, so that a lot of space can be saved.

The same goes for those applications, he feels a headache when he sees the dense applications inside, because they are like they want to move a computer in, but in fact, there are many functions that are useful on the computer, and they can be said to be completely useless on the mobile phone.

In fact, for smartphones, not only Andy Rubin, who once made Internet mobile phones, is no stranger, but even almost all the designers present are not strangers, because it is not without smartphones now, such as Nokia's Symbian, such as TPUU0 launched by pLAN last year, and BlackBerry and so on.

It's just that they have some misunderstandings about Ye Qiu's ideas, thinking that Ye Qiu wants to develop a mobile device similar to a tablet, but they don't know that what Ye Qiu wants is a mobile phone, and the tablet will wait for the mobile phone to come out.

After streamlining a lot of functions, Ye Qiu left behind some of the simplest and most practical functions, such as phone and contacts, email, browser, NP3 text messages, calendar, pictures, camera, maps, weather, etc., and the rest are the mobile apps of several websites launched by Ye Technology, such as Pk and utu and so on.

As for his decision to use full touch on all mobile phones, but leaving a physical Hm button alone, Ye Qiu also explained.

"Our computer case has two buttons, power and restart, these are the two keys with the highest authority, the same reason, the mobile phone also needs to have this kind of high authority button, the power supply is needless to say, we need a restart, but we do not recommend that users encounter problems, such as stuck, or crash, just reboot, so we need the Hm key, go home"

"We set such a button, in fact, it is a continuation of life, do you know that we often encounter a lot of problems in our lives, for example, you go to the bathroom, press the toilet lightly, it will automatically flush itself, I believe that when you press that, there must be a very special feeling in your heart, right?"

This metaphor seems a bit vulgar, but it is very close to life, and many people present thought about it carefully and found that it seems to be the case, but they usually do not pay any attention to the details of this kind of life.

"What we mean by setting the Hmm button is actually to tell our users that when you are in trouble, when your phone becomes messy, when your mind is full of wanting to throw it out, press it, it will help you solve everything, and then, you go home, and the world is clean again."

After listening to Andy Rubin, he couldn't help but nod his head again and again, he had to find that this was indeed a very genius idea, and even to some extent, it was a metaphor and echo of human psychology in a mechanical way, and it resonated with users psychologically.

In fact, this is also a hint that you can use it boldly, and if something goes wrong, use it to fix everything

"So, why do you have to use physical buttons instead of touch?" Ye Qiu continued to analyze, these are all experiences of using mobile phones in his previous life, and this time what he decided to take was not the Hm key, menu key and return key that Android is used to, but only one Hm key, that is, the same as In, and the others are embedded in the system.

At the same time, Ye Technology has also begun to apply for patents for related designs, this time not only In's design patent application, but even some designs of Samsung and Android have also been applied, just in case.

"The use of physical buttons and touch buttons is actually similar in function, but in actual use, the feeling given to the user is completely different, because your screen is touch, fingers will inevitably exceed the screen, if the keys are also touch, when the fingers exceed the screen, it is easy to cause misoperation."

Ye Qiu remembered that in his previous life, he used his Android phone to play games, such as cutting fruits, or playing some games with relatively large actions, which often caused misoperation, and accidentally pressed the touch function key, although this is nothing, but when you are very nervous, suddenly come out like this, you will want to go crazy.

"Of course, you can set the keys to be concave or bumpy like physical buttons, but I'm sure Dr. Westman will fight with you" Ye Qiu pointed to Westman in the touch group, who shrugged his shoulders.

"For the time being, the touch technique is not sensitive in a depressed and convex state." Westman said.

Ye Qiu talked to him about this, and he also had personal experience in his previous life, that is, Ford.

Ford has spent a lot of money to research a set of on-board control systems, they completely abandoned the traditional buttons and knobs on the main control board of the car, and turned to a wide range of touch buttons, but even in the year, their on-board system is still criticized by users, because the depression and bulge make the touch buttons very insensitive.

It is conceivable that Ford was cooperating with many large companies such as Sony at that time, and in the case of the flood of touch in the year, the depression and bulge cannot achieve the sensitivity of the physical buttons, so it is impossible to achieve it now, and it can only be said that this fight is regarded as a research and development direction.

"Another point, we attach importance to touch technology, but don't be superstitious about touch technology, any technology will have certain defects, including touch, then, when we use the mobile phone in the process of program jamming, we often find that touch also loses function, and at this time we need a key that can completely solve these problems, that is, go home"

Because everyone present had used prototypes, jamming and crashing were common things, so when Ye Qiu mentioned this, everyone couldn't help but resonate in their hearts.

"I can name a lot about the benefits of using physical keys on the Hm keys, for example, with the design of the concave and raised physical buttons, we don't need to see with our eyes, we can feel it with our hands, and the physical keys will give you a kind of feedback on the operation, let you know that I worked"

"Perhaps, you will say again, since it is so important, why set one for Lu?" Ye Qiu's question was believed to be the confusion of many people present, because Ye Qiu obviously understood this from their eyes.

"I've used your prototypes, and I've found that you've always gotten one very important thing wrong, and that's the phone"

"In your prototype, I noticed that you have made a very creative development, and you can even be said to be a genius" Ye Qiu smiled and praised these people, because he really admired them, which he didn't even expect at the beginning.

That is, they set up a gravity sensor in the mobile phone, and let the mobile phone run smoothly in any direction, and then use the gravity sensor to automatically adjust the orientation of the screen, which is a very creative feature in the tablet in the future, but in the mobile phone, the effect is very small.

"The screen of the mobile phone is usually smaller, 5 inches, and then slowly develop in the future, maybe 4 inches, then 5 inches, but it is definitely not too big, the reason is very simple, the mobile phone also has a very important feature, that is, it is easy to carry, and you can take it away when you put it in your pocket.

"Rectangular mobile phone screens are generally vertical, or horizontal, I believe that many people choose to lock the vertical row, prohibit rotation, so as long as we guide the design, I don't believe you will want to try to play with the phone upside down, unless you deliberately trouble me

Everyone present suddenly burst into laughter, and they had to admit that this was indeed the case, because the screen was small.

"I once told Andy Rubin that our development of a mobile phone is only the first step, and then we are going to develop a new electronic product, a tablet, a computer, not a mobile phone, which is very portable, but it has a lot of computer functions, boxy, and at that time, your innovation will be very useful, and a lot of the things that you have developed in the prototype can be realized in the tablet."

The people present were all the company's R&D executives, all high-level figures, and they all signed contracts, so Ye Qiu was not worried that they would jump ship and leak out, on the contrary, he felt that it was necessary for them to know the company's business direction and let them see hope, which would make them more motivated.

"Back to the topic, because most of them are vertical, a small part may be due to games and other factors, will take a horizontal row, then the mobile phone's Hm key does not need more, one is enough"

As soon as Ye Qiu's words fell, Andy Rubin was the first to stand up and applaud, followed by several high-level executives in the R&D department who also stood up and applauded, and it was obvious that they were all persuaded by Ye Qiu's words.

All along, the company's research and development seems to be moving forward in accordance with Ye Qiu's ideas and the direction provided, which makes many experts with strong innovation ability present feel not very satisfied, and even have a feeling of being suppressed, but when they encounter great difficulties and the design even comes to a standstill, Ye Qiu easily helps them solve it and unfolds a new way of thinking, which has to be said to make them feel very admired.

In addition, Ye Qiu also told them some preliminary ideas for tablets, but this tempting idea will not be able to be carried out until after the launch of the mobile phone, but I believe that with the foundation and experience of developing mobile phones, the tablet will be relatively fast, after all, many things are ready-made.

At the same time, Ye Qiu is also pleased that the company's Pk users have exceeded 1 million, after all, this is tantamount to opening a very good situation for the company, and then UTU, Twitter and other services are also being improved.

Leaf Technology can be said to have gradually established its own fame and status through PK, and the current users have exceeded one million, most of them are from more than 0 universities in the United States, and more importantly, the proportion of men and women is equal to half, which is very important, and it is also the reason why the website continues to attract more young people and even adult users to join.

According to Eliza's ideas and plans, after the PK operation is stable, the company will launch a complete UTU video sharing website, followed by Twitter, and will also launch several game laptops one after another, all of which are to build momentum for the next launch of mobile phones

Ye Qiu very much agrees with this plan, and many software and Chinese versions of websites will also be online, these are handed over to the domestic Chen Zhong to be responsible, in addition, the Android store is also actively preparing, as soon as the mobile phone is announced, the Android store will be open to third parties, attracting more mobile phone software developers to enter, and when the mobile phone is listed, users can download applications directly from it.

But in the final analysis, it is still a mobile phone, Ye Technology wants to be a hit, and mobile phones are very important, so Ye Qiu also gave a death order to Andy Rubin, there is a lot of time, but mobile phones must be the best from software to hardware, give users a first-class experience, and directly catch users.

The future smartphone market is a bloody battlefield, if there is no way to seize the commanding heights in the first place, even if you are a pioneer, you are just cannon fodder for latecomers.

Sometimes Ye Qiu had to sigh that women really take advantage, especially when this woman is beautiful and her means are very clever, she can really play with men in applause.

In just half a year, Eliza quickly helped Ye Technology open up the situation in Silicon Valley and the United States, not only the launch of PkR, but also the cooperation agreement from ATmnamnTR, the largest telecom operator in the United States, and unlike the first generation of In mobile phones, Zeus supported it from the beginning.

According to the agreement, the mobile phones produced by Leaf Technology need to be bundled with the ATmnamnTR network, but 10% of the sales during the contract period will be handed over to ATmnamnT, and ATmnamnT is not free to pay a price, that is, during the contract period, ATmnamnT will pay a return of $10 per month to Leaf Technology for each Zeus mobile phone user.

This agreement seems to have suffered a loss for Ye Technology, but in fact, the loss is temporary, but the benefits are long-term, and Ye Qiu feels that Apple's strategy in the previous life is worth learning from, that is, after mixing up the fame, the operators will be swept away, completely breaking the previous model of mobile phone developers obeying operators, and in turn focusing on mobile phone developers.

To put it simply, Leaf Technology can sell mobile phones to different telecom operators.

ATmnamnT looks like a compromise, but in fact they don't suffer because they can get a huge return on the high amount of data traffic generated by their smartphones, which they don't have right now, and they only made a compromise after the core executives tried out the prototype themselves.

Needless to say, the full-touch design and smartphone design are also a must, and Eliza promised that the thickness of the phone will be reduced to less than millimeters, which is the confidence given by Andy Rubin, who promised that it could be thinner than millimeters.

Recently, the very hot-selling Motorola adopts a folding design, the configuration is very general, and there is nothing too good about innovation, but the thickness is close to 14 mm, which is very popular with mobile phone users, if it can really be done millimeters, coupled with intelligent and full touch design, and a series of corresponding revolutionary innovations, there is no doubt that this mobile phone will be popular, and it is popular

In these days in the United States, in addition to accompanying his wife to walk around, Ye Qiu almost always nests in the company, discussing and researching with Andy Rubin and others, although he is not a technical expert, but he is more experienced, and sometimes, he can solve the problems that they have been thinking about for a long time and can't solve.

In addition, Ye Qiu also set up a separate R&D team to try a new concept, that is, IPTTT in the previous life

If I post a message on Tencent Weibo, it will be automatically shared on my Renren network.

If the weather is over 30 degrees, it will automatically text me to remind me.

If so, this is IPTTT

This concept is very dazzling and powerful, Ye Qiu was also very interested in learning about it in his previous life, and even he felt that this service could be all-encompassing, especially when your TV at home is intelligent, your mobile phone is intelligent, and all electrical appliances and homes are intelligent, he is your most powerful IoT housekeeper, and as long as you set it up in advance, he will run silently.

However, a very important reason why IPTTT in the previous life has not improved much is that it is a back-end service, and after the setup is completed, it rarely needs to be maintained, and the number of visits is small, but the load of the service is very large, that is, it is a very typical negative equity, and no company is willing to invest.

But this service is a very, very good project for Ye Qiu, at least in Ye Qiu's previous life, Apple UD has this kind of function, and this is also a direction for Ye Technology's future development, that is, to promote their Android system as much as possible, so that it is all-encompassing, and has become synonymous with the intelligent era.

For the concept proposed by Ye Qiu, some of Ye Technology's innovators and their friends were stunned, this is indeed a super dazzling idea, not only can be used between different websites and service applications on the Internet, but even within the mobile phone system, it can also be used.

For a while, a large group of software engineers in the company asked to join, and even Andy Rubin himself announced that he would lead the team, and Ye Qiu finally decided to let Andy Rubin be in charge of the research and development team under the premise of constantly asking repeatedly not to delay the research and development of mobile phones and other projects.

Eliza was originally very reluctant, thinking that this must be another big money burn, but fortunately, Ye Qiu and Andy Rubin submitted a small budget later, starting with only 1 million US dollars, which was acceptable, and the Chancellor of the Exchequer signed it.

She is now more and more like a housekeeper