Chapter 745 ushered in the era of Tottenham Hotspur

Man is a very complex and strange animal, even if he is a social animal.

Once upon a time, humans believed in the law of the jungle, which made humans look barbaric, violent, and almost destroyed the entire earth with war.

After the end of the two world wars, the Cold War between the United States and Russia, all human beings are reflecting, and they all know one thing very well, if the game of human beings on the earth continues to play like this, if the game of human chess continues in this barbaric and violent way, sooner or later, the earth will usher in destruction.

It must not be some alien, some natural disaster, but the human beings themselves bury this earth.

Perhaps everyone understands this truth, and even all mankind has such a consensus, but one thing that is very interesting is that after the end of the Second World and the Cold War, everyone advocated peace, and all national leaders and politicians said that they wanted peace and gave up the law of the jungle of the jungle of the jungle in the past.

But why isn't that what is actually done?

For the sake of their own interests, they will do everything possible to set up rules and regulations to ensure their interests, and at the same time restrict the development of other countries and regions.

However, with the advent of the information age, more and more people are awakening, more and more countries are rising, they will not be willing to accept these rules and terms set by developed countries, they are eager for development, eager for progress, and eager for the day when the people of their own countries can also live the same life as developed countries and enjoy such benefits.

This is an irreconcilable contradiction, and this contradiction has prompted the developed countries to return to the law of the jungle again and again, and to the logic of the Cold War mentality of the past.

Not only the developed countries, but also the developing countries, if they want to develop and progress, they have to challenge the developed countries and harm the interests of these developed countries, which is very dangerous, so they must find a sense of security from themselves, and only when they have a sufficient sense of security will they consider the so-called world peace and stability.

As a result, the world has become what we see today, and the clouds of war and the cold war still hang over the world.

The Premier League is actually a small world, with 20 teams, including giants, strong teams, middle and lower reaches, and underdogs fighting for relegation, and they form a very interesting disparity, but each of them has the same goal, which is the league position.

For promoted horses such as Reading, they will not consider the so-called salary cap, because that is not what they care about, they only have one purpose, to stay in the Premier League, and the salary issue has to worry about them, and that is also after staying in the Premier League.

But for teams such as Manchester City, Newcastle and West Ham United, and even for teams such as West Bromwich Albion and Aston Villa, the salary cap has become a ceiling above their heads, a major obstacle for successful giants such as Manchester United and Chelsea, preventing them from developing and improving.

So, they have to resist, they have to fight back!

Of course, there are also some teams that have another ostrich mentality, that is, when they are faced with loss of competitiveness and bankruptcy, they will not hesitate to choose the former, they would rather lose competitiveness than let the club go bankrupt.

But in fact, they have never seriously thought about another question, why do they have to choose between losing competitiveness and going bankrupt?

Ye Qiu and his Tottenham Hotspur have actually put forward a new possibility for all Premier League teams, and even all European professional teams, that is, you can have ambitions and even take some risks in order to get better results, higher rankings, but only if you use the best and best means to run your team and explore potential markets.

Tottenham Hotspur is currently the healthiest team in the Premier League and even in Europe, with a moderate salary-to-income ratio of around 45%, and the team is increasing its commercial income every year, opening up new markets every year, which allows them to obtain financial income and improve the treatment of players.

A lot of people have criticised Tottenham Hotspur for squeezing the value of their stars, but why haven't any stars risen up to fight back? Why are the likes of Messi and Franck Ribery not considering leaving Tottenham? Are they fools? Or are they not greedy for money?

Wrong, it's because their income at Tottenham Hotspur is at least not lower than that of other teams!

It should be said that business operations have always been the strength of the Premier League, and Tottenham Hotspur and Manchester United are both very good teams in commercial development, why do so many teams not understand the problem here?

In fact, this involves another issue, and that is motivation.

What many people don't know is that the reason why the Premier League's broadcast rights sales are a sharing system is also what small and medium-sized teams strive for.

In the 80s of the last century, the then League One teams were divided into two factions, strong and weak, and the two factions were like two national political parties, attacking each other and excluding each other, and even on many key issues, it was obviously beneficial to the league, but because it was proposed by the other party, they had to resolutely oppose it.

This became even more evident in 1988, David? Dunn actively operated through co-optation and lobbying, selling the broadcast rights of League One to independent television, thwarting Sky TV's efforts to League One, and the spokespersons of both TV stations at that time were fighting to the death at the chairman's summit.

Later there were sponsors who wanted to propose the title league, but including David? Dunn and others, all resolutely opposed the proposal because it was put forward by their opponents, which led to the struggle between the two factions becoming completely white-hot.

By 1991, former Chelsea chairman Ken? The faction led by Bates also took advantage of the alliance of the middle and lower teams to defeat the David? Dunn's leagues led by teams such as Arsenal, Manchester United and Liverpool helped Sky TV win the rights to broadcast the Premier League, for the simple reason that Sky TV made a higher bid and was willing to take care of the interests of the middle and lower teams.

This has formed the current sharing model of Premier League broadcast rights. Bates plays an important role.

Sky TV has not been able to get strong support from the giants, so it wants to buy Manchester United in 1998, but this transfer was ultimately aborted due to the fierce resistance of fans and the interference of the British government, but it must be clear that Edwards and others in the management of Manchester United at that time agreed, so that Edwards left Manchester United later, so that Peter? Kenyon took his place.

By the way, at the end of the nineties, England was going to rebuild Wembley Stadium, Arsenal's David? At one point, Dunn wanted to follow the same model that Tottenham Hotspur bought Stratford Stadium and bought Wembley Stadium, when the two sides basically agreed, but Ken? Bates went berserk with his friends and caused problems for Arsenal, and eventually his plan to take over Wembley Stadium was aborted, and Arsenal were forced to take on the construction of the new stadium themselves.

The reason why Ye Qiu has adopted a low-key strategy in the past few years and pursued a strategy of making money with peace is also related to this case that year, after all, Arsenal failed at that time, and if Tottenham Hotspur had too many criminals, it could easily lead to the failure of the acquisition of Stratford Stadium.

Relatively speaking, in the league or in the transfer of players, the loss of a team is a small matter, but a stadium in the heart of the city, worth hundreds of millions of pounds, is the core interest of Tottenham Hotspur.

Judging from the history of the past 20 years, Ken? This kind of struggle between Bates and the middle and lower teams, although it is also for their own interests, has laid a solid foundation for the Premier League's prosperity, but at the same time, it has also brought another kind of trouble, that is, motivation.

All the middle and lower teams don't have the pressure and motivation of European competitions, they don't have the pressure of big names and salaries, but they can get tens of millions of pounds from the Premier League every year, plus the Premier League's excellent game attendance support, these two incomes are enough for them to live a good life in the Premier League, so they lack a motivation to continue to develop the market.

It's like Aston Villa, Everton and other teams, and even Tottenham Hotspur, Tottenham Hotspur used to get fourth and fifth in the league, and they performed well in a row, but they only had four sponsors, Aston Villa didn't even find the sponsor of the chest advertisement, and Everton also lived on the share given by the Premier League.

This lack of development momentum abounds in the Premier League, so almost all teams are very dependent on broadcast rights and matchday income, and the commercial income is very small, anyway, there is a big pot of the Premier League, what are you afraid of?

As time goes on, the Premier League's broadcast rights income has become higher and higher, and these teams have become less and less motivated, and the pressure on players' salaries has also increased, resulting in their increasing proportion of debt, which has led to the current situation in the Premier League.

Prosperity, that is everything in the eyes of fans outside, but within the Premier League, especially in the eyes of some discerning people, the Premier League has reached a critical juncture where it will decline if it is not reformed.

Therefore, Ye Qiu proposed to take advantage of the opportunity of the sale of broadcast rights to implement the pace of Premier League reform, the first thing is to limit the development of Premier League salaries, but at the same time of salary limiting, it is also liberalized to the middle and lower teams, adding some influencing factors, such as the team's newly increased commercial income can be used for salary expenditure without restrictions, which is to encourage middle and lower teams to actively carry out commercial operations.

However, the biggest problem is debt, because teams including Chelsea, Newcastle, West Ham United, Manchester City and Manchester United, and even Everton have very serious debts, and another focus of Ye Qiu's proposal is to limit debt, which suddenly made him resolutely opposed by teams including Manchester United, Chelsea, Liverpool and other teams.

Regarding Ye Qiu's proposal, a vote was held on the same day, and the results included the opposition of a total of eight teams including Manchester United, Chelsea, Newcastle, West Ham United, Everton and Liverpool, which also made Ye Qiu's proposal Waterloo as soon as it was proposed.

Among them, Chelsea was the most resolute opponent, and although Abramovich didn't say much, he was the first to stand up against it and was very resolute, which also surprised many people, because they were all speculating that this was a personal vendetta? Or did Abramovich think in his own self-interest?

Ye Qiu had already been mentally prepared for such a situation, and he smiled, and he didn't have much disgust with the result.

Today's draft is just a relatively hasty, without consultation and discussion to make the opinion, one of the biggest problems is debt, if only consider debt, the Premier League is afraid that only a few teams can meet the requirements, but this is certainly impossible, so to link the debt with the team's finances, this needs to give a detailed, convincing data.

And reducing debt is not something that can be done in a day, it will take several years, so it is necessary to give a timetable.

Therefore, today's declaration of failure does not mean much, because the chairman of Southampton, Matthew? At Le Tissier's initiative, in a week's time, representatives from the 20 Premier League teams will be here again for a second meeting, at which point they will be able to come up with more detailed reform proposals.

And a week is also a time for all parties to communicate and contact, after all, among the eight opposing teams, there are actually different differences, such as Manchester City and Newcastle, the owners behind these two teams are typical losers, and it is not difficult to get their consent, because they do not want to see the decline of the Premier League more than anyone else.

As for debt, this is a technical question, and it depends on whether the boss behind the scenes is willing to invest in himself.

If every Premier League owner is Moratti, how can a Premier League team be so heavily indebted?

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'It's ironic that Manchester United and Chelsea are the most opposed in terms of the situation!' Peter? After Kenyon and Ye Qiu returned to their private room, they sneered a little at the two rival teams.

What is the logic of the fact that they are the advanced elements of salary limiting, but they do not want to limit their debts?

"It doesn't matter, it doesn't matter if they agree or not, we just need to get two-thirds of the votes, which is the approval of 14 teams, and at the moment, 11 teams are in favor, one abstains, and eight are against, so we only need to get the support of three more teams to get it!"

Ye Qiu is very open to this, how many people support it and how many people oppose it, it doesn't mean much to him, because he knows very well that Tottenham Hotspur's line is right, as for what others do and think, he can't interfere more.

There is a good saying, you can't live if you do it yourself, and if other teams are really so short-sighted, then they deserve their problems.

For Tottenham Hotspur, even if the Premier League declines to the extent of Serie A or Bundesliga in the future, Tottenham Hotspur can ensure that they will always stand among the top European giants by relying on the new stadium and a huge sponsorship system, because they have a good enough healthy finance.

"Find a chance to talk to them, Peter, and I'll leave this matter to you!" Ye Qiu smiled and handed over this burden to Peter? Kenyon on his shoulders, because he had a lot of things to do next, "Oh, by the way, draft a framework agreement as soon as possible, the core content is basically what I just said, you can not rush, but you must work out a timetable." ”

There is a timetable, and the teams that are in debt will rush to find a way to solve it, otherwise, they will still resort to procrastination.

"Good!" Peter? Kenyon is well aware that if he does well, he will essentially be one of the two vice-presidents of the FA in October, a position he had always dreamed of.

As the CEO of Tottenham Hotspur and the vice-chairman of the FA, Peter? Kenyon will have more power in the Premier League than the once-brilliant Edwards and David? Dunn, and this means that the Premier League will officially enter the Tottenham Hotspur era, whether on the pitch, in terms of power and influence.

"Good job!" Ye Qiu smiled and patted Peter? Kenyon's shoulder, Ye Qiu knew very well what Mr. Manchester's bald man thought, he never felt that he was losing to Edwards and David? Dunn, now is an opportunity.

"In my opinion, there is not much controversy about the salary limit, the only thing that is more troublesome is in terms of debt limit, try to contact Manchester City, Newcastle and other teams, it should be rewarding!"

Ye Qiu's words made Peter? Kenyon nodded in agreement, which was also his idea.

The reason is also very simple, Manchester City's Abu Dhabi consortium and Newcastle's Qatari consortium are not the Glazer family, the latter hopes to make money through Manchester United, but whether it is the Abu Dhabi consortium or the Qatari consortium, it is obviously not to use the team to make money, so it is almost impossible to convince the Glazer family, but it is still possible to convince these two major consortiums.

Actually, Ye Qiu and Peter? Another thing Kenyon didn't say was their selfishness.

Tottenham Hotspur are the healthiest team right now, debt-free and profitable every year, especially with the arrival of a new stadium in 2013 and the implementation of a new broadcasting rights contract, Tottenham Hotspur will reach a new staggering level of profitability.

Once the Premier League implements salary limits and debt limits, then teams including Manchester United, Manchester City, Liverpool, Chelsea, Newcastle and West Ham United are bound to enter a stage of adjustment, and at this time, Tottenham Hotspur is about to usher in a stage of rapid development.

According to Ye Qiu's preliminary estimates, if the entire salary and debt limit clause is implemented, no team will be able to challenge Tottenham Hotspur's Premier League supremacy in the next five years, and even in the next ten years, Tottenham Hotspur will still stand at the top of the Premier League.

This can be regarded as the best coaching environment that Ye Qiu has created for his successor after retirement.

Of course, this policy itself is indeed a huge benefit to the long-term development of the Premier League, so even if other teams know that this is the case, they have no way to stop it, because it is the general trend.

Who let them not have Ye Qiu's kind of vision? .

The reason is also very simple, Manchester City's Abu Dhabi consortium and Newcastle's Qatari consortium are not the Glazer family, the latter hopes to make money through Manchester United, but whether it is the Abu Dhabi consortium or the Qatari consortium, it is obviously not to use the team to make money, so it is almost impossible to convince the Glazer family, but it is still possible to convince these two major consortiums.

Actually, Ye Qiu and Peter? Another thing Kenyon didn't say was their selfishness.

Tottenham Hotspur are the healthiest team right now, debt-free and profitable every year, especially with the arrival of a new stadium in 2013 and the implementation of a new broadcasting rights contract, Tottenham Hotspur will reach a new staggering level of profitability.

Once the Premier League implements salary limits and debt limits, then teams including Manchester United, Manchester City, Liverpool, Chelsea, Newcastle and West Ham United are bound to enter a stage of adjustment, and at this time, Tottenham Hotspur is about to usher in a stage of rapid development.

According to Ye Qiu's preliminary estimates, if the entire salary and debt limit clause is implemented, no team will be able to challenge Tottenham Hotspur's Premier League supremacy in the next five years, and even in the next ten years, Tottenham Hotspur will still stand at the top of the Premier League.

This can be regarded as the best coaching environment that Ye Qiu has created for his successor after retirement.

Of course, this policy itself is indeed a huge benefit to the long-term development of the Premier League, so even if other teams know that this is the case, they have no way to stop it, because it is the general trend.

Who let them not have Ye Qiu's kind of vision?