Chapter 744: Ye Qiu's proposal
"Ye Qiu!"
"Mr. Ye Qiu!"
"Hello, Mr. Ye Qiu!"
Take Peter with you in Ye Qiu? When Kenyon walked into the venue, everyone along the way stood up to shake hands and greet them, and even some people left their seats on purpose, which can be seen from this scene Ye Qiu and Tottenham Hotspur's status in the Premier League.
Tottenham Hotspur is just close to the bottom, just a little higher than West Bromwich Albion, West Ham United and Wigan Athletic, while Ye Qiu's seat is closer to the corner.
It's just a round table, so there's no such thing as a high or low seat.
After everyone had sat down, Scudmore, as the initiator and moderator, stood up and made an opening remark, first of all, to thank everyone for taking the time to attend this chairman's summit, and then to talk about some of the things that the Premier League has done and some of the achievements in the past three months.
It mainly introduces the financial expenditure of the Premier League, such as the previous resolution, the Premier League officially allocated funds to support the youth training in England, and at the same time, according to the tradition of the past, the Premier League also paid one of the sums for the renovation of some community football pitches in England, etc., a lot, but none of this is important.
Scudmoor's introduction to these aspects is very simple and easy to say, after all, the Premier League will fax all the details of these to all teams, and if in doubt, the team can also call the Premier League to consult.
After all, all Premier League teams are shareholders of the Premier League, and these expenses of the Premier League are deducted from the income of broadcasting rights and sponsors, etc., and the rest is distributed to the Premier League teams, so as a shareholder, it is natural to have the right to audit.
The time that belonged to Skudmore was very short, and he mainly introduced the newly signed broadcast rights contract, as well as several newly signed sponsorship contracts, but there was nothing new in this, and the newspapers outside had introduced it, so after a hasty start, Scudmore handed the meeting into the hands of the twenty clubs present, and he listened to it.
After Skudmore sat down, David? Jill was the first to ask for the floor.
From this point, Ye Qiu can feel the anxiety of Manchester United, especially the Glazer family, because the longer it drags on, the more unfavorable it will be for Manchester United, especially considering the team's debt burden, so Manchester United's mood to change is the most urgent.
Immediately followed by Chelsea, Abramovich was tormented by salary, which also made the Russians regret it very much, because Ye Qiu told him more than once that the salary structure could not be easily abolished, and the salary structure of the team could not be completely broken in order to introduce superstars, because that would bring long-term heavy salary pressure to Chelsea.
But the Russians didn't listen, and would rather let Ye Qiu resign, but also bring in Shevchenko and Ballack, as a result, Chelsea completely embarked on this road of no return, and the Blues are currently in debt of nearly a billion pounds, almost killing Chelsea.
"According to our statistics, by the 2010/2011 season, the combined salaries of the 20 Premier League teams exceeded £1.5 billion, accounting for 70% of the club's revenue, while the combined liabilities of the teams were close to £3 billion, which is already more than our combined turnover, compared to more than £450 million in the Premier League last season."
David? Gil took out the data he had carefully prepared, "We all know very well that the income of football clubs is mainly in three aspects, but the most important expenditure is the labor cost, that is, the salary of the players, we have increased in the past few seasons, but the faster than the growth of income is the increase in labor costs, which is already very amazing!" ”
"According to the experience of the past few decades, the human cost is the most important expenditure of the football club, and the ratio between it and the team's income should be controlled within 50%, more than half is not healthy, more than 60% is risky, more than 70%, I believe everyone knows very well, what this means!"
"And let's look at the current 20 teams in the Premier League, except for Tottenham Hotspur and Arsenal, all teams have salary expenses of more than 55%, or even more than 70%, and the highest is 79%, which is a very shocking data, everyone, we must pay enough attention and vigilance!"
David? Gill's words are indeed very convincing, and no one will deny the current crisis in the Premier League.
Or, looking at this matter from another angle, the Premier League and Sky TV are actually doing a chicken and egg thing, how to say it?
The Premier League has made it clear, I want to attract so many stars, I want to build the world's number one league, I have a lot of salary pressure, I need more income, otherwise I will go bankrupt, so Sky TV has to offer higher broadcast fees, because the two are closely linked, they are coexisting and mutually existent, and whoever falls, the other does not want to live.
As a result, the TV station made a compromise, and the broadcast fee continued to rise, and then the TV station shifted part of the increase in the broadcast fee to the cost of fans watching the live broadcast in order to pass on the pressure.
It's short-sighted, but you can't deny that if you don't, the Premier League game probably won't be playable.
"What do I say to David? Jill's words are of high interest! "Aston Villa's boss, Randy? Lerner follows David? Gill then stood up, "Of course, I have never denied that the current salary pressure in the Premier League is very high, and the current business model is not healthy, but I don't think it can be solved by a salary cap order. ”
David? Jill stood up again, "I see what you mean, Randy, I just think we have to make a courageous decision, even if it makes us uncomfortable and even bad." ”
Randy? Lerner shook his head and smiled, holding up a document in his hand, "Mr. Gill, I've read your document, you think you can not limit the maximum salary, but you should limit the rate of salary growth, then I can assume a situation." ”
In David? After Jill nodded in agreement, Randy? Lerner smiled and continued: "Suppose our current salary at Aston Villa is 100 million, and Chelsea is 200 million, both according to the 5% growth limit, next season, we will increase by 5 million, and Chelsea can increase by 10 million, do you think this is fair?" ”
Randy? Lerner's words immediately caused an uproar in the conference room, many people, although they are bosses, but they don't necessarily know how smart they are, and at this moment, Randy? After Lerner mentioned it, they realized that it seemed to make sense on the surface, but the problem is that whether it is to limit the maximum salary or the growth rate, it is to ensure that the strong are stronger and the weak are weaker.
"There's also a situation where we don't deny that Southampton or West Bromwich Albion are financially healthy teams, and if they qualify for the Europa League or the Champions League this season, I'm talking about if, then with their current salary structure, they won't be able to have enough salary to bring in higher level players to make sure they are more competitive, so next season, they may be in the bottom of the league."
'It's not fair because they've got into the Champions League and they've earned 10 million euros or 20 million, as well as a huge amount of matchday income and commercial sponsorship revenue, so why not allow them to strengthen themselves and make sure they stay in the Champions League?'
Randy? Lerner's words did make David? Jill and the others were speechless, because it was true!
Whether you limit the maximum salary, or limit the rate of salary growth, it will only become the most powerful weapon for the strong team to limit the rise of the weak team, and it may not be passed on the side of the players' union, especially the maximum salary.
"Please, let's be a little more mature, okay?" West Bromwich Albion's chairman Jeremy? Pease saw that the whole audience was speechless and stood up, "I think all the teams should just take care of their own affairs, don't pay attention to what others do, don't try to limit others, I don't dare to be interested in those at all!" ”
West Bromwich Albion has run for more than a decade and can almost be regarded as a model of the Premier League.
Regardless of the fact that they are always torn between the Premier League and the Championship, in fact, they have always been financially healthy, even if they are relegated to the Championship, because the Premier League has a so-called parachute financial protection policy for relegated teams, and West Bromwich Albion has always used these policies very well to return to the Premier League soon after relegation.
This time, since being promoted to the Premier League in the 09/10 season, West Bromwich Albion have been in the middle of the Premier League for the past two seasons, earning a lot of money, and the team has steadily improved, while the team's finances are well controlled.
David? Gil couldn't help but stand up again, "I have to say that this is not to restrict other clubs from buying good players, I never meant that. ”
"I know!" Jeremy? Pease sneered, "But your proposal guarantees that we don't have enough money to compete with you when we teams compete with you for players, do we?" ”
David? After listening to this, Jill sat down in a huff, Jeremy? Pease also sat down to the applause of many people.
Everything is the same as the past few presidential summits, and it looks like this one is going to end without a hitch.
Scudmore is also very helpless about this, because although he is the CEO of the Premier League, he looks more like a housekeeper, and they are the bosses, so here, there is really no part for him to speak.
Just when the meeting was at an impasse and everyone was in an unspeakable embarrassment, Ye Qiu slowly raised his hand, "I don't know, can I also get up and say a few words?" ”
Everyone was a little stunned, do you still need to ask for instructions?
The chairman's round table was originally intended to let everyone speak freely, not to mention Ye Qiu's status, even if he was the boss of a promoted horse, he could still stand up and speak freely.
"But I have a request, if I speak, please let everyone be quiet, don't interject, I will discuss and study with everyone after I finish speaking, and I will also let everyone put forward their opinions, and we will negotiate, how about it?" Ye Qiu asked politely.
"Yes!"
"No problem!"
There was a burst of statements on the field, which made Abramovich a little envious, at least he did not have Ye Qiu's status in English football, even if he looked rich and rich, but it was difficult to win the respect of this group of people.
Perhaps, Ye Qiu is right, only by using the royal way and using yang schemes can he survive in this world for a long time and win the respect of these people.
"First of all, I summarize my thoughts on David? Jill and Randy? Lerner and Jeremy? In fact, on the surface, the speeches of several of them appear to be-for-tat and incompatible, but in fact, the core elements of their discussions are different, so if we continue to insist on such discussions, we will not be able to reach a satisfactory result by holding a hundred more meetings. ”
Ye Qiu's words were nodded by almost everyone present, because the issue of salary limit has actually been discussed for many years, but no result has been discussed, and every time it ends in a quarrel.
But because of this, more people are looking forward to seeing if Ye Qiu can give some fresh proposals.
Ye Qiu slowly walked out of his position, he didn't like to stand still and talk.
"Why does everyone have a point? Number one, all of us are sitting here because we all know that we can't let the players' salaries continue to go up like this, just like the TV agencies and the media can't let our broadcast fees go up endlessly, what do we do when we can't control the players' salaries, but the TV agencies control our fees, or the fans give up against this endless increase in fees? ”
In fact, even the worst team owners who can sit here can clearly realize the current problems in the Premier League, and they all know that they need to change, but the problem is, it can be changed, don't affect my interests, don't affect me.
This seems to have turned into a dead end.
"But I also know very well that a one-size-fits-all policy of capping salaries or controlling the rate of salary growth is obviously not appropriate, and we cannot use this system to curb the vitality of the league, because once the league loses its vitality, loses its competition, loses its passion, then the Premier League will lose its charm."
Ye Qiu's words received applause this time, and some owners and managers of middle and lower teams responded with affirmative applause.
"I also have to mention that don't stare at local TV rights, I can tell you very, very clearly that in the foreseeable future, network and other copyright will become one of the three major broadcast rights, and at least it will not lose to local copyright and overseas copyright!"
Nowadays, the broadcast rights of the Premier League are mainly in local copyright and overseas copyright, and recently these two copyrights are very heavy, but the proportion of network copyright is relatively small, but the development speed is very fast.
"Since the inception of the Premier League, we have been sitting on local rights, and in the years of the Premier League's glory, all of our teams have come together to create the overall market of the Premier League, using our overall brand to develop overseas rights, and increasing the income of overseas rights to the point where they can almost go hand in hand with local rights, which is a very remarkable achievement."
"There is still potential for overseas copyrights to be tapped, but the greater potential is the copyright of the Internet and mobile phone platforms, which still requires all our teams to build and develop this market together, because the Premier League is a Premier League of 20 teams, and without any team, the Premier League will be immeasurably weakened and affected."
Ye Qiu said this, which made many people present really resonate, especially many football people who have witnessed the rapid development and rise of Yingyue in the past few years, such as Skud Moore, and even Randy? Lerner et al.
"I'm sure everybody wouldn't deny the overall effect of the Premier League, like Aston Villa, Randy? Mr. Lerner, your chest ads didn't sell for a while, but this year they're worth five million pounds, why? Because you play at least two games a season against some of the biggest teams in the Premier League! ”
Randy? Lerner nodded in agreement, and not even just the league, as there were more and more strong teams, cup competitions were getting more and more important, attendance was getting higher, and many fans who couldn't afford league tickets turned to the cups, so the League Cup and FA Cup have also increased dramatically over the past few seasons.
"I want to say that there is really only one point, we are all club operators, we are the most important decision-makers in the Premier League, we have to have a consciousness, a sense of the Premier League as a whole market, of course we can't ask everyone to think about the overall interests of the Premier League and then their own interests, but I think it's okay for us to think about our own interests, but we should also give due consideration to the overall interests of the Premier League."
"The simplest truth, if the overall market of the Premier League collapses and you can't play, how can your team continue to play?"
This is also a bloody fact, why does La Liga always fail to rise strongly? It's because of the Western Super League!
The strength of the giant team has led to many people being blindsided, thinking that it is caused by the decision of the giant team itself, but they have not seen that how can the giant team continue to play without the platform of the league?
Manchester United, if he loses the Premier League, is he still Manchester United?
Ye Qiu's words made everyone present speechless, because he made sense, even including David, who originally thought that Ye Qiu would vigorously support the interests of the wealthy family? Gil, after hearing this, he felt a little ashamed, because his mind was still not as good as Ye Qiu, because he only considered the interests of Manchester United and did not consider the interests of other teams.
"I have an opinion, I think, salaries can't be so endlessly increased, our team is too heavily indebted, so it is very necessary to limit the salary cap and the rate of growth, but at the same time, we can't curb the development momentum and desire of the middle and lower teams, so we can add some considerations, for example, the team's new commercial income, as well as the team's transfer income, can be counted as salary expenses without restrictions."
"But that's not the case with broadcast rights revenue, matchday revenue, and commercial revenue, and even, when we think about salary expenses, we can give due consideration to the commercial income of this team."
Ye Qiu mentioned this for only one purpose, that is, to encourage more Premier League teams to develop the commercial market, because in the Premier League, broadcast rights income and match day income are relatively stable, but commercial income has always been the weakness and deficiency of many teams in the Premier League, so he believes that these teams should be stimulated in this way.
Of course, considering the current situation of the Premier League, Ye Qiu believes that it is possible to learn from UEFA's approach, adopt a gradual approach, and set a timetable.
And Ye Qiu also had a very important proposal, which almost threw a mine at the entire meeting and directly detonated it, that is, to limit the team's liabilities, and even he proposed to crack down on the liabilities.
This is undoubtedly the most painful blow for a team like Chelsea where the owner of the club lends money to the team, rather than directly injecting money into the team, and Abramovich even suspects that this is a kind of revenge for Ye Qiu against him, opposing it on the spot, and when Skudmore proposed twenty teams to vote after Ye Qiu's proposal ended, Chelsea took the lead in voting against it. The overall interest is then considered in our own interests, but I think it is okay for us to consider our own interests, but we should also give due consideration to the overall interests of the Premier League. ”
"The simplest truth, if the overall market of the Premier League collapses and you can't play, how can your team continue to play?"
This is also a bloody fact, why does La Liga always fail to rise strongly? It's because of the Western Super League!
The strength of the giant team has led to many people being blindsided, thinking that it is caused by the decision of the giant team itself, but they have not seen that how can the giant team continue to play without the platform of the league?
Manchester United, if he loses the Premier League, is he still Manchester United?
Ye Qiu's words made everyone present speechless, because he made sense, even including David, who originally thought that Ye Qiu would vigorously support the interests of the wealthy family? Gil, after hearing this, he felt a little ashamed, because his mind was still not as good as Ye Qiu, because he only considered the interests of Manchester United and did not consider the interests of other teams.
"I have an opinion, I think, salaries can't be so endlessly increased, our team is too heavily indebted, so it is very necessary to limit the salary cap and the rate of growth, but at the same time, we can't curb the development momentum and desire of the middle and lower teams, so we can add some considerations, for example, the team's new commercial income, as well as the team's transfer income, can be counted as salary expenses without restrictions."
"But that's not the case with broadcast rights revenue, matchday revenue, and commercial revenue, and even, when we think about salary expenses, we can give due consideration to the commercial income of this team."
Ye Qiu mentioned this for only one purpose, that is, to encourage more Premier League teams to develop the commercial market, because in the Premier League, broadcast rights income and match day income are relatively stable, but commercial income has always been the weakness and deficiency of many teams in the Premier League, so he believes that these teams should be stimulated in this way.
Of course, considering the current situation of the Premier League, Ye Qiu believes that it is possible to learn from UEFA's approach, adopt a gradual approach, and set a timetable.
And Ye Qiu also had a very important proposal, which almost threw a mine at the entire meeting and directly detonated it, that is, to limit the team's liabilities, and even he proposed to crack down on the liabilities.
This is undoubtedly the most painful blow for a team like Chelsea where the owner of the club lends money to the team, rather than directly injecting money into the team, and Abramovich even suspects that this is a kind of revenge for Ye Qiu against him, opposing it on the spot, and when Skudmore proposed twenty teams to vote after Ye Qiu's proposal ended, Chelsea took the lead in voting against it.