"Diego, congratulations."

Liverpool won the League Cup 4-1 against Arsenal and won the League Cup in the 10-11 season. Simeone has won quite a few titles, including in Argentina and in the Czech Republic. But those championships are not important championships, and no one cares about those championships. The future that can leave a mark on his resume is definitely from the beginning of the Premier League. Although it is only the Carabao Cup with the lowest gold content, Simeone is about to become a real championship coach.

As Liverpool fans celebrated, Simeone followed suit. Originally, given Liverpool's historical status, fans would not have celebrated a small League Cup like this. But a full man doesn't know that a hungry man is hungry, and Liverpool hasn't had a title for many years, so even the League Cup title is one thing.

The celebration was a bit long, and Rist couldn't stay longer in Liverpool because of something to do. So Lister just called Simeone to congratulate him.

"Thank you."

Unlike the passion on the field, Simeone rarely speaks loudly in private. But maybe he won the championship as well, so Simeone's voice sounded excited.

"Diego, I have something to do in France, I can't congratulate you personally."

"It's okay."

'Diego, I watched Liverpool at Wembley the other day and it was really good. John has high hopes for this Liverpool team. ”

Simeone is not Rist's coach. But Rist and Simeone have been working together for many years and are very satisfied. Simeone and Rist are a strategic partnership. Both sides are mutually beneficial, and it can be said that they both get what they want. As a result, the relationship between Rist and Simeone is getting better and better.

"Yes. Met John after the game. ”

"That's fine. You get busy first. ”

Rist hung up the phone. Good mood. Simeone is getting better at Liverpool, and Lister's players are getting better and better at Liverpool. After their value came to Liverpool, they all began to rise violently.

As for Arsenal, who lost, Rist was really sympathetic. Arsenal now have no money and their results are not good. It looks like it will be difficult to finish in the top four of the Premier League this season, and the Champions League places will be lost by then. Without the Champions League places, Arsenal's losses will be big. So far this season, Arsenal have earned 40 million euros in the Champions League, and if they can't get into the Champions League, the money will be gone.

Arsenal are short of money and may have to sell them. There are a lot of good players at Arsenal right now. Cesc Fabregas, Cazorla, Kalou, Van Persie, Vermaelen. But I want to get a high transfer fee. Only Cesc Fabregas and Cazorla are possible. I don't know how Arsene Wenger will get through this.

Rist came to Paris, mainly for Benitez's final contract. The last time Lister and Arneson had already negotiated all the terms, it was left for Rist to come over and make the final signing with PSG.

Since the last time was already over, this time is the final signing. The parties quickly determined everything. Then Rist signed the daimyo in place of Benitez. Rafael Benitez will officially become the head coach of Paris Saint-Germain from the start of next season.

"Rist. Happy to work with. ”

"Me too. Tamim. ”

Tamim doesn't care about money, he only cares about the most. That is to use money to make Qatari famous. Therefore, as long as he can bring in good players and coaches, he is not afraid of spending money at all. This time it was able to bring Benitez to Paris Saint-Germain. Tamim is happy with Arnesen.

"Lister, you're here today. We are discussing how to avoid 'fiscal fairness policies'. We at Paris Saint-Germain can't afford not to play in the Champions League. ”

If Paris Saint-Germain can't play in the Champions League, then Tamim will have no use in buying Paris Saint-Germain. A Ligue 1 club that can't play in the Champions League has too little influence. This is not in line with his original intention of investing in Paris Saint-Germain.

"Tamim, you should have thought of something."

"Yes."

Tamim nodded and said, "I'm ready to follow the path of Chelsea and Manchester City. I have been in contact with Qatar Tourism, and I am ready to ask Qatar Tourism to sponsor us Paris Saint-Germain for 100 million euros a year. I think most of the problems are solved. ”

Rist and Arneson looked at each other, not knowing what to say. This is really magnificent, and the sponsorship is 100 million euros. Speaking out scares everyone in European football.

"In what name are you sponsoring?"

"It's sponsorship."

Damn, Rist doesn't even know how to describe this. This one is really much more bullish than Mansour. Mansour is looking for loopholes in European football policy, and this one simply doesn't have that gap to find loopholes. Anyway, in order to make the financial statements look better, he will sponsor 100 million yuan directly. In fact, it means that there is a financial loss, and you can block it with your own money. You UEFA don't care.

If Paris Saint-Germain and Rist are okay, Rist doesn't bother to care. But now that Benitez is in charge of Paris Saint-Germain next season, Rist can't watch Tamim slap UEFA in the face. Even if UEFA can't get your handle for a while, if it's really a naked slap in the face, it will definitely come to find a field.

"Tamim, you can't do this."

In the end, Rist smiled bitterly: "Although Paris Saint-Germain is a French club, Platini himself does not want to see such a big investment as you." If you really sponsor like this, UEFA will have a way to clean up Paris Saint-Germain by then. As long as they play a trick in the Champions League grouping, Paris Saint-Germain is in the group of death every day, and they will meet giants in the knockout rounds every day. Anyway, there will definitely be no good times in the next few years. You can't slap UEFA in the face like this. ”

"It's the quickest way to do it. It's going to be 11 years soon, and we don't have much time. ”

"Tamim, there's a lot more that a club can sponsor. There are formal ways to circumvent 'fiscal fairness policies'. ”

"You say."

Tamim is not stupid, and with such a plan, it is obvious that he does not take UEFA seriously. However, Rist couldn't let Tamim mess around, so he said: "I'll give you a few ways to get the club's income up quickly." ”

"Selling the naming rights of the stadium and cooperating with telecommunications companies. Of course, in fact, you can even sell the naming rights of the Paris Saint-Germain academy, the chest advertising of training clothes, and the naming rights of the training ground. No one else can say anything. Don't look at this trouble, but as long as you break it down, you can come out with more than 100 million sponsorship fees a year. The same can solve the problem. ”

"Is that okay?"

Tamim asked Arneson next to him. When he was ready to ask Qatar Tourism to sponsor Paris Saint-Germain with 100 million euros, Arneson was also against it. Now listening to Rist, he asked Arneson for his opinion. Arneson nodded and said, "Whatever it is, you need to have a clear eye anyway." As long as there is a clear eye, it can be directly sponsored. As long as it's not too outrageous, it can be regarded as giving UEFA enough face. ”

"Yes."

The last thing Tamim fears is money. Qatar is rich, and there are more companies with all kinds of money. But because Qatar is small, the status of the sheikh is very high, and these companies in Qatar have to obey the orders of the sheikh, and Tamim himself is the crown prince of Qatar. In other words, all businesses in Qatar will have to listen to him. Let them sponsor, they who dare to oppose it will not be.

"Actually, there is another way."

"What's the solution?"

"I know that at the moment Paris Saint-Germain's chest advertising sponsor is Emirates. Paris Saint-Germain is going to get through the Fiscal Fair Play policy, and Manchester City needs to get through it too. At present, Manchester City has used many methods, and the effect is obvious. But there are still financial loopholes. Manchester City and Paris Saint-Germain can work together. ”

"Cooperation?"

Tamim doesn't really have a lot to do with the UAE. If he hadn't taken over PSG, he wouldn't have had a relationship with Emirates. What's more, Qatar Airways and Emirates are direct rivals.

"Yes, cooperation. Paris Saint-Germain can ask Emirates to increase the sponsorship fee for chest advertising, while Qatar Airways can sponsor Manchester City in other ways. It's just a mutual benefit. ”

It's just two nouveau riche cooperating to avoid fiscal fairness policies. The so-called increase in the advertising contract of Emirates on the chest is paid by Mansour. Then Qatar returned Mansour's money to Manchester City in disguised form of sponsorship, and returned it to Mansour.

"Finally, there's a solution."

Tamim listened quietly, he didn't expect Rist to have so many methods. Rist looked at Tamim and said, "Bring in a star with appeal in the market, and then ask Nike to raise the sponsorship." As long as Nike raises the sponsorship fee, or Emirates increases the sponsorship fee, then other sponsorships can also rise. ”

"Who is the charismatic star?"

"David Beckham of American football. Isn't he your ambassador for Qatar's bid to host the World Cup? Although he is old, the commercial value is immeasurable. Even if he is the mascot of Paris Saint-Germain, it will bring huge economic benefits to Paris Saint-Germain. And Paris is the fashion capital of the world, and those sponsors will be willing to sponsor Paris Saint-Germain. ”

Historically, David Beckham came to Paris Saint-Germain, and the sales of jerseys surprised the entire European football world. No one thought that the 37-year-old Beckham would have such appeal. Keeping Beckham at PSG for a year to two is definitely a huge benefit for PSG. Even with this, no one can say anything about raising the sponsorship fee.

"Fiscal fairness policies should be avoided in a few ways."

Upstarts like Paris Saint-Germain and Manchester City can avoid fiscal fair play policies if they study UEFA rules carefully. Because they are so rich. (To be continued......)