Rist is at best, and when it comes to concrete things, Rist can't compare to club executives like Arneson. He has been at the top of the club for so many years, and many things are much smarter than Lister.

About half a month after meeting with Lister, Paris Saint-Germain announced that David Beckham would join Paris Saint-Germain after completing his North American tour this season. Because Beckham has more than a year left on his contract with the American club, in order to bring in Beckham, Paris Saint-Germain compensated the American club 11 million euros.

This is almost equivalent to saying that Paris Saint-Germain paid 11 million euros for the transfer of the 36-year-old Beckham. It is Paris Saint-Germain that can complete such a transfer. Otherwise, how could the current Beckham be worth such a high price.

With the announcement of Beckham's arrival next season, Paris Saint-Germain also announced that the head coach of Paris Saint-Germain next season will be the current Inter coach Benitez. The announcement of these two things together immediately shocked the European football world. Paris Saint-Germain is just too bold and too rich. The attraction is also very good.

After all, it is a great thing to be able to bring in Benitez and Beckham, no matter what method they use. Paris Saint-Germain's two signings have impressed European football.

"The rise of the Paris Saint-Germain brand!"

"The second most sponsorship in European football!"

PSG's various moves are quick but very reasonable. On the occasion of the announcement of the arrival of Rafael Benitez and David Beckham, Paris Saint-Germain signed a five-year, €125 million chest advertising sponsorship deal with Emirates.

That's 25 million euros a year. This is as high as the advertising on the chest of the jerseys of Bayern, Real Madrid and Manchester United. There is only one club above 25 million euros. That's Barcelona's 30 million euros. The sponsorship contract between Barcelona and the Qatar Foundation is 30 million euros a year.

No one can say anything about this contract. Because Paris Saint-Germain now has a great influence, especially next season to have Benitez, Beckham, Ibrahimovic, even if the fame is relatively small, there are Pastore, Matuidi, and Sarco who was the captain of Paris Saint-Germain at a young age.

And Paris is the fashion capital, so there's nothing surprising about Emirates' increased sponsorship fees. However, then Paris Saint-Germain sold the naming rights of their stadium.

Nowadays, it is common to sell the naming rights of the stadium. Just like Bayern and Arsenal, they both sold the naming rights of their stadiums. Manchester City sold the naming rights of their stadium to Etihad Airways, also known as Emirates, some time ago, for more than 10 million pounds. This time, Paris Saint-Germain also sold the naming rights of their stadium to Qatar Airways.

Although Paris Saint-Germain is a Ligue 1 club, its influence back then was no less than that of Manchester City. It should be said that although Paris Saint-Germain has a short history, as a club in Paris, his fame is still very great. In the end, Paris Saint-Germain sold the naming rights of their stadium to Qatar Airways for ten years. Received 160 million euros from Qatar Airways.

In other words, Paris Saint-Germain's stadium naming rights are 16 million euros a year. Don't think this is less. Microsoft intends to name the Bernabeu, and the money is only 10 million euros a year. Paris Saint-Germain is 16 million euros. That's the highest in European football at the moment.

However, the partnership between Paris Saint-Germain and Qatar Airways is multifaceted. In addition to selling the naming rights to the stadium, PSG also sold the naming rights to their training ground for eight million euros a year. Naming rights for the Academy. In other words, in the future, the Paris Saint-Germain academy will be called the Qatar Airways academy. The naming rights are also eight million euros a year. In fact, they are all good. What qualifications do PSG's training camps and academy have naming rights? It's just a disguised gift of money.

However, these sponsorships, Paris Saint-Germain are quiet. The most lively thing about Paris Saint-Germain is the shirt sponsorship. Paris Saint-Germain's jersey sponsorship has always been Nike, with a sponsorship fee of only six million euros a year. But Tamim took other packages of contracts. Nike's annual sponsorship fee for Paris Saint-Germain was asked to increase to 30 million euros.

Originally, Paris Saint-Germain could not reach this high sponsorship, and Nike did not think of sponsoring Paris Saint-Germain for 30 million euros. But who made Tamim rich and connected, he connected Nike and Qatar Airways with them, and asked Qatar Airways to advertise Nike. And most of the money that Nike paid to Qatar Airways came to Paris Saint-Germain instead. This turned into Nike's sponsorship of Paris Saint-Germain for 30 million euros a year.

Arneson understands that the eyes of European football are on Paris Saint-Germain, so he vigorously promotes the partnership between Nike and Paris Saint-Germain. Because that's the foundation, a sports giant like Nike can look up to PSG like this, and PSG has an excuse to raise their sponsorship fees in other areas.

Just when it was a high-profile cooperation with Nike, Paris Saint-Germain reached a sponsorship agreement with Qatar Communications with lightning speed. A new contract totalling 100 million euros over five years. That's 20 million euros a year. This is really too much, because Manchester United have cooperation agreements with five telecommunications companies, and the annual revenue is only 12 million euros. However, with Manchester City in front, Manchester City is also working with Etisalat on wages, with 20 million euros a year.

In a short period of time, PSG's commercial revenue has exceeded 100 million euros. Of course, for the ambitious, financially porous Paris Saint-Germain, this alone is not enough.

"Training uniform sponsorship is a precedent!"

"Legal? Illegal? ”

Although Arneson is already very low-key. deliberately made the jersey sponsorship and jersey chest advertising sponsorship very large, but it still couldn't stop everyone's suspicions. This is especially true after Paris Saint-Germain brought in sponsorship for their training uniforms.

Paris Saint-Germain has announced that Paris Saint-Germain has partnered with Qatar's tourism board for training uniforms. Paris Saint-Germain's training uniforms will be settled by Qatar Tourism in the future, and the chest and back of the training uniforms will have Qatar Tourism labels. In other words, Paris Saint-Germain's training uniforms, except for the main sponsors Nike and Emirates logos, are all Qatar Tourism labels.

For this, Qatar Tourism will pay Paris Saint-Germain a mega-sponsorship of 150 million euros over five years. The annual sponsorship fee amounted to 30 million euros.

Defy? This is a new trick, and no one in European football has ever sold training uniforms in their entirety. Paris Saint-Germain This is the first time, and who can say that it is not worth the money. Anyway, Qatar Tourism believes that this sponsorship is worth it, which can make Qatar famous and allow more tourists to visit Qatar.

"Next year, Paris Saint-Germain's commercial revenue will exceed 200 million."

With these sponsorships alone, PSG's annual sponsorship revenue exceeds more than 130 million euros. In fact, there are many sponsors of various types in a club. For example, Manchester United has nearly 80 sponsors.

Even if it's a jersey, it's not just a chest advertisement. There are also advertisements on the cuffs, shorts, and even around the chest ads. Although these places are small and the sponsorship fee is not high, the overall calculation is millions or even tens of millions of euros a year.

There are also billboards for the stadium, team sponsors for the team, logistics sponsors, team beverage sponsors, commercial revenue share for players, sales share of jerseys, commercial match revenue for teams, and so on. Although these incomes cannot be compared with the main sponsor's 30 million or 20 million a year, they add up to a very considerable income. If it is more, it is not impossible to earn 40 or 50 million a year, and even like Bayern and Manchester United, their income in this area is 70 or 80 million euros.

"My goal is 250 million euros."

"You're too greedy."

Rist shook his head. Because 250 million euros is a commercial income that can be compared with Real Madrid, Bayern and Manchester United, which are the top clubs in commercial development. However, in the future, after France levies a tax on the rich to 75 percent, Paris Saint-Germain will not be able to live with fiscal fairness without enough revenue.

Just as Paris Saint-Germain is now supporting Ibramovic, his annual salary after tax is more than 10 million euros, and 20 million euros a year is enough. By the time the 75 percent tax on the rich was introduced, Paris Saint-Germain would have to spend 40 million euros a year to feed Ibramovic. Paris Saint-Germain's players were paid a high salary, and the total salary would have to be doubled by then.

"It's not that I'm greedy, it's that I'm confident. This time, we don't dare to go too far, looking at the development of European football now, the sponsorship fee will definitely rise sharply. At that time, we will increase the amount of sponsorship again, and we will be able to easily exceed 200 million yuan soon. It's not that I have the ability, it's that Qatar is too rich. ”

Arneson sighed. If it weren't for the fact that Lister and Arneson stopped him this time, with Tamim's idea, he would have directly brought 150 million euros in sponsorship money to the club. If it is not enough, he can even come up with a sponsorship fee of 200 million.

As a result, Qatar Airways, Qatar Telecom, Qatar Tourism, and other organizations can increase sponsorship fees at any time and whenever the time comes. Therefore, PSG is not afraid of no commercial income at all.

Arneson suddenly thought of something and smiled bitterly: "You know what? Tamim told me that if the club didn't have enough money, he could also mobilize Qatari companies to buy half of the stadium's billboards for 100 million euros. ”

"Hehehe."

Rister laughed. These Middle Eastern tyrants are rich, and they can buy half of the advertising space for 100 million euros, and only a madman can think of it. The income of these advertising positions is not that high. If you really buy half of the positions with 100 million, UEFA will really investigate at that time.

"It's not good to have money. Now that you have such a high sponsorship income, you can buy a lot of people in the summer. (To be continued......)