"David, what do you think?"

With Torres and Nike signing contracts, Rist began to reflect on himself. In recent years, Riester has been pursuing the best performance of the players, paying more attention to the development of the players' careers, as well as their salaries and so on. Rist can now proudly say that he is definitely the most money-absorbing agent in European football. But it is not without its flaws, and the biggest flaw is that it lags behind in commercial development.

For example, Rist's current biggest players, Nedved and Poboski. Their annual business income is only around seven million euros, which is not too low, but not too high either. They are able to have such an income because of the all-round cooperation between Lister and Puma.

Of course, the commercial exploitation of European football players is not very good now. In addition to a few superstars, many first-class players have a commercial income of only two or three million euros a year. But Rist didn't want that, and this negotiation with Nike made Rist see his shortcomings. If Nike hadn't taken the initiative to come to the door, how could Rist have thought of finding such a sponsor for Torres. And although Rist's agency has a department in this area, the results are not very good.

It's like Lister Mendes packaged Mourinho as the most personalized manager on Shijie, and his salary is breaking the salary record of Shijie head coach again and again.

But in fact, after Mourinho's debut, there are not a few young coaches who have achieved excellent results in the same time period. But no one else can stand up to Mourinho, except for Pep Guardiola, who has completed the miracle of the six-time crown. It's definitely not just because Mourinho has a great palmares. There are also a lot of reasons why Mendez's publicity is in place.

But Rist's packaging for Benitez was not very successful. At the moment, Rist is at most touting Benitez's results, and the correct positioning of Benitez is lacking. Rist found out. In this regard, Lister himself has shortcomings. Rist studied law, not business promotion. It's useless to hold this part in your hands. So Rist thought of another way.

"That's a good idea. We are not professional in this area and should set up a professional company. ”

Rist was in Spain in discussions with his partner Hanusz. Nowadays, many players' agents are not very professional, although they have agent licenses, but they are not very competent in commercial promotion. For these agents in European football, earning commissions is the biggest way they can make money.

Don't say it's those small agents, even the very powerful Stretford, Jerome. Anderson, their income is also based on transfer commissions and so on. They are also poor in the commercial development of their players, even worse than Lister.

This is true of these broker predators. Needless to say, the little agents in European football. There has been little development in this area. Many players have become agents after retiring, and they don't understand this bullshit. So far, many players have very poor commercial promotion. It's like Rivaldo owns his own image rights, not with the club as he did later.

Rivaldo recently wrote a memoir. But because the image rights are not in the hands of the club. So Rivaldo can only be busy on his own. If his agent is good enough and has a way to do it. Then there is no need for Rivaldo to be busy for sales. And Barcelona very much dislikes Rivaldo being busy with such trivial things, but because the image rights have nothing to do with the club, the club can only stare dryly. Now even the commercial exploitation of a superstar like Rivaldo is bearish. One can imagine the intensity of commercial development of players right now.

Rist thought about it for a long time and thought of another way. A lot of superstars in the future will have a lot of agents, like Lister, who is only responsible for player transfers, contract issues. And when it comes to commercial development, they will have another broker. That is, to entrust the image rights to another company, so that they can help the players regulate the commercial problems.

Since Rist can't do it all, Rist is ready to work with some specialized companies to set up a new company. Give them the image rights of their players. Or Rist Investment, inviting specialized people to manage the company. Now, as long as there is money, there will be no shortage of talents in headhunting companies.

"David, what do you think?"

Hanush has been making a lot of money with Rist in the past seven years. Now he is also a multi-millionaire, so his thoughts are completely different than before. After thinking for a while, he said: "Lister, the image rights of players are very profitable. Isn't it a shame to let it out. ”

Reesette nodded. In addition to superstars like Beckham, even the commercial value of superstars like Zidane has not been fully exploited in European football. But everyone knows that there is a very high commercial value in the player. Rist has a lot of good players on his hands right now.

There are also well-known players in Shijie football such as Nedved, Poboski, Ruud van Nistelrooy, Jankoler, as well as the current hot talents Rosicky, Vicente, Torres and others. The business value of them is conceivable. It's easier to hand over their image rights to someone else, and then you just need to get a share of the profits, but there are also very large profits that will flow into the pockets of outsiders.

"So the two of us invested? We're looking for some specialists, and if possible, we're going to poach a few people from Nike and Adidas. ”

Hanush nodded.

"That's it, David. Before we set up this company, we first looked for small companies in this area, and we swallowed them. Also, I've been thinking about how to keep our coach on a leash. How about we get those coaches to take a stake in our new company. ”

The outlook for this company is quite predictable. Because Rist now has so many stars in his hands, the number of players is already chasing 300. If a company is set up to manage their image rights, it will be able to get 20 percent of the player's commercial development income. As long as there is nothing fatally wrong with this company. Income is completely guaranteed. Even the company's annual revenue of tens of millions is not impossible. Even if it is less, there are tens of millions of euros.

Rist was reluctant to let the coach into the agency that Rist had set up, so he simply let them take a stake in the new company. This company is only involved in the commercial development of players and will not be involved in the transfer of players. Although the major shareholders behind it are the same, they will not be too deeply involved after all. In this way, you can not only use another form to give the coach benefits, pull in the relationship between the coach and yourself, but also be able to avoid being caught. Being arrogant and domineering like Stretford and letting the coach directly into his agency will have problems sooner or later.

"Yes, that's good."

This company doesn't even need much investment. Because there are not a few players who can bring profit to this company at the moment. The likes of Ruud van Nistelrooy, Nedved, Poboski, Jankoller, Rosicky, Vicente, Torres and even Lorkwenz and Galasek have all been able to bring in a lot of income for the club. They currently earn about 30 million euros a year from portrait rights, from which 20 percent is 6 million euros.

"That's right. David. What happened to the Chilean giants who were investigated last time. Is there any value in the investment. ”

Rist changed the subject. Since this company is going to be established. All that's left for them is to find specialists. It's just an approximation, after all, there are still a lot of problems needed to set up a company. These questions can be considered slowly.

Rist asked Chile's Colo Colo club a question. After returning from Chile, Rist handed the matter over to Hanusz and asked him to investigate the specific problems of the club.

"Colo Colo Club has a lot of debt. And their club itself is insolvent. For now, if there are no new collaborators. The bankruptcy of this club is a foregone conclusion. There are already some debt collectors who have to resort to law. Just go through the courts. This club is going to go bankrupt. ”

"Isn't Colo Colo the most popular club in Chile? Chile's economy is not bad, and in South America it is now the least affected by the economic crisis. How can no one take care of this club? ”

Rist is really complaining. Colo Colo Club is the number one club in Chile, so the club Weishenme will fall to such a point.

"Rist. Football is not profitable. Have you seen the clubs that make money? What if Colo Colo is the number one club in Chile? There are a few people who will do unprofitable trading. And the clubs on the South American side can only survive by selling players, and there are not so many good players on the Chilean side. So no one wants to take over the Colo Colo club anymore. Chile is the least affected by the economic crisis, but it is still affected. ”

Reesette nodded. Football is a plaything of money, and at present, it is very mixed with haode clubs, except for member clubs such as Real Madrid and Barcelona, the rest are the bosses behind who are very rich and dare to invest.

"Have we considered the feasibility of our investment?"

Rist is very cautious about this investment. Because this investment is not as simple as buying the Mechelen club, after all, the Colo Colo club has too much debt. In the initial budget, Rist estimated that he would need to invest around $20 million to stabilize the club. 20 million dollars is not a cat or a dog, you can throw it out at will. Rist was not yet rich enough to do so.

"The Chilean club doesn't spend a lot of money every season, as long as it has about 25 million US dollars, it shouldn't be a problem to stabilize the club. The Colo Colo club has a budget of 13 million dollars per season, which is definitely the first budget in Chile. In fact, the average Chilean club's budget for a season is seven or eight million dollars. ”

"Then why do they owe so much debt?"

"There are too many managers. If we had started, we could have cut the management and staff in half. And the academy of Colo Colo Club is the best in Chile, as long as we add a little more money to the academy, I believe there will be no shortage of players. If it weren't for their own death, they wouldn't have owed that much money. ”

Twenty-five million dollars, although Rist made a lot of money, but this money still could not be taken out. But Rist really had that idea.

Chile, Argentina, and Brazil are among the three major countries in South America, with a good economic environment and not too bad football. Although it is not as good as the Brazilian and Argentine giants, it may be able to radiate South American football with him as the center. But to let Rist come up with the money alone, Rist always thought it was too much. And Rist has no experience in running a club, and Mechelen's results have dropped significantly since he was drawn by Rister this season. But Colo Colo Club can't always be that kind of road.

"David, looks like we're looking for a collaborator. With just you and me, $25 million is too much of a burden. (To be continued......)