"Fernando! Fernando! ”

"One in, one in."

"Hooray! Fernando! Banzai! Fernando! ”

Tens of thousands of fans chanted the name of one person. If you were to sit in the middle, you would think it was a La Liga game. Because for Spain, although the fan attendance is good, it is not as high as the Premier League and the Bundesliga. The games that can have tens of thousands of fans are basically La Liga games. In the general La Liga there is no such thing at all. Unless some old powerhouses are relegated, their games can have tens of thousands of fans.

But this game is really not the Spanish first division, nor is it the Spanish second division. It's just a Spanish fourth-tier league and the current team is Atletico Madrid B. There's only one reason why the tiny Atletico B team has been able to attract so many fans. That's Atletico Madrid's current golden boy, Fernando Torres.

Since winning the European Under-16 Championship top scorer, best player and scoring the decisive goal in the final, Torres has suddenly become Atletico's biggest star. Even the eyes of many European giants are following Torres. Torres has signed a professional contract, but because he is only 17 years old, it is not as mandatory as an adult contract. On the contrary, as long as there are wealthy families who want to poach, they can take Torres away as long as they pay a small amount of money.

For Torres, many giants have approached Rist, but Rist has refused. Fernando Torres is a talent at the top, but the last thing that is lacking in the academy is talent. But the geniuses that can be played in the giants are completely rare, because the giants are under too much pressure for results. They don't dare to let go and only use talented players. Atletico Madrid is the best for Torres right now, because Atletico Madrid is in the Spanish second division and has plenty of opportunities to practice.

All Atletico fans hope that Torres can lead Atletico back into the Spanish Liga League, and Torres has the expectations of all Atletico fans. So it's just a match for Atletico B, but it attracts so many Atletico fans. In the eyes of Atletico Madrid fans, Torres is the future prince of Atletico.

"Rist, the club has already decided to move Fernando into the first team."

"Still too young."

Rist was delighted. Torres is only seventeen years old now, and he has just celebrated his birthday less than half a month ago. has become the brightest star of Atletico Madrid, and everyone is paying attention to Torres.

"Genius cannot be judged by age."

Russell, who had been silently watching the game, accosted. Rister watched Atletico Madrid today, not just to talk to the elder Hill about Torres' contract. With him on the verge of being promoted to the first team, the elder Hill is hoping to sign a new contract. For Old Hill. Torres is as precious as his own child.

Except for Torres' contract issues, though. Rist is also here today. That's where Nike is currently in charge of Spain and South America. Russell.

If you just talk about Nike's high-level Russell, many fans don't know. But if it is the future president of Barcelona, Rosell, then there is no one who does not know him. Sandro. Rusell is the same Rosell who later helped Laporta become the president of Barcelona, and then fell out with Laporta, and finally became the president of Barcelona. However, at this time, Rosell was not at the top of Barcelona. He is now the person responsible for Spain and South America at Nike.

In fact, they had already extended an invitation to Lister. It's just that Rist has been busy with Valencia these days. Therefore, I was not able to make my appointment on time. Rist has been following Roig these days, expressing his strong support for Roig's appearance to those Valencian shareholders. At one point, even Benitez came out and showed his face once.

However, while keeping an eye on Valencia, Rist also attaches great importance to Torres. So there is time after. I was in Madrid right away. He is also very willing to be close to Rossellister. Because Russell has been a senior executive at Nike, especially in charge of the Spanish and South American markets. As a result, he has a lot of contacts in Spain, but he also has a very good relationship with many Brazilian stars.

Rist was never given up on Barcelona. Because although Barcelona's youth training is very good, it is also very good at buying players. It's like someone analysing statistics. Many people have the impression that Mourinho spends money very much, but since Mourinho took over Inter Milan, Mourinho has spent less money than Guardiola spent in the transfer market.

Quite simply, Pep Guardiola spends a lot of money, even more than Mourinho. It's just that the success of Barcelona's academy players has made many people ignore the money that Barcelona spends on the transfer market. As an agent, Rister is most fond of clubs that spend money. Rosell must be an important figure for Barcelona in the future, and Rist is willing to build a good relationship with him.

"Hehe, Sandro. I like what you say. Fernando is the kind of talented player who can ignore age. ”

Old Hill, a scoundrel, will praise his Torres no matter who he catches, and praising Torres in front of others has become a habit of Old Hill. Nike is a sponsor of Atletico Madrid, although Atletico Madrid has been relegated, so Nike's sponsorship has dropped a lot. But Nike and Atletico have been working together for years.

As the two giants of the Shijie sports brand, Nike and Adidas have been fighting openly and secretly over the years. However, there are still some differences between the two of them.

Adidas is the most powerful sports brand in football. They are all sponsors of major events, they are sponsors of the Shijie Cup under FIFA, and they are sponsors of the European Cup under UEFA. Adidas uses sponsorship of these mega events to promote its influence. And even if they are sponsoring teams, they are all shijie-level giant teams, just like sponsoring Real Madrid. This is Adidas.

Compared with Adidas, Nike pays more attention to cooperation with individual players. It may be that Jordan's huge success has brought Nike to do this. Today, Rosell wants to talk to Rist about Torres through Atletico.

"Lister, your players are working more with Puma. But Puma is not strong enough at the moment. The endorsement fee is also not as good as that of Nike and Adidas. In terms of packaging and publicity, Puma is far behind our Nike. ”

Reesette nodded. Because Riester was the first to cooperate with Puma, and the cooperation between Czech football and Puma is all-round. Plus Rist and Puma's CEO Jochen. Caitz has cooperated with each other for many years. Therefore, several of the more famous people under Lister's banner, Nedved, Pobosky, Jankoller, and even Rosicky, who is currently the first day in the Czech Republic, their collaborators are Puma.

However, not all of Rist's players are Puma signings. Because Eindhoven and Nike are partners, Vanney also got Nike cooperation in Eindhoven. But overall, most of Rist's players work with Puma.

Rist also knows that Puma is not as good as Nike and Adidas. Although in recent years Jochen. Caitz has cleverly avoided strong competitors and has achieved remarkable results in expanding Puma's market share in Eastern Europe and Africa, as well as in Asia. Five years ago, PUMA was a sports brand on the verge of bankruptcy, but in recent years, PUMA has become the third largest sports brand after Nike and Adidas. Brands such as the English brand Umbro and the Spanish brand Calme, which far surpassed Puma, have been left far behind by Puma.

Puma's development is really fast, but even so, Puma is not as good as Nike and Adidas. Nike and Adidas are the real sports brand giants. Especially in the field of football, Adidas is very strong. It's even more than people think. Among the many heavyweight transfers in European football. can see the figure of these sports brand giants.

It's like the very famous Beckham transfer to Real Madrid. At that time, Manchester United had just signed a 13-year long-term contract with Nike, and Beckham, the biggest star of Manchester United at the time, was a customer of Adidas, and Adidas valued Beckham very much. Because David Beckham is the most popular star in football. In terms of competitive sports, there were not ten but eight that surpassed Beckham at that time. But on influence. Even the likes of Ronaldo and Zidane are not as good as Beckham. David Beckham is the epitome of the perfect combination of football and business. He was Adidas' top star at the time.

Therefore, at that time, Adidas wanted Beckham to transfer. Transfers to Milan or Real Madrid are big clients of Adidas. Zuihou Beckham is coming to Real Madrid. Of course, a transfer of Beckham's level will not be a simple factor. But to say that there is no such factor is self-deception. Adidas and Nike are very strong in European football. Far more than Puma.

"Rist. You can read the contract we sent over some time ago. ”

Torres is still young, but his influence among Atletico fans is too great. Not only Atletico fans, but the entire Spanish fan knows that Atletico Madrid's academy has produced a super talent. As a collaborator of Atletico, Nike is certainly reluctant to give up a talented player like Torres. Regarding Torres's contract, Rist looked at it, and Nike was really bold. Faced with Torres, who is only seventeen years old, they are willing to pay an endorsement fee of five million euros for three years. For Torres now, the endorsement fee is already high, but Rist shook his head.

"Sandro, I think Nike still underestimates Fernando. Fernando is now the most recognizable young talent in all of Spain and is considered by the Spanish media to be another Raul. To be so famous without playing a single professional league, I don't think there are many people in the whole of European football. The value of Fernando, I believe Nike is very clear. Two years, four million euros for two years. We can continue to talk in two years' time. ”

Rister knew that in two years, Atletico would be promoted. And the nineteen-year-old Torres would become the youngest captain in Atletico's history. Historically, Torres negotiated with Atletico Madrid at the age of nineteen, and Atletico Madrid gave Torres an annual salary of 5.5 million euros, and the salary is still increased every year. By the time he completes his five-year contract, he will have an annual salary of eight million euros. It can also be seen that Torres's status at Atletico at that time. At the age of 19, he was able to get 5.5 million euros, which is the first time in the whole of European football. However, no one among Atletico Madrid fans thought there was anything wrong with the contract, on the contrary, they all cheered for Torres to stay at Atletico.

By that time, Torres and Torres will be completely different from what they are now. When the time comes, as a talented star in the entire European football world, he will attract the attention of the entire European giants and the entire European football world. At that time, he even had the opportunity to become Nike's ace player, and was heavily packaged and promoted by Nike. So Rist is reluctant to sign for three years, although he can renegotiate the contract at that time, but it will be very troublesome.

Russell nodded. In the current La Liga football world, Adidas sponsors Real Madrid. Therefore, Raul, the biggest idol in Spain, is currently owned by Adidas. With the sponsorship of Real Madrid, Raul said that Adidas is firmly suppressing Nike in the La Liga market. Originally, Nike also had a superstar to compete with, that is, Barcelona captain Figo, Figo is a player under Nike. It's a pity that Figo is not a local Spanish star, and because Adidas is a sponsor of Real Madrid, Figo still has to wear Adidas' Real Madrid jersey during the game. This all annoys Nike right now.

Fortunately, Spanish football has come out with a player who claims to be Raul II. That's why Russell quickly stepped in. For a seventeen-year-old player who has not yet played in the professional league, four million euros for two years is expensive. Torres, however, has never played in a professional league, and he has actually performed very well in many international competitions of his age. The popularity is quite high.

Russell nodded slowly, but continued: "Lister, Valencia's Vicente is also your player." I heard that his contract with Kalmei has expired, how about signing a contract with our Nike. ”

At the age of seventeen, Vicente signed a three-year contract with the Spanish brand Calme. By the end of the season, the contract expires. However, Rist is not prepared to change the sponsorship for Vicente, because Calme is a local Spanish brand and a sponsor of Valencia. For a short period of time, Rist did not think about letting Vicente leave Valencia, so changing sponsors could easily cause Vicente and Valencia FC to fall apart.

"Sandro, you have to understand me. Calme is the sponsor of Valencia and I have to consider other factors. ”

"Yes, Rist. When Vicente wants to change, don't forget to come to me. ”

Vicente's current rise is the most intense of any of Spain's talents. Rosell wants to be able to snare up to these Spanish talents.

"No problem, Sandro. You can always come to me for anything in the future. (To be continued......)