Chapter 723: Grabbing the thighs
At this time, everyone also reacted to why Ye Beichen was able to make a phone call to Zhang Yudong.
If Ye Beichen's plan can really come true, it will be an epoch-making progress for domestic automobiles. And the facts seem that as long as Ye Beichen is willing, ninety percent will succeed.
What a major problem is it to lead Huaxia's local automobiles to get rid of the shackles of foreign automobiles, go abroad, and occupy the global market?
Even the above, it must be extremely important.
To put it mildly, if Ye Beichen deliberately eats alone, from the national level, it is still a good thing.
But Ye Beichen didn't, Ye Beichen made his own high-end brand, and vacated all the mid-price and low-price ranges, which was a reward for them.
As a Beijing automobile with an official status, it can get benefits, and even the above has to appreciate it.
In this case, Zhang Yudong still wanted to stir up trouble, didn't he take the initiative to hit the muzzle?
Of course, Ye Beichen also has his own considerations. At all price points, it's easy to feel like a hodgepodge.
Just imagine, if Bugatti Weihang still produces more than 100,000 or 200,000 cars, the grade will be lowered by I don't know how much.
Of course, it is more important that the profit is not high.
In Huaxia, he can earn less. Someone has to pay for the less money you make - like the gringos.
Under Ye Beichen's instructions, everyone had a detailed discussion on the price and model allocation.
After all, Ye Beichen's price for Star Mark is $100,000 excluding tax. And the tariff of the United States is 25%, Ye Beichen wants to ensure the profit margin, at least he has to add the lost money.
In other words, the price of Xingji new energy vehicles in the United States will be 130,000 US dollars.
If a customer in the United States originally planned to buy a car for $100,000, he might grit his teeth and pay an extra 30,000 yuan to buy a star mark.
But if it was originally planned to be tens of thousands of dollars, most of them would not grit their teeth and buy it.
As a result, the market below $100,000 will be vacated and other domestic cars will be cheaper.
Below 100,000 Huaxia coins, there may not be much space. But under $100,000, there's too much room to maneuver.
After all, $100,000 is equivalent to more than 600,000 Huaxia coins. In between, there are too many price points to allocate to them and let them profit.
When it comes to their own interests, the CEOs of car companies have also put down the burden of entrepreneurs, and they are blushing and thick-necked one by one.
After all, a few thousand dollars more can double or more profit margins.
Who doesn't want to make a little more money?
Seeing that everyone was arguing, Ye Beichen coughed heavily.
The scene was immediately quiet.
At this time, Wu Shun hurriedly opened his mouth and said: "Ye Shao, you are the leader in this plan to revitalize domestic automobiles, and we are following to ask for some benefits." I think you might as well assign it, right?"
Sycophants!
Everyone secretly scolded Wu Shun for being a sycophant, but they had to admit that what Wu Shun said made sense.
Even, they are each regretting it, why don't they want to say such a simple thing?
"Yes, Ye Shao, let's drink the soup, you decide. ”
"Ye Shao, if you say a word, we will do what you want us to produce at whatever price. ”
"Ye Shao, you are our backbone, and we have the confidence to call the shots. ”
The sound of sycophants kept ringing, and each one was more shameless than the other.
Ye Beichen didn't refuse, but nodded and said, "Since that's the case, I'll think it's okay." We start at $30,000 and end at $100,000, and the price of every $10,000 allows the three manufacturers to produce one car each, which can be updated and upgraded, but the price is fixed. You can compete with each other, but it must be configuration and general marketing competition, and price wars are not allowed. ”
Hearing this, everyone nodded.
There were more than a dozen car company CEOs present, so that each car company could produce vehicles at two price points.
At this time, Ye Beichen continued: "In addition, in terms of models, they can be subdivided. Sedans, SUVs, MPVs, minibuses, buses, and heavy trucks, which are vehicles for different customer groups, can also be subdivided according to price. ”
Listening to Ye Beichen's eloquent words, everyone's eyes became brighter and brighter.
According to Ye Beichen, if it is really subdivided in this way, then each of their companies can win at least four or five new car places.
At this time, a quota represents real money and a lot of money.
Seeing everyone's expressions in his eyes, Ye Beichen smiled slightly and said, "Of course, I also hope that you can distribute it according to the situation of the enterprise." For example, Penguin has always focused on low-cost cars, and it has only started to make low-cost SUVs in recent years. Then, after subdivision, it is best for you not to touch medium buses, buses and heavy trucks, which not only occupy your energy, but also are too far away from success from the beginning of research and development. ”
Listening to Ye Beichen's words, Yin Tongyue, general manager of Penguin Motors Group, nodded in agreement.
They have never made a big car, even if they buy accessories to assemble them, they are also tied up.
Everyone else was lost in thought.
Ye Beichen's drama made them see a lot of money.
But now these words reminded them that if they easily come into contact with unfamiliar fields, it is better to specialize in familiar fields.
In the past, they could spend time on R&D, but now, time is money!
Just as everyone was thinking, there was a sudden knock on the door.
When everyone looked up, they saw a gray-haired man standing cautiously outside the door, with a humble smile and a strong look of excitement.
How is he?
"Ye Shao, hello, I am Gao Chengshan, the new chairman of Beijing Motor. Just over an hour ago, I received the appointment notice from above. I will first give Ye Shao a crime, and I hope that Ye Shao will not blame Jingqi for Zhang Yudong's rudeness. ”
Gao Chengshan said, bowing deeply.
Everyone knows.
Gao Chengshan has worked in Beijing Automobile for 30 years and served as deputy director for more than 10 years, and has been suppressed by Zhang Mingdong, and even his temper has been polished.
Unexpectedly, there was still a day to turn over.
"Well, come in. ”
Ye Beichen waved his hand and said indifferently.
"Thank you, Ye Shao. ”
Gao Chengshan bowed again, then walked into the conference room, found a place to sit down, and smiled and nodded with everyone, which was regarded as a greeting.
The reason why Gao Chengshan is so humble is not only because he has been suppressed for more than ten years, not only because Ye Beichen let him get the position of chairman out of thin air, but also because of the warning when he took office - cooperate with Ye Beichen and don't make Ye Beichen angry again!
The warning sound still echoed in his ears, making Gao Chengshan understand that his most important job was to cooperate with Ye Beichen!
"Okay, Xian'er, give a copy of the meeting minutes to Gao Dong. ”
When Xian'er heard this, she was just about to get up when she saw Gao Chengshan coming quickly.
"No, I'll come by myself, Ye Shao, I'll come by myself. ”
Such a humble attitude made Wu Shun like a great enemy.
Another one who grabbed Ye Beichen's thigh with him!
Two in a row
(End of chapter)