Robert Milson used to be a very experienced journalist, graduated from Goldsmith College, University of London with a master's degree in journalism, and after graduation, worked in the Times, The Guardian, The Observer, The Daily Telegraph, Daily Mail and many other authoritative newspapers, the highest position is deputy editor-in-chief.

Friends often ridicule him for his rich work experience, saying that his biggest regret is that he couldn't personally cut the three editions of the girl in The Sun, which is simply the beauty that all British men dream of, but although Milson has no experience working in The Sun, the Times also belongs to the News Corp. behind The Sun.

A few years ago, Robert Milson, who had worked in newspapers for more than a decade, decided to leave the newspaper industry and began working as a public relations consultant for some large companies, specializing in media contacts.

And as we all know, he has always been a fan of Tottenham Hotspur.

For the first 35 years of his life, he watched almost every Tottenham game, every game, because his parents took him to White Hart Lane from the time he was a baby in his arms, and every Sunday was accompanied by Tottenham Hotspur football matches.

It contains a lot of bitterness and tears, and it also brings a lot of happiness and joy, which he will never forget.

But after he decided to quit his job as a journalist and a newspaper, he chose to go south, sold his house in Tottenham, spent all his savings, and bought a street-level duplex apartment in Shoreditch, which is close to London Metropolitan University, the University of the Arts and Cass Business School, and much safer than in the north.

He and his wife have children, and for the sake of the children, he chose to leave Tottenham because he was worried about the deteriorating security there, especially in the area where more and more immigrants are pouring in, even if he is not a racist, but everyone must admit that the more immigrants have become more law and order and the environment has deteriorated.

Shoreditch is not far from the financial district, and quite a few large companies have chosen to arrange their offices here, and Robert Milson's corporate office is nearby, which is very convenient for commuting to work, and the security is also very good, so he has no worries at all.

Every morning, he would walk to work, pass by the newsstand, and pick up two or three newspapers.

Don't look at the football in the UK is very popular, the fans here are very fanatical, but in fact, there are no professional football newspapers in this country, whether it is The Times, The Guardian, The Daily Telegraph and all other newspapers are comprehensive newspapers.

But don't think that British people don't read sports newspapers, on the contrary, there are no professional football newspapers, but all comprehensive newspapers regard football as a very important section, especially in recent years, the Premier League has become more and more popular, and there are more and more pages.

Twenty-four of the 40 pages of the Times cover football alone, the Guardian has 36 pages, and the Sun has 10 pages on sports and football, but they have a 28-page football section.

British newspapers are very targeted, the serious and conservative Daily Telegraph, the grinning Guardian, the Daily Mail of Friends of Middle-aged Women, the Sun known for its three-page girl, and even the Metro newspaper given away for free at the subway station, but no matter what the newspaper, football takes up a very large space.

Because of this, Robert Milson has thought more than once that football has such a big influence, but in fact, all clubs still seem to be very unprofessional when dealing with newspapers, often hiring a well-connected press officer who is responsible for helping the club deal with some things, such as scandals such as players going to nightclubs.

He once submitted a written proposal to the management of Tottenham Hotspur, and he felt that if the football club could form a good enough interaction and communication with these newspapers, not only in the United Kingdom, but also in the whole world, the influence of the football club would be raised to a higher level and level than it is now.

In the final analysis, the value of football clubs is still too low, far from matching football as the world's number one sport, and there is still considerable potential to be tapped, and in the modern business field, influence and attention are everything.

Manchester United and Arsenal's sponsorship fees are so high, not just because of their good results, but because they have influence and attention, and without these two things, no matter how good their results are, the sponsorship fees will not be so high.

In fact, there are a lot of teams that don't pay any attention to these at all.

It's like Everton, who finished in the top four of the league last season, which should have been a godsend to break the monopoly of the top four in the Premier League and break into it, which in itself is a breakthrough, a very gimmick, and it is entirely possible to make Everton's influence a huge increase in the operation, but they just let it go.

In the end, it's still a word, it's too unprofessional

Every time he sees football news in the newspapers, Robert Milson will lament the profligacy and waste of these football clubs, because there are countless companies out there that are eager to wait for such an opportunity, because they know very well that it only takes one time to transform the company, but these football clubs are wasted again and again.

While reading the newspaper and walking on the way to work, Robert Milson found that there has been more and more news about Tottenham Hotspur on the newspaper page recently, especially after the new chairman Ye Qiu held that huge press conference, which brought a huge response to all fans.

It was definitely a very shrewd hype, taking advantage of the World Cup match to make Tottenham Hotspur the focus of attention in the whole world in one go, and Robert Milson felt that there must be a group of people behind Ye Qiu who were advising him.

In the days after the press conference, Tottenham Hotspur has also continued to recruit and announced it on the official website.

One and a half million euros were brought in from Argentina's Santa Fe Colón to Peruvian left-back Juan Manuel Vargas.

Norwegian centre-back Bred Hangrande was brought in from Copenhagen, Denmark for 2.5 million euros.

Seven million euros to bring in midfielder Andrei Ashavin from Zenit in the Russian Premier League.

What Robert Milson saw was announced yesterday, the news of the introduction of Andre Ashavin, and the previous introduction of Alves, the best player in the League Cup from Sevilla, he felt that the overall structure of Tottenham Hotspur had taken shape, but the goalkeeper did not bring in reinforcements after letting go of Paul Robinson, is he trying to reuse Joe Hart?

"Too young, huh?" Robert Milson shook his head and muttered to himself.

There is also a hidden danger is the central defender, before the media in Turin, Italy broke the news that Ye Qiu was involved in the transfer competition of Thuram and Zambrotta, but in the end both players switched to Barcelona, because Tottenham Hotspur is obviously not in their eyes, they just want to go to the best giants.

Because of this, Robert Milson has a hunch that Hangrande and Vargas are Ye Qiu's last resort after missing Thuram and Zambrotta, but whether these two players can show their strength in the new season of Tottenham Hotspur and ensure the team's backline is the biggest suspense for Tottenham Hotspur this season.

If you look at it purely from the cards, although Tottenham Hotspur has been turbulent this season, the average age of the team has dropped, and with the addition of young players such as Cesc Fabregas and Messi, plus powerful stars such as Ruud van Nistelrooy, Ribery, Mascherano and Thiago Silva, Tottenham Hotspur's strength will not be weaker than last season at least.

Robert Milson's feelings also represent the impression of quite a few professional reporters and fans, after all, they are not Ye Qiu, it is impossible to know what is behind these names and what their future will be, and now they are just a group of players who have not fully proven themselves and have not yet fully matured.

Milson also calculated that Tottenham Hotspur has spent more than 80 million euros on reinforcements this season, not including Ruud van Nistelrooy, Carroll, Van Persie, Messi, Cesc Fabregas and Ribery, the six players exchanged, if you count them, Tottenham Hotspur has spent more than 100 million.

Thiago Silva, Mascherano, Yaya Toure and Marcelo alone cost 40 million euros.

But Tottenham Hotspur's transfer income is also a lot, there was news before the summary, Tottenham Hotspur's income from the sale of players is nearly 100 million, and now Lennon is very close to Chelsea, Mourinho's agent Mendes said that he wants to take Lennon as soon as possible, and Manchester United is also very interested in this young player who has performed well in the World Cup, and the transfer fee will not be too low.

In addition, the Premier League has always been expensive for local players, so Alan Lennon's transfer fee is at least more than 20 million.

"It's really shrewd to say that it's shrewd" Robert Milson thought so much in his heart, and really found that Ye Qiu's transfer was really shrewd.

If he knew that the transfer fees of the four Ajax players totaled only 10 million euros, I believe he would be scared to the teeth, because this almost means that Tottenham Hotspur has netted nearly 60 million euros in the transfer market.

And Ye Qiu planned to invest this money in the preparation of the training base.

Just when Robert Milson closed the newspaper and was in a good mood because he saw the transfer news of Tottenham Hotspur, he smiled and walked forward quickly, and at this time, Zeus's mobile phone that he kept in his suit pocket rang.

Seeing that it was an unfamiliar caller ID number, Robert Milson was a little surprised, but still answered, "Hey, hello." ”

"Hello, Mr. Robert Milson?" The man on the other end of the phone asked.

"Yes, who are you?"

"I'm Tottenham Hotspur Chairman Ye Qiu" The person on the other side of the phone introduced himself, "I don't know if you have time, I hope to be able to talk to you as soon as possible, because I read the proposal you submitted to Tottenham Hotspur before, I am very interested in it, I wonder if you are interested in coming to Tottenham Hotspur as the head of the information department?" ”

Robert Milson on the other side of the phone was stunned

He never expected that Ye Qiu would come to the door

After Robert Milson was stunned for more than an hour in Shoreditch, London, Pini Zahavi, who was also in London, but in Kensington, was also stunned, because he would never have thought that the transfer he thought was ironclad and winning would have a change.

And the reason for this change turned out to be the same as Robert Milson in London, Ye Qiu came to the door

"I'm sorry, Mr. Pini Zahavi, I am very grateful to Chelsea for the kind invitation to me, but you know, Tottenham Hotspur also made an offer to Rennes, and the club also agreed to this offer, and Mr. Ye Qiu flew from London to the Czech Republic yesterday in his busy schedule, and I was persuaded by him that I have agreed to accept Tottenham's invitation"

'I'm very sorry I didn't get to Chelsea because you are a very good and strong team, but I'm really sorry, I can't turn down an offer from Mr. Ye Qiu and I want to play under him'

Just now, Rennes goalkeeper Peter Cech, who is still on vacation in the Czech Republic, made a phone call to Pini Zahavi, in which he regretted to tell Pini Zahavi the news, because he will fly to London today to sign a contract with Tottenham Hotspur and then participate in tomorrow's team training camp

In fact, Ye Qiu didn't say anything to Peter Cech in the Czech Republic yesterday, but just talked about a chance encounter in Portugal two years ago, Ye Qiu said at the time that Peter Cech can become the best goalkeeper in the world in Europe, and he has the opportunity to play in the top leagues and teams in Europe.

Speaking of the encouragement Ye Qiu gave him two years ago, Peter Cech always felt warm in his heart, even if he had performed well in the past two years, but he never had the opportunity to join the top European league, but he was not discouraged at all, because Ye Qiu's vision has always been very vicious, and he said that he would do it.

And Ye Qiu's real invitation this time was one sentence, "Come to Tottenham Hotspur, improve with our young team, and become the best team and goalkeeper in the world together"

With that, Petero Cech nodded without hesitation and agreed to go to White Hart Lane.

Pini Zahavi naturally didn't know what happened in the Czech Republic yesterday, and he didn't know what happened, it turned out that Tottenham Hotspur also secretly sent an offer to Cech, and he didn't know that Ye Qiu had such an intersection with Peter Cech in the past.

When he thought he had taken the Czech goalkeeper under his command, reality played a big joke on him.

But just as he was thinking about how to explain this matter, he suddenly realized another big problem.

"Hey, Jorge, me, Pini" he immediately dialed Jorge Mendes, "I want to ask, how is Van der Sar's move to Manchester United?" ”

"Almost," Mendez on the other end of the phone said with a smile, "What?" Did Ye Qiu look for you? ”

Pini Zahavi got angry as soon as he heard the name, "Look for a fart, he dug up Peter Cech"

"What?" Mendez felt like he didn't hear clearly, "You say slow down"

'I said that his target was not Van der Sar, but Rennes' goalkeeper Petr Petr Cech'.

Mendes on the other side of the phone was also stunned, "Then Peter Cech agreed?" ”

"What do you think?" Pini Zahavi also had a bad tone, "We should keep Van der Sar now

"It's too late, the players have already decided to go" Mendes shook his head, this hand did surprise them a bit, because Petr Cech didn't come, but Van der Sar was leaving, isn't that an own goal?

"Then we should find another goalkeeper as soon as possible," Zahavi has even begun to search in his head.

Because of his private contact with Arneson and Ledley King, and the evidence that Tottenham Hotspur seized the evidence, Pini Zahavi's influence in Abramovich's heart has declined a lot, especially after Ye Qiu's departure, his influence on Chelsea has become greater than before, and can even affect the transfer operation, which makes Abramovich feel jealous.

If news of Petr Cech's transfer defeat reaches Abramovich's ears again, it will be even more difficult for his friend to intervene in Chelsea matters in the future.

"Top goalkeepers are hard to find, not to mention that there are problems with the goalkeepers of many giant teams, even those goalkeepers who have proven themselves are not willing to move easily, even if it is Liverpool's Reina and other goalkeepers with unstable performance, if they really want to poach, the price will not be low, and it may even be ridiculously high"

The most feared thing about the transfer operation is this kind of forcible poaching, because the forcible poaching of the other party does not sell, and it has a very good bargaining advantage, and the party who forcibly poachs has no choice but to adopt money tactics and throw money crazy.

Therefore, in the transfer market, there are many times when buyers bid, and even if the sellers are willing to sell thousands of them in their hearts, they will still pretend to be not for sale, and the purpose is very simple, that is, to sit on the ground and start the price, to buy and buy, not to buy and pull down.

"I think Hilario deserves a lot of attention, he's done really well in Portugal and 30 is undoubtedly the golden age for a goalkeeper," Mendes said with a smile

Without waiting for Pini Zahavirdo to say anything, he smiled, "I'd better have a good talk with José" and hung up the phone.

Pini Zahavi looked at his phone in a daze, and he felt as if he had been making mistakes lately.

Since that negotiation with Ye Qiu, he felt that his status in Abramovich's heart was getting lower and lower, and he was becoming more and more unconfident, but the more anxious he was to make meritorious contributions, the easier it was for him to make mistakes, and the more he was taken advantage of by competitors.

Now he feels that his whole person is very chaotic and chaotic, he feels that it is necessary to think about it and sort out the situation and environment he is facing now, and he even feels that maybe his most threatening opponent at the moment is not Ye Qiu, but the group of Portuguese.

At the very least, Mourinho's thirst for power is not lost to Ye Qiu at all, and Mendes is even more greedy than Eliza Moon, and this pair is his biggest threat next.