"It seems that London is not as horrible as you say."

While the people were still sitting on the plane flying to London from Spain, Daniel Alves could see through the window of the plane, and what he saw was London shining in the strong sunlight, as if it had been covered with a layer of golden light.

"It's such a beautiful city," Alves said with a smile to his agent, Jose Buster.

Soon after, they appeared in the departure hall of Heathrow Airport, and saw a fat man standing at the gate of the hall, holding a card with Alves' name written on it with a pen.

"Hello, Mr. Shepas" Alves walked over and held out his hand towards Roland.

"Hello, Daniel, Jose" Roland immediately greeted the two, "The car is outside, please follow me"

I got in the car and immediately drove from Heathrow Airport to the Ring Road and went all the way.

Along the way, Roland Shepas kept talking to Alves, who was sitting in the back row, and asked him about some of his information, such as whether his family would also come, how many people in his family were, and his living habits, etc., all of which were to help him find a house, which was also a new policy implemented by Tottenham Hotspur after Ye Qiu took office.

After all, players are the core asset of a club, and serving them well and making them play on the football pitch wholeheartedly is what all football clubs should do, but they have always been ignored

Alves was a little surprised by Tottenham Hotspur's move, but also appreciated, because he was worried that he was not familiar with his life, and when he first came to London, it might become difficult to find a house, but now it seems that there is no need to worry, because Tottenham Hotspur is ready for this

5 is the outermost ring highway of Greater London, which happens to pass north of Enfield, and from the highway, you can see from afar that there are engineering teams in the open and vast north to investigate and explore, and there are also excavators widening the river.

"That's our new training base, Theorebald, which is expected to be put into use in a year," Roland said to Alves with a smile as he drove, "and we bought all of that large area, with a total area of more than 1,500 acres." ”

"More than fifteen hundred acres?" Alves doesn't have much idea of this area, but his agent Jose Buster was amazed when he heard it, this area is also too big, and it may be the largest in Europe, right?

Alves also sighed at the club's generosity from the agent's exclamation, "Is it possible to build such a large area in a year?" ”

"Don't worry, the club has a plan for this," Roland said with a smile, "We expect to take two steps, one year later, the first team will be arranged, two years later, the youth camp will be established, and three years later, the overall greening and facilities will be completed, and then it will not only be a five-star modern training base, but also a very beautiful, exquisite and beautiful garden." ”

"Garden?" Alves laughed.

"See those excavators? They were widening the channel, a dense wooded area where Hertfordshire had brought in a tributary from the nearby Leigh River for irrigation, but now it was abandoned, but the tributary remained. ”

The Lee River, which is the area where the center of the White Waves in the Lee Valley, the Olympic venue, is a historic river that flows into the Thames River from north to south, and there are many tributaries along the way, which directly drive irrigation on both sides of the river, and is a very important river.

One of the tributaries of the Leigh is the river Theorebald, which is interestingly rectangular in shape around almost the entire plot of land that Tottenham Hotspur had bought, but with a narrow tributary in the middle, like a fallen Japanese character, and a small artificially dug lake in the middle.

Ye Qiu and Eliza both felt that this was definitely the best protective wall, so they decided to widen and strengthen the river, leaving the surrounding trees to form an excellent natural barrier, because once it was built, there was only one way for anyone who wanted to enter the Theobold base, and that was the main gate.

Not only that, Ye Qiu also decided to expand and renovate the lake in the middle of the Japanese character, so that this place would become the finishing touch of the Theobold base, and he had also hired a professional architectural design company to design the Theobold base, from the overall layout to the architectural style

Ye Qiu has always felt that Jonathan Ivey's design style is very much to his taste, and this guy also designs his own house and decoration, so this time Ye Qiu made a special trip to let him participate in this design.

Of course, doing so will inevitably lead to an overrun on the budget of the entire training base, but Ye Qiu said that he had to do it anyway, because it was difficult to buy a favorite, and he had always been like this, either he had to do the best if he didn't do it.

In Roland's introduction, Alves and Buster were full of surprise, because they found that Tottenham Hotspur was willing to invest nearly 100 million euros in a training base, which can be imagined how luxurious this training base will be, and it is said that it will be the top training center in Europe and even the world after completion.

After glancing at each other, Buster, the agent who was a little resistant to Alves switching to Tottenham Hotspur, has now changed a little, because he really finds that Tottenham Hotspur is now rich.

In fact, they didn't know what to do, and Ye Qiu gradually found that he didn't have much money.

It cost 200 million to buy the club, and according to the price he gave after consulting several construction companies and considering the price they gave, Ye Qiu felt that the initial budget of the new training base was 70 million euros, but with his picky and demanding character, it was estimated that the budget would definitely be exceeded, but I don't know how much it was exceeded.

In the transfer market, Tottenham Hotspur is profitable, but at present, Tottenham Hotspur is preparing to negotiate with the City of London to cooperate in the construction of the London Bowl, if it is really negotiated, Tottenham Hotspur will at least invest about 200 million euros in this deal, so as to be able to get the stadium and some surrounding land after the Olympics.

On top of that, Tottenham Hotspur will have to give up White Hart Lane in exchange.

And also to consider the daily operation of the club, the salaries of players, staff and staff are all Ye Qiu must consider and bear, although the sponsorship funds of the two major sponsors of Adidas and Vodafone are about to be in place, and the team's marketing department has also begun to operate on stadium advertising and other aspects, and it is expected that it can also get a lot of income.

The season ticket sales for the new season are very ideal, the arrival of Ye Qiu, and the operation of the team in the transfer market this summer, have made many fans look forward to the new season of Tottenham Hotspur, so the season ticket sales and VIP box reservations are ideal, and I have to thank the previous ones here, because they dismantled part of the east and west stands and transformed them into VIP boxes.

Tottenham Hotspur's season ticket sales, while ideal, have been due in part to Ye Qiu's lack of ticket price increases.

This year's Premier League ticket prices have generally risen, with Chelsea's lowest season ticket price rising to £650 and a maximum of £1,050, Arsenal's lowest being £840 and a maximum of £1,724, and Manchester United being relatively low, with a season ticket of £500 and a maximum of £650

Tottenham Hotspur is located in the London area, the price level and spending power are definitely higher than Manchester and Liverpool in the north, and the cost of running a team here is certainly higher, so the ticket price of several teams in London has always been higher than that of teams in the north.

Even if Tottenham has not increased the price of tickets this season, the lowest level is still 501, and the highest level is 1,300 pounds, the latter is basically aimed at a very small number of high-end business people.

In fact, there is nothing surprising about this, as a promotion horse, Crystal Palace has a minimum of 455 and a maximum of 1,255, which is really not far behind Tottenham, but he is only a promotion horse, and Tottenham was the fifth in the Premier League last season.

Of course, this is only the 19 home games in the Premier League, and the European competitions are counted separately.

At present, the best season ticket sales are Manchester United, the Red Devils have sold out all the season tickets, only a part of the mobile tickets are left, the rest are sold out, Arsenal moved into a new stadium this season, plus this team is now very short of money to build a house, so the ticket price has increased the most, but the sales are still very good, and the same is Chelsea.

Tottenham Hotspur still has some season tickets that have not been sold, but Ye Qiu is not in a hurry at all, and he will not take the initiative to reduce the price of attendance as other clubs are worried about, because that will definitely make fans who have already bought season tickets dissatisfied.

I remember a story in a book: a boy said to a girl, I am the best, I can guarantee you happiness, stay with me, this way is called salesmanship.

The boy said to the girl, I have several properties, with me, and they will all be yours in the future, this is a promotion

Boys don't confess to girls at all, but girls are fascinated by boys' temperament and demeanor, which is marketing

The girl doesn't know the guy, but all her friends are full of praise for the guy, then that's the brand

Manchester United and Arsenal have both built brands, Ferguson and Arsene Wenger's long-term operation has left a deep imprint on these two clubs, and they have been the two strongest teams in the Premier League in the past, so they have formed a brand effect, which has been recognized by all fans, and they all feel that they will not lose money when they go to watch these two teams play.

From a certain point of view, no fan wants to pay a lot of money to watch a home game and see a loss, which is absolutely as disgusting as eating a cockroach on noodles, so they don't feel comfortable buying tickets to Tottenham Hotspur.

If you reduce the price now, it is sales promotion and promotion, I believe everyone knows that sales promotion is the most disgusting, and promotion is often worrying, because everyone knows that buying is not selling shrewdly, and the wool is out of the sheep.

Therefore, Ye Qiu's sponsorship and business strategy for Zeus mobile phones and Tottenham Hotspur are mainly based on marketing and building their own brands, and hope to attract consumers, sponsors and fans

Therefore, after the Zeus mobile phone was launched, it did not keep cutting prices like other mobile phones, but it will wait until the hardware price falls to a certain extent, or when considering the sales prospects, it will give some preferential measures and hold some activities to continue to attract consumers, but it will definitely not reduce the price.

The marketing and fare strategy for Tottenham Hotspur was jointly formulated by Ye Qiu, Eliza Moon and some of the company's marketing staff, and Ye Qiu also signed and agreed to this, so when he saw the sales report submitted by the sales department in his office, he felt that he had no money on the one hand, and felt normal on the other hand.

With the team's warm-up results at the beginning of the season, it is believed that season ticket sales will gradually pick up

After Ye Qiu closed the report in his hand and put it on the table, he felt that the burden on his shoulders was very heavy, and frankly speaking, the promise was indeed beautiful, but it was not easy to fulfill the promise.

Ribery called him just now, saying that he would not continue to take a vacation after the World Cup, and went directly to the team to report, and would return to London on time on the training day, and said that he couldn't wait to return to play under Ye Qiu.

For this scarred face, Ye Qiu felt funny when he thought about it, and he was okay with that little bit of sycophancy

When Ye Qiu thought of Ribery, he also saw it from the window of the chairman's office on the second floor of the White Hart Lane Stadium, and saw Roland's Mercedes-Benz driving into the parking lot in front of the White Hart Lane Stadium.

The White Hart Lane stadium is surrounded by residential areas, with little space, except for a small parking lot in front of it, which is dedicated to parking for club staff and some high-end business fans on match days, as well as buses for home and away teams, and other fans can only go outside to find parking spaces on their own, or take the bus or subway.

It didn't take long for Roland to knock on the door of Ye Qiu's office with Daniel Alves and his agent Jose Buster, and Ye Qiu had been waiting for them.

Just yesterday, Tottenham Hotspur finally reached an agreement with Sevilla, Tottenham Hotspur paid nine million euros in cash to bring in Brazilian star Daniel Alves from Sevilla, although the Brazilian player has not yet made the required number of appearances for the national team, he has already obtained Spanish citizenship and has no problem joining Tottenham.

This transfer is bound to make Liverpool's Benitez scold, because he has been pursuing Daniel Alves all summer, but he obviously wants to strengthen the team's forward line, because he knows very well that the crux of Liverpool's problem is in the forward line, which is why he will spend so much money to bring in Robbie Keane from Tottenham Hotspur.

It is also because of the introduction of Robbie Keane that Liverpool lacks working funds in the transfer market, and the plan to bring in Daniel Alves has been frustrated, even if they offer a transfer price of 11 million euros, but it is an installment payment, and the down payment is less than 3 million, but Tottenham Hotspur directly offered 9 million euros in cash.

In contrast, Sevilla prefer to pay cash, and Daniel Alves also prefers to join Tottenham Hotspur, as Ye Qiu has been linked with him and promised to give him the most room to play in the new season, so that he can make a career at Tottenham Hotspur and the Premier League.

In La Liga, Sevilla have always been below Real Madrid, Barcelona and Valencia, and it is difficult to make a difference, even if Sevilla won the League Cup last season, they still missed out on this season's Champions League, and in everyone's opinion, last season was almost the limit of Sevilla.

It is not a good choice to prove yourself on a platform with more breakthrough potential, and everyone knows that Ye Qiu's Tottenham Hotspur is ambitious, and he has invested nearly 100 million euros this summer, and such a big deal is definitely going for the championship.

This is also the current view of many people on Tottenham Hotspur, feeling that this team is very ambitious, at least from the new training base and the player transfer market, it can be seen that Ye Qiu's ambition is not low.

From a little-known man to Sevilla, a few years have passed, Alves is now a well-known right-back in Europe, although because of McCone and Sicinho in front, temporarily unable to enter the Brazilian national team, but Alves was the best player in the League Cup last season, which shows that his strength is not bad.

Nine million euros to get Daniel Alves, Ye Qiu felt it was worth it

When he first arrived, talking to Ye Qiu face-to-face for the first time, Alves was somewhat restrained, but Ye Qiu reassured him with a promise, that is, the main right-back of Tottenham Hotspur in the new season must belong to him.

'You know, I've always been very much interested in the full-backs, at Ajax and at Chelsea, because I'm convinced that the full-backs are more subtle, more unexpected and more threatening, so I'm going to keep the full-backs involved in the attack in the new season.

"But you should also know that I've always put a lot of emphasis on overall defence, so I also ask every player to have the awareness to do their best for the team's defense, including everyone."

"I understand" Alves nodded, these things had been mentioned as early as when Ye Qiu called him at the beginning, Alves knew Ye Qiu's positioning of him very well, and Ye Qiu also mentioned on the phone that not only the right side should actively participate in the attack, but the left side of Tottenham Hotspur would also actively participate in the attack

Tottenham Hotspur will play attacking football in the new season

This is also a reflection of Ye Qiu's two years at Chelsea, because he really found that in his two years at Chelsea, from a tactical point of view, there was hardly much progress, and it can even be said that he was stagnant, the reason is very simple, after having a group of outstanding superstars, in order to ensure results

But now, he feels he has to make changes and adjustments, and what he wants is a team that is completely his own, so he will apply his attacking football and tactics to Tottenham Hotspur

And he is also prepared to endure the pain of a short period of time for this goal