Chapter 579: Extreme Advertising Shooting

Therefore, the biggest task of RB Lesibi in the new season is to win the top two in the Bundesliga and directly qualify for the Bundesliga next season.

Among the teams sponsored by the Red Bull Group, the most famous and successful team is naturally the New York Red Bulls, a powerhouse in Major League Soccer, and it is worth mentioning that Li Zihan's predecessor, former Arsenal French superstar Thierry Henry, currently plays for this team.

Moreover, the Red Bull Group also has a number of teams in Asia, such as the leagues of Thailand and Japan. So there is still a lot of interest in joining the Chinese league Red Bull, at least the Chinese market is large, and the price is cheap and cost-effective!!

After establishing Red Bull's intention to cooperate and signing a new contract, Li Zihan began to shoot new advertisements for Red Bull Group.

This line of advertising has been conceived for a long time, and it can be said that it is a project carefully planned by Red Bull Group for a long time. Originally, the football part of this advertisement was supposed to be done by Neymar, a Brazilian genius who joined the giants Barcelona last season. But Li Zihan's birth gave Red Bull Group a better choice, Li Zihan and Neymar who is strong and who is weak, who is famous and who is small, it is difficult to say at present. Because they're all so talented, and they're young, and they have a big future.

But now! Li Zihan, who obviously helped Arsenal win the double, is even better, whether in the league or the Champions League. Li Zihan's ability is recognized, compared to Neymar, although the Brazilian played well in Barcelona, he did not bring Barcelona a championship, and even under the cover of Messi, his light can only be regarded as average.

On the outskirts of Salzburg, Austria, Red Bull's famous extreme athlete, Felix Baumgartner, known as the "Fearless Felix", wears a special protective suit and rides in a capsule suspended by a helium balloon.

The helium balloon and the space capsule are the huge Red Bull logo and English name, and the destination of the helium balloon is 36,600 meters above sea level, which has entered the ultra-high altitude of the stratosphere, and Felix Baumgartner's purpose is to jump from here!

This is not the first time he has done this extreme sport, he jumped from this height two years ago, setting a Guinness World Record.

In addition to wearing a special spacesuit, Felix Baumgartner also has a Ichiwa package on the outside of the spacesuit.

Standing on the edge of the capsule, Felix Baumgartner used the camera he was carrying to shoot downward, and the spherical arc of the Earth could already be seen in the lens, which was almost literally going to space.

When Felix Baumgartner was ready, he jumped out of the capsule.

Today's day has been carefully calculated and monitored by Red Bull's technical department, and the wind is mild, which is much safer for Felix Baumgartner.

Felix Baumgartner was descending faster than the speed of sound at his height, and he couldn't hear anyone with a subwoofer playing him at that height.

When he reached a certain height, Felix Baumgartner opened the package on his body.

A specially made soccer ball falls from the inside of the package and flies straight to distant ground. Felix Baumgartner, who had completed the "drop-off" mission, opened his parachute and began to prepare himself for a glide descent.

The ball fell in the air, and the high-altitude high-speed camera that Tong Guò had prepared for a long time could see that the outer periphery of the ball seemed to be lit with a layer of flames.

This does not increase the special effect, it is purely the flame brought by the high-speed descent of the football itself, but the ball is specially made and is not burned.

The ball was about to hit the ground eventually, and at this time the camera showed Li Zihan wearing a jersey and special sneakers.

Li Zihan faced the falling football that was so hot that it caught fire, and then came with an upside-down golden hook, and the ball was kicked out by him.

The camera has been following the trajectory of the ball, at this time in the place where the camera can't shoot, the staff immediately took the fire extinguisher and sprayed wildly below Li Zihan's thigh, and five dry ice fire extinguishers effectively prevented Li Zihan from being burned, and then the medical staff immediately came up to check Li Zihan's body.

On the other hand, Felix Baumgartner's location is ready with staff and medical personnel who will ensure Felix Baumgartner's health as soon as possible.

The ball continued to fly, and the Red Bull extreme athlete, world-class skateboarder Ryan Chacolone, jumped from a halfpipe to the top of the pitch, and then the skateboard flew over the soccer ball, and the device under the skateboard ejected liquid, burning the flames on the soccer ball even more.

Maverick Vi09ales, a famous Spanish MotoGP sports prodigy, drove his car at high speed on the asphalt road, and then in the middle of the highway, he suddenly braked the front wheel. The whole motorcycle was erected directly, and the football happened to hit the rear wheel that was still spinning in mid-air at this time, and the football flew higher again due to the influence of friction.

At this time, freestyle dirt bike extreme athlete Thomas Boggs accelerated to the limit from the special track, and then jumped up from the jumping platform, the motorcycle and his whole person came to a 360-degree spin in the air, and then the ball hit the fork bar of his motorcycle faucet and continued to fly.

Because both models were made of special materials, the flaming soccer ball did not burn their cars.

Of course, even such maneuvers require a very high level of control for both riders.

Then the famous racing driver, world champion Sebastian Vettel, roared in a Red Bull Racing F1 car. Facing the soccer ball flying towards him, Vettel drove the car into a flutter, the front wheel stopped, and the rear end of the car flicked out.

The specially modified Red Bull F1 car is like a good footballer with a scorpion tail swing!

Eventually, the ball hit the rear of the car, and the deflected ball flew forward, and then flew into a large billboard that had been prepared for a long time, which was a billboard for a Red Bull drink.

Then, the three-dimensional billboard that has been doused with gasoline in advance is directly burned by the flames brought by the football, and it instantly becomes a burning Red Bull.

At this time, the picture of the camera began to darken, and then a row of burning fonts appeared: "Burn the sport I love with life, life will come to an end, and I will be eternal!" The Red Bull logo then appeared, but there was no such thing as their usual slogan underneath the logo: "Your energy is greater than you think!" ”

Instead, another line of small print appeared: "Tribute to Guido Gorman, you are eternal!" This sentence is followed by an Arabic numeral "8".

The ad was for the Red Bull Group's dedication to extreme pilot Guido Gorman, who died in an aerobatic flight last summer.

Guido Gorman is thirty-eight years old, and his age is eternally fixed at this age. He was a pilot with Lufthansa and has been doing aerobatics since 1997. On May 1 last year, Gorman flew a jet to Austria at speeds of more than 320 kilometers per hour for an air show. But due to a technical malfunction, his plane lost control and crashed into a mountain near Innsbruck. The rescue failed, and Gorman unfortunately died. 02

And the Arabic numeral "8" behind that line of tribute to Gorman's words represents that he is the 8th extreme athlete sponsored by Red Bull Sports to pass away in an extreme sports stunt!

On a black back. After the scene disappeared, a group photo of Li Zihan, Vettel and other athletes who participated in the video shooting of this stunt advertisement appeared, and it is worth mentioning that they are all members of the championship!!

Although Li Zihan only completed a small picture relay in this advertisement, he was very satisfied with this advertisement. First of all, the creativity is very unique, in fact, the entire commercial is often shot for five minutes, and no special effects are added.

At the same time, the video also expresses the athletes' own love for the sport, and they almost dedicate their lives to the sport they love.

The Red Bull Group also expressed its respect and tribute to these athletes.

Of course, the most important thing is that Red Bull Group announced that the video will be fully launched in August this year, and then in August, 50% of the profits generated by Red Bull drinks will be donated to the "Disabled Athletes Charity Fund" to improve the great athletes who have suffered injuries due to various sports and ended up with a difficult life, and this 50% of this will also be used to mourn the family of Guido Gorman, who unfortunately passed away.

That's a lot of power!! Taking last year's figures as an example, Red Bull Drink's profit last year was $4.4 billion, and the average of these $4.4 billion was more than $366 million per month, and 50 percent of the more than $360 million was more than $180 million!!

This is a very considerable number, counting the sales driven by this video, the profit in August may be more than 300 million, which means that the donation of Red Bull Group may be at least more than 200 million US dollars!!

Of course, Red Bull didn't release the video right now, they just told reporters the list of celebrities who participated in the filming, and then announced the charity donations that will be made, and then released some filming tidbits, but the full video Red Bull Group has a very tight grip.

They're already building momentum for August, when the World Cup is over and the heat for the World Cup winners in mid-July is starting to dissipate.