Chapter 580: The Acquisition Plan of "Li Da Flickering".

After Li Zihan was busy with his trip to Europe, he went to the headquarters of Procter & Gamble in Ohio, USA, to shoot commercials.

Procter & Gamble's biggest rival, Unilever's Qingyang brand, has come under pressure since it signed Cristiano Ronaldo. They once thought about asking Messi to be their brand spokesperson, but after more than a month of negotiations, the two sides still couldn't get together.

The sudden rise of Li Zihan has made P&G's senior management shine, and now P&G's marketing focus is on the Asian market, especially the Chinese market.

There are many Chinese, daily chemical products are naturally consumed quickly, and with the rise of China's economy in recent years, Chinese people know more and more about enjoying some good products.

So Procter & Gamble's senior management directly approached Li Zihan, a popular Chinese star, and signed a contract.

When it comes to this contract, I have to say that Susan's ability to operate, after having the inspiration and leading role of Puma, Susan has signed a clause for Li Zihan in all the activities of large companies or contracts with a term of more than three years, and players can take the initiative to increase the sponsorship fee according to the table, which is very suitable for Li Zihan.

For example, the previous contract between Procter & Gamble and Li Zihan was 1.6 million pounds a year, a total of four years of long-term contract. If there is no special clause, Li Zihan will be 1.6 million until the end of the contract, no matter how many championships Li Zihan wins, when the value and advertising fees rise, Procter & Gamble will only pay Li Zihan 1.6 million every year, which is still a loss for Li Zihan.

But it would be much better with this special clause, and because the starting point of Li Zihan's endorsement fee is not very high, coupled with the huge Chinese market behind him, sponsors can still accept it. And the better Li Zihan's performance, the more powerful their brand promotion is, which is mutually beneficial, and finally formed a good cooperative relationship with Li Zihan, so that the renewal of the contract is much more convenient than other companies.

After filming the advertisement, Procter & Gamble also entered into new sponsorship negotiations with Li Zihan's agent Susan.

It would be good to leave this part to Susan, and Li Zihan took advantage of this time to fly back to Chengdu, the capital of Sichuan, China, from New York, USA in a low-key manner.

Because Li Zihan and P&G have not worked together for a long time, the two sides do not have a good relationship and good friends in private like Puma, and P&G is not very keen on sports sponsorship like Red Bull Group, so this contract negotiation may take some time, and the two parties may have to bargain over the price and the annual salary of the contract.

During this time, the media camera has been following the national team, and the quadrennial World Cup is a feast in football all over the world, so occasionally the media photographed Li Zihan and his agent Susan appearing in the United States, and then it was revealed that Li Zihan was negotiating a new contract with Procter & Gamble, and then there was no follow-up.

Everyone thought that Li Zihan was still negotiating a contract with Procter & Gamble in the United States, but at this time, Li Zihan had already arrived in Chengdu.

After arriving in Chengdu, Li Zihan and Yiyi, who had been staying in Chengdu, went to Shuangliu County in Chengdu non-stop.

When Li Zihan entered No. 68 Jinhe Road, Shuangliu County, the conference hall of the headquarters of Chengdu Tiancheng Club was filled with high-level executives from Tiancheng Group and the club, as well as some representatives of Sichuan football.

Because when Li Zihan was still in Europe, Yiyi and the other party talked about the details, so this time Li Zihan personally came forward to set a general policy.

Yes, Li Zihan's purpose this time is to come to buy Tiancheng Club. Although Tiancheng Group has only lived in Chengdu Football for one year, they have already withdrawn from the intention of leaving.

In this year, they have felt that the football career is not good, the loss is not small, and the Tiancheng Club, formerly known as Chengdu Sheffield United, has a lot of messes, and Tiancheng Group has spent a lot of money just to clean up the mess after entering the club.

Especially after half of the season, and the team is still struggling in the relegation zone, even the group's top management is not very optimistic that the team will succeed in relegation, although they have invited South Korean coach Lee Jang-so, who has rich coaching experience in both China and South Korea.

If the team is relegated, the value of the team will be reduced by more than half, and it may even be impossible to find a home. Therefore, Tiancheng Group hopes to sell the team during the summer break of the Chinese League, so as to recover the money lost on the team earlier.

At this time, Li Zihan wanted to take the initiative to take over, and Tiancheng Group was of course smiling. But when Yiyi went to contact on behalf of Li Zihan, the other party offered a sky-high price of 80 million yuan

In fact, the original old foundation of Chengdu Sheffield United can still be worth a lot of money, especially the land including the original Sheffield United Football Park, and now everyone knows how expensive the land is in China.

Of course, Yiyi ignored such a price directly, turned around and left. You must know that the price of an average team in the middle and lower reaches of the Chinese Super League is about this price, such as Dalian Albin and Yi Teng, which are now in urgent need of funds, and Chongqing Lifan, which may surpass success this season.

Yiyi revealed that Li Zihan's newly established investment company hopes to help make some contributions to hometown football, otherwise Julong Investment Company would have approached teams like Chongqing Lifan and Dalian Albin a long time ago.

Then Yiyi came into contact with Sichuan football celebrities in private, and now Yao Xia, who is staying in Tiancheng Group as a player and deputy director of the club.

Yao Xia, as one of the club's top management, is of course clear about the current situation and future of the team, and he even knows that if the club cannot find a new investor this summer and is relegated next season, Tiancheng Group may withdraw next year.

At that time, the situation of the team will be very awkward, and it may be forced to disband.

During this time, Yao Xia was also very troubled about this matter, and he even had the idea of buying the team by himself, but thinking of so much money was obviously not something he could afford.

Yao Xia also has a business in Chengdu, but he doesn't make a lot of money, and he has even subsidized the club himself over the years, and he hasn't taken his salary as a player.

At this time, Yiyi's representative Li Zihan came to the door, which naturally gave Yao Xia a new idea. But the Sichuan football legend is still more cautious, and he first established Li Zihan's current funds. He knows that in this society, there is no money in the field of football, and of course, money may not be able to play later, but it is absolutely impossible to play without money.

When he learned that Li Zihan invested almost all the funds he earned in a year, to be honest, Yao Xia was a little moved, he knew that this must be Li Zihan's decision, otherwise he would never have taken out all the belongings he had earned in a year.

Although everyone has seen that players earn a lot, Yao Xia, who has played professional football for nearly 30 years, knows how hard it is for players to earn money.

Then, after Yiyi's external "temptation", he said that if Tiancheng Group did not reduce the price, it was possible for him to find a "neighbor" who might be upgraded to the Chinese Super League to restart Lifan, or go to Harbin to find Yi Teng. Yiyi said that Li Zihan wanted to contribute to Chinese football anyway, and the Northeast has always been a place where Chinese football talents have been produced, and it seems that it is not bad to go there.

And Yao Xia helped Yiyi fight for some favorable conditions within the club.

In the end, Tiancheng Group's sale of its football club to Li Zihan's Dragon Investment Company became a foregone conclusion.

The two sides reached an initialling agreement on some specific contracts in this meeting, which was finally announced to the outside world at the end of the World Cup and before the start of the second half of the Chinese league.

In the end, the specific amount also came out, and Julong Investment bought out the entire club of Chengdu Tiancheng Club at a price of 30 million, including its youth echelon and all the ownership.

Then it bought out the original Sheffield United Football Park for 100 million, including the right to use, develop and all the current buildings of the football park land for the next 60 years.

Of course, Li Zihan couldn't take out all the cash for this 100 million, and after Yao Xia's coordination, the Tiancheng Club finally agreed that Li Zihan would make a down payment of 30 million yuan first, and the remaining 70 million would be paid off in three years.

When Li Zihan and Yang Li, executive director of Tiancheng Group, signed the contract, the big stone in Li Zihan's heart finally landed.

In fact, although Tiancheng Club has lost over the years, the value is definitely more than that, counting the total value of the team and the land of Sheffield United Football Park may reach 200 million. Then after Yao Xia's negotiation, Tiancheng Group really wanted to get rid of this "hot" potato as soon as possible, so it agreed so happily.

After the memories ended, Yao Xia came over and shook hands with Li Zihan, and Li Zihan expressed his gratitude to him. The two greeted each other, not at all like a newcomer they had just met, but an old friend they hadn't seen for many years.

Yao Xia is also very impressed by Li Zihan's achievements, he knows that it is not easy to play football abroad, especially the language and living environment, and Li Zihan can actually speak five languages, including English and Chinese, which has to make Yao Xia admire.

In the end, Li Zihan said that he still puts more effort into playing football now, so in the future, the team will rely on Yao Xia to help take care of the team before he retires, and he let Yao Xia sit in the position of club president. Like many European teams, the president and general manager are responsible for the day-to-day running of the club, while the owner of the club is only responsible for planning for the future and spending money

Yao Xia originally wanted to refuse, and he even planned to step down from the position of deputy director of the club, but Li Zihan's words moved him.

"I didn't buy the team with any relegation or overtaking! I hope that my team, no, I hope that we and our Sichuan team can bring happiness to the fans and the old folks, and then bring a broader space for the players to cultivate more talents for Chinese football, whether they can enter the national team in the future or not. So I hope you can stay and be a witness and founder of a great era! ”

Li Zihan's words were full of enthusiasm and generosity, and Yao Xia agreed on the spot as soon as his blood surged.

Yao Xia hugged Li Zihan: "Lao Tzu did it with you!" "In one sentence, the hometown dialect is very powerful.

After many years, Yao Xia, who had become one of the great contributors to Sichuan football and Chinese football at that time, said the following to reporters with tears and laughter when recalling the situation at that time.