(a)

The discovery of this player was a chance chance, that is, shortly after the earthquake, Chen Zhuo's first game after taking care of his father's funeral, the entire stadium audience wore small white flowers on their chests to pay tribute to Chen Zhuo's father as a "national hero", no matter which team, every player who scored a goal would lift his jersey to reveal a white T-shirt with "Heroes go well, come on China", which game all ticket revenue and audience donations were all donated to the earthquake-stricken area, That game was made into a feature film, which made countless people cry and be extremely determined.

After watching the video of that game, Spanwitz thought that the game had been done to the extreme from the perspective of business organization and atmosphere creation! It was that game that made Spanwitz get to know Chen Zhuo, and began to consider whether this player had higher football potential and whether he had more commercial value.

At this time, Spanwitz happened to design a project related to Chinese football, and after the global financial crisis in 2008, the entire European economy fell into a downturn, and at this time, China exploded with great energy, and Spanwitz began to think about how to explore China's "gold mine".

The design of this project is not complicated, nor is it difficult to operate, looking for some Chinese professional players, first operate them into overseas professional leagues, in order to attract Chinese attention to this league and this team with Chinese players, cities with many international students and some tourist city teams that want to develop the Chinese market, are target customers, Spanwitz company has no shortage of such customers!

(b)

For the team, the team's partnership with the agent is not just about finding Jishu's outstanding players, but also about the players who are important and can help the team win. But for what? Isn't it to attract attention and attract audiences to detonate the ball market? The ultimate goal is to make a profit! Therefore, players with commercial value are also a coveted resource for every team! Naturally, Beckham, who has both Jishu ability and commercial value, is a superstar!

And when it comes to the vision of jishu, every big family and decent big team has a bunch of scouts in the whole shijie "gold panning", most agents in jishu this aspect, can not be compared with many professional scouts, but when it comes to the development of commercial value vision and commercial value, those scouts are out of reach!

Running to the Europa League, that's just the first step! In the design of Spanwitz's project, such a player also has to cooperate with the local media to hype, promote the role and value of the player in one to two years, and especially discover the uniqueness of the player, so that his value will increase!

Then, let's run this player "home"! Return to the club where he was born or where he once played! Otherwise, put the player on the back burner of the club's sworn enemy! Just like Figo and Ronaldo are regarded as "traitors" to Barcelona, and Ibrahimovic is known as the "three family slaves", which has nothing to do with the players themselves, they are all commercial operations, creating selling points and attracting attention! It's all a project of a brokerage company!

From the perspective of business operation, Chen Zhuo, whose parents are both "national heroes", and Chen Zhuo, who is still unremitting at the age of 29, is not talented, but also has certain commercial value!

(c)

Next, it took several months to collect information about Chen Zhuo, and plan for Chen Zhuo's career and business operation route, which was carried out by Spanwitz himself, who had experience as a brokerage company, and as the first candidate for the "China Gold Rush Jihua" project, Spanwitz decided to personally command the team to make full preparations!

The brokerage company is not a broker with a leather bag and calls and faxes every day, they have a very professional system! In addition to the intelligence and information department, Spanwitz Football Agency also has a special jishu analysis department and planning and design department, to use a metaphor, a professional football agency is like a professional marketing planning company, the difference is that the latter studies products, the former studies people, and people related to football! The common denominator is that they all need to be researched, analyzed, positioned, packaged, promoted, and found out the selling points to attract attention, and finally achieve profitability!

It took a lot of effort to analyze and design Chen Zhuo's research, analysis and positioning, a 29-year-old player should be difficult to have too much potential for improvement, and he is only rotated in the Chinese Super League and is not the absolute main force, and the position he plays is midfielder and defender, unlike the striker who can quickly hype up, this topic is indeed a bit difficult.

The analysis team and the design team carefully watched the video of each game of Chen Zhuo that they could see, conducted multiple rounds of analysis, and finally tailored a "career plan" and related business operations for Chen Zhuo.

This kind of operation is very different from the transfer operation of well-known stars, first of all, this kind of operation is by no means a 10% commission! Months-long preliminary work, including data collection, jishu analysis, operation design, demonstration refinement, and related resource scheduling and liaison cooperation, are all costs, which need to be compensated by the commissions of player income!

Jewish names all have meanings, for example, Einstein's name Einstein, in German ein means a/an, and stein means stone, so Einstein means "a stone"; There is also the famous director Spielberg, spielberg means game, sometimes also refers to crazy words, berg means mountain, literally "crazy mountain", and by extension, the meaning should be "excessive indulgence"; There is also Greenspan, the former chairman of the Federal Reserve, whose literal translation is green copper or patina, reflecting his family as a metallurgist or jeweler.

Spanwitz wrote as spanwitz,; Spanwitz's witz suffix, which means wisdom in German, copper wisdom, wisdom copper, anyone who knows the Jewish name knows that this is the surname of a businessman family with brains, if it is interpreted by the Chinese, it can also be interpreted as, "the person who is bent on getting into the eye of money".

(iv)

A huge temptation, naturally with harsh terms!

First of all, the contract term, five years, from 29 to 34 years old, is basically the valuable stage of Chen Zhuo's career, the default clause is 5 times the annual guaranteed income of 50,000 US dollars in the first year, and the default in the second year is 4 times the total income of the previous year, and so on, the default in the fifth year is all the total income of the fourth year.

Then there are the commission terms, basically the commission of the football agent company is 5% to 10%, and the particularly strong brokerage company receives about 15%, which is already very, very high, but the terms of the Spanwitz agency for Chen Zhuo are, 20% to 60%! Including but not limited to team salaries, bonuses, advertising endorsement income and other football-related income, and marked, after tax. It's like a vampire!

However, these are the parts above $50,000, and the brokerage company below this benchmark does not charge any commission, and if the player's annual income is less than $50,000 is made up by the brokerage company, this also fully shows that Spanwitz is very, very confident in the value of Chen Zhuo's business operation!

The ratio of 20% to 60% is as follows:

Other Asian national leagues (excluding China, Japan, South Korea and Australia), 20% commission, which means that Spanwitz will charge 20% commission even if Chen Zhuo plays in the Singapore League, Hong Kong League and West Asian League! However, it will also ensure the bottom line of annual income of 50,000 US dollars, and add a sentence, if the brokerage company makes arrangements, Party B shall not refuse without authorization, otherwise it will be regarded as a breach of contract, and Party B will be deemed to be in breach of contract after Party A compensates for 5 years with a basic salary of 50,000 US dollars per year;

J League, K League, Australian Super League, 25% commission, Party B may refuse to join the second division league of the above countries;

In leagues other than the Chinese Super League and the five major European leagues, the second tier league has a 30% commission, the first tier league has a 35% commission, and the Eredivisie, Belgian League, Portuguese Liga, and the second tier of the five major leagues have a 40% commission;

Chinese Football League, 45% commission of China Football League, 50% commission of China Super League, annual salary less than 5 million yuan Party B has the right to refuse, not regarded as a breach of contract, but the annual salary of more than 5 million yuan (including 5 million) Party B shall not refuse;

55% commission for the top five leagues and 60% commission for the top teams in the five major leagues! (Only 7 teams including Real Madrid, Barcelona, Manchester United, AC Milan, Inter Milan, Juventus, and Bayern.) ）

Players' advertising endorsement income is subject to a 60% commission.

(5)

To sign or not to sign, that's the question.