Chapter 15: The War of Opponents and Stooges
Wansheng's approach to dealing with Derbyshire's mainstream media is 'media to media'.
He can't deal with the media himself, especially the "Derbyshire Sport" can almost be said to be the mouthpiece of the East Midlands, they have a very large sales and readership in the Derbyshire area and the Nottingham area, and their coverage still has a very big impact on the fans. Even if he doesn't give interviews, Derby County Sport can still cover him, and the entire Derby County team.
So just not giving interviews is of little use, and the solution that Wan Sheng came up with is to support other media outlets to counter the mainstream media of Derbyshire Sport.
Sports coverage is a very important part of the media in England, and in the Derby region, the only team that can be reported is Derby County, and Derby fans like to see reports about Derby, and if the media can always get Derby news one step ahead, they are one step ahead.
In addition, they have the privilege of interviewing, and they can interview some news that other media can't access, such as close-up shooting, covering pre-match preparations, etc., and they will definitely be one step ahead in reporting.
So that they can take the initiative.
Wan Sheng did not tell these media reporters in detail what to cover, he believed that these reporters would understand, and at the same time they were also professional, and there was no point in suing them himself, it was enough for him to grasp the most important point - he had the right to decide who was a friend and who had privileges!
He believes that everyone will understand.
In fact, these reporters who participated in Wansheng's personal press conference did know what to do, and they knew very well that they had the privilege of interviewing and reporting from Wansheng, and what they had to do was to fight against the mainstream public opinion in the East Midlands such as Derbyshire Sport.
Even if there is no Wansheng, they will do it sooner or later.
The relationship between them is that of a business competitor.
Business competition is not a battlefield, but it is much more brutal, and the battlefield may also require respect for the enemy. But business competition is all about it, and as long as it can defeat the opponent, anything can be done.
So they know what to do the first time!
……
The mainstream media such as Derbyshire Sport are still criticizing Wansheng, but their content has gradually changed to 'based on facts', and they question Wansheng's recruitment strategy, because the players Wansheng bought are all young people who are not over 22 years old, and even if such young people have the strength, they will be the future rather than the present.
"He might as well promote a couple of new players in the Derby County youth team." Some media said in the report.
Then these mainstream media began to analyse the experiences of four young men, Ribery was transferred from the French second division club Alex. In the eyes of the Derby press, Ales FC is nothing.
Ales is just a Ligue 2 club and they are League One!
League One is much better than Ligue 2!
This player, called Franck Ribery, is not an absolute main force in the Ales club, he is not valued by the club at all, so he will be sold by the Ales club.
There is even less to say about Layton Baines and Leto Ziegler, with both young full-backs being able to be relegated directly to the Derby County youth team with little practical use at all.
Leon Osman?
They said very little about Osman, who was an Everton player after all. But there's not much to say about a player on loan.
In short, they were full of doubts about the four new players.
Then they immediately turned the conversation to Wan Sheng, saying, "This Chinese does not allow his players to be interviewed, even if he is the head coach of the team, he does not have this right." But he did it anyway. When we see him, we all seem to think of the Nazis during World War II, he was the great dictator (Hitler), and he ruled the dictatorship in Derbyshire. All those who opposed him, were sold (Adam Bode and others) or exiled (poor Michael Johnson), and then the team listened to him completely. ”
'One manager is in charge of the team. It is more about prestige, on the respect of all, and not on this dictatorship! ”
"History proves that Hitler was a failure, and this Chinese is also doomed to failure in Derbyshire!"
The last sentence of the article played the role of the finishing touch, "Look at this poor young man......"
The illustration is accompanied by a photograph of Leto Ziegler looking weakly at Wansheng.
The childish face and moist eyes were really sympathetic, as if Wan Sheng had done something angry and resentful.
As long as people who read this report, they will not have a good impression of Wansheng.
This is an extremist who will only use his power to assert his authority and make everyone in the team fear him, and under the leadership of such a person, it is conceivable what Derby County will achieve.
The players are afraid of him and won't believe him. With such a mentality, you can imagine what kind of expression it will have on the playing field.
In this report, many people seem to see the scene of Derbyshire's strongest opponent's performance in a mess, just like during World War II, Germany was under the pressure of the British, French, American and Soviet and Russian coalition forces, and no matter what it did, it could only disarm and surrender.
Before he knew it, Wansheng had the title of 'Great Dictator'.
……
The mainstream Derby County media were complacent about their reporting ideas, which they felt were enough to influence fans' senses of Wansheng.
This is also revenge on that damned Chinese.
But soon they had other remarks, and the small media group with the "Derbyshire Life" began to sing against them, and at the same time laid out a lot of praise for Derbyshire's transfers, praise for the new players, and even praise for Wan Sheng.
"Bringing in young players will make Derby County vibrant! These young people are very powerful, and they are all geniuses......" The illustration is accompanied by a picture of Ribery playing with the ball, "This kind of skill is not something that ordinary players can have." ”
'The Derby County meeting date is tomorrow and a number of players have already returned to the club before the meeting and they have been involved in training, so it is clear that they did it on their own initiative. can let the players take the initiative to train, which also proves the skill of Wansheng to lead the team. ”
"Frank Ribery and four others may be the future of Derby!"
'Derby County's transfer strategy is the right one!'
"Wansheng eliminated the players who didn't contribute to the team, and it was the right thing to do. These people contribute very little to the team, but they occupy the quota for nothing and get a salary! ”
'These guys didn't play much at the end of last season. In the ten games led by Wansheng last season, we achieved 7 wins, 1 draw and 2 losses! It can be seen that selling them will not have any impact on the team. ”
Then all sorts of pro-Derby County and pro-Wansheng rhetoric came out.
The Derbyshire Life media did not have much influence in the East Midlands, and the group of people who didn't even know each other before had little to do with each other, but now they are on their own page.
In the eyes of the mainstream Derbyshire media, these rivals are not a threat at all, as they have very little influence.
To use a metaphor, the mainstream media with "Derbyshire Sports" as the mainstream media is a martial arts master, and the media with "Derbyshire Life" as the media is just some land hooligans.
But the master is also afraid of many people......
The media outlets, including Derbyshire Life, knew they couldn't compete with their rivals alone. So they recruited a large number of tabloids around them through various channels, some of which were gossip tabloids and magazines, some were purely low-level advertising leaflets, and some of them even sold newspapers through guò leaflets.
When this large group of low-level media is gathered, they have the capital to confront, and their advantage is that they have a large scope and many reports, and a small gossip newspaper is nothing, and ten small gossip newspapers all say the same thing, then it is very influential.
The Derbyshire Sport newspaper published an influential report. And they can issue ten articles to fight against it, and there are all kinds of sayings, "Derbyshire Sports Newspaper" uses the mighty dragon descending eighteen palms, and they use Taizu Long Fist, Ten Duan Jin, Fuhu Fist, and Five Tiger Broken Door Knife. There is no internal strength to ward off evil swordsmanship...... In short, the two sides fought hard to get up or down, half a pound and eight taels.
Some people from a neutral point of view commented on this matter, "This is a war of public opinion, a war between opponents and lackeys. ”
Who are the opponents. Who the lackeys are, it goes without saying.
……
In the battle of public opinion in the outside media, Derbyshire's first assembly training also began. This morning, all the players came to the club.
Most of them had just returned to the team, greeted each other in a friendly way, and talked about the holiday activities.
The atmosphere was harmonious.
There are also many people talking about the new players, except for Bolton Reiter, Ivan Crewe and others, other people and the new players do not know each other, and naturally there is no communication at all. However, LETT took the initiative to introduce a few people to acquaintances, and also let them know the names of several new players.
Time flies in conversation.
By the time most of the players had changed into their training uniforms from the locker room and returned to the training ground, it was almost nine o'clock, and assistant coach Diamares had arrived at the training ground, but there was still no sign of Wan Sheng.
It wasn't until 8:55 that they saw Wan Sheng walking from the direction of the office building.
It dawned on them that the coach had already arrived.
Anyone who knows Wansheng knows that he is by no means a person who will be late, he asks everyone to abide by the time, not to be late for a minute, to leave early, he himself will do this, and he does it very well: he is almost the earliest to come, and almost the latest to go.
Wan Sheng is walking in the direction of the training ground.
Seeing the players on the training ground from afar, he felt a little excited, the new season is coming, thinking that he is about to face various competitions, facing a new challenge of leading the team to upgrade, he unconsciously feels his blood rise and his heart beats.
He's been looking forward to it!
He was a little anxious to get the season off to a faster start, but he also knew that it was better for the season to come slower so that he could get the team ready for a game so they had a better chance.
Wan Sheng stood beside Diamares.
With a whistle in his mouth, he nodded to the players who greeted him one by one, while looking at the time on his watch, and when it was almost 58 minutes, he blew the whistle and shouted, "Assemble!" ”
Everyone hurriedly ran over and stood in a row.
Wan Sheng didn't look up.
He was still staring at his watch, and it wasn't until nine o'clock on time that he raised his head and commanded Diamares, "Roll call." ”
Diamares pulled out a form and read it out one by one.
"Oakes!"
"Here."
"Ian Taylor!"
"Yes."
"Baker Alfred!"
"......" is a name after name, and most of the players are there, except for one person - Rishi Ferdinnan.
"Does anyone know why Rishi didn't come?" Wan Sheng asked.
Lee Morris said, "I saw him yesterday. ”
At this moment, a figure ran from the direction of the locker room, it was Rishi Ferdinand, and it could be seen that he had run all the way from the locker room, and he was not even properly dressed, he gasped, ran to Wansheng's side and said, "Sorry, sir, I got up late." ”
Wan Sheng looked at Fei Dingnan with a smile, showing his white teeth, his expression looked kind, he pointed to the court, and said slowly, "Let's go run five laps first, and run around the big circle." ”
The big circle is the circle that runs to the periphery, the big circle of the Derby County training ground is nearly 500 meters, and the five laps are 2,500 meters, even if it is a professional player, it will be a little tired, but Ferdinnan did not hesitate, and went to run.
The veteran Derby players were used to it, and they even looked at Ferdinand with a smile in their eyes as if to say, "Man, good luck." ”
Ribery, Oakes and others were a little confused, but they also saw that this Chinese coach has absolute authority in the club, just like those media said, he really feels like a 'big dictator'.
These veteran Derby County players didn't even question his words, and the guy who was late didn't hesitate to go for a lap, and he didn't even frown.
Five laps is not a short distance, and he is only two minutes late.
They didn't have time to ponder the situation in Wansheng and Derbyshire, and then Wansheng called on their names and introduced the Ribery Four to everyone one by one.
Every time someone is introduced, the Derby players will applaud and welcome, but they are very enthusiastic, and after the introduction, it is the turn of the manager to 'lecture', which is the case for every team, the first time to gather for training, the manager must say something, such as some goals for the season, encourage the players to work harder, or promise something or something.
Everyone stood quietly, waiting for Wan Sheng to speak.
They were all wondering what Wan Sheng would say, and a lot of people thought of what Wan Sheng said after the win over Ipswich Town last season, and they were expecting him to say something about goals and something like that, and they all knew that the goal of the team this season was to be promoted, and if they could be promoted, they would be able to play in the English League next season.
Under the attention of everyone, Wan Sheng coughed lightly, his eyes swept over everyone, his face became extremely serious, and then he spoke, "...... from today"
As soon as the voice stopped, his voice became a lot louder, "Everyone, call me Boss (boss)!" (To be continued!)
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