Puma has to take a detour.

It is necessary to surround the cities from the countryside.

And importantly, the sponsorship of the stars in these places is cheap.

If it's a superstar, then Puma has too much to pay. And not only does it not have much effect, but those superstars will not choose a brand like Puma.

The current Puma brand is much worse than it was in the eighties.

Or are the players like Nedved and Poboski more effective?

"Three years."

Rist held up three fingers and said to Jochen Caitz, "Three years, three years is good for me and for Puma." Three years, you don't spend much. If my players don't perform well, you can terminate the partnership after three years. In this way, the loss to you can be minimized. ”

"And in those three years, if my players are doing well, then after three years I can increase the endorsement fee. So I don't lose either. ”

Jochen Caitz wants to sign a one-off five-year endorsement contract.

But Rist disagreed.

Pobo Skiliste isn't sure yet, but Nedved is getting better and better.

Three years is too much for Lister.

Three years later, Nedved was one of Lazio's biggest stars. In three years' time, he will be far more famous than he is now.

The value of the current value is completely different from the value of three years from now.

Five years?

The losses are too great.

Rist can accept a contract of up to three years.

"Three years is indeed a good fit."

Jochen Caitz only lasted a moment before agreeing with Rist.

In fact, Jochen Caitz never thought about signing for five years.

The risk is too great.

As Rist said, the two of them did not perform well in three years, and then Puma's investment was all wasted.

Of course, as long as it is an investment, there are risks.

But now Puma is in a bad situation, and Jochen Caitz has to calculate every amount of money.

But this is the most important step in Puma's changing style.

Jochen Caitz was cautious.

Three years.

Rist thought about Nedved and Pobosky, both of whom were very family-minded. Nedved goes home in addition to training, and Pobosky's favorite place is a quiet place.

So he smiled and said, "Mr. Caitz, in fact, I think you can develop casual sportswear. It's about packaging my players comprehensively, from clothes to shoes, and letting them endorse them. ”

"Let them wear Puma clothes as usual."

It's all a joke.

Rist didn't study company management, nor did he learn about sales. For the development of a large company like Puma, it is even more unprofessional.

Rist has also been preparing to find sponsors for his players.

But I've always looked at the information of big companies such as Adidas, Nike, and Reebok.

Limited understanding of Puma.

But Jochen Caitz's eyes lit up.

It's a good idea for Rist to say, but no one has been playing like this all this time, so I just didn't think of it.

Good idea.

But Jochen Caitz didn't show anything.

Because for a good idea to become a reality, it takes countless people to make it happen. Nothing to do, Jochen Caitz wouldn't say.

Rist didn't find out at all.

The two quickly talked about the specific endorsement fee.

Low.

Nedved and Pobosky are now too famous.

Puma's move was an important strategic step for them, but they were still reluctant to pay a fortune for Nedved and Poboski.

Three Chinese New Year's Eve.

One hundred thousand a year, this is their offer.

But Rist never let go.

Rist has never advertised, nor has he been in contact with these big companies. But Rist, with the results of his previous investigation and Jochen Caitz's chat today, has a keen grasp of the point.

That's Puma, it's a change in the whole strategy.

It is a strategic adjustment.

It's not a matter of tactics.

Adidas, Nike, even if they don't look for this star, they can find another star, and there are many options.

But Puma is different this time.

It is clear that Nedved and Pobosky are an attempt by them.

That's why Rist has nothing to fear.

Of course, Rist didn't go too far, and Rist's request was simple.

200,000 a year.

However, Jochen Caitz, as the CEO of Puma, kept haggling with Rist for this money.

It's funny.

The two of them dragged on for more than forty minutes.

Just for the sake of such a question.

Zuihou Rist looked at it for too long, so he deliberately looked at his watch in front of Jochen Caitz, and then said slowly: "Mr. Caitz, I think my players are fully qualified to get this money. Since 200,000 you think is expensive, 500,000 in three years. I think you should show your courage. You have to understand that once my players perform well, the benefits that Puma gets are not hundreds of thousands, millions, but millions, tens of millions, or even tens of millions. Can't you even give up 500,000? ”

Jochen Caitz saw Rist's impatience.

Speaking of which, Jochen Caitz is not without other options. But for now, the sudden rise of Czech football is the best fit. Among the Czech national team, Poboski is the most shining.

That's why Jochen Caitz is looking for Rist.

After thinking for a moment, he suddenly hahadaxiao.

Then he nodded vigorously and said, "Mr. Chernny, you are right. The prudence should be cautious, and the decisiveness should be decisive. Three years, half a million. But Mr. Cairny, don't be better after three years when they become more famous, and you immediately switch to someone else, that would not be good. ”

Jochen Caitz was decisive.

Five hundred thousand in three years.

It's not a lot of money.

"Mr. Caitz, I hope we can be mutually beneficial. The Puma brand is getting better and better, and my players and I are making more money. ”

"Of course. Our cooperation is a mutually beneficial cooperation. ”

Jochen Caitz was satisfied.

After all, it's part of a change in their company's strategy.

Rist was also satisfied.

Three years and half a million is not much, but a start.

For Nedved and Pobosky, a hundred thousand a year is not a small amount of money.

"That's it, Mr. Caitz. Do you sign a contract in Germany or do you want to sign a contract in the Czech Republic? Or maybe you want to sign a contract with me directly, or you want to have a press conference. ”

"Czech. I'm hoping to have a big launch in Prague. ”

Czech market.

Although it cannot be compared with the big markets of Germany, the United Kingdom, and France, it is also a very important market for Puma.

If the development is good, tens of millions of dollars a year will not be a problem at all.

It was also the first attempt.

If so, Jochen Caitz will continue to adjust Puma's direction.

…………

Jochen Tz was so pleased with the collaboration that he invited Rist to dinner.

The two of them finished eating.

Rist politely refused Jochen Caitz's offer and prepared to leave Germany and return to the Czech Republic.

That's a good thing.

Rist wanted to bring the good news to Nedved and Poboski, and of course they needed to return to Prague to support Puma's propaganda campaign.

However, before I got to the airport, I received a phone call.

"Zdenek, what are you looking for me?"

It was Nehoda, who had just come to Lister's company, who called.

"Lister, what's wrong with Puma?"

Rist was a little surprised.

It didn't seem to have anything to do with Nehoda's work, but Rist still said in a very normal tone: "It's a good talk, helping Pavel and Karel get an endorsement contract." ”

"Rist, it's not that I have something. Do you know that there is a person named Bavier Merkley in the Czech Football Federation? ”

Rist frowned slightly.

After thinking for a moment, I slowly remembered Barwell Merkley.

It seems that he used to be a professional footballer, but he didn't have any great results. Later, he joined the Czech Football Federation, where many people considered him to be a very young and promising person in the Football Federation.

Thinking about it slowly, Rist began to remember.

There seems to be such a person.

"I've heard of it, but I haven't seen it."

"He knows you're negotiating with Puma and wants me to help get in touch with you. He wants to help the Czech national team also pull sponsorship, and he wants to ask you if Puma is likely to sponsor the Czech national team. ”

Sponsor a national team?

It's not uncommon for sports brands to sponsor national teams.

It's just that Czechoslovakia was different in previous years, the political situation was turbulent, and the results were not good. And not many people are optimistic about the Czech team, so the sponsorship of the Czech national team is also a big problem.

It turns out that someone is paying attention here.

Puma?

"Zdenek, you asked Barwell Merkley to call me."

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