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Soon, after a short break, the auction for the TV rights for the next three seasons of the Serie A bid section officially began, under the guidance of the live hosts!

The starting bid price for Lot A is $110 million per year, which is also the selling price of the previous Lot A, with a minimum increase of $5 million per bid.

No one at the conference had any doubts about the seemingly high starting price, mainly because Serie A is now more expensive and has a brighter future than it was two years ago, and there are more people who want a piece of the pie. Therefore, the starting price is not lower than the selling price of the previous phase, which is quite normal in the eyes of these people.

If the starting price of the league's broadcast rights is lower than the selling price of the previous issue, it can only show two problems, one is that the organizer's own professionalism is not strong enough, and the preparations before the auction are not in place; The second one is more strict, that is, the league itself has some big problems that are not well known, such as strict competition tendencies, and the proliferation of match-fixing black whistles, which will force the organizers to lower the asking price.

Therefore, in any case, the starting price of Lot A must not be lower than the last transaction price, otherwise the Italian Football Federation will be suspected of slapping itself.

So, under the gaze of a group of representatives who looked like hungry wolves at the scene, the highlight of the bidding conference was officially announced!

"Mediaset, $110 million!" Berlusconi's movements were not slow at all, as soon as the host announced the start of the auction, he asked his subordinates to take the lead in raising their cards to place the starting price!

Seeing this, the other representatives immediately started to raise their cards to meet the price, for fear that because they were slow to raise their cards, they would be robbed of this last piece of fat by other opponents!

Driven by these people, the price of Lot A has continued to rise, from the initial $110 million per year all the way to $185 million a year, and looking at the hot atmosphere in the venue, Zhuang Mingge has no doubt that the final transaction price will break through the $200 million mark!

"Italian Radio and Television Company! $190 million! The presenter, who works part-time as an auctioneer, waved a small gavel in his hand and shouted enthusiastically, "The highest price on the show now is $190 million from the Italian Radio and Television Company!" Is anyone willing to pay a higher price? ”

Little Murdoch, who was determined to win the A bid, did not give the host the opportunity to shout "$190 million once", and directly asked his subordinates to raise their cards to meet the price, raising the price by five million dollars again!

"The Sky representative has raised his card! Their bid was $195 million! The host's shout once again set off a wave in the venue, and many people did not expect that this finale would be so exciting, and a bid section A was about to be sold for $200 million.

At this moment, Berlusconi, who was also bound to win the A bid, was not to be outdone, and before the host's voice landed, he had already raised the sign in his hand high!

"Oh! The representative of Mediasette has raised his cards again! $200 million! That's a big deal! The host was also shocked by Berlusconi's offer. Although the Premier League signed a huge four-year broadcast contract with Sky TV last summer with a total value of up to 560 million pounds, the average annual broadcast is only about 140 million pounds;

(Note: Due to the emergence of Zhuang Mingge and the strong rise of Fiorentina, the growth of the World Premier League is far less rapid than in his previous life, and Sky TV still has to set aside enough funds to compete for the broadcast rights of Serie A, so when the Premier League company renewed the broadcast contract, Sky TV gave a much lower price than in history)

In other words, if Lot A is announced at the price of $200 million, then the annual broadcast fee that Serie A receives from various broadcasters will be almost twice as much as that of the Premier League!

What a terrifying ability to attract gold! With so much financial support, what kind of monstrous waves will be set off in the future transfer market!

The abundance of funds allows Serie A clubs to offer higher transfer fees to the player's club than other competitors when competing with teams from other leagues for a favorite player, and can also offer players a better salary!

The joining of a large number of high-level players will further enhance the popularity of Serie A, and the attractiveness of Serie A teams to players all over the world will be further increased.

If Serie A continues to develop like this, perhaps in a few years, most of the world's good players will be pocketed by the wealthy Italian teams, and the only ones who can compete with them may be the giants of the major leagues. The representatives of the other major leagues who were able to watch the bidding conference with various connections were more or less full of worry and bitterness when they thought of this.

After the fiasco in the World Cup in France, the whole of Germany is now engaged in youth training construction, and it is impossible to compete with Italy for the throne of the first league; The pressure on the representatives of Ligue 1 is not great, due to the relationship between Marseille match-fixing, Ligue 1 has long been out of the capital to compete with Serie A; La Liga representatives did not show much vigilance about this, because in Spanish football, where the gap between the rich and the poor is extremely wide, there are only a few clubs that can afford to buy people at a large price, and other teams have always relied on bargains to maintain their position in the league.

And the most unwilling are those Premier League representatives who want to restore the glory of the English team, who are cheering for signing a fat contract with Sky TV, they are shocked to find that the Premier League, which has been painstakingly operated for many years, has been easily surpassed by Serie A!

With such a shape, how can the English people, who have always regarded themselves very highly, not be in a hurry?

However, no matter how anxious the English were, today they can only watch the Italians pour a lot of money into their pockets at this tender meeting, and they can only sit on the sidelines and salivate.

In the end, when the host announced that Sky TV had won the TV rights of bid A for the next three years at a price of $270 million per year, these representatives from the Premier League looked at each other and realized that the price of a bid bar was already the same as that of the entire Premier League, and they couldn't accept this extremely shocking reality in front of them!